Skechers is set to clear the air about a common brand misperception with its 11th Super Bowl ad, this time featuring iconic 1980s actor, Mr. T. The commercial aims to humorously correct the frequent misspelling of the Skechers name, which often wrongly includes a ‘t’.

? No ‘T’ in Skechers: Skechers’ latest Super Bowl commercial addresses the brand’s often mispronounced name, emphasizing the absence of the letter ‘t’. The inclusion of Mr. T cleverly highlights this point, bringing a twist of humor to the message.

? Featuring ‘THE T’: While the Skechers brand name lacks a ‘t’, the ad proposes a playful solution by bringing in ‘THE T’ – Mr. T himself. This creative approach is set to leave a memorable impact on viewers, reinforcing the correct spelling of Skechers.

? A Tradition of Star Power: Over the years, Skechers has made a name for itself with star-studded Super Bowl commercials featuring celebrities like Joe Montana, Snoop Dogg, and Martha Stewart. Continuing this tradition, Mr. T’s participation this year adds another layer of celebrity endorsement to Skechers’ advertising legacy.

?️ Super Bowl Spotlight: As the Kansas City Chiefs and the San Francisco 49ers go head-to-head in Las Vegas, Skechers’ commercial is poised to stand out among the anticipated Super Bowl LVIII ads. With Mr. T leading the charge, the brand is set to engage millions of viewers and set the record straight on its name.

Skechers’ innovative approach to addressing a longstanding misperception about its name, with the help of Mr. T, underscores the brand’s commitment to creativity and engagement. This Super Bowl commercial is not just an ad but a strategic move to correct, connect, and captivate on a global stage.