Booking.com is set to revolutionize travel advertising with its new campaign, “book whoever you want to be,” starring the multifaceted Tina Fey. Scheduled to make a splash during the “big game” on February 11, this campaign is a sequel to the acclaimed Booking.yeah initiative, promising to redefine how travelers envision their journeys.

? Tina Fey Embodies Traveler’s Dreams: At the heart of the campaign is Tina Fey, embodying the transformative power of travel. Booking.com’s message encourages travelers to unleash their inner desires and personas, exploring the boundless opportunities for accommodation the platform offers. Whether it’s embodying a sasquatch in a secluded cabin or living the high life in a boutique hotel, Fey demonstrates the myriad ways one can “book” their dream selves into reality.

? Celebrity Cameos Elevate the Experience: Adding flair to the campaign, notable appearances by Glenn Close, Jane Krakowski, and Jack McBrayer complement Fey’s journey, showcasing the diverse properties available on Booking.com. This ensemble casts light on the joy and imagination fueling every booking, far beyond the mere act of selecting a destination.

? A Multimedia Spectacle: Crafted by Zulu Alpha Kilo with Mindshare at the helm of media strategy, the campaign’s reach extends across television, audio streaming, and digital platforms. Viewers can expect a mix of captivating commercials, including a special “big game” spot and variations like “Sasquatch Tina Fey books a cabin,” each weaving a narrative of potential and discovery.

? An Invitation to Dream: Booking.com’s latest campaign with Tina Fey is more than an advertisement; it’s an invitation to dream, explore, and become whoever you wish to be on your travels. Through humor, star power, and creative storytelling, Booking.com continues to inspire travelers to embrace the infinite possibilities awaiting them at the touch of a button.