Nu Republic, the pioneering Indian lifestyle technology brand known for its disruptive ‘wear-tech’ products, has launched an electrifying new brand campaign today, starring the dynamic duo, Farhan and Shibani Akhtar. This campaign marks a bold step forward in redefining wear-tech not just as gadgets but as essential fashion accessories that speak volumes about personal style and self-expression.

? Breaking the Monochrome Mold: With a vision to shake up the conventional wear-tech market, Nu Republic is set on challenging the mundane and monochromatic, by infusing vibrant colors and bold designs into its products. This initiative is aimed at transforming wear-tech into a statement of fashion and individuality.

? A Match in Ethos: Ujjwal Sarin, the visionary founder of Nu Republic, shared his enthusiasm for the collaboration, highlighting that Farhan and Shibani Akhtar perfectly encapsulate the brand’s ethos with their diverse achievements and charismatic presence.

? Dazzling Presence: The Akhtar couple is set to bring their captivating charm and dynamic energy to the forefront of this campaign, showcasing Nu Republic’s latest innovations in wear-tech. Their involvement is expected to add a layer of allure to the products, making them irresistible to the fashion-forward tech enthusiast.

? A 360-Degree Approach: Accompanied by a visually stunning video commercial, the campaign will also see the launch of new products, supported by an extensive marketing strategy that spans across physical, digital, and social media platforms. This comprehensive approach ensures that Nu Republic’s message of fashion-forward wear-tech will reach audiences far and wide, setting a new standard in the industry.

With Farhan and Shibani Akhtar at the helm, Nu Republic’s latest campaign is poised to captivate audiences and transform the perception of wear-tech across the globe, making it synonymous with fashion, flair, and personal expression.