Basketball superstar LeBron James has made a significant shift in the trading card industry by signing a multiyear deal with Fanatics, effectively ending his 20-year association with rival trading card company Upper Deck. This move marks a new era for James in the realm of sports memorabilia.

? End of an Era with Upper Deck: LeBron’s partnership with Upper Deck, which spanned two decades, saw his memorabilia fetching millions of dollars at auctions. The switch to Fanatics Collectibles, the trading card and memorabilia arm of Fanatics, opens new opportunities for the NBA star’s presence in the trading card market.

? New Collection on the Horizon: Set for release on January 19, the upcoming collection from Fanatics will feature an array of signed cards from LeBron James, including a special card. This unique card will depict James in his high school uniform alongside his son Bronny James, wearing his University of Southern California uniform, capturing a special father-son sports legacy.

? Deal’s Financial Details: While the specific financial terms of the deal with Fanatics have not been publicly disclosed, industry experts estimate its value could exceed $5 million per year, according to CNBC. This estimation reflects the significant market value and appeal LeBron James holds in the sports memorabilia world.

LeBron James’ new deal with Fanatics represents a noteworthy shift in the sports memorabilia landscape. With his enormous influence and fan following, this partnership is poised to introduce innovative and coveted trading card products to the market, appealing to both long-time collectors and new fans. ???