Grace Beverley
Simon Cowell
Claudia Winkleman

Grace Beverley Joins YMU as Influencer Representation Grows

04/06/24 3:59AM

Social media luminary Grace Beverley is making waves in the influencer scene as she joins forces with YMU, the esteemed UK talent agency known for representing icons like Simon Cowell and Claudia Winkleman. At 27, Beverley is not just a digital sensation with 3 million followers across platforms like Instagram and TikTok; she’s also an accomplished entrepreneur and content creator.

? Multi-Talented Entrepreneur: Beverley’s impressive resume includes founding three successful companies, notably the activewear brand TALA, which has gained a cult following for its sustainable and inclusive approach. Her debut book, “Working Hard, Hardly Working,” soared to the top of the Sunday Times bestseller list, showcasing her prowess as a writer and thought leader in the digital space.

?️ Podcast Powerhouse: Beyond her entrepreneurial ventures, Beverley’s podcast, also titled “Working Hard, Hardly Working,” has resonated with a staggering 25 million listeners, solidifying her influence as a voice of insight and inspiration.

? YMU’s Influencer Expansion: YMU’s strategic move to sign Grace Beverley aligns with its broader push into the influencer realm. The agency has been actively adding digital stars to its roster, including luminaries like Patricia Bright and Sophie Hinchliffe. This expansion falls under YMU’s global entertainment division, a dynamic fusion of social and entertainment units established in March to further amplify its reach and impact.

? Global Impact: With Grace Beverley on board, YMU continues to bridge the gap between traditional entertainment and the ever-evolving digital landscape. Beverley’s presence not only enriches YMU’s influencer portfolio but also underscores the growing influence of online personalities shaping trends and conversations worldwide.

Join the excitement as Grace Beverley and YMU pave the way for a new era of influencer representation and innovation in the entertainment industry! ??

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