Aaron Taylor-Johnson Dives into Armani Beauty Campaign

John Dody
02/04/24 10:02AM

Aaron Taylor-Johnson, celebrated for his dynamic roles in ‘Kraven the Hunter’ and ‘The Fall Guy,’ embarks on a new journey as the face of Armani‘s Acqua di Giò fragrance. This marks his inaugural venture into the beauty realm, representing Armani Beauty with charisma and elegance.

🎬 A Cinematic Splash: The relaunch of Acqua di Giò, a fragrance staple since 1996, introduces a refreshed design and sustainable refillable bottles. The fragrance, available in parfum, eau de toilette, and eau de parfum concentrations, has been rejuvenated to cater to the eco-conscious consumer. The campaign, masterfully shot by Woodkid, captures Taylor-Johnson’s exhilarating dive from an Italian cliff into the Mediterranean’s embrace.

🌐 Launching New Horizons: Set to debut on February 16th, the campaign reflects the essence of Acqua di Giò and its Mediterranean inspiration. Taylor-Johnson’s leap symbolizes a bold journey towards self-liberation and renewal, a narrative that aligns with the fragrance’s legacy and the actor’s personal ethos.

🗣️ Taylor-Johnson’s Reflections: In conversation with The Hollywood Reporter, Taylor-Johnson shares his pride and excitement for the campaign. Emphasizing the narrative of transformation and rebirth, he expresses satisfaction with the campaign’s portrayal of a man’s quest for change and the liberating sensation of diving into the unknown.

This partnership between Aaron Taylor-Johnson and Armani Beauty not only highlights the actor’s versatility and appeal but also reinforces the brand’s commitment to elegance, innovation, and environmental responsibility. The campaign promises to captivate audiences, showcasing the profound connection between nature, fragrance, and the journey of self-discovery.

More on Campaigns

See all Campaigns

Digest News

Endorsement Deals 1 mins read

Dom Pérignon Has Launched its “Creation is an Eternal Journey” Campaign

Dom Pérignon has launched its “Creation is an Eternal Journey” campaign, enlisting a diverse ensemble of artists—Zoë Kravitz, Clare Smyth, Tilda Swinton, Alexander Ekman, Takashi Murakami, Anderson .Paak, and Iggy Pop—to personify the brand’s creative ethos. Captured by photographer Collier Schorr, the campaign presents these figures in intimate settings with Dom Pérignon bottles, emphasizing a personal connection to the act of creation.

This initiative underscores Dom Pérignon’s commitment to the arts, aligning its vintage-only champagne with a spectrum of

Read More
Film/TV 1 mins read

Corey Stoll Signs With UTA

Corey Stoll has signed with UTA for representation, adding some fresh horsepower to his already well-calibrated team. He’s still managed by Suskin/Karshan and repped for PR by Viewpoint, meaning this isn’t a total overhaul—more like swapping in a new engine under the hood.

Stoll’s one of those actors who’s been quietly excellent for over a decade: dependable, versatile, and always one good role away from full-on household name status. You’ve seen him as Peter Russo in House of Cards (RIP that shower scene), as the buzzing antagonist in Ant-Man, and more recently, as a heavy in Billions and The Many Saints of Newark. He’s the guy casting directors call when they want gravitas without the ego, intensity without the scenery chewing.

UTA’s signing suggests they see more than just a character actor—they see a leading man in waiting. And in a market hungry for grown-up dramas, prestige thrillers,

Read More
Film/TV 2 mins read

Mark Eydelshteyn Signs with WME for Representation

Russian actor Mark Eydelshteyn has signed with William Morris Endeavor (WME) for representation. He continues to be managed by ColorCreative, with public relations handled by Sunshine Sachs.

Early Life and Education

Born on February 18, 2002, in Nizhny Novgorod, Russia, Eydelshteyn grew up in a family immersed in the arts. His mother, Olesya Valeryevna Eydelshteyn, is a dialect coach, and his father is a sports journalist. This environment fostered his early interest in performance arts. He attended the Moscow Art Theatre School, graduating in 2023.

Career Highlights

Eydelshteyn gained prominence with his leading role in the 2022 drama The Land of Sasha, which premiered at the 72nd Berlin International Film Festival. The film, where he played the titular role of Sasha, explored themes of self-discovery and adolescence. In 2023, he starred as Moshe Tal in Pravednik, a historical drama that delved into the impact of

Read More
Film/TV 1 mins read

Quvenzhané Wallis Signs with Gersh for Representation

Acclaimed actress and author Quvenzhané Wallis has signed with Gersh for representation, while continuing her management under Rebel Creative Group.

Background and Career Highlights: Born on August 28, 2003, in Houma, Louisiana, Wallis made a remarkable debut in the film industry at the age of five. She was cast as Hushpuppy in the critically acclaimed film "Beasts of the Southern Wild" (2012), a role that earned her an Academy Award nomination for Best Actress, making her the youngest nominee in the category's history.

Following her breakout role, Wallis appeared in "12 Years a Slave" (2013) and starred as the titular character in the 2014 adaptation of "Annie", for which she received a Golden Globe nomination for Best Actress in a Motion Picture – Comedy or Musical. She also lent her voice to the character Harper in the animated film "Trolls" (2016) and portrayed Kyra in the television

Read More
Campaigns 2 mins read

Lil Wayne Partners with Cetaphil for ‘We’re All a Lil Sensitive’ Campaign

https://www.youtube.com/watch?v=zq4djDly3kM

Grammy-winning rapper Lil Wayne has teamed up with Cetaphil for a new campaign titled "We're All a Lil Sensitive." The advertisement plays on Wayne's feelings about this year's Super Bowl, using the tagline and weaving the date "6-6-25" throughout the visuals, appearing on football jerseys and a basketball scoreboard. The ad then shifts to Wayne's studio, where a sign on the door reads "Do Not Disturb 'Til 06-06-25" and "Carter VI," teasing the long-awaited release of Tha Carter VI.

This

Read More
Music 2 mins read

Anitta Collaborates with True Religion on ‘Own Your True’ Campaign

Two-time Grammy-nominated artist Anitta has partnered with True Religion to star in their new brand platform, “Own Your True.” The campaign's hero video features original footage of Anitta's journey, inspiring audiences to embrace their authentic selves—a message she has championed throughout her career.

The campaign will be activated across Instagram, YouTube, TikTok, and Pinterest, with streaming placements on Paramount+, BET, MTV, and Samba TV. Audio marketing will scale with partnerships across SoundCloud, SiriusXM, Pandora, and podcasts, while a Live Nation collaboration will further connect True Religion with Anitta’s fans.

Anitta’s Career and Influence: Anitta, born Larissa de Macedo Machado, first gained widespread attention in 2013 with her breakout hit "Show das Poderosas." Since then, she has become one of the biggest global Latin artists, blending pop, funk, reggaeton, and electronic influences. In

Read More
Film/TV 2 mins read

Common Signs with CAA and Anonymous Content

Renowned artist Common has recently signed with Creative Artists Agency (CAA) for representation and Anonymous Content for management for Film/TV. He continues to be represented by The Lede Company for PR, and managed by SMAC Entertainment.

Accolades and Achievements: Throughout his illustrious career, Common has garnered numerous prestigious awards, including three Grammy Awards, an Academy Award, a Golden Globe Award, a Primetime Emmy Award, and a NAACP Image Award. His Oscar win was for Best Original Song with "Glory," co-written for the film Selma, in which he also portrayed civil rights leader James Bevel. Additionally, he received an Academy Award nomination alongside Diane Warren for "Stand Up for Something," crafted for the film Marshall.

Recent Career Highlights: In 2024, Common collaborated with legendary producer Pete

Read More
Campaigns 2 mins read

Shaboozey Stars in Nerds’ Super Bowl Ad, Bringing Sweet Fusion to the Big Game

As Super Bowl LVIII approaches, Nerds is making waves with its latest teaser, featuring country fusion sensation Shaboozey.

Shaboozey, fresh off his viral success with A Bar Song (Tipsy)—which dominated the Billboard Hot 100 for 19 weeks—continues his rapid rise in the entertainment world. While his absence from the CMA Awards stirred controversy, his high-profile appearance during Beyoncé’s Netflix-streamed NFL Christmas halftime show solidified his growing influence. Now, he takes center stage in Nerds’ highly anticipated Super Bowl campaign.

In the teaser, Shaboozey is seen enjoying a pack of Nerds Gummy Clusters, which magically releases an animated Nerds character from an antique radio. As the energy builds, his guitar is transformed, coated in a colorful cascade of Nerds candy. The full ad, set to air in the third quarter, draws parallels between genre fusion in music and

Read More
Campaigns 2 mins read

Sabrina Carpenter Teams Up with Dunkin Donuts for New Year Campaign – “Sabrina’s Brown Sugar Shakin’ Espresso”

Dunkin’ is shaking things up just in time for New Year’s Eve with a bold new collaboration featuring GRAMMY-nominated pop sensation Sabrina Carpenter. On Dec. 31, the coffee giant launches “Sabrina’s Brown Sugar Shakin’ Espresso”, a limited-time iced beverage made with Dunkin’s signature bold espresso, brown sugar notes, and creamy oatmilk. The handcrafted drink is shaken to perfection, delivering a frothy, subtly sweet sip to energize fans as they ring in 2025.

To celebrate, Dunkin’ debuts its playful new ad campaign, Shake That Ess’, starring Sabrina herself. Set to the infectious beat of Carpenter’s chart-topping hit “Espresso,” the commercial features an eclectic cast of characters enthusiastically shaking their drinks in sync with the music. Sabrina’s signature wit and charm shine as she interacts with the lively partygoers, embodying the fun, fearless spirit of both the star and the brand.

Career Highlights: Sabrina

Read More
Campaigns 2 mins read

Puma x A$AP Rocky: A Fusion of Fashion and Motorsports

Puma and A$AP Rocky have unveiled a groundbreaking campaign that seamlessly merges streetwear with the high-octane world of motorsports. Co-directed by Rocky and Dreambear’s Shapxo, the ad brings the rapper’s signature fashion-forward aesthetic to adrenaline-fueled sports like motocross and racing.

The campaign's production was a week-long endeavor featuring indoor bike stunts, intricate visual effects, and an original music composition, underscoring Rocky's creative versatility and dedication to innovation.

Career Highlights: A$AP Rocky, a Harlem native, rose to prominence with his critically acclaimed 2011 mixtape Live. Love. A$AP, featuring hits like Peso and Purple Swag. His debut studio album, Long. Live. A$AP (2013), debuted at number one on the Billboard 200 and included chart-topping singles such as F**kin’ Problems, which featured Drake,

Read More
Celebrities
Close modal