Matthew “Nadeshot” Haag, a titan in the esports arena and a celebrated figure on platforms like YouTube and Twitch, has taken a significant step forward in his career by signing with WME and Range Media Partners across all areas. This strategic move aims to catapult Nadeshot, the visionary founder and owner of the gaming and lifestyle brand 100 Thieves, into new heights of business and content creation.
? Bridging Gaming and Mainstream Culture: Under Nadeshot’s leadership, 100 Thieves has become a symbol of the fusion between gaming culture and mainstream trends. The brand not only fields competitive teams across a variety of games but also runs a successful streetwear line and produces content spanning several media platforms.
? Expanding Content Horizons: With the support of WME and Range Media, Nadeshot is set to broaden his and 100 Thieves’ influence into new content domains, including digital content, talent acquisition, film, television, and podcasts. This collaboration comes on the heels of Nadeshot’s recent departure from CAA, marking a new chapter in his career with promising prospects for growth and innovation.
? A Hub for Esports Excellence: 100 Thieves’ commitment to the esports community is further exemplified by their 15,000-square-foot esports facility in Culver City, California, serving as a testament to the brand’s ambition and dedication to the gaming world.
? A Legacy of Achievement: Nadeshot, a former professional Call of Duty player who clinched the Call of Duty World Championship in 2013, has solidified his status as an esports legend. With investors like Dan Gilbert, Drake, and Scooter Braun backing 100 Thieves, the brand’s recent $60 million Series C funding round at a $460 million valuation highlights its substantial impact and promising future.
As Nadeshot forges ahead with WME and Range Media Partners, his journey is poised to introduce groundbreaking opportunities in content creation and business ventures, further merging the worlds of esports and mainstream media. ??
