Barbara Costello, the culinary sensation known for her mouth-watering recipes and lifestyle insights on TikTok’s “Brunch With Babs,” has inked a deal with Creative Artists Agency (CAA) for comprehensive representation, marking a significant milestone in her digital journey.
?? Cooking Maestro: With a staggering 8 million followers across various social media platforms and a whopping 3.9 million followers on TikTok alone, Costello has captivated audiences with her delectable recipe videos and engaging content. Her signature “Brunch With Babs” series has garnered 50.5 million likes on TikTok, showcasing her talent for creating culinary delights in a fun and accessible way.
? TikTok Triumphs: Costello’s recent TikTok creations, such as “Easter Egg Boats” and “Slow Cooker Loaded Baked Potato Soup,” have become instant hits, resonating with food enthusiasts and home cooks alike. Her videos not only offer mouthwatering recipes but also practical tips on cleaning, safety, and household management, often featuring her husband, affectionately known as Mr. Babs.
? Best-Selling Author: In addition to her digital success, Costello is a published author with her debut cookbook “Celebrate With Babs,” a treasure trove of family and holiday recipes that became a national best-seller in 2022. Her culinary expertise and warm personality have endeared her to a growing audience hungry for both culinary inspiration and lifestyle guidance.
? Exciting Ventures: With the support of CAA, Costello is poised to expand her brand and reach new heights in the culinary and lifestyle space. Her partnership with the agency signifies a strategic move towards enhancing her presence across multiple platforms and exploring exciting opportunities in media, entertainment, and beyond.
Barbara “Babs” Costello’s collaboration with CAA marks the beginning of an exciting chapter filled with culinary creativity, digital innovation, and endless possibilities. Stay tuned for more delectable delights from this rising star in the world of food and lifestyle content! ??