Colorado’s Travis Hunter Inks NIL Deal with FreeForm Sports, Joins Advisory Council

John Dody

01/02/24 5:10AM

Travis Hunter, a standout defensive back and wide receiver for Colorado, is making waves in college football not just on the field but in the realm of brand partnerships. Hunter has signed a Name, Image, and Likeness (NIL) deal with FreeForm Sports, stepping up as a member of its Athlete Advisory Council.

🔍 Role in Product Development: As part of this groundbreaking deal, Hunter will lend his expertise to FreeForm Sports in product development. Additionally, he will release a custom line of pads and wristbands, showcasing his influence on athletic gear design.

🖨️ Innovative Gear by FreeForm Sports: Launched in 2022, FreeForm Sports specializes in creating athletic equipment using advanced 3D printing technology. Their innovative approach has already seen their gear worn by athletes from universities like Colorado, Texas, Ohio State, and TCU in both practice and games.

📈 Boosting Brand Awareness: The partnership with Hunter represents a strategic move by FreeForm Sports to enhance brand visibility in the NIL era. Hunter’s endorsement and involvement in product design are expected to elevate the brand’s profile significantly.

💬 Hunter’s Enthusiasm for Collaboration: “I love the look and feel of FreeForm Sports’ athletic gear,” Hunter stated. His partnership with FreeForm Sports is driven by a desire to influence the future of performance equipment, demonstrating his commitment to innovation in sports gear.

🏟️ On-Field Showcase: Demonstrating the effectiveness of the partnership, Hunter sported FreeForm thigh pads featuring his “TH” logo in the season’s final games against Washington State and Utah. These pads, now available for sale on FreeForm’s website at $60, symbolize the fusion of personal branding and equipment innovation.

Travis Hunter’s deal with FreeForm Sports not only underscores his growing brand in college football but also his keen interest in shaping the future of athletic equipment. As he continues to excel on the field, his role on the Athlete Advisory Council is poised to bring fresh perspectives to sports gear design and performance. 🏈💻🌟

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