Lucy Atkinson has joined ATC Live, a leading independent music agency, bringing with her an impressive roster of clients that includes Alice Glass, BIIANCO, Soo Joo, and sim0ne. Known for championing diverse and innovative artists, Atkinson transitions to ATC Live from Earth Agency, where she built a reputation for fostering groundbreaking talent.
Atkinson began her career in music representation with a passion for championing underrepresented voices and fostering diversity. Her keen eye for talent and strategic approach to artist development quickly set her apart. During her tenure at Earth Agency, she curated a dynamic roster that included influential names such as Sega Bodega, Erika de Casier, Pxsssy Palace, and Ecco2k. Her work consistently emphasized the importance of authenticity, inclusivity, and innovation, helping artists expand their global reach and achieve new career milestones.
ATC Live has long been recognized for its commitment to supporting groundbreaking talent across genres, and Atkinson’s arrival is expected to strengthen its position as a leading advocate for creative and boundary-pushing artists. Her clients, ranging from the hauntingly unique Alice Glass, known for her ethereal and provocative performances, to multi-talented DJ and model Soo Joo, reflect Atkinson’s knack for curating a dynamic portfolio of talents that challenge the status quo.
Joining ATC Live marks a significant step in Atkinson’s career, as she continues her mission to support and empower artists who redefine music and culture. With her expertise and visionary approach, her transition is poised to open new doors for both her existing clients and the agency.
