Miley Cyrus has been named the newest global ambassador for Maybelline, adding one of pop culture’s most visible multi-hyphenates to the brand’s roster alongside Peggy Gou and Zara Larsson. “I remember singing the Maybelline jingle as a kid and imagining it was me on the screen. Now, it is. To take something so iconic and make it mine—it’s powerful and personal,” Cyrus said, framing the partnership as a blend of performance and self-expression: “Within music, there’s performance and honesty—makeup enhances both… Maybelline shares my belief that makeup should be expressive, ever-evolving.”

Cyrus comes in with real scale:

With the release of her first-ever signature sneaker today, Angel Reese and Reebok are dropping a powerful new ad titled Fuel. The spot stars the WNBA sensation herself, who shares a moving message about what this moment truly means to her. The 30-second clip features Reese standing on a subway platform, reciting a powerful monologue as a train rushes by.

“Noise, headlines, hotshots,” she

Ryan Reynolds lends his voice—and his meme-savvy—to Visa’s new haunted-island spot, a Maximum Effort production that leans into the newly purchased Fyre Festival IP. The premise: Fyre Fest as a literal “zombie brand,” with Reynolds narrating a tongue-in-cheek escape tale that lands on Visa’s “everywhere you want to be” (and his tag: “and some places you really don’t”). The timing tracks with LimeWire’s July

Lady Gaga steps deeper into beauty with Haus Labs’ “The Art of Beauty” campaign. The rebrand features Gaga sheathed in beige face paint, a bold visual heralding a new chapter for Haus Labs. Originally launched in 2019 as Haus Laboratories — exclusively on Amazon — the brand reworked its identity in 2022, relaunching as Haus Labs by Lady Gaga via Sephora with clean, cruelty-free, vegan makeup and

Christina Aguilera has partnered with Grindr for a first-of-its-kind activation, ahead of her headlining performance at San Francisco’s Portola Festival. From September 15–22, Grindr swapped its signature “bloop” notification for Aguilera’s Grammy-winning hit Come On Over Baby (All I Want Is You), making the app itself part of the fan experience.

Aguilera promoted the campaign across her Instagram, where she boasts over 10 million followers and steady growth (see attached chart). This rising digital presence is significant, as she continues to re-engage festival audiences and Gen Z listeners through live events and unexpected brand tie-ins.

The singer has a history of diverse brand partnerships, ranging from Airbnb in travel to

Josh Allen leaves Nike for New Balance in major endorsement shift. The reigning NFL MVP is now the face of New Balance football, a move he framed as “coming home,” tying his personal story to Firebaugh, California, where he and the brand will jointly fund community sports programs.

Allen already debuted New Balance’s Prodigy cleats at Bills minicamp, making the transition official. The partnership

Doja Cat named MAC Cosmetics’ new global ambassador. The move arrives amid a vintage VMAs-style entrance—she appeared to take a bite out of her signature “Lady Danger” lipstick on the red carpet (the bullet was actually a chocolate replica) to announce the partnership in bold fashion.

Doja Cat brings over 24

Patrick Mahomes has been named the new brand ambassador for Hublot, joining elite company like Usain Bolt, Novak Djokovic, and

Tom Holland is stepping off the set and into play mode as LEGO’s newest ambassador, fronting the Never Stop Playing short film and joining the toy brand’s ongoing Rebuild the World campaign. The two-minute “brickbuster” opens with Holland as an overwhelmed actor—forgetting how to play—until a simple snap of two LEGO bricks sparks a cascade of inventive characters:

Burna Boy signs multi-year deal with On as their “Clubhouse President.” The global Afrobeats star will spearhead the brand’s tennis-oriented Clubhouse Nights events and co-create lifestyle experiences that blend music, sport, and community. “Everything I do comes from the same place—music, sport, community, and culture,” Burna Boy said. “On gets that. Our partnership is about shaking things up and creating new energy in the

Anderson .Paak is back behind the boards—and the brand. For the second year in a row, he returns as Music Distiller for Jameson Irish Whiskey’s Distilled Sound, a global music initiative curated through his creative collective, APESHIT INC.

Now in its sophomore run, Distilled Sound continues its mission of cross-cultural collaboration, bringing together 20 emerging artists from around the world to co-write, record, and perform original tracks. The 2024 lineup is genre-spanning and globally wired: South African soul artist Lloyiso, Portuguese experimentalist EU.CLIDES,

Adidas’ “Superstar” campaign returns with cinematic flair and an all-star cast, highlighting the timeless influence of its iconic sneaker. Narrated by Samuel L. Jackson, the campaign kicks off with a moody teaser titled “Pyramids,” which compares the shoe’s cultural permanence to, well, actual pyramids. “No Wi-Fi. No food court. But 4,000 years later, people still fly across the world to see ‘em,” Jackson quips.

The full spot, “Clocks,” ups the tempo and the roster. Music legends Missy Elliott, GloRilla, Teezo Touchdown, and BLACKPINK’s Jennie appear alongside NBA star Anthony Edwards, skateboarding icon Mark Gonzales, and model-actress Gabbriette.

The campaign—shot