Business Ventures

Veteran talent agent Jon Pleeter has announced the launch of JPA Agency, a Los Angeles-based talent representation firm set to make waves in the entertainment industry.

Pleeter, who brings decades of experience, most recently worked at 33 and West, where he joined in July after a successful stint at Sound Talent Group. His career also includes a noteworthy tenure as Vice President of Concerts at ICM, solidifying his reputation as a key player in the world of talent representation.

JPA Agency marks a new chapter for Pleeter, combining his expertise with an impressive roster of iconic acts. The agency represents artists such as Animotion, Bow Wow Wow, Davy Knowles, Jeffrey Osborne, Men Without Hats, The

Pop icon Britney Spears has announced the launch of her first jewelry line, B Tiny, surprising fans with a new venture after her recent decision to step back from the music industry. The launch, made public on November 3, 2024, sees Spears diving into jewelry design after previously exploring the fashion industry with clothing collections. This line marks her first official jewelry collection, which she teased with a preview of a golden hand chain adorned with cerulean gemstones, worn around the wrist and middle finger.

About 'B Tiny': The B Tiny collection features pieces that reflect Spears’s personal style and penchant for sparkle, introducing a fresh and glamorous take on jewelry for her fanbase. This exclusive preview included a unique hand chain design, showcasing Spears's eye for detail and flair for elegant, statement pieces.

Career Highlights: Britney Spears catapulted to fame in the late 1990s with her

James Harden, the 10-time NBA All-Star and current Los Angeles Clippers guard, has joined Crunch Fitness to open three new state-of-the-art gym facilities across the Houston area, expected to open in Winter 2025. This partnership highlights Harden’s growing business portfolio and passion for community-focused initiatives. Known for his iconic style on and off the court, Harden has invested in various ventures, including a minority stake in the Houston Dynamo soccer team, his own wine label J-Harden Wines, and his brand, The Beard Club, which specializes in men's grooming products, leveraging his own style as a brand ambassador.

Career and Business Highlights: Harden’s career has been defined by impressive records and accolades since he was selected third overall in the 2009 NBA Draft by the Oklahoma City Thunder. A pivotal move to the Houston Rockets in 2012 allowed him to shine as a franchise player, where he earned the 2018 MVP award and led the NBA in scoring for three consecutive

Jennifer Morrison, acclaimed actress and director, is taking a significant leap into the health and wellness sector as the co-founder and Chief Brand Officer of Amia, a company dedicated to creating migraine-friendly foods. This new role taps into her passion for health and wellness, complementing her distinguished career in entertainment.

🎬 Distinguished Filmography: Jennifer Morrison is best known for her roles in popular TV series and films. She gained fame as Dr. Allison Cameron on the medical drama "House" and as Emma Swan in the fantasy series "Once Upon a Time." Her directorial skills were showcased in her feature film debut "Sun Dogs," and she has appeared in acclaimed films like "Star Trek" and "Bombshell."

🌱 Health Advocacy: This is not Jennifer's first foray into health-oriented initiatives; last year, she was involved with Seed, a health company focused on gut health, where she helped raise awareness about the importance of probiotics and overall gut wellness. Her commitment

Lionel Messi, the world-renowned footballer, has ventured into the beverage industry with the launch of his new non-alcoholic “hydration drink” brand, Más+. This move adds to Messi's expanding portfolio of business ventures and partnerships.

🥤 Introducing Más+: Más+ Next Generation Beverage Co., initiated by Messi, represents his latest foray into health and wellness products, focusing on hydration and performance. The brand's launch is in collaboration with Mark Anthony Brands, known for their success with White Claw, signaling a promising start for Más+.

🏢 Business Ventures and Partnerships: Beyond the playing field, Messi has demonstrated a keen interest in diverse business opportunities. His ventures include Messi's Playtime Sports Investment Firm, Messi10

Sofia Vergara, renowned actress and entrepreneur, has launched her new coffee brand, Dios Mio, tapping into her Colombian heritage to bring authentic coffee to the global market. In partnership with the Federación Nacional de Cafeteros (FNC), all Dios Mio coffee is sourced and produced in Colombia, ensuring the brand stays true to its roots.

☕ Authentic Colombian Coffee: Dios Mio emphasizes authenticity and quality by collaborating with the FNC, an organization that represents coffee growers in Colombia. This partnership not only supports local farmers but also guarantees that each cup of Dios Mio coffee offers the rich, full-bodied flavor that Colombian coffee is famous for.

🌟 Vergara’s Business Ventures: Sofia Vergara has successfully balanced her acting career with numerous entrepreneurial endeavors. In addition to Dios Mio, she has established and promoted various brands, including LatinWE,

Chrissy Teigen and John Legend have officially entered the pet care market with the launch of Kismet, their new premium pet brand. Unveiled on Wednesday, Kismet aims to offer pet owners a blend of quality, nutrition, and convenience at an affordable price point for a premium brand.

🐾 A Fresh Take on Pet Nutrition: Kismet is positioned as a brand that delivers fresh and nutritious pet food options, designed to meet the needs of pets without compromising on quality. Teigen and Legend have collaborated with board-certified veterinary nutritionists and formula experts to develop the brand’s recipes, ensuring that each product is both healthy and tasty.

💼 Affordability and Convenience: Recognizing the need for convenient solutions for busy pet owners, Kismet focuses on making its products accessible and easy to use. The goal is to provide premium quality