Grammy-winning artist Megan Thee Stallion has unveiled her new premium tequila brand, Chicas Divertidas, introducing two initial expressions: Blanco and Reposado. Crafted at the historic Casa Centinela distillery in Jalisco, Mexico—one of the oldest tequila producers in the region—Chicas Divertidas is positioned as a high-quality, bold addition to the tequila market, reflecting Megan’s vibrant personality and entrepreneurial spirit.

The brand’s messaging highlights a smooth, flavorful, and unapologetically unique experience, aligning with Megan’s larger-than-life persona and her ability to turn everything she touches into a cultural moment. This latest business move adds to an already impressive year for Megan, following the release of two albums, hosting the MTV Video Music Awards, and premiering her documentary, Megan Thee Stallion: In Her Words, which delves into her career and personal journey.

Joining the Wave of Musicians in the Spirits Industry

With this launch, Megan follows in the footsteps of several major artists who have successfully entered the spirits business. Beyoncé recently introduced SirDavis, a whiskey brand in partnership with Moët Hennessy, while Cardi B found success with Whipshots, her vodka-infused whipped cream. Quavo expanded into the premium cognac market with White X Cognac, and Post Malone launched Maison No. 9, a French rosé that has become a favorite among wine enthusiasts. Even Dolly Parton has embraced the space with her own line of wines, including prosecco and rosé.

For artists, the spirits industry offers a unique way to extend their brand beyond music, creating products that allow fans to engage with them in new ways. Megan’s move into tequila feels like a natural fit—she’s built a reputation for celebrating success and empowering confidence, themes that align perfectly with the culture of tequila.