Tetairoa McMillan has signed with Jordan Brand, because if you’re going to be the most stylish wide receiver to come out of the 2025 draft, you might as well make it official with the Jumpman logo stitched to your every route.

The Carolina Panthers rookie is the only NFL rookie to sign with Brand Jordan this year, which makes the deal less of a sponsorship and more of a coronation. It was brokered by Klutch Sports Group’s Joe D’Amelio and Zeke Sandhu, which also means it was less of a negotiation and more of a chess move. Klutch doesn’t just sign deals—they curate narratives. And this one’s got layers.

McMillan dropped hints before the ink dried, showing up to the NFL Draft in the Travis Scott x Air Jordan 1 Low “Black Phantom”, because when you’re about to

Dom Pérignon has launched its “Creation is an Eternal Journey” campaign, enlisting a diverse ensemble of artists—Zoë Kravitz, Clare Smyth, Tilda Swinton, Alexander Ekman, Takashi Murakami, Anderson .Paak, and Iggy Pop—to personify the brand’s creative ethos. Captured by photographer Collier Schorr, the campaign presents these figures in intimate settings with Dom Pérignon bottles, emphasizing a personal connection to the act of creation.

This initiative underscores Dom Pérignon’s commitment to the arts, aligning its vintage-only champagne with a spectrum of

Shedeur Sanders has signed an endorsement deal with Delta Airlines, because in 2025, even your boarding pass needs a storyline.

A day after being drafted 144th overall by the Cleveland Browns—several rounds later than most projections, media takes, and probably his own expectations—Sanders quietly launched his next brand move. A TikTok clip dropped showing him boarding a Delta flight, wearing a Delta sweatshirt, and delivering the tagline: “It’s time to keep climbing.” Subtle? No. Effective? Absolutely. It’s self-mythologizing with gate assignments.

This is not a post-draft recovery deal. It’s a flex. Delta’s not betting on the No. 144 pick. They’re betting on the Shedeur Sanders brand—built not just on his QB stats, but on a perfectly curated blend of swagger,

Jalen Williams, the Oklahoma City Thunder’s breakout star and newly minted 2025 NBA All-Star, has teamed up with Ecko Unltd. as a brand ambassador and capsule collaborator. The partnership marks a smart evolution for Ecko—reviving its streetwear DNA with the help of a player who’s quietly become one of the most stylish, positionless forces in the league.

Williams—“J-Dub” if you’re paying attention—has helped lead OKC to the #1 seed in the Western Conference this season, averaging over 21 points per game and playing with the kind of length, vision, and versatility that makes coaches drool and stylists take notes. At just 23, he’s not only locked in on the court, he’s also building out a brand persona that feels custom-tailored for Gen Z fans: calm, cool, ultra-efficient.

Ecko Unltd., meanwhile, is in legacy-revival mode. Now celebrating its 30th anniversary, the brand is leaning back into its ‘90s and early-2000s skate-hip-hop ethos, with limited-edition

Canelo Álvarez, the undisputed super middleweight champion and global boxing icon, has been announced as the latest brand ambassador for luxury fashion house Amiri. This collaboration marks a significant move for both parties: Amiri expands its influence into the Latin American market, while Álvarez continues to diversify his brand beyond the boxing world.​

Mike Amiri, founder and creative director of the brand, emphasized the shared values between the athlete and the fashion house: “We share a philosophy of excellence and a dedication to inspiring others.” This partnership aligns Álvarez with other Amiri ambassadors, including South Korean rapper Sunwoon, highlighting the brand's commitment to cultural diversity and global reach.​

For Álvarez, this is not his first foray into the fashion industry. He has previously collaborated with luxury brands such as Dolce & Gabbana and Louis Vuitton, and his association with Amiri further cements his status

Giannis Antetokounmpo has been named the official brand ambassador for Castrol through the 2025–26 NBA season, because apparently reigning MVPs and motor oil are now a natural pairing. The partnership kicks off with a cinematic new ad airing during the NBA Playoffs, in which Giannis travels—no, not like that—across land, sea, air, and yes, space to highlight Castrol’s industrial reach. It's less “driving to the basket” and more “driving everything, everywhere, all at once.”

But Castrol isn’t the only pit stop. Giannis will also serve as a face of bp’s TravelCenters