We used Booking Agent Info’s music industry database to research the agencies behind Lyrical Lemonade’s festival Summer Smash. Here is what we found out:
Creative Artists Agency (CAA) leads with 18% of the lineup, representing top artists like CLIP, Lil Tecca, Lil Yachty, and Playboi Carti.
Close behind is Cara Lewis Group, holding 13% of the lineup. Cara Lewis Group showcases their strong presence with artists such as Travis Scott, Don Toliver, and Sheck Wes from the Cactus Jack label, along with other notable names like That Mexican OT and BIA.
United Talent Agency (UTA) and William Morris Endeavor (WME) each account for 10% of the lineup. UTA’s roster includes Flo Milli, Denzel Curry, and J.I.D, while WME represents Big Sean, Lil Skies, and 2Rare.
Wasserman, also with 10%, brings artists like BLP Kosher, Waka Flocka Flame, and Laundry Day to the festival, highlighting their diverse representation.
MAC Agency, known for its presence at many hip-hop festivals, holds 8% of the lineup. They represent talents such as Osamason, Vonoff1700, and Anycia.
Independent Artist Group (IAG) represents 6% of the festival’s lineup, featuring artists like ICYTWAT, and BKtherula.
The remaining 25% comprises various other agencies and artists who manage their bookings in-house, emphasizing the independent nature and diversity of the festival.
It should be noted that we excluded 3 artists from our dataset who we didn’t have data
