Kai Sotto Joins Forces with 1xBet as Brand Ambassador Across Asia

John Dody
02/28/24 12:11PM

1xBet, a leading name in the global betting sphere, is excited to welcome basketball prodigy Kai Sotto as its brand ambassador in Asia. This collaboration marks a significant milestone, with the Filipino sensation set to elevate the 1xBet brand in his homeland, alongside other key Asian markets such as Japan, China, Indonesia, and Thailand. This partnership aims to boost 1xBet’s visibility in the region while empowering Kai Sotto to foster basketball’s growth in Asia and inspire countless youths to pursue their sporting ambitions.

🌟 Rising Star with a Legacy: Born in Las Pinas, Philippines, to Ervin Sotto, a professional basketball player, Kai Zaccari Perlado Sotto was destined for greatness on the court. Starting basketball at the tender age of 4, Sotto quickly surpassed the 2-meter mark by age 14, growing into one of the world’s tallest professional basketball players at 2 meters and 21 cm. With a playing style reminiscent of his idols – Tim Duncan, June Mar Fajardo, and Kristaps Porzingis – Kai has become a dominant force as a center.

🏆 A Stellar Journey: Sotto’s basketball career has been nothing short of remarkable. From 2016 to 2019, he played for the Ateneo Blue Eaglets, clinching Rookie of the Year, Season, and Finals MVP awards. He led his team to victory while averaging 25.1 points, 13.9 rebounds, and 2.6 blocks per game. Additionally, his contributions to the Philippines’ youth team were instrumental in winning the 2017 SEABA Under-16 Championship.

As Kai Sotto embarks on this new chapter with 1xBet, his partnership is not just about enhancing a brand’s reach; it’s about inspiring a new generation of athletes in Asia to dream big and aim high. With Sotto’s influence and 1xBet’s platform, this collaboration is poised to make a significant impact on the sports and betting landscape across the continent.

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