Adidas’ “Superstar” campaign returns with cinematic flair and an all-star cast, highlighting the timeless influence of its iconic sneaker. Narrated by Samuel L. Jackson, the campaign kicks off with a moody teaser titled “Pyramids,” which compares the shoe’s cultural permanence to, well, actual pyramids. “No Wi-Fi. No food court. But 4,000 years later, people still fly across the world to see ‘em,” Jackson quips.

The full spot, “Clocks,” ups the tempo and the roster. Music legends Missy Elliott, GloRilla, Teezo Touchdown, and BLACKPINK’s Jennie appear alongside NBA star Anthony Edwards, skateboarding icon Mark Gonzales, and model-actress Gabbriette.

The campaign—shot

Travis Scott is blending vibes—literally. The rapper and creative polymath has joined the Erewhon smoothie club with the debut of his first-ever signature drink: the “Storm Storm Smoothie,” named after his daughter, Stormi. Equal parts nutrient-dense and brand-aligned, the smoothie is the latest move in Scott’s ever-expanding empire of unexpected partnerships.

Curated by Scott himself (because of course), the drink brings his signature touch to Erewhon’s lineup—a menu already known for turning celebrity collaborations into $20 cultural events. He joins a tight club that includes BLACKPINK’s Lisa, Tyla, and Sabrina Carpenter, all of whom have previously lent their names (and presumably taste preferences) to the upscale grocery chain’s blender.

The Erewhon deal follows a bigger one: Scott was recently named Oakley’s first-ever Chief Visionary, tasked with shaping the brand’s creative future. And if you’re sensing a marketing wave building, you’re not wrong—Scott is also teasing the release

New Balance has a sneaker called the T-500, which is not a robot but a tennis shoe — and in its latest campaign, it turns out that tennis can, in fact, be played inside a shoebox. A real one. With real football phenom Endrick volleying around not with a racket, but a soccer ball, because the rules are flexible in surreal brand worlds.

The new installment in New Balance’s “Quiet Please” series places the Real Madrid-bound striker in the middle of a match that’s less Wimbledon and more meta-sport satire. The kicker? It’s all happening inside an oversized shoebox. Watching from the sidelines of this box-universe are Endrick himself (life-sized this time) and model Gabriely Miranda, lounging at a country

Rauw Alejandro is back in our feed and this time, he’s not just dropping chart-toppers or flexing choreography sharp enough to slice air—he’s manning the grill. Kind of. The Puerto Rican reggaetonero has partnered with Buchanan’s whisky for its latest culinary-meets-cultura spectacle: the Asados Unidos campaign.

If you’re unfamiliar with the term asado, it’s basically barbecue—but make it Latin American, deeply emotional, and a battleground for generational grilling philosophies. Enter Buchanan’s, the Scotch brand with a Latin soul, whose entire brand identity now seems built around making whisky as comfortable at a backyard cookout as it is on a mahogany bar cart in the Andes.

The campaign’s core thesis is one part sociology seminar and one part travel ad: despite our differences in spice level, smoke preference, and playlist choices (Merengue or Bomba? Discuss), it’s Buchanan’s that brings us together. Rauw, of course, plays the cultural diplomat here—grilling with friends from Puerto Rico, Argentina, Colombia, and Mexico across a four-part video series that’s basically Anthony

Dakota Johnson has been named the global brand ambassador for Italian luxury jewelry house Roberto Coin, in a deal that runs through May 2027. Which is perfect, because if there’s anyone who knows how to stretch a campaign across award seasons, it’s the woman who made press tours for “Madame Web” feel like they deserved their own red carpet circuit.

The new campaign, lensed by fashion photography titan Craig McDean, features Johnson wrapped in Coin’s signature designs and the seductive, shimmering backdrops of Venice—a city that, like Dakota, knows how to do drama, glamour, and quiet prestige without needing to shout.

This isn’t Johnson’s first foray into luxury sparkle—she’s previously aligned herself with Gucci and Italian lingerie brand Intimissimi—but this marks her deepest dive yet into fine jewelry. Beyond print spreads and moody gondola shots, the partnership will also see her

In Chase’s latest ad campaign, “Cashback Like a Pro,” we get the kind of brand exercise that feels less like a commercial and more like an All-Star Weekend scrimmage that somehow broke into a fintech conference. Stephen Curry and Kevin Hart are chirping back and forth about cashback rewards like it’s a Game 7 — until A’ja

YSL Beauty has tapped Dua Lipa—global pop star, fashion maximalist, and walking serotonin dispenser—to front its campaign for the new LOVESHINE Plumping Lip Oil Gloss, a product that sounds like it was named during a sugar rush and a brainstorm session in equal measure. Naturally, Dua Lipa is the face of it. Because if you’re launching a product that promises shine, heat, and a little bit of chaos, you don’t cast a minimalist.

The campaign leans heavily into Lipa’s entire public thesis: bold color, playful energy, slight vintage callback, unapologetic glamour. This isn’t a subtle gloss. This is a disco ball in oil form. “Lipstick is my go-to beauty product,” Lipa says in the official statement. Which feels like a helpful clarification for anyone who’s ever seen her walk a carpet and thought, “This woman definitely loves math.”

This isn’t Dua’s first ride with YSL. She’s been a beauty ambassador for the house, and this campaign marks a natural extension—like if Studio 54

Kendrick Lamar’s latest Gatorade campaign, part of the brand’s 2025 “Lose More. Win More.” initiative, isn’t about sports drinks so much as it is about existential sweat. This is Gatorade-as-haiku. And Kendrick, of course, is the narrator of your inner monologue after a personal failure and a 12-minute run that made you reconsider everything.

The spot, released May 25, leans hard into monochrome minimalism—black-and-white cinematography, meditative voiceover, controlled pacing—before erupting into splashes of Gatorade color like a Jackson Pollock

Tetairoa McMillan has signed with Jordan Brand, because if you’re going to be the most stylish wide receiver to come out of the 2025 draft, you might as well make it official with the Jumpman logo stitched to your every route.

The Carolina Panthers rookie is the only NFL rookie to sign with Brand Jordan this year, which makes the deal less of a sponsorship and more of a coronation. It was brokered by Klutch Sports Group’s Joe D’Amelio and Zeke Sandhu, which also means it was less of a negotiation and more of a chess move. Klutch doesn’t just sign deals—they curate narratives. And this one’s got layers.

McMillan dropped hints before the ink dried, showing up to the NFL Draft in the Travis Scott x Air Jordan 1 Low “Black Phantom”, because when you’re about to go Top 10, it helps to dress like you already know something the rest of the league doesn’t. He went No.

Dom Pérignon has launched its “Creation is an Eternal Journey” campaign, enlisting a diverse ensemble of artists—Zoë Kravitz, Clare Smyth, Tilda Swinton, Alexander Ekman, Takashi Murakami, Anderson .Paak, and Iggy Pop—to personify the brand’s creative ethos. Captured by photographer Collier Schorr, the campaign presents these figures in intimate settings with Dom Pérignon bottles, emphasizing a personal connection to the act of creation.

This initiative underscores Dom Pérignon’s commitment to the arts, aligning its vintage-only champagne with a spectrum of creative disciplines. The campaign suggests that the process of crafting a fine champagne parallels