Lance Roberts, a prominent music agent with years of industry experience, has officially joined WME. The move bolsters WME’s robust country music division as Roberts brings an impressive roster of clients, including chart-topping artists Chris Janson, Craig Morgan, Parmalee, and others.

Roberts has built a stellar reputation in the music industry for his ability to identify and nurture talent, guiding artists to achieve significant milestones in their careers. His clients have made waves in the country music scene, with multi-platinum certifications, Grammy nominations, and major awards. Notable among them is Chris Janson, known for hits like “Buy Me a Boat” and “Good Vibes,” both of which topped the Billboard Country Airplay chart. Craig Morgan, celebrated for his heartfelt storytelling and hits such as “Redneck Yacht Club” and “That’s What I Love About Sunday,” brings decades of success to the table. Parmalee, the platinum-selling group behind “Carolina” and the crossover hit “Just the Way,” has also achieved significant acclaim under Roberts’ guidance.

Joining WME marks a new chapter in Roberts’ career as he integrates his expertise and relationships into one of the world’s leading talent agencies. The addition of his roster enhances WME’s ability to deliver top-tier representation for its artists and reinforces its influence in the country music sector.

With this move, Roberts is poised to leverage WME’s global network and resources, creating fresh opportunities for his clients while further solidifying his legacy as one of the most respected agents in country music.