Bella Hadid, renowned for her modeling career, has taken a significant leap into entrepreneurship with the unveiling of her wellness brand, Orebella. The 27-year-old model sparked curiosity and excitement with a cryptic teaser on Instagram, hinting at the brand’s essence with the tagline “reveal your alchemy.” While details remain shrouded in mystery, Orebella’s trademark filing sheds light on a product range that might include scented lotions, candles, fragrance reed diffusers, soaps, shampoos and conditioners, and styling creams.
? Anticipation Builds for Orebella’s Launch: Hadid has invited her followers to join a waitlist for updates and an “exclusive gift” in anticipation of the brand’s official launch on May 2. A recent visit by Hadid to the Ulta beauty retailer’s office in Bolingbrook, Illinois, on February 8 has sparked speculation about a possible collaboration, suggesting Orebella’s products may soon grace shelves and online stores.
? A Family of Entrepreneurs: This venture is not Hadid’s first foray into the business realm. In 2021, she became a co-founder of the Austin-based adaptogenic beverage brand, Kin Euphorics, alongside Jen Batchelor. Entrepreneurial spirit runs in the family, with her sister Gigi Hadid launching the cashmere fashion brand, Guest in Residence, in 2022.
? A Nod to Aromatherapy and Natural Wellness: Orebella’s focus on products with an aromatherapy element resonates with Bella Hadid’s known preference for natural wellness solutions. Her self-proclaimed identity as an “essential oil girl” and the Hadid sisters’ involvement in planting lavender during the Covid lockdowns on their family farm in Pennsylvania underscore the brand’s commitment to authenticity and connection with nature.
As Bella Hadid steps into the wellness industry with Orebella, her venture is poised to merge her personal passions with her professional pursuits, offering consumers a glimpse into her holistic approach to beauty and well-being. With the launch date drawing near, fans and wellness enthusiasts alike are eager to discover the alchemy Hadid promises to reveal through her latest entrepreneurial endeavor. ?