Rauw Alejandro is back in our feed and this time, he’s not just dropping chart-toppers or flexing choreography sharp enough to slice air—he’s manning the grill. Kind of. The Puerto Rican reggaetonero has partnered with Buchanan’s whisky for its latest culinary-meets-cultura spectacle: the Asados Unidos campaign.

If you’re unfamiliar with the term asado, it’s basically barbecue—but make it Latin American, deeply emotional, and a battleground for generational grilling philosophies. Enter Buchanan’s, the Scotch brand with a Latin soul, whose entire brand identity now seems built around making whisky as comfortable at a backyard cookout as it is on a mahogany bar cart in the Andes.

The campaign’s core thesis is one part sociology seminar and one part travel ad: despite our differences in spice level, smoke preference, and playlist choices (Merengue or Bomba? Discuss), it’s Buchanan’s that brings us together. Rauw, of course, plays the cultural diplomat here—grilling with friends from Puerto Rico, Argentina, Colombia, and Mexico across a four-part video series that’s basically Anthony

In Chase’s latest ad campaign, “Cashback Like a Pro,” we get the kind of brand exercise that feels less like a commercial and more like an All-Star Weekend scrimmage that somehow broke into a fintech conference. Stephen Curry and Kevin Hart are chirping back and forth about cashback rewards like it’s a Game 7 — until A’ja

Pamela Anderson is now officially your hair’s spiritual advisor.

In what might be the most unexpected brand-first-meets-career-second-act alignment of 2024, Biolage has named the 57-year-old icon its first-ever global ambassador—a sentence that somehow feels both overdue and perfectly timed. It’s the first ambassador deal of this scale for Biolage in 30 years, and also Anderson’s first foray into the haircare ad space. Which, when you think about it, is kind of wild. The woman defined beach hair.

The debut campaign—titled “The BS Campaign (Biolage Science)” because subtlety is dead—drops June 2 and will spotlight the brand’s bestselling Hydra Source collection, because if there’s one thing Pamela Anderson has taught us, it’s that you can survive literal tidal waves and still come out with glossy, frizz-free ends.

But make no mistake: this isn’t just a nostalgic play. Anderson’s post-documentary renaissance has become a masterclass in reclaimed narrative.

YSL Beauty has tapped Dua Lipa—global pop star, fashion maximalist, and walking serotonin dispenser—to front its campaign for the new LOVESHINE Plumping Lip Oil Gloss, a product that sounds like it was named during a sugar rush and a brainstorm session in equal measure. Naturally, Dua Lipa is the face of it. Because if you’re launching a product that promises shine, heat, and a little bit of chaos, you don’t cast a minimalist.

The campaign leans heavily into Lipa’s entire public thesis: bold color, playful energy, slight vintage callback, unapologetic glamour. This isn’t a subtle gloss. This is a disco ball in oil form. “Lipstick is my go-to beauty product,” Lipa says in the official statement. Which feels like a helpful clarification for anyone who’s ever seen her walk a carpet and thought, “This woman definitely loves math.”

This isn’t Dua’s first ride with YSL. She’s been a beauty ambassador for the house, and this campaign marks a natural extension—like if Studio 54

Kendrick Lamar’s latest Gatorade campaign, part of the brand’s 2025 “Lose More. Win More.” initiative, isn’t about sports drinks so much as it is about existential sweat. This is Gatorade-as-haiku. And Kendrick, of course, is the narrator of your inner monologue after a personal failure and a 12-minute run that made you reconsider everything.

The spot, released May 25, leans hard into monochrome minimalism—black-and-white cinematography, meditative voiceover, controlled pacing—before erupting into splashes of Gatorade color like a Jackson Pollock

Dom Pérignon has launched its “Creation is an Eternal Journey” campaign, enlisting a diverse ensemble of artists—Zoë Kravitz, Clare Smyth, Tilda Swinton, Alexander Ekman, Takashi Murakami, Anderson .Paak, and Iggy Pop—to personify the brand’s creative ethos. Captured by photographer Collier Schorr, the campaign presents these figures in intimate settings with Dom Pérignon bottles, emphasizing a personal connection to the act of creation.

This initiative underscores Dom Pérignon’s commitment to the arts, aligning its vintage-only champagne with a spectrum of creative disciplines. The campaign suggests that the process of crafting a fine champagne parallels

ILIA Beauty has announced singer-songwriter Clairo as its first-ever celebrity ambassador. As part of the partnership, Clairo and ILIA have launched the “Clairo Edit,” a curated set of her favorite products from the clean beauty brand.

Product Launch: The Clairo Edit: The limited-edition “Clairo Edit” includes the Eye Stylus Shadow Stick, Clean Line Gel Eyeliner, Lip Sketch Hydrating Crayon, Limitless Lash Mascara in After Midnight, and an exclusive pink Clairo tote. The selection reflects ILIA’s focus on clean, skin-forward beauty with formulations that combine skincare benefits and makeup performance.

Clairo’s Role and Promotion Strategy: Clairo shared that the simplicity and efficiency of ILIA’s products played a key role in her decision to collaborate, stating that she does her own makeup while on tour and values the ease of use. As part of the partnership, she will promote the brand to her audience of over 4.7 million Instagram followers, where she maintains an engagement rate of over 13%.

Brand Background:

GloRilla has achieved a significant milestone by becoming the inaugural brand ambassador for all four of Rihanna’s Fenty brands: Savage X Fenty, Fenty Beauty, Fenty Skin, and the upcoming Fenty Hair. This comprehensive partnership is showcased in the “Glo Up Close” campaign, marking her debut in this multifaceted role.

GloRilla’s Meteoric Rise in Hip-Hop

Born Gloria Hallelujah Woods on July 28, 1999, in Memphis, Tennessee, GloRilla began her musical journey in 2019 with the release of her mixtape “Most Likely Up Next,” followed by her EP “P Status” in 2020. Her breakthrough came in 2022 with the viral hit “F.N.F. (Let’s Go)” in collaboration with Hitkidd, which peaked within the top 50 of the Billboard Hot 100 and earned her a Grammy nomination for Best Rap Performance. This success led to her signing with

Charli XCX has taken center stage in Acne Studios‘ latest Spring/Summer 2025 campaign, continuing her collaboration with the iconic Swedish fashion house. Shot by renowned American artist Talia Chetrit, the campaign highlights Acne Studios’ signature pieces, including coated, iridescent, and painted denim, as well as the season’s must-have it-bags. Known for her bold and avant-garde style, Charli XCX effortlessly embodies the brand’s edgy and innovative aesthetic.

Career Highlights: Charli XCX, born Charlotte Aitchison, has been a trailblazer in the pop music industry since her breakout in 2012 with the hit single I Love It, a collaboration with Icona Pop. Her career skyrocketed with her contributions to global hits like Fancy with Iggy Azalea and Boom Clap, featured in the film The Fault in Our Stars. Charli’s ability to blend experimental sounds with mainstream pop has earned her critical acclaim and a dedicated fanbase.

Her discography includes chart-topping albums like True Romance (2013),