Lionel Messi has signed a new endorsement deal with Beats By Dre, joining an elite group of ambassadors that includes LeBron James, Erling Haaland, Naomi Osaka, Sha'Carri Richardson, Lil Wayne, and Alessia Russo. This partnership adds to Messi's extensive list of endorsements, which includes global brands such as Lowes, Lay's, Mastercard, and many others.
… Read MoreRickea Jackson, who is represented by Roc Nation, has been announced as the new brand ambassador for Skechers. Jackson, a rising star in women's basketball, will join a distinguished lineup of athletes endorsing the brand, including Anthony Elanga, Fabio Cannavaro, and Terance Mann.
Previous Endorsements: In addition to her new role with Skechers, Jackson has previously endorsed brands such as HEYDUDE and Honey Stinger. Her growing influence in the sports industry makes her a valuable addition to Skechers' roster of ambassadors.
Career Highlights: Rickea Jackson has made a significant impact on the basketball court, known for her
… Read MoreAriel Atkins has signed with Octagon for representation, further solidifying her status as a key player in the WNBA. She continues to play a pivotal role for the Washington Mystics, having recently inked a multi-year extension with the team.
Career Highlights: Ariel Atkins, a WNBA champion and two-time All-Star, has consistently showcased her talents on the court. Over her six-year career, she has averaged 13.1 points, 2.9 rebounds, 2.3 assists, and 1.4 steals per game. Her defensive prowess is particularly noteworthy, as she is the first player in WNBA history to make the All-Defensive Team in each of her first five seasons.
Achievements: Atkins' contributions have been instrumental in her team's success. She was a key player in the Washington Mystics' championship win and has maintained high performance levels, earning her All-Star selections and numerous accolades for her defensive skills.
International
… Read MoreReal Madrid's Brazilian teenage soccer sensation Endrick has signed a multi-year sponsorship deal with Austrian energy drinks maker Red Bull. The agreement was confirmed on Tuesday, adding another prestigious brand to Endrick's growing list of endorsements.
Representation and Management: Endrick's career is managed by Roc Nation Sports Brazil, an agency owned by rapper Jay-Z. Thiago Freitas, COO of Roc Nation Sports in Brazil, confirmed that the 18-year-old Brazil international will be a brand ambassador for Red Bull.
Endorsement Portfolio: This new partnership with Red Bull is a significant addition to Endrick's endorsement roster, which already includes high-profile brands such as Disney, New Balance, and Panini.
… Read MoreFormula 1 champion Lewis Hamilton has signed a new endorsement deal with CFI, becoming their global brand ambassador. This partnership aims to further both parties’ shared goal for a better, more equal future. As part of the agreement, CFI will make a donation to Hamilton’s Mission 44 organization, a charity launched by Hamilton that is working to build a fairer, more inclusive future for young people around the world.
Mission 44: Mission 44 invests in solutions that empower young people to overcome social injustice, leveraging Hamilton's personal experiences to create a positive impact. The organization focuses on creating opportunities and addressing systemic issues that hinder the progress of young individuals, ensuring they have the resources and support needed to succeed.
CFI’s Commitment: In line with these values, CFI reinforces its commitment to enhancing
… Read MoreMegan Rapinoe, represented by Wasserman, stars in a new campaign for Knix, an intimates and apparel brand. As the 2024 Summer Olympic Games in Paris approach, Knix is launching a bold campaign focused on addressing periods for menstruating athletes. The campaign is fronted by former Olympian Megan Rapinoe, who retired from professional soccer last year.
Campaign Focus and Objectives: The Knix campaign aims to break the stigma around menstruation, particularly for athletes competing at the highest levels. By highlighting that periods are a reality for almost all menstruating athletes, Knix is taking a significant step in supporting and normalizing this aspect of athletes' lives. The campaign's message underscores the importance of acknowledging and accommodating the needs of menstruating athletes, ensuring they can perform at their best without any added stress or discomfort.
Megan
… Read MorePortland Thorns forward Sophia Smith, who is repped by Wasserman, has inked a new endorsement deal with Gatorade. This collaboration positions her alongside fellow USWNT player Mallory Swanson, adding to Gatorade’s impressive roster of soccer endorsers ahead of the 2024 Paris Olympics.
Gatorade's Expanding Soccer Roster: Smith’s signing is a strategic move by Gatorade to bolster its presence in the soccer community. Joining her on the roster are notable names like Mallory Swanson and USMNT star Christian Pulisic, both of whom have been influential figures in promoting the brand. Gatorade’s commitment to supporting top soccer talent is evident with these high-profile endorsements.
Gatorade's Recent Endorsements: In addition to its focus on soccer, Gatorade has been
… Read MoreKevin Durant is the face of Kith’s new collection for USA Basketball, a capsule celebrating the upcoming 2024 Paris Olympics. The collection will officially launch on July 20 at the Four Seasons Hotel in Paris, France, showcasing a range of apparel designed to honor the spirit of Team USA.
Kith Collaboration Details: The collaboration between Kevin Durant and Kith highlights his influence in both the sports and fashion industries. This partnership is set to bring a stylish and patriotic line of clothing that reflects Durant's commitment to excellence and his passion for representing his country on the global stage.
Nike's Surprising Omission: Interestingly, Kevin Durant’s collaboration with Kith comes shortly after a surprising development with Nike: his omission from their latest Paris Olympics campaign video. Despite his lifelong contract with Nike signed in 2023, Durant was noticeably absent from the Olympic-themed video ad, which
… Read MorePortuguese striker André Silva has signed with Roc Nation Sports for representation, with Alan Redmond appointed as his point agent.
Club Career Highlights: Silva has played for notable clubs such as AC Milan and Eintracht Frankfurt, showcasing a strong scoring ability. During his time at Eintracht Frankfurt, he notably scored 28 goals in the 2020-2021 Bundesliga season, placing him as one of the top scorers in the league.
National Team Contributions: As a member of the Portugal national team, Silva has been instrumental in various international fixtures. He has scored over 15 goals for his national side, participating in crucial tournaments such as the UEFA European Championship and the FIFA World Cup qualifiers.
Recent Performances: In the recent seasons, Silva has continued to perform at a high level, demonstrating
… Read MoreFormula One champion Lewis Hamilton has expanded his portfolio of luxury endorsements by signing a new deal with Dior. He joins an esteemed group of Dior brand ambassadors, including actors Louis Garrel and Robert Pattinson, singer Rosalía, and skateboarder Aurelien Giraud.
Career Achievements and Influence: Hamilton, a seven-time Formula One World Champion, is widely regarded as one of the greatest drivers in the history of the sport. His success on the track is matched by his influence off it, as he actively participates in fashion, philanthropy, and activism, particularly in promoting diversity and environmental sustainability within racing.
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