Sports

Rising NFL star Puka Nacua, who made significant waves in his rookie year, has signed a multi-year footwear and apparel deal with Jordan Brand. This partnership marks a significant milestone in Nacua’s rapidly ascending career.

🏈 Impressive Rookie Season: After being drafted in the fifth round by the LA Rams out of BYU, Nacua quickly became a standout player. He shattered rookie records by finishing the season with 105 receptions and 1,486 receiving yards, nearly clinching the Offensive Rookie of the Year award.

👟 Jordan Brand Collaboration: The deal with Jordan Brand, as reported by sports industry insider Nick DePaula, encompasses both footwear and apparel, aligning Nacua with one of the most prestigious athletic brands in the world. This collaboration not only highlights Nacua’s on-field talents but also his marketability off the field.

This strategic alliance is not just a testament to Nacua’s exceptional rookie performance but also to his potential to influence and inspire future generations of athletes.

BAL.ON, the pioneering force behind the first intelligent golf training tool, the Smart Kit, has expanded its ambassador roster by welcoming DP World Tour Professional Alex Fitzpatrick. Since its market debut in August 2023, the Smart Kit has gained traction among PGA professionals, tour pros, and amateur golfers for its advanced technology and versatility in both training and play.

🏌️‍♂️ Professional Endorsement: Fitzpatrick, who has an impressive background with four years at Wake Forest University and multiple representations for Great Britain in international tournaments, joins esteemed golfers Matti Schmid and Esther Henseleit as global ambassadors for BAL.ON. His recent achievements, including a win at the British Challenge and several top finishes on the DP World Tour, highlight his rising influence in the golfing world.

📈 Expanding Reach and Influence: The addition of Fitzpatrick not only strengthens BAL.ON’s presence on the global stage but also underscores the brand’s commitment to enhancing golf training with cutting-edge technology. His participation in the second season of Netflix’s “Full Swing” alongside his brother further amplifies

Siam Commercial Bank is delighted to announce the signing of Atthaya Thitikul, renowned as Pro Jeen, as its new brand ambassador. Atthaya, a celebrated female golfer, has risen rapidly in the global sports arena, becoming the world’s number one female golfer before turning twenty. Her remarkable achievements and resilience resonate deeply with the ethos of Siam Commercial Bank.

🏌️‍♀️ Embodiment of Excellence: Atthaya’s journey mirrors the bank’s commitment to excellence and resilience, qualities that Siam Commercial Bank upholds in delivering superior customer service. Her role as an ambassador aligns with the bank’s aim to inspire and motivate the youth and aspiring athletes of Thailand, encouraging them to achieve greatness in their endeavors.

💡 Strategy Alignment: Atthaya’s dynamic persona and her ability to engage with both local and global audiences make her the perfect face for Siam Commercial Bank’s “Digital Bank with a Human Touch” strategy. This initiative focuses on combining cutting-edge digital banking solutions with personalized customer interactions, ensuring that each customer’s needs are met

The International Cricket Council (ICC) has officially appointed Usain Bolt, the legendary sprinter and Olympic icon, as the ambassador for the ICC Men’s T20 World Cup 2024. The tournament is set to take place across the West Indies and the USA from June 1 to June 29, 2024, aiming to capture the imagination of a new generation of cricket fans.

🏏 A Global Sports Icon for a Global Event: Bolt’s remarkable athletic career and charismatic presence make him an ideal figure to represent the T20 World Cup on the global stage. Known for his unparalleled achievements in athletics, including securing a ‘Triple-Triple’—three gold medals at three consecutive Olympics—Bolt brings a universal appeal that transcends the boundaries of sport.

⚡ Record-Breaking Achievements: Starting his journey to stardom at the 2008 Beijing Olympics, Bolt set world records in the 100m, 200m, and 4x100m relays, achievements that still stand today. His records of 9.58 seconds in the 100m and 19.19 seconds in the 200m are celebrated benchmarks

In a move to strengthen its commitment to youth and sports, boAt has proudly announced cricketer Yashasvi Jaiswal as its new brand ambassador. This partnership celebrates Jaiswal’s remarkable achievements in cricket and aligns with boAt’s mission to support and uplift young athletes on their paths to success.

🏏 A Star on the Rise: Jaiswal’s impressive performance in the recent Test series against England has not only captivated fans but also showcased his immense talent and dedication. Scoring 712 runs, including two double centuries, he has played a crucial role in his team’s successes and established himself as one of the sport’s emerging luminaries.

🎧 Empowering Through Passion: Jaiswal’s partnership with boAt symbolizes a mutual dedication to excellence and perseverance. As a boAthead, he aims to inspire fans by sharing his journey and connecting over a shared passion for music and sports. This collaboration reflects boAt’s ongoing effort to embody the spirit of innovation and drive that resonates with young achievers like Jaiswal.

Through this strategic

French automobile giant Citroen has announced a major partnership with cricket legend Mahendra Singh Dhoni, appointing him as the brand ambassador for its operations in India. This strategic move is aimed at strengthening Citroen’s presence and boosting its identity in the competitive Indian passenger vehicle market.

💸 Significant Investment: As part of the initial phase of their collaboration, Citroen has committed INR 7 crore (approximately $850,000) to secure Dhoni’s endorsement. This significant investment reflects the brand’s dedication to leveraging Dhoni’s massive popularity and credibility to enhance its market position.

🏏 Iconic Sports Figure: MS Dhoni, renowned for his exceptional leadership as the former captain of the Indian cricket team, brings a high level of prestige and influence to the Citroen brand. His storied career includes leading India to victories in the ICC Cricket World Cup in 2011 and the ICC Champions Trophy in 2013. Dhoni’s extensive list of accolades, such as the Rajiv

PUMA is excited to announce Leicester-born rising star Sekou as its latest brand ambassador, aligning perfectly with PUMA’s core values of confidence, courage, and determination. This collaboration kicks off with the launch of the ‘Super Team’ campaign, featuring a re-introduction of the iconic OG model sneaker first released in 1982.

🎨 Revitalized Classics: The Super Team campaign introduces an exclusive range of colorways including ‘Fresh Mint’, ‘Blue Skies’, and ‘Team Regal Red.’ These vibrant additions bring a fresh take to the classic silhouette, offering a more narrow and adaptive fit that encourages consumers to experiment with era-spanning styles and aesthetics.

📸 A Fusion of Music and Style: Photographed in a studio surrounded by musical instruments, Sekou perfectly embodies the spirit of the campaign, merging his musical talents with PUMA’s iconic fashion. Known for his eclectic mix of jazz, R&B, pop, and soul, Sekou brings a unique vibrancy and authenticity to the brand,

Marvin Harrison Jr., a standout wide receiver from Ohio State University, has officially been named the face of football for New Balance. This announcement comes as Harrison prepares for the highly anticipated 2024 NFL draft, where he is considered one of the top prospects.

🌐 A Generational Talent: Widely regarded as a “generational talent,” Harrison has been praised by fans, analysts, and sports figures alike, including Los Angeles Lakers forward LeBron James, who has dubbed him “H.I.M.”—highlighting his exceptional skill and presence on the field.

👟 Strategic Endorsement Deal: Harrison has inked a multiyear endorsement deal with New Balance, positioning him at the forefront of the brand’s expansion into football. This partnership marks a significant milestone for both Harrison and New Balance as they aim to make a substantial impact in the sports footwear and apparel market.

🏈 Joining Elite Company: At just 21 years old, Harrison joins an exclusive group of athletes