Sports

Endorsement Deals 2 mins read

Cameron Brink Signs New Endorsement Deal with Urban Decay

Cameron Brink, represented by CAA, has been announced as the latest brand ambassador for Urban Decay. As the #2 overall pick in the 2024 WNBA Draft and a rising star for the Los Angeles Sparks, Brink embodies Urban Decay's values of creativity, self-expression, and empowerment. This collaboration not only introduces Brink as the face of Urban Decay’s latest collection, featuring products like the 24/7 Glide-On Eye Pencil and All Nighter Setting Spray, but also reflects Urban Decay's ongoing sponsorship of the Sparks for two consecutive seasons.

Career Highlights: Brink made waves at Stanford University, where she helped the team win the NCAA Championship in 2021 and set records as Stanford's all-time leader in blocks. She became known for her defensive prowess, winning the Naismith Defensive Player of the Year award in 2024 and being named the Pac-12 Defensive Player of the Year in both her sophomore and junior years.

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Sports 2 mins read

JuJu Watkins Signs New Endorsement Deal with NYX Professional Makeup

USC Women’s Basketball star JuJu Watkins has become the first female college basketball player to land an endorsement deal with NYX Professional Makeup, marking a milestone in college athletics and the beauty industry. Known for her authentic presence both on and off the court, Watkins embodies NYX’s values of inclusivity, diversity, and self-expression, making her an ideal ambassador for the brand. The partnership will see Watkins featured across NYX’s digital and social platforms, which collectively reach over 30 million followers, as she encourages female athletes to embrace their personal style with the tagline “Make Them Look.”

Career and Influence: Watkins, a First-Team All-American and standout player for USC, has made waves as one of college basketball’s most promising young talents. Named to Sports Illustrated's "Most Influential Athlete" list, she was awarded "Best Breakthrough Athlete" at the ESPYs earlier this year. Additionally, Watkins is known for her commitment to community

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Endorsement Deals 1 mins read

Cooper Flagg Signs Historic Endorsement Deal with Gatorade

Duke University’s freshman basketball sensation Cooper Flagg, represented by Creative Artists Agency (CAA), has signed a groundbreaking NIL endorsement deal with Gatorade, becoming the first male college basketball player to partner with the iconic brand. This deal arrives just before his collegiate debut with the Blue Devils on November 4, marking a significant milestone for both Flagg and Gatorade’s student-athlete program.

Career Achievements: Flagg, widely regarded as one of the top NBA prospects, made his mark at Montverde Academy in Florida, where he led his team to an undefeated season and a national championship. Ranked as the top recruit in the 2024 class, he earned accolades like USA Basketball’s Male Athlete of the Year and MVP at the 2022 FIBA U17 Men's World Cup. Known for his versatile playing style, Flagg dominated high school basketball, averaging 16.5 points, 7.5 rebounds, and 3.8 assists per game in

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Business Ventures 2 mins read

James Harden Partners with Crunch Fitness to Launch New Gyms in Texas

James Harden, the 10-time NBA All-Star and current Los Angeles Clippers guard, has joined Crunch Fitness to open three new state-of-the-art gym facilities across the Houston area, expected to open in Winter 2025. This partnership highlights Harden’s growing business portfolio and passion for community-focused initiatives. Known for his iconic style on and off the court, Harden has invested in various ventures, including a minority stake in the Houston Dynamo soccer team, his own wine label J-Harden Wines, and his brand, The Beard Club, which specializes in men's grooming products, leveraging his own style as a brand ambassador.

Career and Business Highlights: Harden’s career has been defined by impressive records and accolades since he was selected third overall in the 2009 NBA Draft by the Oklahoma City Thunder. A pivotal move to the Houston Rockets in 2012 allowed him to shine as a franchise player, where he earned the 2018 MVP award and led the NBA in scoring for three consecutive

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Sports 2 mins read

Simone Biles Collaborates with Barefoot Wine for NFL Campaign

Iconic gymnast Simone Biles has teamed up with Barefoot Wine, America’s most awarded wine brand, for an NFL campaign that offers fans an exclusive chance to watch the Green Bay vs. Chicago rivalry game with her. As Barefoot's newest ambassador, Biles will host one lucky fan and their friends in the brand’s “BandWAGon Box” suite on November 17, complete with pregame sideline access. This partnership brings together Biles' renowned fan engagement with Barefoot's role as the NFL’s official wine sponsor, creating a memorable experience for fans.

Career Achievements: Simone Biles is the most decorated gymnast in history, with 11 Olympic and 30 World Championship medals. Her achievements include a record seven Olympic golds and six all-around world titles, underscoring her unparalleled skill and longevity in the sport. At the 2024 Paris Olympics, she solidified her legacy by winning multiple medals, including her seventh Olympic gold, with standout performances on vault and beam. Biles' recent

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Basketball 2 mins read

Allisha Gray Partners with SonderMind for Mental Health Awareness

WNBA All-Star and Atlanta Dream guard Allisha Gray has joined forces with SonderMind to promote accessible mental health support. In a recent social media post, Gray highlighted SonderMind's mission to connect individuals with therapists who understand unique aspects of their identity, such as race, gender, and language preferences.

Career Highlights: Gray has established herself as a standout talent in the WNBA since being named Rookie of the Year in 2017 with the Dallas Wings. Recently, she achieved career highs with the Atlanta Dream, averaging 17.9 points, 5.2 rebounds, and 3.5 assists per game in the 2023 season, leading her team to the playoffs. Known for her two-way play, Gray combines scoring, defense, and rebounding, and her on-court leadership has been pivotal for Atlanta.

In July 2024, Gray made history at the WNBA All-Star weekend by becoming the first player ever to win both the Skills Challenge and the Starry 3-Point Contest. Additionally,

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Sports 1 mins read

Matas Buzelis Signs Multi-Year Endorsement Deal with Reebok

Chicago Bulls rookie Matas Buzelis, who is repped by Excel Sports, has signed a multi-year endorsement deal with Reebok. Known for his impressive high school basketball career and his rising potential in the NBA, Buzelis joins a growing roster of athletes under Reebok Basketball, which is headed by NBA legend Shaquille O'Neal, the brand's President of Basketball.

Reebok's Growing Hoops Roster: Buzelis now stands alongside notable athletes such as WNBA players Angel Reese and Lexie Brown. This partnership signals Reebok's focus on building a roster of dynamic young talent and elevating its presence in both performance and lifestyle basketball.

Brand

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Basketball 2 mins read

Jalen Brunson Signs Multiyear Endorsement Deal with BodyArmor

New York Knicks point guard Jalen Brunson has signed a multiyear endorsement deal with BodyArmor, further expanding the brand's roster of athletes. The sports drink company will feature Brunson prominently in its upcoming social media and out-of-home advertising campaigns. The campaign is set to celebrate Brunson’s rise from his high school days, through his championship run at Villanova, and into his successful NBA career.

BodyArmor’s Expanding Roster: Brunson joins a list of notable NBA stars already working with BodyArmor, including Donovan Mitchell of the Cleveland Cavaliers and Trae Young of the Atlanta Hawks. The brand has a diverse roster of athletes across the NBA, WNBA, NHL, NFL, and MLB, further solidifying its presence in the sports world.

New York Connection:

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Basketball 2 mins read

Tyrese Haliburton, Breanna Stewart, LaMelo Ball, Scoot Henderson, and Flau’jae Johnson Collaborate with PUMA for New Campaign

PUMA has unveiled the latest chapter of its global marketing campaign, “FOREVER. FASTER. – See The Game Like We Do,” featuring a star-studded lineup of athletes including Tyrese Haliburton of the Indiana Pacers, Breanna Stewart of the New York Liberty, LaMelo Ball of the Charlotte Hornets, Scoot Henderson of the Portland Trail Blazers, and Flau’jae Johnson of LSU. This new campaign highlights each athlete's personal story, unique style of play, and the crews they bring with them, creating a compelling connection between the brand and the athletes’ distinct journeys.

The commercials, available in both 30-second and 15-second formats, showcase these athletes as they prepare for the upcoming season,

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Sports 2 mins read

Cam Thomas Signs Endorsement Deal with KICKS CREW

Brooklyn Nets guard Cam Thomas has signed a new endorsement deal with KICKS CREW, further cementing his status as a rising star in the sneaker community. Known for his impressive sneaker rotation on the court, the 23-year-old athlete has made headlines for his evolving style, switching from adidas to Nike early in his career. Now, as the newest brand ambassador for KICKS CREW, Thomas joins a growing roster of professional athletes and global stars, including NBA legends Kyrie Irving, Damian Lillard, and rising talent Jamal Shead.

KICKS CREW Partnership and Cam Thomas’ Sneaker JourneyThis collaboration with KICKS CREW grants Thomas access to a wide range of products from the brand’s extensive catalog, featuring exclusive drops and high-profile brand collaborations. As a true sneaker enthusiast, Thomas will now have even more opportunities to curate

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