Agency Signing Music New Signings R&B

The Weeknd Has Signed With WME

John Dody
05/02/25 7:08PM

The Weeknd has signed with WME for representation. Because in 2025, when your brand encompasses chart-topping albums, cinematic ventures, and global tours, aligning with a powerhouse agency is as much a strategic move as releasing a hit single.

This partnership comes as The Weeknd continues to solidify his position as a global entertainment force. With over 116 million monthly listeners on Spotify, his reach spans continents, resonating in top markets like Jakarta, São Paulo, Mexico City, Sydney, and London.

Currently, he’s in the midst of his “After Hours Til Dawn” 2025 stadium tour, which kicked off on May 9 in Phoenix and is set to conclude on September 3 in San Antonio. The tour supports his latest album, “Hurry Up Tomorrow,” the final installment of his trilogy following “After Hours” (2020) and “Dawn FM” (2022) .

Beyond music, The Weeknd has expanded into television, co-creating and starring in HBO’s “The Idol.” His foray into film includes the upcoming psychological thriller “Hurry Up Tomorrow,” co-starring Jenna Ortega and Barry Keoghan, set to release on May 16, 2025 .

So yes, The Weeknd is now represented by WME. But in a world where representation is as much about narrative as it is about negotiation, this move signals a new chapter in his ever-expanding brand story. Because in 2025, the agency you choose is as telling as the music you release.

More on R&B

See all R&B

Digest News

Music 2 mins read

Jessie J Has Signed with UTA

Jessie J has signed with UTA for North American representation, marking what appears to be the opening act of her next reinvention arc. She remains with CAA for the rest of the world, is managed by Darco Artist Partnerships, and handled on the PR front by Satellite 414. So, yes, the infrastructure is in place—and now the routing map is getting updated.

She’s also back with new music, independently released no less. “No Secrets”, which dropped this month, is her first new single in four years and sounds like both a confessional and a warning shot. The track is raw, melodic, and deeply Jessie J—a reminder that she’s still got the vocal firepower to peel paint off arena walls, even if she’s choosing to use it a little more sparingly now. There’s also a Ryan Tedder-produced single on deck (“Living My Best Life”), which is either a promise or a branding exercise, depending on your level of optimism.

Her Spotify stats

… Read More
Music 2 mins read

MANDY has signed with Corson Agency

Belgian hard dance phenom MANDY has signed with Corson Agency for North American representation, a move that makes perfect sense if you’ve ever seen her set—and less sense if you’re trying to track BPMs below 150. She’ll continue to be repped by Platform Artist Agency in Belgium and managed globally by One World Artists, which is to say: the team is tight, and the sound is louder than your heartbeat.

MANDY blew in back in 2017 with “RaggaDrop,” a viral, rave-leaning banger that made hardstyle briefly feel like it could break through to the masses. It didn’t (entirely), but MANDY did—thanks to relentless touring, a cultish fanbase, and a string of releases that kept pushing the limits of what you can reasonably call “melodic.”

… Read More
Music 2 mins read

Chappell Roan Has Signed With Foundations Music for Management

Chappell Roan has signed with Foundations Music for management, marking a pivotal moment in her career following a significant year of achievements. She continues to be represented by Wasserman for live bookings, with PR support from Biz3 in the U.S. and Satellite 414 in the U.K.

Roan's ascent in the music industry has been marked by her 2024 hit single, “Good Luck, Babe!”, which propelled her into the spotlight and significantly boosted the success of her debut album, The Rise and Fall of a Midwest Princess. The single debuted at number 77 on the Billboard Hot 100 and peaked at number 6, while the album reached number 2 on the Billboard 200, solidifying her status as a rising star.

In

… Read More
Endorsement Deals 2 mins read

Kendrick Lamar Is The Newest Brand Ambassador For Chanel

Kendrick Lamar has been named the newest brand ambassador for Chanel, stepping into the role as the face of the house’s Spring-Summer 2025 eyewear campaign. He joins Chanel regulars Lupita Nyong’o and Margaret Qualley—but brings a very different kind of presence: Pulitzer-winning, low-posting, and culturally omnipresent.

Lamar, who is currently on tour with SZA, has already been quietly previewing the partnership. He wears Chanel eyewear in the just-released music video for “Luther”—his haunting, minimalist duet with SZA that dropped without warning (as usual) and is already being picked apart like a sacred text. It’s the rare fashion deal that feels like it was earned in the edit bay, not the boardroom.

Kendrick follows in the stylish footsteps of Pharrell and Nile Rodgers as part of Chanel’s broader music-meets-luxury lineage. But while they brought charisma and sparkle, Lamar brings weight. He doesn’t advertise. He aligns. He’s worked with Reebok,

… Read More
Music 2 mins read

Grupo Frontera has signed with TBA Agency 

Grupo Frontera has signed with TBA Agency for live representation, a move that solidifies their meteoric rise from regional cover band to genre-redefining global act. Management stays with Rimas Music. PR? That’s still The Exclusive Agency. But touring—touring is now TBA’s domain, which makes sense, because everybody wants in on the Norteño boom, and Grupo Frontera is currently the house band for the movement.

Formed in 2022 (yes, you read that right), the Texas-based group rocketed to virality with their cover of Morat’s “No Se Va”—a TikTok-fueled slow burn that turned into real chart heat. Then came “Bebé Dame” with Fuerza Regida, which hit No. 1 on the Hot Latin Songs chart and climbed all the way to No. 25 on the Billboard Hot 100. In a pre-streaming era, that might’ve been seen as a fluke. In today’s ecosystem, it was the trailer for what’s now looking like a franchise.

By 2023, they were collaborating with Bad Bunny on “Un x100to,” which broke the

… Read More
Uncategorized 2 mins read

Afrojack has signed with Wasserman

Afrojack has signed with Wasserman for representation in the U.S. and Canada, expanding his already-global operation with a firm known for playing both the mainstream and the underground without flinching. He’ll continue to be repped by ACE Agency for the rest of the world, with The Shalizi Group steering management and Miller PR handling press worldwide—which is to say, the team is large, the inbox is full, and the coordination spreadsheets are probably color-coded by continent.

If you somehow missed the EDM boom of the early 2010s, Afrojack was one of its architects: a Dutch producer who made “Take Over Control” the unofficial anthem of every beach party with a DJ budget, and then parlayed that momentum into global hits with Pitbull, David Guetta, Ne-Yo, Beyoncé, and basically anyone else who could legally clear a drop. He’s the guy behind “Give Me Everything,” “Hey Mama,” and a contributor to “Run the World (Girls)”—which means he’s got festival bangers, wedding reception bangers, and feminist

… Read More
Film/TV 1 mins read

Corey Stoll Signs With UTA

Corey Stoll has signed with UTA for representation, adding some fresh horsepower to his already well-calibrated team. He’s still managed by Suskin/Karshan and repped for PR by Viewpoint, meaning this isn’t a total overhaul—more like swapping in a new engine under the hood.

Stoll’s one of those actors who’s been quietly excellent for over a decade: dependable, versatile, and always one good role away from full-on household name status. You’ve seen him as Peter Russo in House of Cards (RIP that shower scene), as the buzzing antagonist in Ant-Man, and more recently, as a heavy in Billions and The Many Saints of Newark. He’s the guy casting directors call when they want gravitas without the ego, intensity without the scenery chewing.

UTA’s signing suggests they see more than just a character actor—they see a leading man in waiting. And in a market hungry for grown-up dramas, prestige thrillers,

… Read More
Endorsement Deals 2 mins read

Ty Dolla $ign Signs New Endorsement Deal With Le Bon Argent Champagne

Ty Dolla $ign has been named a brand ambassador for Le Bon Argent Champagne, officially joining the ranks of artists who do more than pop bottles—they put their name on the label. The partnership was toasted (literally) last weekend at a private launch event in the Palm Springs area, just in time for Coachella’s first wave. The party featured celebrity guests, an early pour of the new bubbly, and of course, a live set from Ty himself—who will be back on the Coachella stage again this weekend.

Le Bon Argent—French for “the good money,” because subtlety is overrated—is positioning itself as both a luxury label and a cultural flex, with Southern Glazer’s handling exclusive distribution. It’s already hitting select retailers, bars, restaurants, and nightclubs, with expansion underway.

For Ty Dolla $ign, this isn’t just about vibes—it’s about vertical integration. He’s already a frequent fixture in nightlife and festival scenes, so stepping

… Read More
Brand Ambassador 2 mins read

Post Malone Signs New Endorsement Deal With Sony

https://www.youtube.com/shorts/WoGwOyMmqw8

Sony has tapped Post Malone as the face (and voice) of its new ULT POWER SOUND Series, the latest volley in its “For The Music” campaign and a not-so-quiet reminder that the consumer audio wars are far from over. The partnership kicks off this month with the launch of Sony’s new ULT POWER SOUND line—speakers and headphones engineered to shake your walls, rattle your fillings, and make you feel like Posty is crooning right next to your vape pen.

“I’ve always wanted the music to feel personal,” said Malone, “and this partnership with Sony is a chance to create something that brings people

… Read More
Music 1 mins read

Lincoln Jesser Signs With UTA

Lincoln Jesser has signed with UTA for representation, a move that suggests the alt-pop-electronica shapeshifter is leveling up from bedroom beat-maker to main stage architect. He continues to be managed by Moodswing, the crew that’s been steering his genre-bending, synth-laced, emotionally vulnerable rocket since he first cracked open SoundCloud with sun-drenched heartbreak.

If you’ve been sleeping: Jesser is one of those artists whose Spotify metrics (currently over 269,000 monthly listeners) suggest he’s not just buzzing—he’s quietly embedding himself into playlists from Los Angeles to Sydney, with New York City, Chicago, and Melbourne rounding out the top cities. His latest release, Quema Quema via TH3RD BRAIN, blends Latin-tinged groove and Jesser’s signature moody pop aesthetic into something that sounds like the soundtrack to a night out you almost regret—but not quite.

A former touring member of Foster the People, Jesser’s got live chops too.

… Read More
Celebrities
Close modal