WNBA

Brand Ambassador 2 mins read

Nyara Sabally Has Been Named New Brand Ambassador For Catbird—Her First WNBA Brand Deal

The WNBA’s newest champion just picked up her first piece of off-court hardware, and it comes in 14-karat gold. Nyara Sabally, fresh off a title run with the New York Liberty, is now the face of Catbird’s latest campaign, making her the brand’s newest ambassador and perhaps the first person to pair post defense with minimalist fine jewelry.

Catbird, the Brooklyn-based jewelry brand that’s basically the spiritual opposite of courtside flashiness, has tapped Sabally to showcase its signature pieces—delicate gold chains, whisper-thin rings, things that sparkle without shouting. Which, in a way, mirrors Sabally’s own energy: elegant, resilient, and quietly dominant. The campaign leans hard into that contrast—diamond-tough athlete meets gossamer-light gold—and the result is exactly the kind of crossover moment that makes brand strategists feel clever.

This isn’t just Catbird tossing a bracelet at the nearest trending athlete. Sabally is a compelling figure in and out of uniform. Born in Germany, she played college ball at Oregon, where she battled through multiple knee injuries with the kind of

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Campaigns 2 mins read

Paige Bueckers Just Made Radiant Lilac Feel Like a Championship Ring.

In its quest to reclaim the misunderstood corners of the paint wheel, Sherwin-Williams has crowned Radiant Lilac SW 0074 as the Loneliest Color of 2025. Which is poetic branding for “no one’s buying this.” But instead of slapping it on an accent wall and hoping for the best, the company leaned all the way in — painting a broader message about visibility, marginalization, and of course, women’s basketball.

Enter Paige Bueckers, the No. 1 pick in this year’s WNBA Draft, rising star

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Basketball 2 mins read

Li Yueru Has Signed With First Pick Management

Li Yueru has signed with First Pick Management, because even when you’re 6’7″ and dropping 20/20 stat lines on international hardwood, you still need someone to negotiate the fine print.

The Chinese basketball star—known for redefining what it means to be “dominant in the paint” with the subtlety of a freight train—joins an agency that reps Kaela Davis, Erica Wheeler, and Ajsa Sivka. But this isn’t just a client pickup. This is a declaration that First Pick knows where the future of global basketball is headed: tall, tactical, and from Changzhi.

If you’re wondering whether Li’s career reads more like a spreadsheet than a highlight reel, think again. She’s been anchoring Team China with Olympic poise and FIBA fury, casually racking up 22-point, 23-rebound games like she’s organizing pantry shelves. Her Tokyo Olympics run? Nearly 15 points and 8 boards per game. Her domestic dominance with the Guangdong

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Endorsement Deals 3 mins read

Azurá Stevens Joins Lendistry as Its First Brand Ambassador

LOS ANGELES, January 28, 2025 – Lendistry, a leading minority-led fintech, has named Los Angeles Sparks forward-center Azurá Stevens as its first-ever brand ambassador. This partnership reinforces Lendistry’s commitment to supporting small businesses, particularly in underserved communities, while strengthening its relationship with the LA Sparks, for whom it became the Official Small Business Lender in 2024.

Selected as the sixth overall pick in the 2018 WNBA Draft by the Dallas Wings, Stevens immediately made an impact in her rookie season, earning a spot on the WNBA All-Rookie Team. In 2020, she was traded to the Chicago Sky, where she played a crucial role in the team’s 2021 WNBA Championship run, adding her name to the league’s elite list of champions.

In 2023, Stevens signed with the Los Angeles Sparks, bringing veteran experience and leadership to the roster. Her ability to stretch the floor, defend multiple positions, and contribute on both ends of the court has made her a valuable asset throughout

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Sports 2 mins read

Sophie Cunningham Signs with William Raymond Communications for PR

Phoenix Mercury guard Sophie Cunningham has officially signed with William Raymond Communications for public relations representation, marking a new chapter in her career as she broadens her presence beyond the basketball court. Cunningham continues to be represented by Golden Standard Sports and Entertainment.

Career Highlights: Sophie Cunningham, a standout player known for her resilience and leadership, first rose to prominence during her collegiate career at the University of Missouri. As a Tiger, she became the all-time leading scorer in Missouri program history, amassing 2,187 points. Cunningham’s performance earned her three First-Team All-SEC selections, highlighting her as one of the top players in the conference.

In the 2019 WNBA Draft, Cunningham was selected 13th overall by the Phoenix Mercury. Since joining the league, she has made a significant impact, known for her versatility and tenacity on the court. During the 2024 season, she averaged

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Endorsement Deals 1 mins read

Wilson Basketball Launches Two New Caitlin Clark-Inspired Basketballs

Wilson Basketball has unveiled two new Caitlin Clark-inspired basketballs as part of its “Journey Series” collection, celebrating the standout athlete’s impact on the sport. Following the successful sell-out of the first Clark-inspired basketballs, Wilson’s new releases – a black “Every Point” ball and a white “Make Your Mark” ball – are set to captivate fans once again, as Clark continues to be one of the most marketable figures in sports.

The Journey Series: The black “Every Point” basketball represents Clark’s legacy with every shot she takes. Adorned with speckled dots symbolizing Clark’s shooting chart from her high school, college, and professional teams, each colorway reflects a phase in her career, from high school through to her pro aspirations.

The white “Make Your Mark” basketball celebrates Clark’s rapid ascent in the basketball world. Featuring the block text “CAITLIN CLARK” in team colors from every stage of her career, the design serves as an inspiration to young athletes, reminding them to leave their

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Endorsement Deals 2 mins read

Cameron Brink Signs New Endorsement Deal with Urban Decay

Cameron Brink, represented by CAA, has been announced as the latest brand ambassador for Urban Decay. As the #2 overall pick in the 2024 WNBA Draft and a rising star for the Los Angeles Sparks, Brink embodies Urban Decay’s values of creativity, self-expression, and empowerment. This collaboration not only introduces Brink as the face of Urban Decay’s latest collection, featuring products like the 24/7 Glide-On Eye Pencil and All Nighter Setting Spray, but also reflects Urban Decay’s ongoing sponsorship of the Sparks for two consecutive seasons.

Career Highlights: Brink made waves at Stanford University, where she helped the team win the NCAA Championship in 2021 and set records as Stanford’s all-time leader in blocks. She became known for her defensive prowess, winning the Naismith Defensive Player of the Year award in 2024 and being named the Pac-12 Defensive Player of the Year in both her sophomore and junior years. Her impact was immediate in her rookie WNBA

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Sports 2 mins read

JuJu Watkins Signs New Endorsement Deal with NYX Professional Makeup

USC Women’s Basketball star JuJu Watkins has become the first female college basketball player to land an endorsement deal with NYX Professional Makeup, marking a milestone in college athletics and the beauty industry. Known for her authentic presence both on and off the court, Watkins embodies NYX’s values of inclusivity, diversity, and self-expression, making her an ideal ambassador for the brand. The partnership will see Watkins featured across NYX’s digital and social platforms, which collectively reach over 30 million followers, as she encourages female athletes to embrace their personal style with the tagline “Make Them Look.”

Career and Influence: Watkins, a First-Team All-American and standout player for USC, has made waves as one of college basketball’s most promising young talents. Named to Sports Illustrated’s “Most Influential Athlete” list, she was awarded “Best Breakthrough Athlete” at the ESPYs earlier this year. Additionally, Watkins is known for her commitment to community development; she is launching

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Basketball 2 mins read

Allisha Gray Partners with SonderMind for Mental Health Awareness

WNBA All-Star and Atlanta Dream guard Allisha Gray has joined forces with SonderMind to promote accessible mental health support. In a recent social media post, Gray highlighted SonderMind’s mission to connect individuals with therapists who understand unique aspects of their identity, such as race, gender, and language preferences.

Career Highlights: Gray has established herself as a standout talent in the WNBA since being named Rookie of the Year in 2017 with the Dallas Wings. Recently, she achieved career highs with the Atlanta Dream, averaging 17.9 points, 5.2 rebounds, and 3.5 assists per game in the 2023 season, leading her team to the playoffs. Known for her two-way play, Gray combines scoring, defense, and rebounding, and her on-court leadership has been pivotal for Atlanta.

In July 2024, Gray made history at the WNBA All-Star weekend by becoming the first player ever to win both the Skills Challenge and the Starry 3-Point Contest. Additionally, she has represented the U.S. in international competitions, including winning a gold medal in the

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Basketball 2 mins read

Tyrese Haliburton, Breanna Stewart, LaMelo Ball, Scoot Henderson, and Flau’jae Johnson Collaborate with PUMA for New Campaign

PUMA has unveiled the latest chapter of its global marketing campaign, “FOREVER. FASTER. – See The Game Like We Do,” featuring a star-studded lineup of athletes including Tyrese Haliburton of the Indiana Pacers, Breanna Stewart of the New York Liberty, LaMelo Ball of the Charlotte Hornets, Scoot Henderson of the Portland Trail Blazers, and Flau’jae Johnson of LSU. This new campaign highlights each athlete’s personal story, unique style of play, and the crews they bring with them, creating a compelling connection between the brand and the athletes’ distinct journeys.

The commercials, available in both 30-second and 15-second formats, showcase these athletes as they prepare for the upcoming season, blending athleticism, individuality, and performance. One

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