Latest News

Campaigns 2 mins read

BLACKPINK’s Jennie Unveils New Eyewear Collaboration with Gentle Monster

BLACKPINK’s Jennie has once again teamed up with the renowned South Korean eyewear brand Gentle Monster to launch a new collection dubbed “Jentle Salon.” Known for her distinctive style and influence, Jennie continues to make waves in the fashion world with this latest collaborative effort.

👓 Unboxing the Magic: In a series of engaging unboxing videos, Jennie introduces the “Jentle Salon” collection. The presentation begins with a charming branded pink box labeled “Jentle Salon,” from which Jennie reveals a whimsical assortment of eyewear. The box contains four stylish pairs of sunglasses and one pair of everyday glasses, each accompanied by unique pendants and a comb as accessories.

🦄 Enchanting Details: The collection’s charm is elevated by the inclusion of a unicorn doll adorned with eyewear charms, reflecting a playful and imaginative design ethos. Among the notable charms are a capybara, Jennie’s favorite animal, alongside elegant bows and pearls, adding a personal touch

… Read More
Campaigns 2 mins read

Daniel Arsham Partners with Dr. Seuss for a Groundbreaking Collaboration

Daniel Arsham, renowned for his unique sculptural art that intersects art and architecture, has made history by becoming the first artist to collaborate with Dr. Seuss Enterprises. This pioneering partnership brings forth a capsule collection inspired by the environmental tale of the 1971 classic, The Lorax.

📚 Art Meets Environmental Advocacy: Arsham’s collaboration is deeply influenced by the themes of environmental conservation intrinsic to The Lorax. His work often explores similar themes, making this partnership a natural alignment of artistic expression and environmental activism. Arsham shared his admiration for Dr. Seuss’s impactful storytelling and illustrative genius, aiming to meld the profound messages of the original story with a contemporary artistic perspective.

🌍 Earth Day Launch: Timed to coincide with Earth Day, the collaboration includes a range of products that emphasize sustainability. One of the highlights is a collectible hand-drawn reinterpretation of The Lorax character, crafted

… Read More
Campaigns 2 mins read

Kyler Murray Teams Up with RECOVER 180 for Hydration and Health

Arizona Cardinals quarterback Kyler Murray has announced a new partnership with RECOVER 180, an all-organic sports drink aimed at promoting optimal hydration for athletes. This collaboration highlights Murray’s commitment to maintaining peak physical performance through proper hydration practices.

🌱 Organic Hydration: RECOVER 180, developed by beverage industry veteran Lance Collins, known for creating BODYARMOR, focuses on providing a healthier, organic alternative to traditional sports drinks. This move aligns with a growing trend in sports nutrition that emphasizes natural ingredients and overall wellness.

🏋️‍♂️ Athlete Endorsement: In his discussions with Fox Business Digital, Murray expressed his enthusiasm for RECOVER 180, noting it as “probably the best drink I’ve not only tasted, but as far as making me feel good.” He praised the beverage for its effectiveness in hydration both on and off the field, highlighting the drink’s superior formulation compared to other sports drinks in the market.

🚀

… Read More
Brand Ambassador 2 mins read

Marvin Harrison Jr. Becomes New Balance’s New Face of Football Ahead of the 2024 NFL Draft

Marvin Harrison Jr., a standout wide receiver from Ohio State University, has officially been named the face of football for New Balance. This announcement comes as Harrison prepares for the highly anticipated 2024 NFL draft, where he is considered one of the top prospects.

🌐 A Generational Talent: Widely regarded as a “generational talent,” Harrison has been praised by fans, analysts, and sports figures alike, including Los Angeles Lakers forward LeBron James, who has dubbed him “H.I.M.”—highlighting his exceptional skill and presence on the field.

👟 Strategic Endorsement Deal: Harrison has inked a multiyear endorsement deal with New Balance, positioning him at the forefront of the brand’s expansion into football. This partnership marks a significant milestone for both Harrison and New Balance as they aim to make a substantial impact in the sports footwear and apparel market.

🏈 Joining Elite Company: At just 21 years old, Harrison joins an exclusive group of athletes

… Read More
Brand Ambassador 2 mins read

Rashid Khan Joins Afghan Wireless Communication Company as Brand Ambassador

Afghanistan’s cricket icon, Rashid Khan, has been announced as the new brand ambassador for Afghan Wireless Communication Company (AWCC), the leading telecom services provider in Afghanistan. This partnership marks a significant collaboration, leveraging Khan’s widespread popularity and respected status both on and off the cricket field.

🌐 A Perfect Match: AWCC praised Rashid Khan for his exceptional contributions to cricket and his positive influence in social circles within Afghanistan. As a prominent young figure in the country, Khan’s alignment with AWCC symbolizes a forward-looking vision for connectivity and digital advancement in the region.

🗣️ Rashid’s Enthusiasm for the Role: Expressing his excitement about this new role, Rashid Khan emphasized his long-standing belief in AWCC’s brand and its role as a pioneer in the digital transformation of Afghanistan. He shared his hopes for the partnership, focusing on helping more people connect, encouraging educational pursuits, and enabling Afghans to utilize their talents and share their experiences on a broader

… Read More
Brand Ambassador 2 mins read

Cathay Announces Siobhan Haughey as New Brand Ambassador

Cathay, the premium travel lifestyle brand, has proudly announced Hong Kong Olympic swimmer Siobhan Haughey as its new brand ambassador. This partnership is a strategic alignment with the brand’s ethos “Every Move Counts,” emphasizing its dedication to providing exceptional service and creating memorable journeys for all its customers.

🌍 Beyond Just Travel: Embracing its brand concept “Move Beyond,” Cathay aspires to offer more than just transportation; it seeks to enrich the travel experience by emotionally engaging customers. The brand is committed to helping travelers advance in life by connecting them with meaningful places, people, and experiences, thereby enhancing the overall travel experience.

🏅 Olympic Excellence Meets Premium Travel: As an Olympic medalist with significant achievements on the global stage, Siobhan Haughey embodies the spirit of excellence and determination that Cathay wishes to reflect. Her role as brand ambassador will involve starring in a new series of advertisements for Cathay, showcasing journeys that resonate with their shared belief that “Every Move Counts.”

📹 A Vision Shared:

… Read More
Campaigns 2 mins read

Billie Eilish Set to Perform at Fortnite Festival This Week

Billie Eilish is making a highly anticipated appearance in Fortnite, confirming longstanding rumors with a social media post that featured her character in the game. The acclaimed singer is scheduled to perform on the Main Stage at the Fortnite Festival on April 23, joining the ranks of other superstar performers like The Weeknd and Lady Gaga who have previously taken the stage.

🎵 Epic Games Collaboration: While Epic Games, the creators behind Fortnite, reshared Eilish’s announcement, they have yet to release further details about her performance. The event is part of Fortnite’s ongoing strategy to blend music, gaming, and interactive entertainment, providing a unique virtual concert experience.

🎤 Fortnite Festival Highlights: Fortnite Festival, developed by the renowned Rock Band studio Harmonix, is a rhythm game within Fortnite’s launcher that has successfully merged the gaming and music worlds. The platform has already hosted performances by major artists, and Eilish’s upcoming show is expected to draw a

… Read More
Brand Ambassador 2 mins read

Audi Appoints Chef Izu Ani as First Brand Ambassador for the Middle East

Audi has announced a strategic move in the Middle East by selecting Dubai-based Chef Izu Ani as its first brand ambassador in the region. Known for his innovative culinary creations and his role in establishing several gastronomic landmarks in the UAE, Chef Izu embodies the sophistication and excellence that Audi seeks to represent.

🔍 A Strategic Choice: Audi, a brand synonymous with luxury and innovation, carefully selects ambassadors who align with its high standards and refined image. The partnership with Chef Izu is a testament to Audi’s commitment to associating with individuals who are not only leaders in their respective fields but also resonate with the brand’s values.

🍴 Culinary Excellence Meets Automotive Luxury: Chef Izu Ani is celebrated for his creative approach to cuisine and his successful track record in the vibrant culinary scene of Dubai. His expertise and flair in the kitchen mirror Audi’s dedication to excellence in automotive engineering, making this partnership a compelling alignment of craftsmanship and luxury.

📈 Expanding Brand Influence: With this

… Read More
Endorsement Deals 2 mins read

Lars Nootbaar Signs Dream Endorsement Deal with Adidas

Lars Nootbaar, a professional baseball player who grew up in El Segundo, California, has signed a lucrative endorsement deal with Adidas, fulfilling a long-held dream. Reflecting on his childhood, Nootbaar shared a touching memory of how, growing up, he and his brother Nigel were allowed only one pair of sneakers per school year—a rule set by their parents.

👟 A Nostalgic Look Back: The memory of making a single pair of sneakers last all year now brings a smile to Nootbaar’s face as he looks back from the perspective of his new partnership with Adidas. This endorsement not only marks a significant achievement in his career but also a poetic resolution to his childhood footwear limitations.

🎁 Sharing the Joy: With his new endorsement deal, Nootbaar is excited about the perks that come along with it, especially the opportunity to provide his family with footwear. Humorously, Nootbaar assures that he won’t be imposing the same one-shoe rule on his family, a nod to the struggles they faced together when he was younger.

This

… Read More
Brand Ambassador 2 mins read

Mike Tyson Champions Blockchain Initiative for Boxing as New Brand Ambassador

Boxing legend Mike Tyson has embraced a new role as the brand ambassador for the blockchain initiative Ready To Fight (RTF). This announcement comes at a pivotal moment as RTF prepares to launch its RTF token on four major cryptocurrency exchanges, marking a significant advancement in its mission to revolutionize the boxing industry.

🌍 A Digital Arena for Boxing: RTF, spearheaded by heavyweight champion Oleksandr Usyk alongside a team of seasoned advisors and ambassadors, is designed as a blockchain-based social network. This platform is dedicated to connecting boxers at all levels with key figures in the sport, thereby shaping the future of boxing by leveraging modern technology.

👊 Tyson’s Growing Blockchain Portfolio: Tyson’s partnership with RTF is a continuation of his involvement in the blockchain space. His previous ventures include launching a series of NFTs with digital artist Corey Van Lew and a Mystery Box NFT collection on Binance’s NFT marketplace. These initiatives have allowed him to connect with fans in innovative ways and explore new digital frontiers.

📈

… Read More
Brand Ambassador 2 mins read

Tangerine Welcomes Olympian Mollie O’Callaghan as Brand Ambassador

Tangerine, a leading Australian telecommunications company, proudly announced the signing of Olympian swimmer Mollie O’Callaghan OAM as its new brand ambassador on 22nd April 2024. This partnership aligns with Tangerine’s commitment to excellence and speed, mirroring the attributes that O’Callaghan exemplifies through her inspirational career and achievements in swimming.

🌐 A Symbol of Excellence and Youthful Energy: At just 20 years old, Mollie O’Callaghan has become a symbol of exceptional talent and determination in the world of competitive swimming. Her youthful vigor and groundbreaking performances bring a dynamic energy to Tangerine’s ambassadorship, highlighting the company’s forward-thinking and innovative approach to telecommunications.

🏅 Historic Achievements in Swimming: O’Callaghan’s record-setting pace in the pool includes making history at the World Championships by being the first woman to win both the 100m and 200m freestyle in the same tournament and breaking the longest-standing women’s World Record in the 200m Freestyle. Her accomplishments extend to the 2020 Tokyo Olympics, where she secured two gold and one

… Read More
New Signings 2 mins read

Top Basketball Recruit Cooper Flagg Signs with CAA for NIL Representation

Cooper Flagg, widely regarded as the number one prospect in the 2024 basketball recruiting class, has officially signed with Creative Artists Agency (CAA) for Name, Image, and Likeness (NIL) representation. This strategic move comes as Flagg prepares to start his collegiate career at Duke University, bringing with him an impressive array of accolades from his high school years.

🏆 A Season of Accolades: During the 2023-2024 season, Flagg achieved nearly every possible honor in high school basketball. His outstanding performances earned him the titles of Naismith High School Player of the Year and Gatorade National Player of the Year. Additionally, Flagg was a standout at the McDonald’s All-America Game and played a pivotal role in leading his team at Montverde Academy to victory at the Chipotle Nationals, showcasing his skills with a stat line of 16 points, eight rebounds, six blocks, and two assists in his final high school game.

📈 Building a Brand: With NBA scouts already noting his potential, Flagg’s decision to partner with CAA is a calculated step towards maximizing his opportunities for NIL deals. CAA’s extensive experience and network in sports representation

… Read More
New Signings 2 mins read

Japanese Music Duo YOASOBI Signs with CAA and Announces US Solo Performances

Japanese music unit YOASOBI has officially signed a contract with Creative Artists Agency (CAA), one of the leading agencies in the United States. This strategic move positions YOASOBI alongside other notable talents represented by CAA, including MLB star Shohei Ohtani and actor Hidetoshi Nishijima.

🇯🇵 Expanding Global Presence: By partnering with CAA, YOASOBI aims to broaden their international reach and build upon their already substantial fan base. The agency’s extensive network and expertise in the global entertainment market will support YOASOBI in navigating and expanding their career outside of Japan.

🎤 U.S. Tour Dates Announced: In conjunction with their new representation, YOASOBI has also announced upcoming solo performances in the United States. The duo is set to perform on August 6th at the iconic Radio City Music Hall in New York and will follow up with a show at the MGM Music Hall at Fenway in Boston on August 8th. These performances mark significant milestones in their international music journey, allowing them to connect with fans across the globe.

📅 A Summer to

… Read More
New Signings 2 mins read

Jackie Aina Joins UTA for Comprehensive Representation

Jackie Aina, a leading Nigerian American beauty and lifestyle content creator, has partnered with United Talent Agency (UTA) for representation across all areas. This partnership marks a significant milestone in Aina’s illustrious career, which began with her YouTube channel in 2009 and has since grown to reach over 10 million followers across TikTok, Instagram, and YouTube.

📹 A Voice of Influence in Beauty: Jackie Aina is celebrated for her vibrant and engaging content that has made her one of the most influential figures in the beauty and lifestyle arena. Her commitment to inclusivity and diversity in the beauty industry resonates deeply with audiences worldwide, making her a sought-after voice and trendsetter.

💼 Successful Brand Collaborations: Throughout her career, Aina has successfully launched several inclusive and best-selling product collaborations with top beauty brands such as Anastasia Beverly Hills, e.l.f. Cosmetics, and Too Faced. Additionally, her partnerships extend beyond the beauty sector, including notable brands like Google, Olay, Dior Beauty, and Amazon. These collaborations highlight

… Read More
New Signings 2 mins read

Cinetic Media Welcomes Filmmaker Contessa Gayles for Comprehensive Management

Cinetic Media has signed New York-based documentary filmmaker Contessa Gayles, expanding her representation across all media. Known for her poignant and impactful storytelling, Gayles has recently made waves at SXSW with her critically acclaimed film Songs from the Hole, which not only received strong reviews but also won the Visions Audience Award. This film, a documentary visual album, explores the life of musician James “JJ’88” Jacobs as he confronts his innermost struggles while serving a double life sentence.

🏆 Continued Success and Upcoming Projects: Building on her success, Gayles is set to premiere her new documentary The Debutantes at the Tribeca Festival. This project, created in collaboration with NBC News Studios, Westbrook Studios, and BET Studios, follows the lives of three teens—Amelia, Dedra, and Teylar—as they explore identity and gender norms through personal video diaries and dance, all while pursuing their ambitious dreams.

📺 A Rich Filmmaking Background: Prior to her latest endeavors, Gayles’ documentary short Founder Girls, executive produced by Queen Latifah, premiered at the 2023 Tribeca Festival and was broadcast

… Read More
New Signings 2 mins read

Leah Blevins Inks Deal with Major Bob Music for Publishing & Management

Leah Blevins, a rising talent in the music industry, has signed a comprehensive publishing and management agreement with Major Bob Music, marking a significant milestone in her burgeoning career. Known for her authentic songwriting and captivating performances, Blevins is setting the stage for further success under the guidance of this respected Nashville-based company.

🎵 A Promising Partnership: Major Bob Music, an independent publishing firm founded by Garth Brooks’ longtime publisher/manager Bob Doyle, is renowned for nurturing talent and fostering the careers of artists. The addition of Leah Blevins to their roster underscores the company’s commitment to supporting exceptional musicians with unique voices and compelling stories.

📀 Debut Album and Touring Success: Since releasing her debut album, First Time Feeling, in 2021, Blevins has captured the attention of both fans and critics alike. Her experience touring with notable artists such as Lainey Wilson, Marcus King, and Amanda Shires has further honed her performance skills and expanded her audience.

🔍 A Bright Future Ahead: With the backing of Major Bob Music, Leah

… Read More
Digital 2 mins read

M88 Signs Multihyphenate Talent Stephanie Suganami to Its Roster

M88, renowned for nurturing and representing diverse talent across the entertainment industry, has announced the signing of Stephanie Suganami, also known as “Steph Shep.” Suganami brings a unique blend of skills and passions to M88, where she will continue to make her mark as an actor, environmental advocate, and social entrepreneur.

🎭 A Versatile Talent in the Spotlight: Stephanie Suganami is not just an actor; she is a passionate advocate for the environment and a visionary social entrepreneur. Her multifaceted career has seen her tackle complex roles in film and television while also dedicating herself to significant causes affecting global communities and ecosystems.

🌿 Advocacy Meets Entertainment: At M88, Suganami’s diverse interests and talents will be supported and amplified. Known for her dedication to sustainability and social impact, she aligns perfectly with M88’s commitment to representing artists who are not only talented in their crafts but also devoted to making a positive impact in the world.

🚀

… Read More
Brand Ambassador 2 mins read

UK Rap Star Dave Becomes Brand Ambassador for New Balance

UK rap sensation Dave has stepped up as the latest brand ambassador for New Balance, spearheading the eagerly anticipated re-launch of the iconic 1000SL sneaker line. Renowned for his sharp lyrical talent and deep roots in British youth culture, Dave infuses New Balance with a vibrant blend of style, culture, and individuality.

👟 A Campaign of Culture and Speed: The new campaign features Dave in the midst of a high-energy street race, perfectly showcasing the 1000SL’s versatility and its alignment with urban style and performance. Directed by Elliot Elder and George Muncy of the celebrated studio Uncanny, the campaign film vibrantly captures the essence of competition and movement, mirroring the sneaker’s design ethos.

📸 Iconic Imagery by Ewen Spencer: Complementing the dynamic film, the campaign’s visuals are captured by Ewen Spencer, renowned for his documentation of UK youth subcultures since the late 1990s. Spencer’s distinctive photography adds a layer of authenticity and cultural resonance to the portrayal

… Read More
Endorsement Deals 2 mins read

Shohei Ohtani Joins Forces with Rapsodo as Brand Ambassador

In a groundbreaking move that further blurs the lines between technology and sports, Rapsodo, a pioneer in affordable sports technology, announced Major League Baseball’s Shohei Ohtani, as their new brand ambassador.

🚀 Enhancing Performance with Precision Technology: Ohtani has been utilizing Rapsodo’s innovative PRO 3.0 system, a state-of-the-art tool that provides detailed metrics for both pitching and hitting. This technology, equipped with three cameras and two radars, captures advanced performance data, which is then analyzed via the Rapsodo Diamond App. This app allows players and coaches to access real-time metrics during training sessions, offering immediate feedback that can dramatically enhance performance.

💬 Ohtani’s Passion for Advancement: Reflecting on his experience, Ohtani shared his appreciation for the significant impact Rapsodo has had on his training regimen. “I had been using Rapsodo for a few seasons and thought it was such a great tool; I only wished I had started using it earlier,” Ohtani

… Read More
Endorsement Deals 2 mins read

Paris Hilton Steps into the Sun with Tan-Luxe Collaboration

Paris Hilton, the iconic media personality and self-proclaimed tanning aficionado, has recently unveiled her latest venture—a groundbreaking partnership with Tan-Luxe as the face of their new body self-tanner, “The Future.”

🚀 A Luxurious Formula for Lasting Glow: “The Future” is equipped with Tan-Luxe’s new Triple Tan+ technology, which combines glycerin and erythrulose, promising a tan that lasts at least ten days from a single application. Further enriching the formula, it incorporates a peptide complex and a mix of humectants, enhancing hydration and stimulating collagen production. The product also features a custom scent developed by Hilton herself, named Pink Sands, which includes notes of cassis, violet, and white leather—adding a touch of personal flair to the tanning experience.

💼 A Perfect Match of Creative Minds: Paris Hilton has been a fan of Tan-Luxe products for several years and expressed her enthusiasm for joining forces with the brand. “I’m an expert on getting tanned,

… Read More