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Music 1 mins read

Afrojack Signs with Ace Agency for Worldwide Representation

Electronic music powerhouse Afrojack, born Nick van de Wall, has signed with Ace Agency for worldwide representation, excluding North America. Known for his high-energy sets and genre-blending style, Afrojack continues to be managed by The Shalizi Group.

Career Highlights: Afrojack first rose to prominence with his 2010 hit Take Over Control featuring Eva Simons, which catapulted him into the international EDM scene. Over his career, he has collaborated with top artists like Beyoncé, Pitbull, and David Guetta, with his Grammy-winning remix of Madonna’s Revolver further cementing his reputation. In 2014, he released his debut studio album, Forget the World, which showcased his unique fusion of electronic and pop elements. Afrojack is also the founder of Wall Recordings, a label dedicated to supporting emerging EDM talent, further influencing the industry beyond his own performances.

Beyond his music, Afrojack is known for his philanthropic efforts, partnering with organizations

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Music 2 mins read

Deadmau5 Signs with CAA for Worldwide Representation (Excluding Mexico)

Canadian electronic music icon Deadmau5, whose real name is Joel Zimmerman, has signed with CAA for representation, marking a shift from his previous agency, UTA. Managed by Seven20 and with PR handled by Falcon Publicity, Deadmau5 continues to expand his influence across electronic music with CAA as he pursues his innovative, genre-defying projects.

Career Highlights: Deadmau5 first gained international fame with his 2008 album Random Album Title, which included major hits like “Faxing Berlin” and “I Remember” (a collaboration with Kaskade). This release helped establish his signature progressive house sound, and his follow-up projects, such as For Lack of a Better Name (2009) and 4×4=12 (2010), solidified his place in the EDM world. Known for his unique stage presence, which often features his LED-lit mouse head and massive

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Sports 2 mins read

JuJu Watkins Signs New Endorsement Deal with NYX Professional Makeup

USC Women’s Basketball star JuJu Watkins has become the first female college basketball player to land an endorsement deal with NYX Professional Makeup, marking a milestone in college athletics and the beauty industry. Known for her authentic presence both on and off the court, Watkins embodies NYX’s values of inclusivity, diversity, and self-expression, making her an ideal ambassador for the brand. The partnership will see Watkins featured across NYX’s digital and social platforms, which collectively reach over 30 million followers, as she encourages female athletes to embrace their personal style with the tagline “Make Them Look.”

Career and Influence: Watkins, a First-Team All-American and standout player for USC, has made waves as one of college basketball’s most promising young talents. Named to Sports Illustrated’s “Most Influential Athlete” list, she was awarded “Best Breakthrough Athlete” at the ESPYs earlier this year. Additionally, Watkins is known for her commitment to community development; she is launching

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Endorsement Deals 1 mins read

Cooper Flagg Signs Historic Endorsement Deal with Gatorade

Duke University’s freshman basketball sensation Cooper Flagg, represented by Creative Artists Agency (CAA), has signed a groundbreaking NIL endorsement deal with Gatorade, becoming the first male college basketball player to partner with the iconic brand. This deal arrives just before his collegiate debut with the Blue Devils on November 4, marking a significant milestone for both Flagg and Gatorade’s student-athlete program.

Career Achievements: Flagg, widely regarded as one of the top NBA prospects, made his mark at Montverde Academy in Florida, where he led his team to an undefeated season and a national championship. Ranked as the top recruit in the 2024 class, he earned accolades like USA Basketball’s Male Athlete of the Year and MVP at the 2022 FIBA U17 Men’s World Cup. Known for his versatile playing style, Flagg dominated high school basketball, averaging 16.5 points, 7.5 rebounds, and 3.8 assists per game in his senior season.

Joining Gatorade’s elite roster

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Rock 2 mins read

Alluvial Signs with Sound Talent Group for Worldwide Representation (Excluding Europe/UK)

American death metal band Alluvial, known for their intricate blend of progressive death metal and heavy atmosphere, has joined Sound Talent Group for representation worldwide outside Europe and the UK. With continued representation by Avocado Booking in Europe/UK and PR handled by Secret Service PR, Alluvial has expanded its reach to bring their dynamic and heavy sound to a broader audience.

Career Highlights: Alluvial was formed in 2016 by guitarist Wes Hauch, a former member of well-known metal acts such as The Faceless and Black Crown Initiate. The band’s debut album, The Deep Longing for Annihilation (2017), was an instrumental release that set them apart in the metal scene with its progressive elements and dark, atmospheric style. Alluvial continued to gain traction with their 2021 album Sarcoma, released through Nuclear Blast Records, which featured vocalist Kevin Muller (ex-Suffocation) and showcased

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Film/TV 2 mins read

Brian Cox Collaborates with Uber Eats in New Campaign for Uber One Student Membership

In his latest role, actor Brian Cox stars in Uber Eats’ new ad campaign, promoting the Uber One student membership program. Created by Special U.S., the campaign humorously casts Cox as a freshman “back to school,” but more interested in Uber One’s perks—like free Uber Eats delivery and discounted Uber rides—than in academics or dorm life. This campaign marks Uber One’s debut student membership program, launched in May to offer affordable delivery and transportation options for college students.

The Cox-led campaign is part of a broader Uber strategy

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Music 2 mins read

Fuerza Regida Signs with UTA for Global Representation (Excluding Mexico)

Regional Mexican band Fuerza Regida has signed with United Talent Agency (UTA) for worldwide representation outside of Mexico, continuing their momentum as a key force in the global corridos tumbados genre. Managed by Rancho Humilde and with PR managed by Audible Treats, Fuerza Regida recently released their album Pero No Te Enamores via Rancho Humilde/Sony Music, which showcases their innovative fusion of traditional Mexican sounds with electronic and Jersey club influences.

Career Highlights: Formed in 2015 and led by frontman Jesús Ortiz Paz, Fuerza Regida rose to fame with their mix of corridos and trap, often called corridos tumbados. Their work, including the album Del Barrio Hasta Aquí (2019), has earned multi-platinum status and solidified their role in the música Mexicana movement. In 2023, they gained further attention with their single El Jefe, a

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Alcohol 2 mins read

Francia Raisa Collaborates with Tequila Cazadores on New Limited-Edition Collection

Actress Francia Raisa has partnered with Tequila Cazadores to launch The Cocina Collection, an exclusive home entertaining line featuring handcrafted pieces by Mexican artisans. Distributed via Guelaguetza Designs, this collaboration aligns with Raisa’s dedication to celebrating her Latinx heritage. Known for her vibrant acting career, Raisa has also collaborated with brands like La Victoria.

Career Highlights: Raisa’s breakthrough role came in The Secret Life of the American Teenager (2008-2013), where she played Adrian Lee, earning her a Teen Choice Award nomination. Her success continued with roles in popular series like Dear White People and Black-ish, and she currently stars as Ana Torres in Freeform’s Grown-ish. In 2022, she expanded her comedic range as Valentina in How I Met Your Father, Hulu’s reboot of the beloved sitcom.

Raisa’s commitment to advocacy is equally notable. She has used her platform to push

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Campaigns 2 mins read

Tate McRae Joins SKIMS for Holiday Campaign

Pop sensation and dancer Tate McRae has partnered with SKIMS for its highly anticipated holiday campaign, showcasing the brand’s winter releases in cozy and chic looks. McRae, known for her raw, relatable songwriting and powerful dance performances, is featured in SKIMS’ “sexiest holiday campaign yet,” captured by renowned director Harmony Korine. She appears in a Pointelle Sweater set, Stretch Lace Teddy, and Faux-fur Boots, adding her unique style to SKIMS’ winter-ready collection.

Career Highlights: McRae rose to fame as a young dancer on So You Think You Can Dance before her music career took off with her viral single you broke me first in 2020, which has since amassed billions of streams. Her debut album, I Used to Think I Could Fly (2022), was a commercial success, topping charts globally. This year, she continued her ascent with Think Later, her sophomore album, which debuted in the Billboard Top 10 and includes the hit single greedy, a track that has dominated global and U.S. charts.

In

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Business Ventures 2 mins read

James Harden Partners with Crunch Fitness to Launch New Gyms in Texas

James Harden, the 10-time NBA All-Star and current Los Angeles Clippers guard, has joined Crunch Fitness to open three new state-of-the-art gym facilities across the Houston area, expected to open in Winter 2025. This partnership highlights Harden’s growing business portfolio and passion for community-focused initiatives. Known for his iconic style on and off the court, Harden has invested in various ventures, including a minority stake in the Houston Dynamo soccer team, his own wine label J-Harden Wines, and his brand, The Beard Club, which specializes in men’s grooming products, leveraging his own style as a brand ambassador.

Career and Business Highlights: Harden’s career has been defined by impressive records and accolades since he was selected third overall in the 2009 NBA Draft by the Oklahoma City Thunder. A pivotal move to the Houston Rockets in 2012 allowed him to shine as a franchise player, where he earned the 2018 MVP award and led the NBA in scoring for three consecutive seasons. He later joined the Brooklyn Nets, then the Philadelphia

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Music 2 mins read

Gracie Abrams Becomes New Brand Ambassador for Chanel Coco Crush

Singer-songwriter Gracie Abrams has been announced as the new face of Chanel’s Coco Crush campaign. Known for her deeply personal songwriting and rising influence in pop music, Abrams is also currently on tour as the opening act for Taylor Swift’s The Eras Tour, captivating audiences worldwide with her emotive performances. Her partnership with Chanel adds to her growing presence in the fashion world, joining a roster of luxury brand endorsements, including Pandora and TUMI.

Career Highlights: Abrams, the daughter of filmmaker J.J. Abrams, began her music journey with her debut EP, Minor, in 2020, which included introspective tracks like “Long Sleeves” and “Friend.” She followed up with her EP This Is What It Feels Like in 2021, co-writing with Aaron Dessner from The National, known for his collaborations with Taylor Swift. Her debut album, Good Riddance (2023), garnered critical acclaim and even led to a Grammy nomination for Best New Artist in 2024.

In June 2024, she released her sophomore album, The

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Latin 1 mins read

Nsqk Signs with WME for Global Representation (Excluding Central and South America)

Mexican alt-reggaeton artist Nsqk, also known as Rodrigo Torres, has signed with WME for representation worldwide outside of Central and South America. With a career managed by Miguel Machado at Worldwide Records, Nsqk has steadily gained popularity in the Latin and U.S. music scenes. Born in Monterrey and raised in Houston, his music blends influences from both cultures, fusing reggaeton, trap, R&B, and electronica to create a distinct sound. His breakout hit, “De Vez Cuando (Aparece),” in 2020, amassed over 18 million Spotify streams, showcasing his talent for melding genres with a smooth, reflective style.

Recently, Nsqk released the album ATP, a concept project that combines nostalgic skits with genre-hopping tracks. Notable songs like “Tarde o Temprano” reflect his experimental approach, merging Kanye West-inspired production with Latin urban beats. In 2024, he announced his Alter Ego tour, marking his first major U.S. shows, which kicked off in McAllen, Texas, and included stops

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Music 2 mins read

Charli XCX Signs A New Endorsement Deal With Converse

British pop innovator Charli XCX has joined forces with Converse as the newest face of the brand, stepping into the footwear industry with this exciting partnership. Known for her genre-defying pop sound and bold “brat pop” persona, Charli XCX brings her unique style to the brand, joining other artists and athletes who have represented Converse, such as Billie Eilish, Tyler, the Creator, and Shai Gilgeous-Alexander. Recently, Charli XCX has also worked with brands like Laneige, K18, and Valentino Beauty, further extending her influence in fashion and beauty.

Career Highlights: Charli XCX first gained international

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Uncategorized 2 mins read

Queen Latifah Collaborates with Good American for “American Icons” Campaign

Queen Latifah has partnered with Good American, starring in the latest installment of its “American Icons” campaign. The Oscar-nominated performer and cultural icon models the brand’s newest styles, showcasing looks from the brand founded by Khloé Kardashian and Emma Grede. Queen Latifah joins a lineup of influential figures representing Good American’s mission of inclusivity and body positivity. Previous campaign stars include model Cindy Crawford, who kicked off the campaign last September, and WNBA star Angel Reese, who headlined a collection designed for tall women in May. Supermodel Irina Shayk also served as the face of Good American’s denim campaign in June.

Career and Brand Collaborations: Queen Latifah’s influence spans music, film, television, and fashion. She began her career in hip-hop, earning critical acclaim for her powerful lyrics and style. Beyond her music career, Queen Latifah has become

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Sports 2 mins read

Simone Biles Collaborates with Barefoot Wine for NFL Campaign

Iconic gymnast Simone Biles has teamed up with Barefoot Wine, America’s most awarded wine brand, for an NFL campaign that offers fans an exclusive chance to watch the Green Bay vs. Chicago rivalry game with her. As Barefoot’s newest ambassador, Biles will host one lucky fan and their friends in the brand’s “BandWAGon Box” suite on November 17, complete with pregame sideline access. This partnership brings together Biles’ renowned fan engagement with Barefoot’s role as the NFL’s official wine sponsor, creating a memorable experience for fans.

Career Achievements: Simone Biles is the most decorated gymnast in history, with 11 Olympic and 30 World Championship medals. Her achievements include a record seven Olympic golds and six all-around world titles, underscoring her unparalleled skill and longevity in the sport. At the 2024 Paris Olympics, she solidified her legacy by winning multiple medals, including her seventh Olympic gold, with standout performances on vault and beam. Biles’ recent accomplishments, including her recognition

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Basketball 2 mins read

Allisha Gray Partners with SonderMind for Mental Health Awareness

WNBA All-Star and Atlanta Dream guard Allisha Gray has joined forces with SonderMind to promote accessible mental health support. In a recent social media post, Gray highlighted SonderMind’s mission to connect individuals with therapists who understand unique aspects of their identity, such as race, gender, and language preferences.

Career Highlights: Gray has established herself as a standout talent in the WNBA since being named Rookie of the Year in 2017 with the Dallas Wings. Recently, she achieved career highs with the Atlanta Dream, averaging 17.9 points, 5.2 rebounds, and 3.5 assists per game in the 2023 season, leading her team to the playoffs. Known for her two-way play, Gray combines scoring, defense, and rebounding, and her on-court leadership has been pivotal for Atlanta.

In July 2024, Gray made history at the WNBA All-Star weekend by becoming the first player ever to win both the Skills Challenge and the Starry 3-Point Contest. Additionally, she has represented the U.S. in international competitions, including winning a gold medal in the

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Film/TV 1 mins read

Cassady McClincy Zhang Signs with Untitled Entertainment for Management

Actress Cassady McClincy Zhang, known for her breakthrough role as Lydia on AMC’s The Walking Dead, has signed with Untitled Entertainment for management. She continues to be represented by CESD Talent Agency. McClincy began her career in film and television at a young age, appearing in projects like Love, Simon (2018) and recurring on shows like Ozark, where she played Anna Sloan, and Castle Rock, as young Molly Strand​

Her portrayal of Lydia on The Walking Dead, a character introduced in season 9, quickly became a fan favorite. Initially cast as a recurring character, McClincy was promoted to series regular by season 10 and appeared throughout the series’ final seasons. This role cemented her as a rising talent in genre television and earned her acclaim among fans of the long-running horror-drama​

With her recent management change, McClincy is poised for further success, bringing her versatility and depth to a wide range of future projects.

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Music 2 mins read

B.o.B Signs with United Talent Agency

Rapper, producer, and songwriter B.o.B, born Bobby Ray Simmons Jr., has signed with United Talent Agency (UTA) for representation, adding to a career marked by both commercial success and artistic innovation. Known for blending hip-hop, pop, and rock, B.o.B’s versatility set him apart early on. He initially gained fame with his debut album B.o.B Presents: The Adventures of Bobby Ray (2010), which included global hits like Nothin’ on You featuring Bruno Mars, Airplanes featuring Hayley Williams, and Magic featuring Rivers Cuomo of Weezer. These singles topped charts worldwide and earned him Grammy nominations, solidifying his place as a mainstream artist with crossover appeal.

Career Highlights and Achievements: After The Adventures of Bobby Ray, B.o.B’s second album, Strange Clouds (2012), continued his success, debuting at No. 5 on the Billboard 200. The album’s lead single, Strange Clouds, featured Lil Wayne and showcased B.o.B’s ability to collaborate with top artists across genres. His third

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Music 2 mins read

Benny Blanco Signs with CAA for Representation

Multi-platinum producer, songwriter, and recording artist Benny Blanco has officially signed with Creative Artists Agency (CAA), adding to his impressive list of industry affiliations. Known for his prolific work with numerous chart-topping artists, Blanco’s career has led to over 500 million album-equivalent sales globally. He has contributed hits for a diverse roster, including Ed Sheeran, BTS, Justin Bieber, Halsey, Katy Perry, Maroon 5, Rihanna, Sia, Kanye West, and The Weeknd.

Career Highlights: Blanco initially gained recognition as a songwriter and producer before launching his solo career in 2018. His debut single, Eastside with Halsey and Khalid, peaked at No. 9 on the Billboard Hot 100 and was a global success, reaching the top ten in several countries. This song marked Blanco’s 27th top-ten song as a writer, solidifying his reputation as a pop hitmaker. He followed up with singles like I Found You with Calvin Harris, Better to Lie with Jesse and Swae Lee, and Roses with Juice Wrld featuring Brendon Urie.

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Music 2 mins read

Stereophonics Signs with Sacks and Co for U.S. PR

Welsh rock band Stereophonics has signed with Sacks and Co for public relations in the United States, as they continue to be represented by Dawbell for PR in the UK and Europe. The band, managed by Nettwerk Music Group, is also booked by Wasserman in North America and X-Ray Touring for the rest of the world.

Career Highlights: Stereophonics, formed in 1992, has become one of the most enduring rock bands from the UK, known for their distinctive sound blending alternative rock, Britpop, and post-grunge. The group is led by frontman Kelly Jones, alongside bassist Richard Jones, guitarist Adam Zindani, and drummer Jamie Morrison. They first rose to prominence with their debut album Word Gets Around (1997), followed by the commercially successful Performance and Cocktails (1999), which included

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