Soccer Archives - Page 2 of 3

Endorsement Deals 2 mins read

Lowe’s Partners with Lionel Messi for Exclusive Loyalty Promotion

Lowe’s, the home improvement giant, has announced an exciting partnership with soccer legend Lionel Messi, leveraging his star power to enhance its loyalty program offerings. This collaboration involves a multi-year agreement with Messi, widely regarded as one of the best soccer players globally, his Major League Soccer team Inter Miami CF, and the upcoming CONMEBOL Copa América 2024 USA tournament.

🏆 A Strategic Alliance: This partnership marks a significant move for Lowe’s, aligning with a high-profile athlete to attract and engage consumers. Messi’s involvement is expected to raise the profile of Lowe’s loyalty program, offering unique perks and experiences that resonate with sports fans and customers alike.

🏢 Loyalty Rewards and Soccer Excitement: The collaboration is designed to provide Lowe’s loyalty members with exclusive benefits that could include special promotions, meet-and-greet events with Messi, discounted merchandise, and unique opportunities related to Inter Miami CF and Copa

Brand Ambassador 2 mins read

Micah Richards Teams Up with Innovative Eyewear as Brand Ambassador

Innovative Eyewear, Inc., a trailblazer in the development of smart eyewear technology, is thrilled to announce the signing of UK football legend and media personality Micah Richards as its official brand ambassador. The company, known for integrating cutting-edge technology with popular eyewear brands such as Lucyd®, Nautica®, Eddie Bauer®, and Reebok®, aims to expand its visibility and consumer engagement with Richards’ involvement.

🏅 A Storied Career: Micah Richards is celebrated not only for his impressive football career, where he made significant impacts at Manchester City and on the international stage with England and Great Britain, but also for his successful transition into broadcasting. Currently, he is a familiar face on Sky Sports, CBS Sports, and BBC Sport, and co-hosts “The Rest is Football,” a top ten UK podcast.

🌐 Enhancing Brand Presence: Richards’ dynamic presence in the sports and media industry makes him an ideal ambassador for Innovative Eyewear’s smart products. His expertise

New Signings 2 mins read

Kevin Paredes Joins Roc Nation, Set for Big Moves On and Off the Field

Kevin Paredes, the 2023 Young Player of the Year for the US Men’s National Team (USMNT), has officially signed with Jay-Z’s Roc Nation sports agency. The announcement, which came via a social media post from the agency, positions Paredes alongside notable athletes like Manchester City’s Kevin De Bruyne and Brazilian young star Endrick, as part of Roc Nation’s impressive roster.

📈 A Season of Growth: Paredes, currently with Wolfsburg, has experienced a turning point in his career during the 2023/24 season. Despite a challenging start with limited playing time, the talented midfielder made significant strides by breaking into the senior team as the year progressed. He has started nine of the last ten matches for Wolfsburg in all competitions, showcasing his growing impact on the field.

⚽ International Duties and Olympic Aspirations: On the international stage, Paredes has been active with the U23 USMNT Olympic squad, participating in friendlies against teams like France and Guinea. His performance has set him up as a strong contender for the U.S. team at the 2024 Olympic Games in Paris. With

Campaigns 2 mins read

LAY’S and Lionel Messi Kick Off New Soccer Rally Cry with “Oh-Lay’s” Campaign

LAY’S®, the beloved global potato chip brand, has teamed up with soccer legend Lionel Messi to launch an exciting new campaign that redefines the traditional soccer rally cry. As the soccer season heats up, fans are invited to join Messi in embracing a playful twist on the classic “Olé” chant, transforming it into “Oh-Lay’s” to celebrate every goal with even more enthusiasm.

🎉 A Flavorful Celebration: In the spirit of soccer and snacking, LAY’S® introduces “Oh-Lay’s,” a catchy new chant inspired by the synergy between Messi’s dynamic play and the irresistible taste of LAY’S® chips. The campaign features a vibrant commercial where Messi himself leads the chant, showcasing his love for both the game and LAY’S®.

📺 Watch and Cheer: The new commercial, which fans can watch now, features Messi putting a flavorful spin on the well-known “Olé, Olé, Olé, Olé” chant. Through this creative collaboration, LAY’S® aims to demonstrate how deeply

Campaigns 2 mins read

Karol G Partners with Spotify and FC Barcelona for Exclusive Shirt Design

Colombian superstar Karol G has announced a dynamic collaboration with Spotify and FC Barcelona to design a limited-edition shirt that encapsulates the essence of her music and the spirit of one of the world’s most beloved football clubs. The partnership features a unique shirt design adorned with Karol G’s signature inside a heart, symbolizing the empowerment themes prevalent in her “Bichota” style.

🎶 A Symbol of Strength and Resilience: The heart design chosen by Karol G for the FC Barcelona shirt represents a pivotal moment in her career where she embraced her strength, resilience, and the support from her fans. This emblem, now featured on the FC Barcelona shirt, signifies a powerful message of empowerment and unity.

⚽ A Fusion of Music and Sports: This collaboration is a testament to the universal appeal of both Karol G’s music and FC Barcelona’s legacy. By integrating her signature style with the iconic football club, this partnership

Brand Ambassador 2 mins read

Kartik Aaryan Joins ‘Bundesliga Dream India’ as Ambassador!

Exciting news from the world of football and Bollywood as Kartik Aaryan, the dynamic young star of Indian cinema, takes on the role of ambassador for the prestigious ‘Bundesliga Dream India’ initiative.

🇮🇳 Spreading Football Fever: Kartik Aaryan, known for his charm and versatility on screen, is set to ignite football passion across India as he joins hands with the ‘Bundesliga Dream India’ initiative. His involvement includes attending national tryouts and leveraging his massive social media presence, with over 44 million followers, to promote the initiative.

🎬 From Screen to Stadium: While Kartik has dazzled audiences in critically acclaimed films, his love for football is no secret. Recently, he experienced the electrifying atmosphere of the Bundesliga firsthand during the Klassiker match between FC Bayern Munich and Borussia Dortmund (BVB) in Munich, hosted by Sony Pictures Networks India.

⚡ Gen-Z Superstar: As a gen-z superstar, Kartik Aaryan’s collaboration with the DFL Deutsche Fußball Liga underscores the growing synergy

Campaigns 2 mins read

Manuel Neuer Joins Hisense UEFA EURO 2024 ‘BEYOND GLORY’ Campaign!

The world of football and innovation collide as goalkeeping legend Manuel Neuer becomes the face of Hisense’s UEFA EURO 2024 ‘BEYOND GLORY’ campaign, marking a thrilling collaboration between sports excellence and cutting-edge technology.

🏆 A Champion’s Legacy: Manuel Neuer, renowned for his remarkable achievements including a FIFA World Cup victory and multiple Bundesliga titles with FC Bayern Munich, epitomizes excellence on the football pitch. His partnership with Hisense underscores a shared commitment to pushing boundaries and achieving greatness.

🚀 Unveiling ‘BEYOND GLORY’: Hisense’s ‘BEYOND GLORY’ UEFA EURO 2024 campaign is a celebration of relentless determination and unparalleled quality. It mirrors the spirit of professional footballers vying for EURO honors, showcasing their unwavering pursuit of glory.

🌟 Embodying Reliability: Just as Manuel Neuer stands as the epitome of reliability in goalkeeping, Hisense represents the dependable force behind the scenes, consistently delivering cutting-edge technology

Brand Ambassador 2 mins read

Mike Maignan Joins Adidas as Official Brand Ambassador!

Exciting news in the world of sports fashion as German sportswear giant Adidas welcomes French football star Mike Maignan into its illustrious roster of brand ambassadors. The announcement, made through a captivating Instagram post featuring Maignan, has already ignited a buzz among fans eagerly anticipating his collaboration with the iconic brand.

🔥 Fashionably Edgy: In the announcement post, Mike Maignan showcased his edgy fashion sense, sporting loose-fitted attire that perfectly complements Adidas’ signature style. The French goalkeeper exuded confidence in a high-neck black jacket paired with track pants, accentuated by the classic Adidas Samba and a dangling Predator football cleat, adding a touch of flair to his ensemble.

📸 Punk-Inspired Chic: Another snapshot from the campaign unveiled Mike’s punk fashion preferences, showcasing his versatility and fashion-forward approach. Clad in a black oversized shirt with distinctive front pockets, layered over a matching top, Maignan effortlessly blended style and comfort. His

Campaigns 2 mins read

Puma Unleashes ‘FOREVER FASTER’ Campaign with Neymar, LaMelo Ball, and More Stars!

Puma, the iconic sports brand, is setting the pace with its latest ‘Forever Faster’ campaign, featuring an elite lineup of sports superstars including Neymar, Jack Grealish, Mondo Duplantis, Karsten Warholm, and Breanna Stewart. This 90-second adrenaline rush showcases Puma’s commitment to being the “fastest sports brand in the world,” capturing the essence of speed, agility, and relentless determination.

🔥 Speed Meets Style: The ‘Forever Faster’ campaign is a celebration of athleticism and style, merging high-performance gear with the sleek aesthetics that Puma is renowned for. From the football pitch to the basketball court and the track, Puma’s gear empowers athletes to push boundaries and shatter records.

🌍 Global Impact: Timed perfectly with major sporting events like Euro 2024, Paris 2024 Olympics, and Copa

Sports 3 mins read

New Balance Scores Big with Jordyn Huitema Partnership

New Balance proudly announces its partnership with Jordyn Huitema, one of the most influential female football athletes on the global stage. At just 22 years old, Huitema brings a wealth of talent and passion to the brand, marking a significant addition to New Balance’s roster of exceptional athletes who are redefining the boundaries of sport and culture.

⚽ A Rising Star: Jordyn Huitema’s meteoric rise in the world of professional soccer is nothing short of remarkable. With her exceptional skills and unwavering determination, Huitema has carved out a name for herself as a formidable force on the field, captivating fans with her dynamic play and undeniable talent. Having signed her first professional deal with PSG in 2019 at the tender age of 18, Huitema’s journey serves as a testament to her dedication and passion for the game.

👟 Inspiring the Next Generation: New Balance’s partnership with Huitema underscores the brand’s commitment to empowering the next generation of female athletes and celebrating their achievements both on and off the field. By joining forces with trailblazers

Soccer 2 mins read

Virgil van Dijk Teams Up with Expedia to Explore Liverpool

Liverpool Football Club’s captain, Virgil van Dijk, has joined forces with Expedia as a travel ambassador, showcasing the vibrant city of Liverpool through a curated guide of the top ten things to do. The collaboration aims to inspire travelers to discover the hidden gems and unique experiences that Liverpool has to offer.

🔍 Exploring Liverpool: Van Dijk, renowned for his prowess on the football field, is equally passionate about exploring new destinations. In his role with Expedia, he highlights the diverse attractions and cultural richness of Liverpool, inviting visitors to delve into its history, art, and culinary delights.

🌆 Curated Travel Guide: The curated guide crafted by Van Dijk in partnership with Expedia presents a personalized perspective on Liverpool’s must-visit spots, from iconic landmarks to lesser-known treasures. The guide reflects his love for adventure and his desire to share memorable travel experiences with others.

🗣️ A Message of Wanderlust: Sharing his excitement

Campaigns 2 mins read

Cortnee Vine Joins Forces with Aussie Luggage Brand Strand

Cortnee Vine, the dynamic winger for Sydney FC and a key player in the Australian women’s national soccer team, the Matildas, has stepped into a significant new role. She’s now proudly serving as an ambassador for the esteemed Aussie luggage brand, Strand. This collaboration sees Vine contributing her star power to Strand’s latest campaign, “By Her Side.”

👜 Empowering Women’s Stories: The “By Her Side” campaign is a celebration of remarkable women and their achievements. Cortnee Vine joins forces with four other boundary-breaking ambassadors: Nadine Bush, an age-positive ambassador and model; Emma Kate Boyd, a model and young arts ambassador; Sam Harris, a First Nations model and spokesperson; and Helena Vestergaard, a model and entrepreneur. Together, they embody the essence of empowerment and resilience.

🌟 Honoring Motherhood: Strand’s “By Her Side” campaign is especially meaningful as it coincides with Mother’s Day celebrations. The campaign shines a spotlight on the diverse stories of Strand’s muses, mentors, and mothers, celebrating their strength, wisdom, and contributions to society.

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Brand Ambassador 2 mins read

Gareth Bale Joins SBOTOP as Brand Ambassador

Exciting news in the sports and betting world as former Wales international and Premier League star Gareth Bale becomes the latest addition to SBOTOP‘s prestigious roster of brand ambassadors. The renowned international betting operator, owned by Isle of Man-based enterprise Celton Manx Ltd, has strategically chosen Bale to enhance engagement with its existing customer base and expand its reach to new audiences.

🏆 Premier League Pedigree: Gareth Bale’s illustrious career in the Premier League, notably with Tottenham Hotspur and Real Madrid, brings a wealth of experience and excitement to SBOTOP’s ambassador lineup. His achievements on the pitch and global fan following make him an ideal choice to represent the brand.

🔥 Engaging Audiences: SBOTOP aims to leverage Bale’s popularity and influence to create engaging campaigns that resonate with sports enthusiasts and betting aficionados alike. The partnership signifies SBOTOP’s commitment to providing a dynamic and immersive betting experience to its customers.

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Campaigns 2 mins read

Muscle Milk Unveils “Strength for Life” Campaign with Star-Studded Athlete Roster

This spring, Muscle Milk is unleashing its power with a dynamic marketing campaign, an impressive lineup of athletes, and the launch of Muscle Milk Plant Protein shakes, signaling a new era of strength and resilience.

🌿 Introducing Muscle Milk Plant Protein: As part of the campaign, Muscle Milk introduces its latest innovation: Plant Protein shakes. Made with premium plant-based ingredients, these shakes are designed to fuel your body with the strength and vitality needed for life’s challenges, both big and small.

🌟 A Star-Studded Roster: Joining forces with Muscle Milk are MLB star Julio Rodríguez, 7x WNBA All-Star Candace Parker, and global soccer sensation Christian Pulisic. Together, they embody the essence of strength and inspire individuals to push boundaries, whether on the field, at the gym, or in everyday life.

💪 Strength Beyond

Campaigns 1 mins read

Bukayo Saka Launches His Own Brand of Nando’s Hot Sauce: ‘Peri-Peri Saka’ Adds Spice to Nando’s Menu

Arsenal’s rising star Bukayo Saka is not just delivering goals on the pitch; he’s spicing things up off the field too. The England international, enjoying a stellar season with 16 goals in 37 appearances for Mikel Arteta’s squad, has teamed up with popular chicken restaurant Nando’s to introduce his own line of hot sauce titled ‘Peri-Peri Saka.’

🌟 A Flavorful Collaboration: The new condiment, available at Nando’s branches across the UK and Ireland starting Tuesday, combines Saka’s love for BBQ and tomato flavors with Nando’s signature Peri-Peri sauce, creating a tantalizing blend that promises to add an extra kick to customers’ meals.

🔥 Spicing Up the Menu: Saka’s passion for spice is well-known, with former Arsenal teammate Pierre-Emerick Aubameyang affectionately calling him ‘Little Chili,’ a nickname that reflects Saka’s fiery style both on and off the pitch.

The collaboration between Bukayo Saka and Nando’s not only celebrates his love

Brand Ambassador 2 mins read

David Beckham and Stella Artois: A Match Aimed at ‘Ambitious’ Growth

Stella Artois is elevating its game in the competitive beer market by bringing soccer icon David Beckham into the fold as its brand ambassador. This strategic move is part of the beer giant’s ambitious global growth strategy, which is set to kick off with a yearlong campaign starring Beckham. As the face of this new initiative, Beckham will introduce the brand’s compelling new slogan, “Worth More,” a message that signifies the brand’s evolution and commitment to excellence.

🏅 A New Chapter in Stella’s Story: This collaboration marks a significant pivot from Stella Artois’s long-standing “Reassuringly Expensive” campaign. The previous tagline played on the lager’s premium pricing as a badge of its unmatched quality and distinctive taste in the international beer segment. While this approach successfully positioned Stella Artois as a leader in the premium beer market, the new “Worth More” campaign aims to broaden the brand’s appeal. It seeks to highlight the intrinsic qualities that make Stella Artois a choice

Brand Ambassador 2 mins read

ALIGNE Kicks Off with Lioness Lucy Bronze as Stellar Brand Ambassador for SS24

British fashion trailblazer ALIGNE has scored a goal in the style arena by announcing football sensation Lucy Bronze as its inaugural brand ambassador and the dazzling face of its Spring/Summer 2024 collection. Bronze, a key player in the Lionesses’ triumphant Euro 2022 campaign and a star at the prestigious Liga F club Barcelona, embodies the brand’s ethos of empowerment, excellence, and ethical fashion.

🎉 A Match Made in Fashion Heaven: Led by the visionary Ginny Seymour, ALIGNE’s female-driven team is setting the stage for a revolution in responsible fashion that marries luxury with accessibility. The collaboration with Bronze, ahead of International Women’s Day, symbolizes a groundbreaking moment for ALIGNE, celebrating the synergy between high fashion and the world of women’s sports.

🏆 Championing Female Excellence On and Off the Field: Bronze, acclaimed as one of the globe’s premier female footballers, brings her trailblazing spirit and style to ALIGNE’s SS24 campaign. “Lucy was the natural choice

Brand Ambassador 2 mins read

Mary Fowler: From Matildas Glory to L’Oreal Paris Elegance

Matildas’ prodigy Mary Fowler steps into a dazzling new arena, not with a soccer ball, but as the radiant new face of L’Oreal Paris. At the youthful age of 21, Fowler is making waves beyond the pitch, unveiling her ambassadorship with L’Oreal through a collection of glamorous social media snaps. These images don’t just highlight her athletic grace; they underscore her dedication to advocating for women’s empowerment, resonating with L’Oreal’s legendary slogan, ‘I’m Worth It’.

🌟 Athlete Meets Fashion Maven: Transitioning effortlessly from the soccer field to the fashion spotlight, Fowler captivates in her debut with L’Oreal Paris. Instagram comes alive with her striking poses in daring ensembles, including a bold leather bra and an elegant cropped jumper, each echoing the empowering message of ‘I’m Worth It’. This collaboration catapults Fowler into a new realm of influence, blending athleticism with the beauty and fashion world’s glitz, championing the harmony of strength, talent, and aesthetic allure.

📣 Championing Empowerment:

Brand Ambassador 2 mins read

Robert Marawa Teams Up with Showmax for Premier League Action

Showmax elevates its game for Premier League enthusiasts with the dynamic signing of sports broadcasting legend Robert Marawa as its newest brand ambassador. Recognized for his penetrating insights and charismatic delivery in the world of football, Marawa is a household name among Premier League aficionados in South Africa, making waves through his popular show, Marawa Sports Worldwide, across radio and digital platforms.

🌍 A Perfect Match: Showmax’s decision to bring Marawa on board reflects a strategic move to deepen connections with Premier League fans across Africa. “Robert’s unparalleled understanding of football and his ability to bring an African narrative to the Premier League is unmatched. He’s the ideal figure to introduce our Showmax Premier League mobile subscription’s simplicity and affordability to fans continent-wide,” enthuses Marc Jury, Showmax’s CEO.

🤝 An Unbeatable Partnership: With Marawa’s influence and Showmax’s innovative Premier League offering, this collaboration is set to score big with fans. The timing couldn’t be better, aligning with the anticipation of the Manchester Derby, a highlight

Campaigns 1 mins read

Erling Haaland Scores Sweet Success with New Ice Cream Brand Launch

Erling Haaland, the striking sensation from Manchester City, has ventured into the sweet world of desserts with the launch of his very own ice cream and popsicle brand in Norway. Making its debut on February 19, the “Haaland” ice cream brand is set to tantalize taste buds and bring a refreshing twist to the market.

📺 A Cool Campaign: Accompanying the launch, Haaland stars in a commercial that showcases the unique flavors and fun spirit of his ice cream brand. This move not only highlights Haaland’s prowess on the football field but also his entrepreneurial spirit off the pitch.

With this delicious foray into the world of frozen treats, Erling Haaland is set to conquer the ice cream aisles with the same fervor he brings to the football field, proving that his talents know no bounds.

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