Sports

Tennessee Titans quarterback Will Levis, who went viral last year for his unconventional habit of putting mayonnaise in his coffee, has taken his love for the condiment to a whole new level. In a unique collaboration with Hellmann’s, Levis is helping launch the brand’s first mayo-inspired fragrance, Will Levis No. 8.

The Campaign and Creative Direction

The campaign, created by agency Edelman and directed by Emmy Award-winning cinematographer Steven Meizler (The Queen’s Gambit), features a humorous and

Soccer legend Mia Hamm, represented by Wasserman, is the star of Miller Lite’s latest “Great Taste, Less Filling” campaign. Known for her incredible impact on the sport, Hamm brings her star power to the brand, joining a long line of iconic athletes who have endorsed Miller Lite. In addition to Miller Lite, Hamm has previously worked with major brands such as Doritos, Frito-Lay, and Nike.

Career Highlights: Mia Hamm is widely regarded as one of the greatest female soccer players of all time. During her illustrious career, she played as a forward for the U.S. Women's National Team (USWNT) from 1987 to 2004. Hamm's influence on women's soccer is unparalleled, and she remains a significant figure in the sport even after her retirement. Hamm was a crucial

KREPT, of the musical duo Krept and Konan and Co-Founder and Director of Nala’s Baby, has welcomed footballers Marcus Rashford and Jadon Sancho into the fold as investors in the rapidly growing brand. Launched two years ago, Nala’s Baby has seen substantial growth, with the two English footballers joining other high-profile investors such as Anthony Joshua, Jourdan Dunn, and Yung Filly.

Brand Growth and Expansion: Since its inception, Nala’s Baby has demonstrated impressive growth. This week, the brand expanded its retail presence by