Sports

Endorsement Deals 2 mins read

Olympian Suni Lee Named Brand Ambassador for KISS Products’ Salon X-tend Starter Kit

Suni Lee, the acclaimed Olympic gymnast, has been announced as the new brand ambassador for KISS Products‘ innovative at-home nail curing system, the Salon X-tend Starter Kit. Represented by Britt St. George at SMITH & SAINT, Lee continues to expand her presence in the beauty and lifestyle sectors with this latest partnership.

🎖️ Olympic Journey Continues: As the 21-year-old gymnast prepares for the 2024 Paris Olympics USA Team Trials starting June 27, her collaboration with KISS Products highlights her off-the-mat endeavors and her influence in the beauty industry. Lee’s dynamic appeal and athletic prowess make her an ideal figure to represent the Salon X-tend Starter Kit, designed to bring professional nail care into consumers’ homes.

💅 About the Salon X-tend Starter Kit: This new product from KISS offers an at-home solution for long-lasting nail enhancements, reflecting the brand’s commitment to innovation in beauty technology. With Lee at the forefront, KISS aims to appeal to a young, active audience

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Sports 2 mins read

Athleta Launches New Campaign Featuring Simone Biles Ahead of Paris Olympics

Athleta has teamed up with gymnastics superstar Simone Biles for a compelling new ad campaign as the world gears up for the Paris Olympics. This campaign showcases Biles training in an empty gym, emphasizing her dedication and the awe-inspiring complexity of her routines, underscored by the musical refrain “just because she can”—a powerful reference to her well-known answer to why she attempts such challenging maneuvers.

🤸‍♀️ Highlighting Olympic Readiness: The ad aims to capture the essence of Biles’ unparalleled skill and the intense preparation

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Padel 2 mins read

WME Sports Signs World Padel Tour’s Number 1, Arturo Coello

Arturo Coello, currently ranked number one on the World Padel Tour, has signed with WME Sports to be part of their newly established Padel Group. This move places Coello at the forefront of the agency’s efforts to expand into the rapidly growing sport of padel tennis.

🎾 WME’s Padel Group Initiative: WME Sports has launched a Padel Group dedicated to representing players from the world of padel tennis, a sport gaining considerable global traction. By signing a top talent like Coello, WME Sports is solidifying its commitment to nurturing and promoting elite athletes in this exciting field.

👥 Representation and Management: Arturo Coello will be represented by Hernan Auguste and Daniel God, both of whom bring significant expertise in the sport. Coello will continue to be managed by Miguel Sanchez, ensuring a cohesive and strategic approach to his career development and business opportunities.

📈 Endorsement Portfolio: In 2023, Coello expanded his endorsement portfolio by partnering with luxury brand Golden Goose. This deal adds to a list of impressive sponsorships including Kollin, 4on, Head Padel, and Phillips, highlighting his marketability

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Sports 2 mins read

Shawn Johnson East Teams Up with Barilla as Brand Ambassador for Protein+ Pasta

Shawn Johnson East, the celebrated American gymnast and multifaceted public figure, has been named the new brand ambassador for Barilla. Represented by Gersh Agency, Johnson East’s new role aligns with her commitment to promoting healthy lifestyles and balanced nutrition.

🍝 Joining a Prestigious Lineup: As the face of Barilla Protein+ Pasta, Shawn Johnson East joins an impressive roster of athletes who have endorsed Barilla, including tennis sensation Coco Gauff and Olympic skier Mikaela Shiffrin. Together, they highlight the brand’s focus on supporting active and health-conscious lifestyles.

🏅 A Versatile Career: Shawn Johnson East has not only left her mark in the world of gymnastics but has also authored a New York Times bestseller, launched successful businesses, enjoyed a broadcasting

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Sports 2 mins read

WWE Star CM Punk Signs With Paradigm for Representation

CM Punk, the renowned professional wrestler and mixed martial artist, has officially signed with Paradigm for representation, marking a new chapter in his illustrious career. This move follows his previous representation by Matthew Olson, Harry Fotopoulos, and David Koonin at CAA.

🤼 Legendary Wrestling Career: CM Punk is celebrated for his significant impact in the wrestling world, particularly during his tenure with WWE from 2005 to 2014, where he captured multiple championships, including the WWE Championship and the World Heavyweight Championship. His dynamic presence and mastery of the sport have made him a fan favorite.

👊 Ventures Beyond WWE: After his initial run in WWE, CM Punk explored other combat sports, including a notable stint in the UFC under a multi-fight

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Brand Ambassador 2 mins read

Trent Alexander-Arnold Joins Guess Jeans as Brand Ambassador

Trent Alexander-Arnold, the renowned footballer known for his dynamic play as a defender for Liverpool FC, has been named the new brand ambassador for Guess Jeans. This partnership highlights his influential style both on and off the pitch.

👖 New Face of Guess Jeans: Alexander-Arnold’s appointment as the brand ambassador for Guess Jeans aligns with the brand’s strategy to associate with high-profile sports figures who have a strong fashion sense. Guess aims to leverage his youthful appeal and style to resonate with a global audience.

🏅 Impressive Endorsement Portfolio: Represented by PLG Group, Alexander-Arnold has an extensive history of brand endorsements, including major names like Adidas, Under Armour, eFootball, Red

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Uncategorized 2 mins read

Kelly Oubre Jr. Signs with CAA for Representation

Kelly Oubre Jr., the dynamic forward for the Philadelphia 76ers, has made a significant move in his professional career by signing with Creative Artists Agency (CAA) for representation, transitioning from his previous agent, Torrel Harris of Unique Sports Management.

🏀 Professional Basketball Career: Known for his athletic prowess on the court, Oubre brings a vibrant energy to the game. His move to CAA, a leading entertainment and sports agency, suggests a strategic focus on expanding his opportunities both on and off the court.

👟 Endorsements and Personal Brand: Oubre has a history of partnerships with several high-profile brands, including Neiman Marcus and Converse. He also supports Shhy Beauty, a brand founded by his wife, and runs his own lifestyle brand, DopeSoul, which reflects his personal style and philosophy.

📈 Social Media Influence: With over a million followers

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Brand Ambassador 2 mins read

Harry Kane Joins Allianz as Global Ambassador

Harry Kane, renowned footballer and captain of the England national team, has been announced as the new global ambassador for Allianz, one of the world’s leading insurance and asset management companies. This partnership highlights Kane’s commitment to leveraging his platform for broader societal impact, particularly in the realm of mental health.

🏆 Expanding Influence Beyond Football: While Harry Kane is celebrated for his football prowess, his role as an ambassador for Allianz underscores his dedication to activities beyond the pitch. Kane is an active investor and a vocal advocate for mental health, having launched the Harry Kane Foundation (HKF) in October 2022. The foundation aims to transform societal attitudes toward mental health, especially among younger generations.

🌐 Joining a Prestigious Roster: As an Allianz ambassador, Kane aligns with other high-profile ambassadors such as Nico Rosberg, a former Formula 1 World Champion, and Marc

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Brand Ambassador 2 mins read

Jude Bellingham Named New Ambassador for Kim Kardashian’s SKIMS

Jude Bellingham, the rising soccer star managed by his own company, Bello and Bello, has been announced as the latest ambassador for SKIMS, the innovative solutionwear brand founded by Kim Kardashian. This collaboration marks a significant alignment between one of the most exciting talents in sports and a leading brand in fashion and lifestyle.

👕 Expanding SKIMS’ Athletic Partnerships: Bellingham’s partnership with SKIMS highlights the brand’s ongoing strategy to diversify its ambassador portfolio, which includes a mix of celebrities and athletes like Ice Spice, PinkPantheress, Brittany Mahomes, Caleb Love, Cameron

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Basketball 2 mins read

Kelsey Plum Partners with Zip Co. as First Brand Ambassador

Kelsey Plum, the WNBA superstar and two-time champion with the Las Vegas Aces, who is repped by WME, has been announced as the first brand ambassador for Zip Co., a leading Buy Now, Pay Later (BNPL) company. This partnership highlights the convergence of sports and financial services, with Plum set to promote Zip Co.’s flexible and transparent payment solutions.

🏀 Expanding Influence in Financial Services: As Zip Co.’s inaugural brand ambassador, Kelsey Plum will leverage her platform and public persona to introduce the company’s services to a broader audience. Zip Co. aims to tap into Plum’s influence to reach sports fans and consumers who value financial flexibility and innovation.

🌟 A Year of Dynamic Endorsements: Plum has had a busy year with endorsements, partnering with major brands across different industries, including Target, SKIMS,

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Brand Ambassador 2 mins read

Sha’Carri Richardson Named Olay’s Newest Brand Ambassador

Sha’Carri Richardson, heralded as the fastest woman in the world and represented by HSInternational Sports Management, has been announced as the new brand ambassador for Olay. This partnership comes as Richardson continues to gain momentum on her journey to the 2024 Paris Olympics.

🏃‍♀️ World-Class Athletic Achievement: Known for her record-breaking speed, having run the 100-meter dash in an astonishing 10.65 seconds, Richardson’s dynamic presence and performance make her an ideal face for Olay’s campaigns focused on strength, resilience, and beauty.

🌐 A Year of Major Endorsements: Sha’Carri has been on an endorsement spree, aligning with major brands across various sectors. This year alone, Booking Agent Info has tracked that she has secured deals with Nike x Jacquemus, Sprite, Beats

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Business Ventures 2 mins read

Lionel Messi Launches Hydration Drink Brand Más+

Lionel Messi, the world-renowned footballer, has ventured into the beverage industry with the launch of his new non-alcoholic “hydration drink” brand, Más+. This move adds to Messi’s expanding portfolio of business ventures and partnerships.

🥤 Introducing Más+: Más+ Next Generation Beverage Co., initiated by Messi, represents his latest foray into health and wellness products, focusing on hydration and performance. The brand’s launch is in collaboration with Mark Anthony Brands, known for their success with White Claw, signaling a promising start for Más+.

🏢 Business Ventures and Partnerships: Beyond the playing field, Messi has demonstrated a keen interest in diverse business opportunities. His ventures include Messi’s Playtime Sports Investment Firm, Messi10 by Cirque Du Soleil, and The

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New Signings 2 mins read

David Portnoy Signs with United Talent Agency (UTA) for Representation

David Portnoy, the influential founder of Barstool Sports, has taken a significant step in his career by signing with United Talent Agency (UTA) for representation. Known for his bold entrepreneurial spirit and impactful media presence, Portnoy’s partnership with UTA is poised to broaden his professional horizons beyond the realm of sports media.

📈 Expanding Influence: Portnoy’s dynamic personality and knack for engaging content have made him a key figure in modern media. His collaboration with UTA is expected to leverage his unique brand of leadership and charisma, exploring new opportunities in entertainment, digital media, and public speaking.

🙌 Philanthropic Efforts: Recently, Portnoy has been recognized not just for his media prowess but also for his commendable philanthropic activities. He donated $277,000 to the LifeLine Animal Project and raised an impressive $1.5 million for the family of a fallen NYPD officer, highlighting his commitment to giving back to the community.

🚀 New Opportunities

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Investments 2 mins read

Charles Leclerc Invests in Chrono24

Charles Leclerc, the renowned Formula 1 driver and ambassador for Richard Mille, has made a strategic investment in Chrono24, a leading online platform for luxury watches. This move aligns with his interests in high-end timepieces and complements his role with Richard Mille, underscoring his growing involvement in the luxury watch market.

⌚ Deepening Ties in the Watch Industry: Leclerc’s investment in Chrono24 is a natural extension of his passion for luxury watches, evidenced by his ongoing ambassadorship with Richard Mille. By investing in Chrono24, he not only solidifies his status within the watch community but also diversifies his investment portfolio in a field he is genuinely passionate about.

🌐 Joining Forces with Prominent Investors: Leclerc joins other high-profile investors, including Cristiano

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Brand Ambassador 2 mins read

Cameron Brink Teams Up with Mattress Firm as Brand Ambassador

Cameron Brink, the standout basketball star represented by CAA, has partnered with Mattress Firm as their latest brand ambassador. This collaboration is part of Mattress Firm’s “Team Sleep Well” initiative, which emphasizes the importance of good sleep for overall wellness.

🛏️ Promoting Healthy Sleep: As a new ambassador for Mattress Firm, Cameron Brink will play a crucial role in promoting the brand’s mission to enhance sleep health across America. Her involvement is aimed at encouraging athletes and the broader public to recognize the significant impact of sleep on performance and quality of life.

🏃‍♂️ Joining Forces with Kenny Bednarek: Alongside Brink, professional runner Kenny Bednarek has also joined Team Sleep Well. Together, their endorsements will highlight their personal experiences with Mattress Firm products and underscore

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Brand Ambassador 2 mins read

Manny Pacquiao Becomes Brand Ambassador for Hanuman Beverages

Manny Pacquiao, the legendary boxer and global sports icon, has been announced as the new brand ambassador for Hanuman Beverages, a leading Cambodian beverage company. Known for his extensive endorsement portfolio, Pacquiao’s latest partnership underscores his continued influence in the beverage industry.

🥤 Expanding Beverage Endorsements: Pacquiao’s association with Hanuman Beverages adds to his previous endorsements in the beverage sector, including Vita Water and alcoholic beverages from San Miguel Brewery and Hennessy. This new role with Hanuman Beverages allows him to tap into new markets, particularly in Southeast Asia, where his popularity remains high.

🌏 Strengthening Market Presence in Asia: By partnering with Manny Pacquiao, Hanuman Beverages aims to leverage his massive fan base and respected status to enhance their

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Brand Ambassador 2 mins read

David Beckham Partners with Bowers & Wilkins as Brand Ambassador

David Beckham, the renowned global sports icon and entrepreneur, has become the new face of Bowers & Wilkins, the esteemed British audio brand. This “long-term partnership” will launch with a major campaign focused on Bowers & Wilkins’ high-end noise-cancelling wireless headphones, the Px8.

🎧 Launching the Px8 Campaign: Beckham’s collaboration with Bowers & Wilkins begins with the promotion of the Px8 headphones, a premium product that combines state-of-the-art noise-cancelling technology with superior sound quality. Beckham’s widespread appeal and refined image align perfectly with the brand’s reputation for luxury and innovation in audio technology.

📈 A Busy Month of Endorsements: Beckham’s partnership with Bowers & Wilkins adds to a busy month of endorsements, including recent deals with AliExpress, Ninja Brand, and Hugo

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MMA 2 mins read

UFC Fighter Colby Covington Becomes Brand Ambassador for HotelPlanner

HotelPlanner, a leading hotel booking engine, has announced UFC fighter Colby Covington as its new brand ambassador. Known for his formidable presence in the UFC and his significant following on social media, Covington brings his competitive edge and high-profile persona to HotelPlanner’s marketing initiatives.

🏨 Strategic Brand Alignment: Covington’s role as brand ambassador is set to leverage his robust following and strong personal brand to increase visibility and user engagement for HotelPlanner. With over a million followers on Instagram, his influence is expected to attract a broader audience to HotelPlanner’s services, emphasizing the platform’s ease of use and reliability.

🥊 Previous Endorsements and Representation: Covington has previously endorsed brands like Bang Energy and Happy Dad, showcasing his ability to effectively promote products and engage with diverse audiences.

📈

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Brand Ambassador 2 mins read

David Beckham Signs as Brand Ambassador for Alibaba’s AliExpress

David Beckham, the iconic former England football captain, has entered into a significant partnership with Alibaba, becoming the global brand ambassador for AliExpress. This deal, which represents the largest endorsement to date for Alibaba, aligns Beckham with the Chinese e-commerce giant’s ambitious marketing campaign for UEFA Euro 2024.

📈 Expanding Global Influence: Beckham, represented by WME and his own DB Ventures, is no stranger to high-profile brand partnerships, having just secured deals with Ninja Brand and Hugo Boss earlier this month. His collaboration with Alibaba’s AliExpress further cements his role as a leading figure in international marketing, particularly in the digital commerce space.

🌍 Role in Alibaba’s Euro 2024 Campaign: As the face

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Brand Ambassador 2 mins read

Vinicius Junior Becomes Gatorade’s Latest Brand Ambassador

Vinicius Junior ana Vini Jr, the electrifying Brazilian footballer and star winger for Real Madrid, has officially joined Gatorade as a brand ambassador in a new multi-year deal. Represented by Roc Nation, Vinicius Jr. adds this significant partnership to his impressive roster of endorsements, reflecting his rising status in the global sports arena. This announcement follows Gatorade’s recent major deal with A’Ja Wilson earlier this month

⚽ Joining a Prestigious Lineup: Vinicius Jr. steps into a distinguished group of Gatorade ambassadors, joining forces with top athletes like Korean footballer Heung-min Son, NBA star Jayson Tatum, and tennis sensations Coco

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