Sports

Sports 2 mins read

Professional Football Player Diana Flores Signs Endorsement Deal with Gatorade

World champion flag football quarterback Diana Flores has signed an endorsement deal with Gatorade, becoming the first flag football athlete to join the Gatorade family. As part of the brand’s latest campaign, "You Know We Got 'IT'", Flores will help drive Gatorade’s message as they revive their iconic tagline, "Is It In You?", signifying a new chapter in Gatorade's approach to sports and athlete empowerment.

Diana Flores' Career Highlights: Diana Flores is widely regarded as one of the top athletes in flag football, having earned global recognition as a world champion quarterback. Her leadership on the field and dedication to advancing women's sports has made her a key figure in flag football's rise in prominence. In addition to her accomplishments as an athlete, Flores serves on the Gatorade Women’s Advisory Board, helping to champion opportunities for women in sports.

Brand Collaborations: In addition to her

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Brand Ambassador 2 mins read

Brock Purdy Signs Multi-Year Endorsement Deal with Ariat International

San Francisco 49ers starting quarterback Brock Purdy has signed a multi-year endorsement deal with Ariat International, a leader in innovative western and work footwear and apparel. As Ariat's newest brand ambassador, Purdy will appear in national TV commercials and social media campaigns, aiming to engage fans and boost brand awareness.

Endorsement Portfolio: In addition to his new partnership with Ariat, Purdy has a growing list of endorsements, including deals with Recover 180, Toyota, Buffalo Wild Wings, and Yerbae, among others. His increasing popularity as the 49ers' quarterback has made him an attractive figure for brands seeking to connect with sports fans and everyday consumers alike.

Ariat’s

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Football 2 mins read

Jason Kelce Collaborates with Buffalo Wild Wings on New Football Season Campaign

https://www.youtube.com/watch?v=5-HdoWbu6HY

Jason Kelce has teamed up with Buffalo Wild Wings for an exciting new campaign as the football season approaches. Known for his storied career as the center for the Philadelphia Eagles, Kelce is now bringing his larger-than-life personality to the world of advertising, partnering with the popular casual-dining chain to reignite fans' excitement for the game.

Campaign Highlights: The campaign features a 30-second hero spot titled "You Up?," where Kelce, recently retired, finds himself feeling down. Enter Hank, Buffalo Wild Wings' CGI buffalo mascot, who takes Kelce

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Football 2 mins read

Travis and Jason Kelce Team Up with General Mills for the Launch of ‘Kelce Mix’ Cereal

https://www.youtube.com/watch?v=8Uwkn6poOGQ

Travis and Jason Kelce have teamed up with General Mills to create a new cereal blend, aptly named the Kelce Mix. This unique collaboration combines the brothers’ favorite General Mills cereals—Cinnamon Toast Crunch, Lucky Charms, and Reese’s Puffs—into one box, offering fans a delicious new way to enjoy these classic flavors. The partnership, which taps into the Kelce brothers’ well-known love of cereal, is set to make a significant impact as it aligns with the duo’s popularity both on and off the football field.

In preparation

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Tennis 2 mins read

Taylor Fritz Signs New Endorsement Deal With Tiffany & Co

Taylor Fritz, who is represented by IMG Tennis, has been named the new brand ambassador for Tiffany & Co., further solidifying his position as one of the most marketable athletes in the tennis world. In addition to Tiffany & Co., Fritz also endorses several other prestigious brands, including Rolex, Boss, Nike, and Optimum Nutrition, among others.

Career Highlights: Taylor Fritz is an American professional tennis player who has steadily risen through the ranks to become one of the top players on the ATP Tour. Known for his powerful serve and aggressive baseline play, Fritz has made a significant impact on the sport since turning professional in 2015. He broke into the top 10 of the ATP rankings for the

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Racing 2 mins read

Fernando Alonso Leads BOSS x Aston Martin Campaign

https://www.youtube.com/watch?v=UmmGz2tTeYM

Fernando Alonso, the celebrated Spanish Formula 1 driver, is now the face of the BOSS x Aston Martin "Be Your Own BOSS" campaign. As a brand ambassador for BOSS, Alonso embodies the spirit of leadership and self-reliance, qualities that align perfectly with the campaign's message. The collaboration will feature two capsule collections annually, showcasing Alonso's influence in both motorsport and fashion.

Career Highlights

Alonso, managed by A14

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Sports 2 mins read

Carlton Davis III Signs with Athletes First

NFL cornerback Carlton Davis III has signed with Athletes First for representation, transitioning from his previous agency, Wasserman. This move marks a new chapter in Davis's career as he continues to establish himself as one of the premier defensive backs in the league.

Career Highlights and Achievements

Carlton Davis III was drafted by the Tampa Bay Buccaneers in the second round of the 2018 NFL Draft after a standout college career at Auburn University, where he earned First-Team All-SEC honors. Since entering the NFL, Davis has become a key player for the Buccaneers' defense, known for his physical style of play and ability to shut down some of the league's top receivers.

Davis was instrumental in the Buccaneers' Super Bowl LV victory, where his coverage skills were on full display throughout the playoffs. His performance in

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Endorsement Deals 2 mins read

Angel Reese Signs New Endorsement Deal with Reese’s Pieces

Chicago Sky rookie and WNBA All-Star Angel Reese has turned a clever tweet into a lucrative endorsement deal with Reese's Pieces. The partnership, announced on Wednesday, marks a unique collaboration between the basketball star and the iconic candy brand owned by Hershey's.

The Birth of "Reese's Pieces"

The idea for the partnership originated from a tweet Reese sent out after being selected by the Chicago Sky in the 2024 WNBA Draft. In the tweet, she asked her fans for a new nickname to replace "Bayou Barbie." One fan's suggestion, "Reese's Pieces," quickly caught on, sparking interest from the candy brand and leading to this exciting marketing opportunity.

Launch of "Angel Reese x Reese's Pieces" Merchandise

To celebrate the partnership, Reese has launched a limited edition "Angel Reese x Reese's Pieces" logo collection. The exclusive

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Basketball 2 mins read

Shai Gilgeous-Alexander Named New Global Brand Ambassador by Canada Goose

https://www.youtube.com/shorts/2-eeqOwUKpA

Shai Gilgeous-Alexander, the star NBA player known for his distinctive style on and off the court, has been named the new global brand ambassador for Canada Goose. As part of this partnership, Canada Goose unveiled its first co-designed piece of outerwear with Gilgeous-Alexander, marking a significant collaboration between the brand and the basketball sensation.

Previous Brand Collaborations

Gilgeous-Alexander is no stranger to high-profile brand partnerships. He has previously worked with Foot

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Endorsement Deals 2 mins read

Jude Bellingham Signs New Endorsement Deal with Louis Vuitton

Louis Vuitton has announced British soccer sensation Jude Bellingham as its newest brand ambassador. The partnership marks another significant step in Bellingham's rising influence both on and off the pitch. Known for his impeccable style, Bellingham was voted by GQ readers as the most stylish player of the Euro 2024 tournament.

Career and Endorsements

Bellingham's collaboration with Louis Vuitton follows a string of high-profile endorsements. In June, he was named ambassador for Skims men’s underwear, showcasing his growing appeal in the fashion world. Additionally, he recently unveiled his first signature collection with Adidas Originals, further cementing his status as a fashion-forward athlete.

Louis Vuitton's

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