Sports

Tennessee Titans quarterback Will Levis, who went viral last year for his unconventional habit of putting mayonnaise in his coffee, has taken his love for the condiment to a whole new level. In a unique collaboration with Hellmann’s, Levis is helping launch the brand’s first mayo-inspired fragrance, Will Levis No. 8.

The Campaign and Creative Direction

The campaign, created by agency Edelman and directed by Emmy Award-winning cinematographer Steven Meizler (The Queen’s Gambit), features a humorous and dramatic film that draws on classic

Soccer legend Mia Hamm, represented by Wasserman, is the star of Miller Lite’s latest “Great Taste, Less Filling” campaign. Known for her incredible impact on the sport, Hamm brings her star power to the brand, joining a long line of iconic athletes who have endorsed Miller Lite. In addition to Miller Lite, Hamm has previously worked with major brands such as Doritos, Frito-Lay, and Nike.

Career Highlights: Mia Hamm is widely regarded as one of the greatest female soccer players of all time. During her illustrious career, she played as a forward for the U.S. Women’s National Team (USWNT) from 1987 to 2004. Hamm’s influence on women’s soccer is unparalleled, and she remains a significant figure in the sport even after her retirement. Hamm was a crucial member of the USWNT that won the FIFA Women’s

KREPT, of the musical duo Krept and Konan and Co-Founder and Director of Nala’s Baby, has welcomed footballers Marcus Rashford and Jadon Sancho into the fold as investors in the rapidly growing brand. Launched two years ago, Nala’s Baby has seen substantial growth, with the two English footballers joining other high-profile investors such as Anthony Joshua, Jourdan Dunn, and Yung Filly.

Brand Growth and Expansion: Since its inception, Nala’s Baby has demonstrated impressive growth. This week, the brand expanded its retail presence by becoming available in its sixth national retailer, Sainsbury’s.

Real Madrid’s Brazilian teenage soccer sensation Endrick has signed a multi-year sponsorship deal with Austrian energy drinks maker Red Bull. The agreement was confirmed on Tuesday, adding another prestigious brand to Endrick’s growing list of endorsements.

Representation and Management: Endrick’s career is managed by Roc Nation Sports Brazil, an agency owned by rapper Jay-Z. Thiago Freitas, COO of Roc Nation Sports in Brazil, confirmed that the 18-year-old Brazil international will be a brand ambassador for Red Bull.

Endorsement Portfolio: This new partnership with Red Bull is a significant addition to Endrick’s endorsement roster, which already includes high-profile brands such as Disney, New Balance, and Panini. This places him in an elite group of athletes who represent the Austrian energy drink

Formula 1 champion Lewis Hamilton has signed a new endorsement deal with CFI, becoming their global brand ambassador. This partnership aims to further both parties’ shared goal for a better, more equal future. As part of the agreement, CFI will make a donation to Hamilton’s Mission 44 organization, a charity launched by Hamilton that is working to build a fairer, more inclusive future for young people around the world.

Mission 44: Mission 44 invests in solutions that empower young people to overcome social injustice, leveraging Hamilton’s personal experiences to create a positive impact. The organization focuses on creating opportunities and addressing systemic issues that hinder the progress of young individuals, ensuring they have the resources and support needed to succeed.

CFI’s Commitment: In line with these values, CFI reinforces its commitment to enhancing involvement in social responsibility initiatives and driving community engagement. Partnering with

Kevin Durant is the face of Kith’s new collection for USA Basketball, a capsule celebrating the upcoming 2024 Paris Olympics. The collection will officially launch on July 20 at the Four Seasons Hotel in Paris, France, showcasing a range of apparel designed to honor the spirit of Team USA.

Kith Collaboration Details: The collaboration between Kevin Durant and Kith highlights his influence in both the sports and fashion industries. This partnership is set to bring a stylish and patriotic line of clothing that reflects Durant’s commitment to excellence and his passion for representing his country on the global stage.

Nike’s Surprising Omission: Interestingly, Kevin Durant’s collaboration with Kith comes shortly after a surprising development with Nike: his omission from their latest Paris Olympics campaign video. Despite his lifelong contract with Nike signed in 2023, Durant was noticeably absent from the Olympic-themed video ad, which featured legendary basketball athletes like LeBron James and rookie star Victor Wembanyama, among

Drew Gross, formerly of Roc Nation Sports, has made a significant career move by joining the basketball division at WME. At WME, Gross is set to bring along a notable list of clients, including NBA players Ron Harper Jr. of the Boston Celtics and Isaiah Stewart of the Detroit Pistons.

This strategic addition strengthens WME Sports’ position in the basketball representation field. The agency had a standout performance in the 2024 NBA draft, leading all agencies with five lottery picks. This marks the third consecutive year that WME has topped the draft in terms of overall client representation, underscoring its dominance and expertise in nurturing and managing top basketball talent.

Drew Gross’s move is expected to further bolster WME Sports’ capabilities in delivering exceptional management and strategic career advancements for its athletes, reflecting the agency’s commitment to excellence in the competitive sports

Tumi has announced golf stars Nelly Korda and Ludvig Aberg as its first golf ambassadors. This move is part of Tumi’s strategic expansion into the sports world, leveraging the prominence of these top-ranked athletes to elevate its brand.

Nelly Korda: Ranked No. 1 in the World, Nelly Korda is a celebrated figure in women’s golf, having won multiple championships, including a major at the Women’s PGA Championship. Her dynamic style and competitive spirit make her a perfect match for Tumi’s innovative and high-performance image.

Ludvig Aberg: Holding the No. 5 spot, Ludvig Aberg is quickly rising in the ranks of professional golf. His remarkable achievements in amateur golf and his transition into the professional circuit have caught the attention of fans and sponsors alike.

Tumi’s Sports Ambassadors: Korda and Aberg join an illustrious list of Tumi ambassadors, including Son