Sports

Basketball 2 mins read

Cameron Brink Signs New Endorsement Deal with Gorjana

https://www.youtube.com/watch?v=EzdkJkyHMhM

Laguna Beach-based jewelry brand Gorjana has announced WNBA star Cameron Brink as their newest brand ambassador. As the No. 2 overall draft pick for the Los Angeles Sparks, Brink’s partnership with Gorjana highlights her growing influence both on and off the court. She becomes the brand’s second professional athlete ambassador, joining top-ranked tennis star Jessica Pegula, who began collaborating with the brand in 2023.

Founded by Jason and Gorjana Reidel in 2004, Gorjana has become a beloved nationwide jewelry

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Basketball 2 mins read

Cameron Brink Promotes Delta Airlines One Lounge at LAX

WNBA star Cameron Brink recently promoted Delta Airlines' new One Lounge at LAX, joining the ribbon-cutting event for the grand opening. Brink, who has over 1.3 million followers on Instagram, showcased the airline’s luxurious new lounge on her social media, where she highlighted the event and her involvement. Brink has previously collaborated with other major brands, including Mattress Firm, Bumble, and SKIMS, demonstrating her growing presence both on and off the court.

Career Highlights:Cameron Brink has quickly risen to prominence as one of the most exciting young talents in women's basketball. A standout forward, she played a key role at Stanford University, leading her team to an NCAA Championship in 2021. Known for her dominant presence on both ends of the floor, Brink’s defensive prowess and rebounding ability have made her a force to be reckoned with. She was named a two-time All-American and has consistently been a top performer throughout her college career.

Brink's skillset, work ethic,

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Hip-Hop 2 mins read

Vince Staples Stars in Jayson Tatum’s New Jordan Sneaker Ad

Long Beach rapper Vince Staples brings his signature humor to Jayson Tatum's new Jordan sneaker ad, playing a modern-day Mars Blackmon to the NBA star's Michael Jordan. The 25-second clip, which premiered on Instagram on October 10, channels the iconic style of the classic Michael Jordan and Spike Lee sneaker commercials from the late ’80s and early ’90s.

In the ad, Staples humorously pesters the Boston Celtics forward to discuss the features of his new Tatum 3 signature sneaker. “Ayo! It’s a shoe commercial, we gotta talk about the shoe,” Staples insists, interrupting Tatum’s basketball drills. As Tatum continues to ignore him, Staples presses further: “Tell me about the foam that — what’s the foam you were talking about earlier? Aye, look. I’m really not trying to bother you, dawg, but we gotta talk about the shoe. Talk about the tech benefits!”

After a few moments of playful frustration, Tatum finally turns around, only to ask, “Tech

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Brand Ambassador 2 mins read

Charles Leclerc Signs New Endorsement Deal with PUMA

PUMA has announced Formula 1 star Charles Leclerc as its newest brand ambassador, solidifying a strategic partnership that merges motorsport with fashion. The collaboration is set to boost awareness for PUMA, connecting with fans of both high-performance motorsport and cutting-edge fashion. As part of the deal, Leclerc will feature prominently in high-profile PUMA collections, particularly focusing on the PUMA Motorsport line for Scuderia Ferrari, showcased across global platforms.

Career Highlights:Leclerc, widely regarded as one of Formula 1’s most talented young drivers, has had an impressive career with Ferrari since joining the team in 2019. Among his most memorable achievements are his two iconic victories: first at the Monaco Grand Prix, his home race, where he thrilled local fans with a commanding win, and later at the famed Monza circuit, known as the “Temple of Speed,” where he claimed a memorable victory in front of Ferrari’s passionate Tifosi. These wins marked significant milestones

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Sports 2 mins read

Seattle Seahawks Wide Receiver DK Metcalf Joins ZICO Coconut Water as Brand Ambassador and Investor

Seattle Seahawks wide receiver DK Metcalf has partnered with ZICO Coconut Water as both a brand ambassador and investor, adding to his growing list of business ventures. Represented by SMAC Entertainment, Metcalf joins other high-profile athletes such as Naomi Osaka, NBA’s Malik Monk, and MLB’s Taijuan Walker as part of ZICO’s roster of investors and ambassadors. This partnership reflects Metcalf’s expanding influence beyond the football field, where he has become known for both his athletic prowess and his growing involvement in the business world.

In addition to his role with ZICO, Metcalf is an investor in several other companies, including Crosschq, a talent intelligence platform, Dapper

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Sports 2 mins read

Naomi Osaka Named Maybelline New York’s First-Ever Brave Together Global Ambassador

Tennis champion and mental health advocate Naomi Osaka has been named Maybelline New York's first-ever Brave Together global ambassador, marking a significant new partnership between the beauty brand and the athlete. As part of this collaboration, Osaka will lend her voice and personal connection to the Brave Together program, which is dedicated to making one-to-one support for anxiety and depression accessible to all. This aligns perfectly with Osaka’s ongoing advocacy for mental health awareness.

To launch her role as ambassador, Osaka will star in a new creative campaign debuting on World Mental Health Day. The campaign takes a magical realism approach, showcasing Osaka as she uses her tennis skills to create a positive impact. The goal of the campaign is to empower young people worldwide to be brave, prioritize their mental health, and ask for help when needed.

Career Highlights and Advocacy: Naomi Osaka is one of the most accomplished athletes

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Endorsement Deals 2 mins read

Lexie Hull and Paul George Named Brand Ambassadors for Gordon Hayward’s FORM

WNBA player Lexie Hull has been announced as a brand ambassador for FORM, joining nine-time NBA All-Star Paul George in promoting the innovative basketball training tool. FORM was co-founded by NBA All-Star Gordon Hayward and his former Butler University teammate and Assistant Coach, Emerson Kampen. The patented tool is designed to help basketball players of all ages and skill levels improve their shooting technique through its unique flat-sided shape, which guides proper hand placement and promotes elbow-wrist alignment. This design helps players develop the muscle memory required for consistent, effective shooting.

Lexie Hull’s Brand Collaborations: In addition to her partnership with FORM, Lexie Hull has worked with other prominent brands, including SweetGreen and Lightbox Jewelry, further showcasing her appeal and marketability as a

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Sports 2 mins read

Conor McGregor Signs New Endorsement Deal with Bucked Up

MMA superstar Conor McGregor has signed an endorsement deal with Bucked Up, becoming the brand’s newest ambassador. As part of this collaboration, McGregor has worked with the company to develop two new energy drink flavors: Notorious Buck Irish Apple and Orange. The partnership also includes plans for future workout supplements, further expanding McGregor’s influence in the fitness and wellness space.

Career Highlights: McGregor, known for his charismatic personality and knockout power, rose to international fame as a UFC fighter. He made history by becoming the first fighter to hold two UFC titles simultaneously in different weight divisions—featherweight and lightweight. McGregor has been involved in several iconic fights, including his match against Floyd Mayweather in a highly publicized boxing bout in 2017.

Business Ventures: Beyond his fighting career, McGregor has expanded his empire into various business ventures.

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Basketball 1 mins read

Tyrese Haliburton Signs New Endorsement Deal with PUMA

Indiana Pacers star Tyrese Haliburton has signed a new endorsement deal with PUMA, marking a significant move from his previous deal with Nike. The new partnership is expected to position Haliburton as one of the faces of PUMA Basketball, a title currently held by LaMelo Ball of the Charlotte Hornets. With LaMelo receiving multiple signature models and lifestyle shoes, Haliburton's role is anticipated to expand with similar high-profile branding efforts from PUMA.

Previous Nike Partnership: Haliburton initially signed with Nike when he entered the NBA in 2020. While he did not receive a signature shoe with Nike, he was one of the faces of the brand’s GT Cut line, joining prominent players like Domantas Sabonis and Jrue Holiday.

This new PUMA deal represents a major step forward for Haliburton, as he continues to build his presence both on and off the court.

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Endorsement Deals 2 mins read

Maxx Crosby Named Brand Ambassador of Saxx Underwear

Las Vegas Raiders defensive end Maxx Crosby has been announced as the new brand ambassador for Saxx Underwear. Represented by Wasserman, Crosby will appear in ads for the brand and take on a key role in their college football-focused NIL (Name, Image, and Likeness) campaign.

Campaign Overview: Building on Saxx's 2022 campaign, which featured top college pass rushers and raised funds for the Testicular Cancer Foundation, Crosby will identify standout college athletes known for their sacking abilities. Each player selected for the All-Saxx Conference will receive a personal message from Crosby, a package of Saxx products, and monetary compensation. For every sack these players achieve, Saxx will continue its $1,000 donation to the Testicular Cancer Foundation.

Multiyear Partnership: As part of the deal, Saxx Underwear will become the official sponsor of "The Rush with Maxx Crosby," a podcast and YouTube show co-hosted by Crosby.

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