Sports

Seattle Seahawks wide receiver DK Metcalf has partnered with ZICO Coconut Water as both a brand ambassador and investor, adding to his growing list of business ventures. Represented by SMAC Entertainment, Metcalf joins other high-profile athletes such as Naomi Osaka, NBA’s Malik Monk, and MLB’s Taijuan Walker as part of ZICO’s roster of investors and ambassadors. This partnership reflects Metcalf’s expanding influence beyond the football field, where he has become known for both his athletic prowess and his growing involvement in the business world.

In addition to his role with ZICO, Metcalf is an investor in several other companies, including Crosschq, a talent intelligence platform, Dapper Labs, the creators of NBA Top Shot, and

Tennis champion and mental health advocate Naomi Osaka has been named Maybelline New York’s first-ever Brave Together global ambassador, marking a significant new partnership between the beauty brand and the athlete. As part of this collaboration, Osaka will lend her voice and personal connection to the Brave Together program, which is dedicated to making one-to-one support for anxiety and depression accessible to all. This aligns perfectly with Osaka’s ongoing advocacy for mental health awareness.

To launch her role as ambassador, Osaka will star in a new creative campaign debuting on World Mental Health Day. The campaign takes a magical realism approach, showcasing Osaka as she uses her tennis skills to create a positive impact. The goal of the campaign is to empower young people worldwide to be brave, prioritize their mental health, and ask for help when needed.

Career Highlights and Advocacy: Naomi Osaka is one of the most accomplished athletes of her generation, known for her groundbreaking achievements on the tennis court as well as her outspoken

MMA superstar Conor McGregor has signed an endorsement deal with Bucked Up, becoming the brand’s newest ambassador. As part of this collaboration, McGregor has worked with the company to develop two new energy drink flavors: Notorious Buck Irish Apple and Orange. The partnership also includes plans for future workout supplements, further expanding McGregor’s influence in the fitness and wellness space.

Career Highlights: McGregor, known for his charismatic personality and knockout power, rose to international fame as a UFC fighter. He made history by becoming the first fighter to hold two UFC titles simultaneously in different weight divisions—featherweight and lightweight. McGregor has been involved in several iconic fights, including his match against Floyd Mayweather in a highly publicized boxing bout in 2017.

Business Ventures: Beyond his fighting career, McGregor has expanded his empire into various business ventures. He is the founder of Proper No. Twelve Irish Whiskey, which quickly became a commercial success

MANSCAPED has unveiled its latest commercial, starring the legendary father-son skateboarding duo, Tony and Riley Hawk. The campaign highlights the launch of MANSCAPED’s highly anticipated electric foil shaver, The Chairman™ Pro. Known for their precision and smooth execution of skateboarding tricks, Tony and Riley bring a humorous twist to the commercial, showcasing how a clean shave—like a well-executed trick—can make all the difference. The ad humorously touches on the influence facial hair can have, adding another fun layer to the already entertaining

Olivia Nelson-Ododa, star of the WNBA, has ventured into the beauty industry by launching her own brand, KAYELISE BEAUTY. Described as a “labor of love,” the brand blends luxury with wellness, offering clean, sustainable, and inclusive skincare products. The mission of KAYELISE Beauty is to prioritize both outer beauty and inner well-being, catering to a diverse range of individuals with a focus on health and wellness.

Career Highlights: Olivia Nelson-Ododa is an accomplished basketball player known for her standout collegiate career at the University of Connecticut (UConn), where she helped lead the Huskies to multiple NCAA tournament appearances. A talented forward, Nelson-Ododa was drafted by the Los Angeles Sparks in the 2022 WNBA Draft. Her defensive skills, shot-blocking ability, and rebounding prowess have earned her a strong reputation in the league. In addition to her success on the court, Nelson-Ododa is known for her commitment to community work and empowerment, making the launch of her beauty brand a natural extension of her

NFL defensive lineman Adam Butler, who currently plays for the Las Vegas Raiders, has signed with Wasserman for representation. Known for his versatility and ability to disrupt offensive lines, Butler has made a name for himself as a reliable and impactful player.

Career Highlights: Butler began his NFL journey in 2017 as an undrafted free agent with the New England Patriots, quickly establishing himself as a key contributor to their defensive line. He played a crucial role in the Patriots’ 2018 Super Bowl-winning season, excelling as a pass-rusher and run-stopper. His ability to pressure quarterbacks from the interior made him a valuable asset, especially in passing situations.

Following his successful stint with the Patriots, Butler joined the Miami Dolphins, where he continued to be a dependable presence on the defensive line. In 2023, he signed with the Las Vegas Raiders, adding his veteran leadership and playmaking abilities to their defense.

With Wasserman now managing his representation, Adam Butler is set to continue his impactful

Sam Peek, a rising talent for the Detroit Pistons, has signed with WME for representation. Known for his versatility and leadership on the court, Peek has quickly established himself as a player to watch in the professional basketball world.

Career Highlights: Peek had a standout college career at Wesleyan University, where he became the first player in the program’s 120-year history to earn First-Team All-American honors. In 2022, he was named to the NCAA Division III First Team by the National Association of Basketball Coaches, a testament to his outstanding performance and dedication to the game.

A three-year standout at Wesleyan, Peek made his mark with his scoring ability, defense, and leadership on the court. His success at the college level paved the way for his professional career, and he has since brought his talent to the NBA with the Detroit Pistons.

With WME representing him, Sam Peek is set to further build his career, exploring opportunities both on and off the court. His work ethic and versatility make him a valuable player,