Sports

Endorsement Deals 2 mins read

Colorado’s Travis Hunter Inks NIL Deal with FreeForm Sports, Joins Advisory Council

Travis Hunter, a standout defensive back and wide receiver for Colorado, is making waves in college football not just on the field but in the realm of brand partnerships. Hunter has signed a Name, Image, and Likeness (NIL) deal with FreeForm Sports, stepping up as a member of its Athlete Advisory Council.

🔍 Role in Product Development: As part of this groundbreaking deal, Hunter will lend his expertise to FreeForm Sports in product development. Additionally, he will release a custom line of pads and wristbands, showcasing his influence on athletic gear design.

🖨️ Innovative Gear by FreeForm Sports: Launched in 2022, FreeForm Sports specializes in creating athletic equipment using advanced 3D printing technology. Their innovative approach has already seen their gear worn by athletes from universities like Colorado, Texas, Ohio State, and TCU in both practice and games.

📈 Boosting Brand Awareness: The partnership with Hunter

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Brand Ambassador 2 mins read

Carlisle Basketball Coach Tim Atkinson Signs Local Athletes as Brand Ambassadors for Sneaker00juice

In an innovative move blending sports and fashion, Carlisle assistant basketball coach Tim Atkinson has brought the concept of NIL (Name, Image, Likeness) to local high school athletics through his sneaker customization brand, Sneaker00juice. Garnering over 1,300 followers on Instagram, the brand has taken a significant step by signing Jaydon Smith, a standout athlete, and Olivia Jones, former Cedar Cliff star, as its first brand ambassadors.

🤝 Brand Ambassadorship with a Twist: Unlike typical brand endorsements, Smith and Jones' roles as Sneaker00juice ambassadors involve a unique exchange. They don’t receive financial compensation but are instead rewarded with customized shoes and Sneaker00juice gear, crafted by Atkinson himself.

📱 Promotion through Social Media: In this symbiotic relationship, Smith and Jones actively promote Sneaker00juice by tagging the brand in their social media posts and wearing the customized gear. Their bios are also updated to reflect their roles as brand ambassadors, enhancing the brand's visibility and appeal.

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Brand Ambassador 2 mins read

Suniel Shetty Rallies Behind ‘TSL Hawks’ in World Tennis League as Toyam Sports Limited’s Ambassador

In an exciting development in the world of sports, Bollywood star and fitness icon Suniel Shetty has extended his support to Team TSL Hawks in the World Tennis League. As the brand ambassador for Toyam Sports Limited (TSL), Shetty's endorsement adds a significant boost to the team, which is a collaboration between Toyam Sports Limited and Pacific Star Sports.

📍 A Visit to Yas Island, Abu Dhabi: Suniel Shetty's visit to Yas Island in Abu Dhabi to support Team TSL Hawks was a momentous occasion. His presence not only elevated the team's spirits but also underscored his commitment as the face of Toyam Sports Limited.

🙏 Acknowledgement from Toyam Sports Limited: Mohamedali Budhwani, CMD of Toyam Sports Limited, expressed deep gratitude for Shetty's unwavering support. Recognizing Shetty's efforts in promoting sports on a global scale, Budhwani thanked him for his solidarity with the ‘TSL Hawks’ during their stint in Abu Dhabi.

🏅 Praising

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Endorsement Deals 2 mins read

Giants’ Tommy DeVito Cooks Up Endorsement Deal with Rao’s Homemade Sauce

Tommy DeVito, the New York Giants' rookie quarterback, also known as "Tommy Cutlets", has spiced up his endorsement portfolio by signing a deal with Rao's Homemade, a brand celebrated for its specialty tomato sauces.

🍅 A Perfect Pairing: This partnership is a delightful match for DeVito's persona, given his affinity for chicken cutlets and Rao's being his top sauce choice. In his own words, "Rao's Homemade, the official sauce of Tommy Cutlets," DeVito highlighted the brand's simple ingredients and authentic, slow-simmered cooking process in a promotional Instagram reel.

⚡ Rising Star in the NFL: DeVito's journey to NFL recognition has been meteoric. Undrafted out of Illinois and initially part of the Giants' practice squad, he rose to become the starting quarterback in November. His recent performances, including leading the Giants to three consecutive wins, have seen his popularity soar, despite a recent loss to the New Orleans Saints.

🏟️ On-Field

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Endorsement Deals 2 mins read

Ric Flair’s High-Flying Move into Cryptocurrency with ‘WoooooCoin’

Ric Flair, the wrestling legend known as 'The Nature Boy', is taking a leap into the world of cryptocurrency with the endorsement of a new altcoin, aptly named 'WoooooCoin'. Emphasizing the five Os in "Wooooo", Flair announced this dynamic venture through a highly energetic video, adding his signature flair to the cryptocurrency space.

📢 A Promotional Powerhouse: In true Ric Flair style, he delivered an enthusiastic promo for his altcoin, sporting a suntan and a bandaged nose, which only added to the intrigue. Flair heralded WoooooCoin as "the hottest" cryptocurrency project of 2023, inviting enthusiasts to join the whitelist.

🎩 Wooooo! Coin's Unique Appeal: The new WoooooCoin, distinct from another existing coin bearing Ric Flair's likeness, represents Flair’s official foray into the digital currency market. His endorsement is set to ignite interest among his fans and cryptocurrency investors alike.

🤔 Navigating the Altcoin Market:

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New Signings 2 mins read

Formula One’s Charles Leclerc Accelerates into Entertainment with WME Signing

In a move that merges the high-octane world of Formula One with the glitz of entertainment and commercial ventures, Charles Leclerc, the renowned Ferrari driver, has inked a deal with WME in the US.

🚀 A Strategic Collaboration: This exciting partnership sees the agency giant taking the reins of Leclerc's entertainment and commercial engagements. However, Leclerc's management on the racing front remains securely in the hands of Nicolas Todt of All Road Management.

🔍 Luxury Brand Associations: Leclerc, at just 26, is already a prominent figure in brand ambassadorship, aligning with elite brands like the luxury watch company Richard Mille. He also shone as the face of Giorgio Armani's 'Made to Measure' campaign in 2020, showcasing his versatility beyond the racetrack.

🏁 Joining a Prestigious Roster: By signing with WME, Leclerc positions himself alongside other motorsport luminaries in the agency's portfolio, such as Alexander

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Brand Ambassador 2 mins read

Shane Lowry Swings into Action as Amgen’s New Irish Open Ambassador

Golf star Shane Lowry, a celebrated figure in the world of golf, has taken up a new role as the ambassador for Amgen, marking a significant moment in the sponsorship landscape of the sport.

🌟 Promoting Amgen Branding: As the holiday season rolls in, Lowry is back in Ireland, actively promoting Amgen's new association with the Irish Open. This development follows the recent announcement of Amgen's takeover of Horizon Therapeutics, as covered by Sport for Business.

⛳ Irish Open's New Title Partner: Amgen steps into the role following Horizon's five-year deal as the title partner of the event. The Irish Open, which was held at the K Club last year and is set to return there in 2025, will unfold in 2024 at the Royal County Down Golf Club.

🏌️‍♂️ A Team of Ambassadors: Alongside Lowry, prominent Irish golfers like Pádraig Harrington, Séamus Power, and Brendan Lawlor have also transitioned from being Horizon ambassadors to representing

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Endorsement Deals 2 mins read

Patrick Mahomes Tackles a New Field with PRIME Endorsement

In a strategic play that's turning heads in both the sports and business worlds, Kansas City Chiefs quarterback Patrick Mahomes has inked a sponsorship deal with PRIME, the rapidly ascending beverage brand co-founded by Logan Paul and KSI.

🌟 A Prime Move for Mahomes: Mahomes, already a star on the football field, is diversifying his portfolio with this latest endorsement. Aligning with PRIME, a brand that's been a game-changer in the sports and energy drink industry, reflects his knack for teaming up with innovative and dynamic partners.

🚀 PRIME's Meteoric Rise: Since its launch in January 2022, PRIME has been nothing short of a phenomenon. Valued between $3.1 billion to $8.4 billion, the brand has quickly positioned itself among the top drink brands globally. With projected sales of $1.2 billion, as stated by co-founder Logan Paul, PRIME's trajectory is on a steep upward curve.

🤝 High-Profile Partnerships: Beyond individual

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Brand Ambassador 2 mins read

Kiki Rice: A Slam Dunk with Beats by Dre in UCLA’s Historic Season

As the UCLA Bruins women's basketball team makes a historic run this season, sophomore star point guard Kiki Rice is playing a pivotal role, both on the court and in the world of NIL (Name, Image, Likeness) deals. Her latest score? A head-turning partnership with Beats by Dre.

🌟 Rising Star on the Court: Rice's performance has been nothing short of spectacular, averaging 13.3 points, 6.9 assists, and 6.1 rebounds per game. Her arrival at UCLA as the No. 2 recruit, Gatorade Female Athlete of the Year, and a McDonald's All-American was just the beginning. She has not only met but exceeded the high expectations, proving to be a key driver in the Bruins' success.

🚀 NIL Portfolio Expansion: Rice's off-court game is just as impressive. After becoming the first-ever NIL athlete for Jordan Brand, she has now teamed up with Beats by Dre, featuring in a campaign video by the brand's Beats Academy. With representation from Wasserman, Rice has built a robust NIL portfolio, including deals with Buick, Gonna Need Milk,

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Brand Ambassador 2 mins read

Jonty Rhodes Hits It Out of the Park with Saraf Furniture

Saraf Furniture, a name synonymous with exclusive solid wood furnishings, has just knocked a six in the branding game by onboarding former South African cricket legend Jonty Rhodes as their brand ambassador.

🌟 A Partnership with a Sporting Icon: Known for his dynamic presence on the cricket field, Jonty Rhodes is now set to bat for Saraf Furniture. The company, already a heavyweight in the furniture domain, is gearing up to elevate its brand image with Rhodes' globally recognized persona.

📹 An Ad Campaign That's More Than Just a Run of the Mill: Saraf Furniture isn't just stopping at signing Rhodes. They've already rolled out an advertisement featuring the cricketer, taking social networking platforms by storm. This move is a strategic play to blend sports' appeal with premium lifestyle branding.

🌐 Expanding National Reach: Rhodes' collaboration with Saraf Furniture isn't just about adding a star to their lineup; it's about amplifying their voice across the nation. With Rhodes on their side,

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