LOS ANGELES, January 28, 2025 – Lendistry, a leading minority-led fintech, has named Los Angeles Sparks forward-center Azurá Stevens as its first-ever brand ambassador. This partnership reinforces Lendistry’s commitment to supporting small businesses, particularly in underserved communities, while strengthening its…
Read MoreDavion Mitchell, the dynamic point guard for the Toronto Raptors, has officially signed with Wasserman for representation. This strategic partnership is expected to enhance Mitchell’s career trajectory both on and off the court.
Career Highlights: Mitchell’s collegiate career at Baylor…
Read MoreProfessional tennis player Frances Tiafoe has officially joined lululemon as the brand’s latest Ambassador. The three-time ATP title winner, currently ranked 17th in ATP singles, is set to debut his partnership with lululemon during the Australian Open. He follows Leylah…
Read MorePsycho Bunny, the Montreal-based sportswear brand, has named Australian tennis star Alexei Popyrin as its first-ever global brand ambassador. The partnership comes less than a year after the brand became the official apparel sponsor of Tennis Canada, further solidifying its…
Read MoreUniversity of Colorado two-way standout Travis Hunter has officially signed with rapper Lil Wayne‘s Young Money APAA Sports to represent him as he prepares for the 2025 NFL Draft. The agency will handle all of Hunter’s on-field representation and playing…
Read MoreHaley Jones, the talented basketball player celebrated for her impressive skills on the court and inspiring presence on social media, has embarked on an exciting new chapter in her personal life: she’s officially on the hunt for her first home.…
Read MoreThe Familie, the talent agency founded by veteran agent Steve Astephen, has officially expanded its services to include NBA representation with the addition of seasoned agent David Bauman. Bauman joins The Familie after an impressive eight-year tenure at Independent Sports…
Read MoreSacramento Kings guard Malik Monk has teamed up with Pizza Guys, a Sacramento-based pizza franchise known for its fresh, high-quality offerings, to launch the “Malik Monk Special” in celebration of the basketball season. This collaboration, part of Monk’s brand ambassador…
Read MorePhoenix Mercury guard Sophie Cunningham has officially signed with William Raymond Communications for public relations representation, marking a new chapter in her career as she broadens her presence beyond the basketball court. Cunningham continues to be represented by Golden Standard…
Read MoreBoxing legend Mike Tyson has joined NAGA, a social trading-focused online broker, as their newest brand ambassador. In the “Party of Dreams” campaign video, Tyson humorously navigates the convenience of using NAGA’s all-in-one app, contrasting it with the hassle of…
Read MoreRetired MMA star Jorge Masvidal has joined Dominance MMA Management Group for representation, while continuing to work with Paradigm Talent. Known for his intense fighting style and record-breaking moments, Masvidal has successfully transitioned to new ventures since his retirement in…
Read MoreIn an exciting collaboration, NBA star Devin Booker and Nike are adding a festive twist to Booker’s Book 1 sneaker series with a new “Nightmare Before Christmas” colorway. Set for release on December 19, 2024, this holiday-themed edition brings a…
Read MoreWilson Basketball has unveiled two new Caitlin Clark-inspired basketballs as part of its “Journey Series” collection, celebrating the standout athlete’s impact on the sport. Following the successful sell-out of the first Clark-inspired basketballs, Wilson’s new releases – a black “Every…
Read MoreMinnesota Timberwolves rookie Rob Dillingham has inked an endorsement deal with Nike, joining a growing roster of NBA talent backed by the sportswear giant. Selected eighth overall by the San Antonio Spurs in the 2024 NBA Draft and subsequently traded…
Read MoreNew York Knicks teammates Josh Hart, Jalen Brunson, and Mikal Bridges have joined forces with Nike to celebrate the re-release of the iconic Wu-Tang Clan Dunk High sneakers. The campaign features a skit where the trio enjoys ice cream from…
Read MoreNineteen-year-old French basketball standout Alexandre Sarr has been announced as Versace’s newest Global Brand Ambassador. Known for his impressive athleticism and emerging talent, Sarr celebrated his selection as the #2 overall pick in the 2024 NBA Draft by the Washington…
Read MoreCameron Brink, represented by CAA, has been announced as the latest brand ambassador for Urban Decay. As the #2 overall pick in the 2024 WNBA Draft and a rising star for the Los Angeles Sparks, Brink embodies Urban Decay’s values…
Read MoreUSC Women’s Basketball star JuJu Watkins has become the first female college basketball player to land an endorsement deal with NYX Professional Makeup, marking a milestone in college athletics and the beauty industry. Known for her authentic presence both on…
Read MoreDuke University’s freshman basketball sensation Cooper Flagg, represented by Creative Artists Agency (CAA), has signed a groundbreaking NIL endorsement deal with Gatorade, becoming the first male college basketball player to partner with the iconic brand. This deal arrives just before…
Read MoreJames Harden, the 10-time NBA All-Star and current Los Angeles Clippers guard, has joined Crunch Fitness to open three new state-of-the-art gym facilities across the Houston area, expected to open in Winter 2025. This partnership highlights Harden’s growing business portfolio…
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