Sports

Brand Ambassador 2 mins read

Champion Athleticwear Welcomes LSU Gymnast Haleigh Bryant as Brand Ambassador

Champion® Athleticwear, a stalwart in authentic athletic apparel since 1919, is thrilled to announce its partnership with Louisiana State University (LSU) gymnast Haleigh Bryant. As an official sportswear partner and brand ambassador, Bryant brings her impressive credentials as a 22-time All-American and four-time member of the All-SEC team to the Champion family.

🏆 A Collaboration of Champions: As a Champion ambassador, Bryant will play a crucial role in promoting Champion Teamwear’s growing line of gymnastics apparel, including practice and competition leotards, travel wear, and accessories. This partnership highlights Bryant’s influence in the gymnastics community and her commitment to excellence in her sport.

🛍️ Launching a Co-Branded Storefront: Bryant's collaboration with Champion goes beyond endorsement; she will also launch a co-branded online storefront. This platform will feature her personal branding and new logo, debuting on various Champion products. Among these will be an exclusive, limited-edition

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Investments 2 mins read

Mahendra Singh Dhoni Joins Forces with EMotorad to Accelerate EV Adoption

Mahendra Singh Dhoni, celebrated former captain of the Indian cricket team, has taken a significant step into the electric vehicle (EV) sector by investing in Pune-based startup EMotorad. This strategic partnership not only involves Dhoni acquiring an equity ownership stake but also positions him as a brand endorser, leveraging his immense popularity to promote EMotorad's vision.

🚲 Expanding into the EV Landscape: EMotorad, established in 2020 by Rajib Gangopadhyay, Kunal Gupta, Aditya Oza, and Sumedh Battewar, aims to revolutionize the e-cycle market by offering models designed for adventure seekers, daily commuters, and casual riders. Dhoni's investment reflects his commitment to supporting innovative solutions that address modern transportation needs and environmental concerns.

💸 A Diverse Portfolio of Investments: Over the years, Dhoni has shown a keen interest in diversifying his investment portfolio, which includes

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Campaigns 2 mins read

LAY’S and Lionel Messi Kick Off New Soccer Rally Cry with “Oh-Lay’s” Campaign

LAY'S®, the beloved global potato chip brand, has teamed up with soccer legend Lionel Messi to launch an exciting new campaign that redefines the traditional soccer rally cry. As the soccer season heats up, fans are invited to join Messi in embracing a playful twist on the classic "Olé" chant, transforming it into "Oh-Lay's" to celebrate every goal with even more enthusiasm.

🎉 A Flavorful Celebration: In the spirit of soccer and snacking, LAY'S® introduces "Oh-Lay's," a catchy new chant inspired by the synergy between Messi's dynamic play and the irresistible taste of LAY'S® chips. The campaign features a vibrant commercial where Messi himself leads the chant, showcasing his love for both the game and LAY'S®.

📺 Watch and Cheer: The new commercial, which fans can watch now, features Messi putting a flavorful spin on the well-known "Olé, Olé, Olé, Olé" chant. Through this creative collaboration, LAY'S® aims to demonstrate

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Brand Ambassador 2 mins read

Metalsmart Joins Forces with UFC Legend Randy Couture to Champion Fair Gold Prices

Metalsmart, Inc., an innovative platform dedicated to transforming the retail precious metals industry, proudly announces a strategic partnership with UFC legend and actor Randy Couture. As the new Brand Ambassador for Metalsmart, Couture brings his formidable reputation for fairness, transparency, and dedication to the fight for fair gold prices.

🏆 A Champion’s Touch: Known for his legendary status in the Ultimate Fighting Championship (UFC) where he is a six-time champion and a UFC Hall of Famer, Couture exemplifies the core values that Metalsmart aims to promote in the precious metals market. His extensive career in mixed martial arts mirrors the tenacity and integrity that Metalsmart seeks to embody.

🎥 From the Octagon to Acting: Beyond the fighting arena, Randy Couture has also made a mark in the entertainment industry, notably appearing in "The Expendables" franchise. His diverse background and popularity extend the

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Brand Ambassador 2 mins read

Iga Swiatek Joins Lancôme as Brand Ambassador

Iga Swiatek, the renowned Polish tennis star, has been announced as the newest ambassador for the prestigious beauty brand Lancôme. This significant appointment makes her the first Polish ambassador and the first athlete to join the ranks of Lancôme's illustrious list of representatives, which includes figures like Virginie Efira, Zendaya, and Emma Chamberlain.

🏆 Breaking New Ground: Swiatek's role as a Lancôme ambassador marks a groundbreaking moment, not only for her personal career but also for the representation of athletes in the beauty industry. Her achievement highlights the expanding influence of sports personalities beyond their traditional realms, showcasing their versatility and wide appeal.

💬 A New Chapter Begins: Expressing her excitement about this new role, Swiatek shared, "I just became the first Polish ambassador of Lancôme and the first athlete among its brand ambassadors. This is huge for me and I'm

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Campaigns 2 mins read

Karol G Partners with Spotify and FC Barcelona for Exclusive Shirt Design

Colombian superstar Karol G has announced a dynamic collaboration with Spotify and FC Barcelona to design a limited-edition shirt that encapsulates the essence of her music and the spirit of one of the world's most beloved football clubs. The partnership features a unique shirt design adorned with Karol G's signature inside a heart, symbolizing the empowerment themes prevalent in her "Bichota" style.

🎶 A Symbol of Strength and Resilience: The heart design chosen by Karol G for the FC Barcelona shirt represents a pivotal moment in her career where she embraced her strength, resilience, and the support from her fans. This emblem, now featured on the FC Barcelona shirt, signifies a powerful message of empowerment and unity.

⚽ A Fusion of Music and Sports: This collaboration is a testament to the universal appeal of both Karol G's music and FC Barcelona's legacy. By integrating

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Brand Ambassador 2 mins read

Jared McCain Teams Up with Sally Hansen as Brand Ambassador

In a groundbreaking move, Coty has named Jared McCain, standout Duke University basketball player and soon-to-be NBA draft entrant, as the new face of Sally Hansen, a leading drugstore nail care brand. This partnership not only highlights McCain's unique fashion sense, particularly his penchant for painted nails, but also sets a bold precedent in the beauty and sports industries.

🏆 Champion on the Court and in Style: Known for his impressive athletic prowess and distinctive style, McCain has garnered attention both on and off the basketball court. His choice to sport painted nails has sparked conversations about gender norms in sports and fashion, resonating with many of his over two million TikTok followers. Through his platform, he advocates for personal authenticity and self-expression.

📣 Facing Adversity with Grace: Despite encountering criticism and negative feedback on social media, McCain remains committed to his style

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Brand Ambassador 2 mins read

Trevor Kennison Joins Stio as Brand Ambassador

Exciting news from the mountain lifestyle scene as Stio, the Wyoming-based outdoor brand, welcomes Trevor Kennison, a pioneering professional sit skier, as their newest brand ambassador. Kennison's remarkable journey from adversity to triumph has captivated audiences worldwide, making him a perfect fit for Stio's ethos of adventure, resilience, and embracing the mountain life.

🌟 Trailblazing Spirit: Kennison's story is one of courage and determination. Despite being paralyzed from a snowboarding accident, he fearlessly took on challenges like dropping into Jackson Hole’s Corbet’s Couloir, a feat that earned him widespread recognition and respect in the skiing community. His trailblazing spirit embodies the core values of Stio, inspiring others to push boundaries and pursue their passions without limitations.

🎿 Adaptive Sports Pioneer: Kennison's achievements go beyond individual feats; he has been a pioneer in adaptive sports,

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Brand Ambassador 2 mins read

Kartik Aaryan Joins ‘Bundesliga Dream India’ as Ambassador!

Exciting news from the world of football and Bollywood as Kartik Aaryan, the dynamic young star of Indian cinema, takes on the role of ambassador for the prestigious 'Bundesliga Dream India' initiative.

🇮🇳 Spreading Football Fever: Kartik Aaryan, known for his charm and versatility on screen, is set to ignite football passion across India as he joins hands with the 'Bundesliga Dream India' initiative. His involvement includes attending national tryouts and leveraging his massive social media presence, with over 44 million followers, to promote the initiative.

🎬 From Screen to Stadium: While Kartik has dazzled audiences in critically acclaimed films, his love for football is no secret. Recently, he experienced the electrifying atmosphere of the Bundesliga firsthand during the Klassiker match between FC Bayern Munich and Borussia Dortmund (BVB) in Munich, hosted by Sony Pictures Networks India.

⚡ Gen-Z Superstar:

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Brand Ambassador 2 mins read

Shikhar Dhawan Partners with CREX as Brand Ambassador!

Indian cricket stalwart Shikhar Dhawan has stepped into a new role as the brand ambassador for CREX, a leading cricket analysis platform. Known for his aggressive batting style and leadership prowess, Dhawan is set to headline CREX's upcoming campaign titled "Cricket ka Gabbar."

🌟 A Perfect Match: Dhawan, affectionately known as "Gabbar" for his fearless approach on the pitch, perfectly embodies CREX's commitment to providing comprehensive cricket analysis and insights. The synergy between Dhawan's on-field dominance and CREX's innovative platform promises an exciting collaboration.

📊 Unrivaled Cricket Insights: CREX, established in 2017, has swiftly become a go-to destination for live ball-by-ball stats, expert commentary, rankings, and cricket news across major matches. Their mission to enhance cricket performance, business strategies, and the sport's overall economy aligns seamlessly with Dhawan's vision for excellence.

🏆 Leadership

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