Sports

PRIME Hydration, co-founded by YouTuber KSI and YouTuber-turned-WWE-Superstar Logan Paul, has proudly announced Miami Dolphins wide receiver Tyreek Hill as their newest sponsored athlete. This partnership marks a significant milestone as Hill, known for his dynamic play and explosive speed, joins a growing list of elite athletes representing the hydration brand.

🏃‍♂️ Aligning Excellence with Hydration: The collaboration between PRIME and Hill reflects a shared commitment to excellence and peak performance. Hill’s endorsement of PRIME underscores the brand's mission to provide athletes with top-tier hydration options that support their rigorous training and competitive needs.

📈 Expanding Roster of Elite Athletes: PRIME continues to enhance its visibility

Adidas, as the official sportswear provider for Team GB and ParalympicsGB, has launched an inspiring new campaign featuring prominent athletes Tom Daley and Max Whitlock. This campaign introduces the team kit for the highly anticipated Paris 2024 Olympic and Paralympic Games.

🌟 A Proud Moment for Athletes: The campaign focuses on the excitement and pride that comes with representing one's country at such a prestigious event. The newly unveiled kit is designed to embody the spirit and dedication of the athletes, providing them with not only high-performance attire but also a symbol of national pride as they compete on the world stage.

👟 Adidas at the Forefront of Sports Innovation: With this partnership, Adidas continues to establish itself as a leader in sports innovation, delivering cutting-edge sportswear that meets the specific needs of elite athletes.

Sprite is breathing new life into its legendary "Obey Your Thirst" campaign, this time featuring modern sports icons Anthony Edwards and Sha'Carri Richardson. Originally launched in 1994, the campaign is famous for its bold emphasis on authenticity and empowering consumers to stand out from the crowd. Today, Sprite is reimagining this message for a new generation, infusing the campaign with fresh energy and relevance.

📺 A Modern Twist on a Classic: The revamped campaign includes new TV spots that showcase Edwards and Richardson, highlighting their dynamic personalities and exceptional talents. These spots aim to connect with viewers by celebrating individuality and passion, traits that both athletes exemplify.

🎉 Engaging Activations: Alongside the TV spots, Sprite is rolling out a series of engaging activations to further amplify the campaign.

Wonderful Pistachios has unveiled its latest campaign, "And you, how do you crack?" featuring three distinguished French athletes. This innovative initiative aims to encourage French consumers to integrate healthy eating habits, particularly pistachios, into their fitness routines. Prominent figures such as fencer Sara Balzer, basketball player Evan Fournier, and boxing champion Estelle Mossely are leading the campaign, each embodying the fusion of athleticism and wellness.

🤺 Sara Balzer: An accomplished fencer and silver medalist at the 2020 Tokyo Olympics, Balzer is currently ranked world No. 1 in women's sabre. Her participation in the campaign draws on her reputation for excellence and determination, inspiring fans and consumers to embrace a healthier lifestyle.

🏀 Evan Fournier: Known for his significant contributions to French basketball and his NBA career, Fournier's Olympic and European championship successes

As the NBA playoffs approach, RECOVER 180™, the innovative organic hydration sports drink from beverage mogul Lance Collins, is excited to announce its new partnership with Philadelphia 76ers' star shooter, Buddy Hield. This collaboration highlights the growing popularity of RECOVER 180 as a top choice for athletes seeking enhanced performance and recovery.

🍃 Organic Hydration on the Court: RECOVER 180 is setting new standards in the sports drink market with its USDA Organic certification and its formula for balanced hydration. This makes it not just a tool for recovery, but a pioneer in offering health-conscious athletes a beverage that aligns with a wholesome lifestyle.

🏀 Endurance and Recovery: Buddy Hield, known for his sharpshooting abilities, has recently achieved the remarkable milestone of playing in 84 NBA regular season games. His high level of activity makes him an ideal ambassador for RECOVER 180, embodying the

Unilever has enlisted Olympic champion Usain Bolt to lead its multi-million pound marketing campaign for the launch of the new Persil Wonder Wash product. Bolt, renowned for his unprecedented speed on the track, perfectly embodies the campaign’s theme, ‘fast just got better,’ emphasizing the detergent's innovative 15-minute wash cycle.

📺 A Multi-Platform Campaign: Usain Bolt will be the face of a comprehensive campaign that spans TV, social media, digital platforms, outdoor (OOH), and point-of-sale advertising. This wide-reaching approach ensures that the message of efficiency and effectiveness reaches a broad audience.

🎬 Hero Film Featuring Bolt: The centerpiece of the campaign is a hero film showcasing Bolt navigating his fast-paced daily life, paralleling the quick and efficient qualities of Persil Wonder Wash. Set to run across TV and online platforms, the film highlights how the product can keep pace with the busiest