Sports

Endorsement Deals 2 mins read

Giannis Antetokounmpo Signs New Endorsement Deal With Castrol

Giannis Antetokounmpo has been named the official brand ambassador for Castrol through the 2025–26 NBA season, because apparently reigning MVPs and motor oil are now a natural pairing. The partnership kicks off with a cinematic new ad airing during the NBA Playoffs, in which Giannis travels—no, not like that—across land, sea, air, and yes, space to highlight Castrol’s industrial reach. It’s less “driving to the basket” and more “driving everything, everywhere, all at once.”

But Castrol isn’t the only pit stop. Giannis

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Brand Ambassador 2 mins read

Norman Powell Signs Endorsement Deal with Skechers

Los Angeles Clippers guard Norman Powell has signed an endorsement deal with Skechers, joining a growing roster of basketball talent as the brand continues expanding its presence in the sport.

Background and Career Highlights: Powell played college basketball at UCLA, where he earned First-Team All-Pac-12 honors in his senior year before being selected 46th overall in the 2015 NBA Draft by the Milwaukee Bucks. He was traded to the Toronto Raptors on draft night, where he began his professional career. During his five-and-a-half seasons with Toronto, Powell played a key role in the Raptors’ 2019 NBA Championship run, bringing defensive intensity and scoring off the bench.

In March 2021, Powell was traded to the Portland Trail Blazers, where he spent less than a year before another trade sent him to the Los Angeles Clippers in February 2022.

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Sports 2 mins read

Gabby Thomas Signs Endorsement Deal with Amazfit

Olympic gold medalist Gabby Thomas has partnered with Amazfit, joining a roster of elite athletes including Meg Jacoby, Hunter McIntyre, Bea González, Morgan Pearson, and Yemaneberhan Crippa. This partnership aligns with Thomas’s dedication to performance and innovation, making her a natural fit for the brand.

Background and Career Highlights: Born in Atlanta and raised in Florence, Massachusetts, Thomas first made her mark as a standout sprinter at Harvard University, where she studied neurobiology and global health while setting multiple Ivy League track and field records. After turning professional in 2018, she pursued a master’s degree in public health at the University of Texas Health Science Center at Houston, balancing academics with her elite athletic career.

Thomas made her Olympic debut at the 2020 Tokyo Games, earning a bronze medal in the 200-meter race and a silver medal in the

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Rep Moves 2 mins read

Agent Wallace Prather Joins LIFT Sports Management

Veteran NBA agent Wallace Prather has joined LIFT Sports Management, bringing with him longtime client Lou Williams and rising star Jabari Smith Jr. Known for his ability to secure top-tier deals and advocate for his players, Prather has built a reputation as one of the most respected agents in the game.

Prather began his career at Immortal Sports Management, where he worked alongside a certified NBA agent before branching out to create his own firm, Wallace Prather Sports Management. His agency quickly made waves when he signed Josh Smith, the 17th overall pick in the 2004 NBA Draft, securing him the top sneaker endorsement deal of that draft class—the second-highest deal of its kind at the time. He later orchestrated one of the most unique deals in basketball history, allowing a college player to compete in his final NCAA game and make his NBA debut in the same week.

In 2010, Prather signed Derrick Favors, a projected top-five pick out of Georgia Tech, who went on to be selected third overall in the NBA

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Endorsement Deals 2 mins read

Jrue Holiday Signs New Endorsement Deal with Rhone

Two-time NBA champion and two-time Olympic gold medalist Jrue Holiday has joined forces with performance-driven apparel brand Rhone as its newest brand ambassador. This partnership aims to inspire others while amplifying Rhone’s ongoing collaboration with the NBA. Holiday, who was honored with the 2023 ESPYs Muhammad Ali Sports Humanitarian Award, embodies Rhone’s commitment to mental and physical well-being.

Background and Career: Born on June 12, 1990, in Los Angeles, California, Holiday has established himself as one of the premier guards in the NBA. He began his professional career with the Philadelphia 76ers after being selected 17th overall in the 2009 NBA Draft. Over the years, he has played for the New Orleans Pelicans and the Milwaukee Bucks, winning NBA championships with the Bucks in 2021 and the Boston Celtics in 2024. Known for his defensive prowess, Holiday is a two-time NBA All-Star and has been named to multiple NBA All-Defensive Teams.

Community

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Endorsement Deals 2 mins read

Josh Green Signs Endorsement Deal with Skechers

Charlotte Hornets guard Josh Green has signed an endorsement deal with Skechers, joining a roster that includes Joel Embiid, Julius Randle, Terance Mann, and Jabari Walker, as well as WNBA player Rickea Jackson. This move marks another major endorsement for Green as he continues to grow his presence both on and off the court.

Background and Career: Green played college basketball for the Arizona Wildcats before declaring for the 2020 NBA Draft, where he was selected 18th overall by the Dallas Mavericks. After spending several seasons in Dallas, he was traded to the Charlotte Hornets in July 2024 as part of a multi-team deal. Internationally, Green has represented Australia, playing a key role in the Boomers’ historic bronze medal win at the 2020 Tokyo Olympics.

Recent Career Highlights: In October 2023, Green signed a three-year,

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Agency Signing 2 mins read

Jalen Milroe Signed with Klutch Sports Group for Representation

Alabama quarterback Jalen Milroe has officially signed with Klutch Sports Group for representation as he prepares for the 2025 NFL Draft. Klutch Sports announced the partnership on January 22, 2025, welcoming Milroe to their 2025 NFL Draft class. He is represented by Harlo Sports Group for off-field endeavors.

Career Highlights: Milroe attended Tompkins High School, where he amassed 3,825 passing yards, 559 rushing yards, and 53 touchdowns over his high school career, leading his team to over 30 victories in three seasons.

After high school, he took over as Alabama’s starting quarterback in 2023, starting a notable collegiate career. In his first full season as a starter, he threw for 2,834 yards and 23 touchdowns, with only six interceptions. The following year, while his passing yards slightly increased to 2,844, he experienced a dip in touchdowns to 16 and an uptick in interceptions to 11. However, he showcased his dual-threat capabilities by rushing for 726 yards

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New Signings 1 mins read

Nickeil Alexander-Walker has signed with CAA

Nickeil Alexander-Walker, the versatile 6’5″ shooting guard currently with the Minnesota Timberwolves, has officially signed with Creative Artists Agency (CAA) for representation. 

Career Highlights: Alexander-Walker was selected 17th overall in the 2019 NBA Draft by the Brooklyn Nets and subsequently traded to the New Orleans Pelicans. He made an immediate impact in his rookie season, showcasing his scoring ability with a career-high 37 points against the Los Angeles Clippers on January 13, 2021. 

In 2023, he signed a two-year, $9 million contract with the Minnesota Timberwolves, where he has continued to be a valuable contributor. On the international stage, Alexander-Walker was part of Canada’s historic bronze medal-winning team at the 2023 FIBA Men’s Basketball World Cup. 

By signing with CAA, Alexander-Walker joins a star-studded roster that includes NBA standouts such as Devin Booker, Tyrese

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Agency Signing 2 mins read

Ashton Jeanty signs with Disruptive Sports

Boise State’s star running back, Ashton Jeanty, has officially signed with Disruptive Sports for representation as he prepares for the 2025 NFL Draft. The signing was commemorated with a special event at the Tower Club in Dallas, Texas, on January 11, 2025. 

Career Highlight: During the 2024 season, Jeanty delivered a record-breaking performance, amassing 2,601 rushing yards and 29 touchdowns, leading the nation in both categories. His rushing yardage was just 27 yards shy of Barry Sanders’ long-standing single-season FBS record set in 1988. 

Jeanty’s outstanding season earned him several prestigious awards, including the Maxwell Award and the Doak Walker Award. He was also named a unanimous All-American and secured the Mountain West Conference Offensive Player of the Year title for the second consecutive year. 

In recognition of his academic and athletic excellence, Jeanty was honored with the Bobby Bowden Trophy. He further demonstrated his commitment to education and community by establishing the Ashton Jeanty Endowed

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Endorsement Deals 3 mins read

Azurá Stevens Joins Lendistry as Its First Brand Ambassador

LOS ANGELES, January 28, 2025 – Lendistry, a leading minority-led fintech, has named Los Angeles Sparks forward-center Azurá Stevens as its first-ever brand ambassador. This partnership reinforces Lendistry’s commitment to supporting small businesses, particularly in underserved communities, while strengthening its relationship with the LA Sparks, for whom it became the Official Small Business Lender in 2024.

Selected as the sixth overall pick in the 2018 WNBA Draft by the Dallas Wings, Stevens immediately made an impact in her rookie season, earning a spot on the WNBA All-Rookie Team. In 2020, she was traded to the Chicago Sky, where she played a crucial role in the team’s 2021 WNBA Championship run, adding her name to the league’s elite list of champions.

In 2023, Stevens signed with the Los Angeles Sparks, bringing veteran experience and leadership to the roster. Her ability to stretch the floor, defend multiple positions, and contribute on both ends of the court has made her a valuable asset throughout

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