Sports

Endorsement Deals 1 mins read

Frances Tiafoe Joins Lululemon as Newest Ambassador

Professional tennis player Frances Tiafoe has officially joined lululemon as the brand's latest Ambassador. The three-time ATP title winner, currently ranked 17th in ATP singles, is set to debut his partnership with lululemon during the Australian Open. He follows Leylah Fernandez as the newest addition to lululemon’s tennis-focused Ambassador lineup.

As part of his new role, Tiafoe will collaborate with lululemon to provide insights and feedback on performance innovations and product designs. Known for his bold fashion sense, he uses clothing to express his personality, favoring vibrant colors and striking patterns. Lululemon plans to unveil new tennis-focused products later this spring, further expanding its premium apparel offerings for on and off the court.

Tiafoe's debut look at the Australian Open will feature a custom Passionate Pink Metal Vent Tech Tee, Pace Breaker Shorts, and a Sojourn Windbreaker Jacket inspired by his Washington, D.C., Maryland, and

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Brand Ambassador 2 mins read

Alexei Popyrin Signed as Psycho Bunny’s First Brand Ambassador

Psycho Bunny, the Montreal-based sportswear brand, has named Australian tennis star Alexei Popyrin as its first-ever global brand ambassador. The partnership comes less than a year after the brand became the official apparel sponsor of Tennis Canada, further solidifying its commitment to the sport. Popyrin, currently ranked 23rd in the ATP standings, had a breakthrough season in 2024 with a victory at the Omnium Banque National and a strong performance at the U.S. Open.

The collaboration will see Popyrin sporting a custom Psycho Bunny performance collection during matches, designed to reflect his personal style and the brand’s bold, innovative aesthetic. While this bespoke collection will not be commercially available, it will influence designs in Psycho Bunny’s Bold Moves collection. Popyrin will also be featured prominently in the brand’s upcoming campaigns, wearing both on-court performance gear and off-court lifestyle pieces, further cementing Psycho Bunny’s presence in tennis.

Alongside this high-profile partnership, Psycho Bunny

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New Signings 2 mins read

Travis Hunter signs with Young Money Agency

University of Colorado two-way standout Travis Hunter has officially signed with rapper Lil Wayne's Young Money APAA Sports to represent him as he prepares for the 2025 NFL Draft. The agency will handle all of Hunter's on-field representation and playing contracts. The move confirms Hunter’s connection with Young Money after months of speculation.

Hunter’s signing marks a significant addition to Young Money APAA Sports, the sports arm of Lil Wayne’s Young Money Entertainment, which represents notable athletes and celebrities. Young Money APAA Sports boasts an impressive roster that includes sports stars such as Willie Cauley-Stein, Trey Dean III, and Quenton Jackson.

Career Highlights:

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Brand Ambassador 2 mins read

Haley Jones Teams Up with SoFi for Her First Home Journey

Haley Jones, the talented basketball player celebrated for her impressive skills on the court and inspiring presence on social media, has embarked on an exciting new chapter in her personal life: she’s officially on the hunt for her first home. To navigate this exciting but often daunting journey, Haley turned to SoFi, a trusted name in personal finance. Known for their award-winning mortgage services, SoFi has been coaching Haley through every step of the home-buying process.

Career Highlights: Haley Jones has built an exceptional career, both on and off the basketball court. A pivotal member of Stanford University's championship-winning team, she played alongside standout teammate Cameron Brink to clinch the 2021 NCAA Women’s Basketball Championship. Her outstanding performances earned her the title of NCAA Tournament's Most Outstanding Player, marking her as one of the most impactful players in college

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Rep Moves 2 mins read

David Bauman Joins The Familie to Lead NBA Representation

The Familie, the talent agency founded by veteran agent Steve Astephen, has officially expanded its services to include NBA representation with the addition of seasoned agent David Bauman. Bauman joins The Familie after an impressive eight-year tenure at Independent Sports & Entertainment (ISE), where he held key roles as Executive Vice President, General Counsel, and COO of ISE Basketball.

Building NBA Representation at The Familie

Bauman brings with him an established roster of NBA talent, headlined by Dallas Mavericks guard Quentin Grimes and Atlanta Hawks forward Garrison Mathews. The move marks The Familie’s first step into representing professional basketball players, further diversifying its already strong portfolio of athletes across various disciplines.

The

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Basketball 2 mins read

Malik Monk Collaborates with Pizza Guys on New Campaign

Sacramento Kings guard Malik Monk has teamed up with Pizza Guys, a Sacramento-based pizza franchise known for its fresh, high-quality offerings, to launch the "Malik Monk Special" in celebration of the basketball season. This collaboration, part of Monk's brand ambassador role announced earlier this year, features a pizza topped with four premium meats—pepperoni, cup and crisp pepperoni, bacon, and sausage—paired with a side of Cheezee Pepperoni Rolls.

In a unique addition, Pizza Guys has introduced a limited-edition box that transforms into a basketball hoop, allowing fans to shoot hoops at home while watching Monk on the court. Additionally, fans can pick up a Pizza Guys x Malik Monk mini basketball for $4 at participating locations, further enhancing the experience for basketball and pizza lovers alike.

Career Highlights: Malik Monk, born on February 4, 1998, in Jonesboro, Arkansas, has made a name for himself as an electrifying shooting guard

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Sports 2 mins read

Sophie Cunningham Signs with William Raymond Communications for PR

Phoenix Mercury guard Sophie Cunningham has officially signed with William Raymond Communications for public relations representation, marking a new chapter in her career as she broadens her presence beyond the basketball court. Cunningham continues to be represented by Golden Standard Sports and Entertainment.

Career Highlights: Sophie Cunningham, a standout player known for her resilience and leadership, first rose to prominence during her collegiate career at the University of Missouri. As a Tiger, she became the all-time leading scorer in Missouri program history, amassing 2,187 points. Cunningham’s performance earned her three First-Team All-SEC selections, highlighting her as one of the top players in the conference.

In the 2019 WNBA Draft, Cunningham was selected 13th overall by the Phoenix Mercury. Since joining the league, she has made

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Boxing 2 mins read

Mike Tyson Named Brand Ambassador for NAGA

https://www.youtube.com/watch?v=S7aFx3PzDZ4

Boxing legend Mike Tyson has joined NAGA, a social trading-focused online broker, as their newest brand ambassador. In the "Party of Dreams" campaign video, Tyson humorously navigates the convenience of using NAGA’s all-in-one app, contrasting it with the hassle of juggling multiple financial apps. The platform allows users to manage trading, copy trading, investing, cryptocurrency, and payments all within a single app, aligning with NAGA’s commitment to simplifying the financial experience.

Upcoming Fight: Tyson is set to return to the ring for an anticipated match against YouTuber-turned-boxer

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MMA 2 mins read

Jorge Masvidal Signs with Dominance MMA Management Group

Retired MMA star Jorge Masvidal has joined Dominance MMA Management Group for representation, while continuing to work with Paradigm Talent. Known for his intense fighting style and record-breaking moments, Masvidal has successfully transitioned to new ventures since his retirement in April 2023.

Career Highlights: Masvidal, who holds a professional record of 35 wins and 17 losses, is best remembered for his quick five-second knockout of Ben Askren at UFC 239, the fastest in UFC history. His high-profile win over Nate Diaz at UFC 244 awarded him the iconic “BMF” (Baddest Mother F-ker) title, a symbolic belt recognizing his fearless style. Over his career, he amassed a loyal following, establishing himself as one of MMA’s most dynamic personalities.

Post-Retirement Ventures: Since stepping out of the octagon, Masvidal has broadened his impact in the fight world by launching the Gamebred Fighting Championship, a bare-knuckle MMA promotion that emphasizes raw, no-glove combat. The promotion has quickly

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Sports 2 mins read

Devin Booker Teams Up with Nike for “Nightmare Before Christmas” Book 1 Release

In an exciting collaboration, NBA star Devin Booker and Nike are adding a festive twist to Booker’s Book 1 sneaker series with a new “Nightmare Before Christmas” colorway. Set for release on December 19, 2024, this holiday-themed edition brings a fresh look to the lineup with a white version inspired by Tim Burton’s iconic 1993 film. Following the Halloween-themed black Book 1 release, this all-white colorway combines sportswear with gothic-inspired elements that capture the movie’s eerie aesthetic.

Sneaker Design Highlights: The Book 1 “Nightmare Before Christmas” sneaker features a cracked white leather upper that reflects the haunting atmosphere of the film, specifically inspired by Jack Skellington, the skeletal protagonist. The shoe’s textured leather finish adds depth and durability, while its contrasting dark accents on the tongue branding and insoles subtly echo Burton’s signature gothic style. These details bring a balance to the all-white shoe, enhancing its visual appeal and creating

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