Sports

Canelo Álvarez, the undisputed super middleweight champion and global boxing icon, has been announced as the latest brand ambassador for luxury fashion house Amiri. This collaboration marks a significant move for both parties: Amiri expands its influence into the Latin American market, while Álvarez continues to diversify his brand beyond the boxing world.​

Mike Amiri, founder and creative director of the brand, emphasized the shared values between the athlete and the fashion house: “We share a philosophy of excellence and a dedication to inspiring others.” This partnership aligns Álvarez with other Amiri ambassadors, including South Korean rapper Sunwoon, highlighting the brand’s commitment to cultural diversity and global reach.​

For Álvarez, this is not his first foray into the fashion industry. He has previously collaborated with luxury brands such as Dolce & Gabbana and Louis Vuitton, and his association with Amiri further cements his status as a style icon. Beyond fashion, Álvarez has a diverse portfolio of endorsements, including partnerships

Giannis Antetokounmpo has been named the official brand ambassador for Castrol through the 2025–26 NBA season, because apparently reigning MVPs and motor oil are now a natural pairing. The partnership kicks off with a cinematic new ad airing during the NBA Playoffs, in which Giannis travels—no, not like that—across land, sea, air, and yes, space to highlight Castrol’s industrial reach. It’s less “driving to the basket” and more “driving everything, everywhere, all at once.”

But Castrol isn’t the only pit stop. Giannis

Two-time NBA champion and two-time Olympic gold medalist Jrue Holiday has joined forces with performance-driven apparel brand Rhone as its newest brand ambassador. This partnership aims to inspire others while amplifying Rhone’s ongoing collaboration with the NBA. Holiday, who was honored with the 2023 ESPYs Muhammad Ali Sports Humanitarian Award, embodies Rhone’s commitment to mental and physical well-being.

Background and Career: Born on June 12, 1990, in Los Angeles, California, Holiday has established himself as one of the premier guards in the NBA. He began his professional career with the Philadelphia 76ers after being selected 17th overall in the 2009 NBA Draft. Over the years, he has played for the New Orleans Pelicans and the Milwaukee Bucks, winning NBA championships with the Bucks in 2021 and the Boston Celtics in 2024. Known for his defensive prowess, Holiday is a two-time NBA All-Star and has been named to multiple NBA All-Defensive Teams.

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Charlotte Hornets guard Josh Green has signed an endorsement deal with Skechers, joining a roster that includes Joel Embiid, Julius Randle, Terance Mann, and Jabari Walker, as well as WNBA player Rickea Jackson. This move marks another major endorsement for Green as he continues to grow his presence both on and off the court.

Background and Career: Green played college basketball for the Arizona Wildcats before declaring for the 2020 NBA Draft, where he was selected 18th overall by the Dallas Mavericks. After spending several seasons in Dallas, he was traded to the Charlotte Hornets in July 2024 as part of a multi-team deal. Internationally, Green has represented Australia, playing a key role in the Boomers’ historic bronze medal win at the 2020 Tokyo Olympics.

Recent Career Highlights: In October 2023, Green signed a three-year,

LOS ANGELES, January 28, 2025 – Lendistry, a leading minority-led fintech, has named Los Angeles Sparks forward-center Azurá Stevens as its first-ever brand ambassador. This partnership reinforces Lendistry’s commitment to supporting small businesses, particularly in underserved communities, while strengthening its relationship with the LA Sparks, for whom it became the Official Small Business Lender in 2024.

Selected as the sixth overall pick in the 2018 WNBA Draft by the Dallas Wings, Stevens immediately made an impact in her rookie season, earning a spot on the WNBA All-Rookie Team. In 2020, she was traded to the Chicago Sky, where she played a crucial role in the team’s 2021 WNBA Championship run, adding her name to the league’s elite list of champions.

In 2023, Stevens signed with the Los Angeles Sparks, bringing veteran experience and leadership to the roster. Her ability to stretch the floor, defend multiple positions, and contribute on both ends of the court has made her a valuable asset throughout

Professional tennis player Frances Tiafoe has officially joined lululemon as the brand’s latest Ambassador. The three-time ATP title winner, currently ranked 17th in ATP singles, is set to debut his partnership with lululemon during the Australian Open. He follows Leylah Fernandez as the newest addition to lululemon’s tennis-focused Ambassador lineup.

As part of his new role, Tiafoe will collaborate with lululemon to provide insights and feedback on performance innovations and product designs. Known for his bold fashion sense, he uses clothing to express his personality, favoring vibrant colors and striking patterns. Lululemon plans to unveil new tennis-focused products later this spring, further expanding its premium apparel offerings for on and off the court.

Tiafoe’s debut look at the Australian Open will feature a custom Passionate Pink Metal Vent Tech Tee, Pace Breaker Shorts, and a Sojourn Windbreaker Jacket inspired by his Washington, D.C., Maryland, and Virginia roots. He joins an elite group of lululemon Ambassadors, including athletes from various