The WNBA’s newest champion just picked up her first piece of off-court hardware, and it comes in 14-karat gold. Nyara Sabally, fresh off a title run with the New York Liberty, is now the face of Catbird’s latest campaign, making…
Read MoreIn a move that feels less like a brand endorsement and more like a Greek god shaking hands with a pre-workout tub, C4 Sport has tapped Saquon Barkley as its newest face. If you’ve ever watched Barkley hurdle a linebacker…
Read MoreIn its quest to reclaim the misunderstood corners of the paint wheel, Sherwin-Williams has crowned Radiant Lilac SW 0074 as the Loneliest Color of 2025. Which is poetic branding for “no one’s buying this.” But instead of slapping it on…
Read MoreIn Chase’s latest ad campaign, “Cashback Like a Pro,” we get the kind of brand exercise that feels less like a commercial and more like an All-Star Weekend scrimmage that somehow broke into a fintech conference. Stephen Curry and Kevin…
Read MoreLi Yueru has signed with First Pick Management, because even when you’re 6’7″ and dropping 20/20 stat lines on international hardwood, you still need someone to negotiate the fine print.
The Chinese basketball star—known for redefining what it means to…
Read MoreJimmie Johnson has signed with WME, because when you’ve tied Richard Petty and Dale Earnhardt for the most Cup titles in NASCAR history, there’s not much left to do but build an empire around the legend.
Seven-time champion. Two-time Daytona…
Read MoreTetairoa McMillan has signed with Jordan Brand, because if you’re going to be the most stylish wide receiver to come out of the 2025 draft, you might as well make it official with the Jumpman logo stitched to your every…
Read MoreKarl-Anthony Towns has signed on as the first-ever sports ambassador for Hola Prime, a fintech platform that’s apparently decided the best way to explain trading to the masses is through a 7-foot All-Star center with a three-point shot and a…
Read MoreShedeur Sanders has signed an endorsement deal with Delta Airlines, because in 2025, even your boarding pass needs a storyline.
A day after being drafted 144th overall by the Cleveland Browns—several rounds later than most projections, media takes, and probably…
Read MoreJalen Williams, the Oklahoma City Thunder’s breakout star and newly minted 2025 NBA All-Star, has teamed up with Ecko Unltd. as a brand ambassador and capsule collaborator. The partnership marks a smart evolution for Ecko—reviving its streetwear DNA with the…
Read MoreCanelo Álvarez, the undisputed super middleweight champion and global boxing icon, has been announced as the latest brand ambassador for luxury fashion house Amiri. This collaboration marks a significant move for both parties: Amiri expands its influence into the Latin…
Read MoreGiannis Antetokounmpo has been named the official brand ambassador for Castrol through the 2025–26 NBA season, because apparently reigning MVPs and motor oil are now a natural pairing. The partnership kicks off with a cinematic new ad airing during the…
Read MoreLos Angeles Clippers guard Norman Powell has signed an endorsement deal with Skechers, joining a growing roster of basketball talent as the brand continues expanding its presence in the sport.
Background and Career Highlights: Powell played college basketball at UCLA,…
Read MoreOlympic gold medalist Gabby Thomas has partnered with Amazfit, joining a roster of elite athletes including Meg Jacoby, Hunter McIntyre, Bea González, Morgan Pearson, and Yemaneberhan Crippa. This partnership aligns with Thomas’s dedication to performance and innovation, making her a…
Read MoreVeteran NBA agent Wallace Prather has joined LIFT Sports Management, bringing with him longtime client Lou Williams and rising star Jabari Smith Jr. Known for his ability to secure top-tier deals and advocate for his players, Prather has built a…
Read MoreTwo-time NBA champion and two-time Olympic gold medalist Jrue Holiday has joined forces with performance-driven apparel brand Rhone as its newest brand ambassador. This partnership aims to inspire others while amplifying Rhone’s ongoing collaboration with the NBA. Holiday, who was…
Read MoreCharlotte Hornets guard Josh Green has signed an endorsement deal with Skechers, joining a roster that includes Joel Embiid, Julius Randle, Terance Mann, and Jabari Walker, as well as WNBA player Rickea Jackson. This move marks another major endorsement for…
Read MoreAlabama quarterback Jalen Milroe has officially signed with Klutch Sports Group for representation as he prepares for the 2025 NFL Draft. Klutch Sports announced the partnership on January 22, 2025, welcoming Milroe to their 2025 NFL Draft class. He is…
Read MoreNickeil Alexander-Walker, the versatile 6’5″ shooting guard currently with the Minnesota Timberwolves, has officially signed with Creative Artists Agency (CAA) for representation.
Career Highlights: Alexander-Walker was selected 17th overall in the 2019 NBA Draft by the Brooklyn Nets and subsequently…
Read MoreBoise State’s star running back, Ashton Jeanty, has officially signed with Disruptive Sports for representation as he prepares for the 2025 NFL Draft. The signing was commemorated with a special event at the Tower Club in Dallas, Texas, on January…
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