Sports

Siam Commercial Bank is delighted to announce the signing of Atthaya Thitikul, renowned as Pro Jeen, as its new brand ambassador. Atthaya, a celebrated female golfer, has risen rapidly in the global sports arena, becoming the world's number one female golfer before turning twenty. Her remarkable achievements and resilience resonate deeply with the ethos of Siam Commercial Bank.

🏌️‍♀️ Embodiment of Excellence: Atthaya's journey mirrors the bank's commitment to excellence and resilience, qualities that Siam Commercial Bank upholds in delivering superior customer service. Her role as an ambassador aligns with the bank's aim to inspire and motivate the youth and aspiring athletes of Thailand, encouraging them to achieve greatness in their endeavors.

💡 Strategy Alignment: Atthaya's dynamic persona and her ability to engage with both local and global audiences make her the perfect face for Siam Commercial Bank's "Digital Bank with a Human Touch" strategy. This initiative focuses on combining cutting-edge digital banking solutions with personalized customer interactions,

The International Cricket Council (ICC) has officially appointed Usain Bolt, the legendary sprinter and Olympic icon, as the ambassador for the ICC Men’s T20 World Cup 2024. The tournament is set to take place across the West Indies and the USA from June 1 to June 29, 2024, aiming to capture the imagination of a new generation of cricket fans.

🏏 A Global Sports Icon for a Global Event: Bolt's remarkable athletic career and charismatic presence make him an ideal figure to represent the T20 World Cup on the global stage. Known for his unparalleled achievements in athletics, including securing a ‘Triple-Triple’—three gold medals at three consecutive Olympics—Bolt brings a universal appeal that transcends the boundaries of sport.

⚡ Record-Breaking Achievements: Starting his journey to stardom at the 2008 Beijing Olympics, Bolt set world records in the 100m, 200m, and 4x100m relays, achievements that still

In a move to strengthen its commitment to youth and sports, boAt has proudly announced cricketer Yashasvi Jaiswal as its new brand ambassador. This partnership celebrates Jaiswal's remarkable achievements in cricket and aligns with boAt's mission to support and uplift young athletes on their paths to success.

🏏 A Star on the Rise: Jaiswal's impressive performance in the recent Test series against England has not only captivated fans but also showcased his immense talent and dedication. Scoring 712 runs, including two double centuries, he has played a crucial role in his team's successes and established himself as one of the sport's emerging luminaries.

🎧 Empowering Through Passion: Jaiswal's partnership with boAt symbolizes a mutual dedication to excellence and perseverance. As a boAthead, he aims to inspire fans by sharing his journey and connecting over a shared passion for music and sports. This collaboration reflects boAt's ongoing effort to embody the spirit of innovation and drive that resonates

French automobile giant Citroen has announced a major partnership with cricket legend Mahendra Singh Dhoni, appointing him as the brand ambassador for its operations in India. This strategic move is aimed at strengthening Citroen's presence and boosting its identity in the competitive Indian passenger vehicle market.

💸 Significant Investment: As part of the initial phase of their collaboration, Citroen has committed INR 7 crore (approximately $850,000) to secure Dhoni's endorsement. This significant investment reflects the brand's dedication to leveraging Dhoni's massive popularity and credibility to enhance its market position.

🏏 Iconic Sports Figure: MS Dhoni, renowned for his exceptional leadership as the former captain of the Indian cricket team, brings a high level of prestige and influence to the Citroen brand. His storied career includes leading India to victories in the ICC Cricket World Cup in 2011 and the ICC

PUMA is excited to announce Leicester-born rising star Sekou as its latest brand ambassador, aligning perfectly with PUMA's core values of confidence, courage, and determination. This collaboration kicks off with the launch of the 'Super Team' campaign, featuring a re-introduction of the iconic OG model sneaker first released in 1982.

🎨 Revitalized Classics: The Super Team campaign introduces an exclusive range of colorways including 'Fresh Mint', 'Blue Skies', and 'Team Regal Red.' These vibrant additions bring a fresh take to the classic silhouette, offering a more narrow and adaptive fit that encourages consumers to experiment with era-spanning styles and aesthetics.

📸 A Fusion of Music and Style: Photographed in a studio surrounded by musical instruments, Sekou perfectly embodies the spirit of the campaign, merging his musical talents with PUMA's iconic fashion. Known for his eclectic mix of jazz, R&B, pop, and soul, Sekou brings