Sports

Fashion 2 mins read

Dior Welcomes Skateboarder Aurรฉlien Giraud as Brand Ambassador

Dior, the iconic French luxury fashion house, is expanding its roster of brand ambassadors with the addition of champion skateboarder Aurรฉlien Giraud. As Dior continues to blend high fashion with the world of sports, Giraud’s signing aligns with the brand’s vision of embracing diverse, dynamic talents.

๐Ÿ… Olympic Aspirations: Aurรฉlien Giraud, a prominent figure in the skateboarding world, is not only a champion but also an Olympic hopeful, aiming to clinch a gold medal at the upcoming Paris Olympics. His athletic prowess and dedication position him as a key sports figure and a strong representative for Dior in the realm of competitive sports.

๐Ÿ›น Skateboarding Prodigy: Starting his skateboarding journey at the tender age of four, the 26-year-old Lyon native has achieved remarkable milestones in his career. He was crowned world champion in 2022 and secured a commendable sixth place at the Tokyo 2020 Games, where skateboarding made its exciting Olympic debut.

๐Ÿ‡ซ๐Ÿ‡ท A French Connection: Giraud’s partnership

โ€ฆ Read More
Endorsement Deals 2 mins read

Purdy Accelerates with Toyota’s National Endorsement

Toyota, renowned for its rallying cry “Let’s go places,” has proudly announced its national endorsement deal with the 49ers’ quarterback, marking a significant collaboration in the automotive and sports world. This deal heralds Purdy as the first active NFL player to partner with Toyota since the brand became the official vehicle sponsor.

๐ŸŒŸ A Dynamic Duo: Joining forces with Eli Manning, the former New York Giants star, Purdy is set to shine in national content across digital and linear platforms. This strategic partnership aims to captivate fans and Toyota dealers alike, promising a series of engaging experiences.

๐Ÿ“ฃ From Local to National Spotlight: Purdy’s journey with Toyota transitioned from a local “Tackle Anything” campaign with Northern California Toyota Dealers to this expansive national spotlight. His loyalty to Toyota, underscored by his choice to drive a Toyota Sequoia SUV, mirrors the brand’s dedication to reliability and excellence.

๐Ÿ† A Rising Star’s Journey:

โ€ฆ Read More
Brand Ambassador 2 mins read

Bremont Welcomes Jimmy Chin as Global Ambassador

Bremont, the esteemed British watchmaker, is thrilled to announce the signing of Jimmy Chin, one of America’s most celebrated adventurers, as its newest global ambassador. Known for his breathtaking mountaineering feats, Chin’s expertise as a National Geographic photographer, Academy Award-winning film director, and New York Times Best Selling author, positions him perfectly to elevate Bremont’s adventurous spirit.

๐Ÿ“ˆ Aiming High in America: The collaboration is a strategic move by Bremont, especially with America identified as a pivotal market for expansion. Under the leadership of new CEO Davide Cerrato and backed by New York’s billionaire investor Bill Ackman, Bremont is set to scale new heights in the U.S., leveraging Chin’s iconic status among outdoor enthusiasts.

โŒš Rugged Elegance: Bremont’s mission to craft the world’s most capable tool watches finds a kindred spirit in Chin. His adventurous narrative and relentless pursuit of extremes reflect the essence of Bremont watches, renowned for their durability

โ€ฆ Read More
Sports 2 mins read

Drew Brees Dives into Pickleball: Joins The Picklr as Ambassador, Investor, and Franchise Owner

Drew Brees, the renowned NFL veteran and former New Orleans Saints quarterback, is branching out into the world of sports entrepreneurship with his latest venture into pickleball. Brees has joined The Picklr, North America’s fastest-growing indoor pickleball facility, taking on roles as an ambassador, investor, and franchise owner.

๐Ÿฅ’ The Picklr: A Rising Star in Sports: The Picklr is rapidly gaining popularity as a premier destination for indoor pickleball enthusiasts. As a sport that combines elements of tennis, badminton, and ping-pong, pickleball has witnessed a surge in popularity, and The Picklr is at the forefront of this growing trend.

๐Ÿ† A Championโ€™s New Arena: Drew Brees, celebrated for his remarkable two-decade-long NFL career and leading the New Orleans Saints to victory in the 2009 Super Bowl, is no stranger to sports success. His transition into the pickleball realm signifies a new chapter in his career, blending his athletic passion with business acumen.

๐Ÿ“ˆ Investing in Community and Sport: Breesโ€™s

โ€ฆ Read More
Investments 2 mins read

Harry Kane Invests in Sustainability: Becomes Lead Investor and Brand Ambassador for Reflo

England football star Harry Kane steps into a new role beyond the pitch, aligning himself with sustainable performance wear brand Reflo as a leading investor and brand ambassador. This strategic move highlights Kane’s commitment to sustainability and his interest in innovative, eco-friendly ventures.

๐Ÿ’ฐ Seed Funding Success: Reflo’s recent seed funding round, which successfully raised around ยฃ1 million, saw Harry Kane emerge as the lead investor. His involvement signifies a strong belief in the brand’s mission and potential, lending both financial support and his high-profile status to boost Reflo’s growth.

๐ŸŒ A Focus on Sustainable Sportswear: Founded in 2021, Reflo is dedicated to combining sustainability, performance, and style. While specializing in golf attire, the brand also caters to a range of activities including gym workouts, running, tennis, and padel. Kane’s investment and ambassadorship will likely bring heightened attention to these sustainable sporting solutions.

โ™ป๏ธ Eco-Friendly Innovations:

โ€ฆ Read More
Brand Ambassador 2 mins read

LeBron James Teams Up with DraftKings as Football Talent Ambassador

LeBron James, the basketball megastar and global icon, has entered a new arena by signing a multi-year partnership with DraftKings. As a key talent ambassador, LeBron’s collaboration with the sports betting company is set to focus on football, leveraging his immense popularity and influence in the sports world.

๐Ÿˆ A Strategic Focus on Football: Given LeBron’s status as an active NBA player, his role with DraftKings will be strategically centered around football. This focus allows him to engage with the sports betting community while adhering to the regulations and guidelines that govern player endorsements and active athletes’ participation in sports betting.

๐Ÿ“… Key Events Throughout the Year: As part of the partnership, LeBron will be involved in multiple key events spread throughout the year. His participation in these events is expected to bring heightened attention and excitement, drawing both sports enthusiasts and casual fans to DraftKings’ platforms and offerings.

๐Ÿšซ Navigating Limitations:

โ€ฆ Read More
Brand Ambassador 2 mins read

Mercy Miller’s Sweet Deal with Sweetkiwi: A Healthy Partnership

Mercy Miller, a rising star in high school basketball and son of the renowned Master P, has made a significant stride in his career with a lucrative name, image, and likeness (NIL) deal.

๐Ÿ† A Fruitful Collaboration: Aligning his passion for sports with a commitment to healthy living, Miller becomes the latest brand ambassador for Sweetkiwi, a pioneering frozen yogurt company founded in 2020 by entrepreneur Ehime Eigbe. This partnership is rooted in a mutual dedication to promoting fitness and healthier dessert options.

๐Ÿจ The Sweetkiwi Mission: Sweetkiwi stands out for its emphasis on health-conscious and flavorful offerings, mirroring Miller’s own lifestyle both on and off the basketball court. As a student-athlete at Notre Dame High School in Sherman Oaks, CA, Miller embodies the values that Sweetkiwi champions.

๐Ÿ’ฐ Making Headlines: The deal, reportedly worth $1.4 million according to Bleacher Report and Slam, positions Miller as an influential figure among young sports enthusiasts, encouraging them to make healthier dietary choices.

๐ŸŒŸ A Step Forward:

โ€ฆ Read More
Brand Ambassador 2 mins read

Vishy Anand Joins Chess.com as Brand Ambassador: A New Chapter in Chess Broadcasting

In a monumental move for the world of chess, the legendary Grandmaster Viswanathan Anand, India’s most celebrated chess icon, has officially joined hands with Chess.com as a brand ambassador. This collaboration unites the five-time world chess champion with the worldโ€™s largest chess platform, promising to bring a new dimension to chess broadcasting in 2024 and beyond.

๐Ÿ‡ฎ๐Ÿ‡ณ An Indian Legend in Global Chess: Vishy Anand, a name synonymous with brilliance in the 64-square universe, is revered for his exceptional intellect and skill in the game. His association with Chess.com stands as a testament to his commitment to the sport and his desire to contribute more to the chess community.

๐ŸŒŸ Elevating Chessโ€™s Global Appeal: Anandโ€™s collaboration with Chess.com is more than just a partnership. It is a strategic move aimed at amplifying the reach and appeal of chess worldwide. With his rich experience and profound knowledge, Anand is set to play a crucial role in attracting and educating a new wave of chess enthusiasts, both in India and across the globe.

๐Ÿ“บ A New Face on Chess Broadcasts: As part of the agreement, Anand will be a regular

โ€ฆ Read More
New Signings 2 mins read

McCallan Castles Teams Up with Priority Sports for NFL Representation

McCallan Castles, the standout tight end from the University of Tennessee, has taken a significant leap towards his NFL aspirations. He has inked a deal with Priority Sports, a leading sports agency, for representation in the professional arena. This move comes after an impressive single season with the Tennessee Volunteers, where he left a mark with his commendable performance.

๐Ÿ” Ranking High: Castles’ talent and hard work have not gone unnoticed. He has earned the accolade of being ranked as the No. 8 fullback/H-back on the esteemed Mel Kiper Jr.’s 2024 NFL Draft board. This ranking underscores his potential and readiness for the next level of his football career.

๐Ÿˆ A Season to Remember: Castles’ time at the University of Tennessee was short yet impactful. In his one season with the Vols, he managed to score five touchdowns, playing a crucial role in the team’s offense. His contributions were particularly vital at key moments throughout the 2023 season, proving his capability as a reliable tight end.

๐Ÿ™ Grateful for the Journey: Amidst the transition to professional football, Castles has expressed deep gratitude for

โ€ฆ Read More
Brand Ambassador 2 mins read

AB de Villiers Joins Wolf7Pay as Brand Ambassador: A Game-Changing Partnership

In a significant move in the online gaming sphere, Wolf7Pay has roped in the cricketing legend AB de Villiers, famously known as Mr 360, as its brand ambassador. This collaboration symbolizes a pivotal moment for Wolf7Pay, as they secure the endorsement of one of cricket’s most innovative and versatile players.

๐ŸŽฒ Diverse Gaming Experience: Wolf7Pay stands out with its unique offering of seven original gaming sites, providing a varied and dynamic gaming experience. Committed to responsible gaming, the platform ensures a secure and enjoyable environment for enthusiasts to engage in their favorite activities.

๐ŸŒŸ AB de Villiersโ€™ New Innings: Known for his extraordinary skill and ability to adapt to any situation on the cricket field, de Villiers now takes on a new role, bringing his charisma and widespread appeal to the online gaming world. His association with Wolf7Pay is expected to significantly boost the platform’s visibility and appeal to a broader audience.

๐Ÿ’ก A Strategic Collaboration: This partnership marks a strategic move for Wolf7Pay, as de Villiersโ€™

โ€ฆ Read More
Sports 2 mins read

Travis Kelce Teams Up with Subway, Joins Patrick Mahomes in Fresh Commercial

Travis Kelce, the NFL star known for his on-field prowess, has ventured into a new field with a sponsorship deal with Subway. He’s making a mark in the fast-food industry by starring in the brand’s latest commercial, alongside his teammate, the dynamic quarterback Patrick Mahomes.

๐Ÿˆ A Winning Combination: Travis Kelce, a key player for his NFL team, brings his athletic charisma to Subway’s marketing campaign. His partnership with Subway is a strategic move, aligning one of football’s most recognizable faces with one of the leading fast-food chains.

๐ŸŽฅ Commercial Spotlight: In the new Subway commercial, Kelce shares the screen with Patrick Mahomes, adding a layer of excitement for fans. The pairing of these two sports icons in a commercial not only boosts the ad’s appeal but also highlights Subway’s commitment to associating with top athletes.

๐Ÿฅช Fresh Off the Field: Subway’s choice of Kelce as a brand ambassador

โ€ฆ Read More
Endorsement Deals 1 mins read

Speedo Dives into Partnership with Bella Sims

Speedo, the world-renowned swimwear and accessories brand, celebrated for its cutting-edge Fastskinยฎ LZRยฎ Intent and LZR Valor swimsuits, proudly announces a groundbreaking partnership with Arabella โ€œBellaโ€ Gabrielle Sims, America’s swimming prodigy.

๐ŸŒŸ Rising Star Meets Iconic Brand: Bella Sims, an 18-year-old Olympic and World Championship medalist from Las Vegas, NV, joins forces with Speedo. Her journey, beginning as a young swimmer and culminating in her Olympic Silver medal at the 2020 Games and multiple World Championship accolades, makes her an ideal fit for Speedo’s legacy of performance and innovation.

๐Ÿ… Track Record of Triumphs: Bella’s swimming prowess is undeniable, evidenced by her pivotal role in the Gold-Winning 4ร—200 Free Relay team at the 2022 World Aquatics Championships in Budapest. In 2023, she continued to dazzle, clinching silver in both the 4ร—100 Mixed freestyle relay and the womenโ€™s 4ร—200 free relay at Fukuoka.

๐Ÿš€ Embracing Excellence: Under the banner of โ€˜Go Full Speedo,โ€™ Bella’s unwavering commitment to excellence resonates with Speedo’s ethos. This partnership marks a confluence

โ€ฆ Read More
New Signings 1 mins read

CboysTV Joins Forces with UTA

The adrenaline-pumping YouTube collective CboysTV, renowned for their high-octane stunts and motorized adventures, has inked a deal with UTA, a powerhouse in the entertainment and sports talent agency world.

๐Ÿ๏ธ Daredevil Entertainment: CboysTV, a dynamic team of six friends – Ben Roth (24), Ryan Iwerks (27), CJ Lotzer (27), Micah Sandman (27), Ken Matthees (28), and Evan Sheff (30), are celebrated for their heart-racing extreme sports content, drawing millions of viewers on YouTube.

๐ŸŽฅ Expanding Digital Horizons: With UTA’s expertise, CboysTV is set to broaden their digital presence, extending their reach beyond their successful YouTube channel (boasting 5.5 million followers) to platforms like Instagram, Facebook, TikTok, and Snapchat. The aim is to grow their community and deepen audience engagement.

๐ŸŒ Building a Sustainable Model: UTA’s collaboration will empower CboysTV to transform their digital popularity into a sustainable business model. UTA’s capabilities in digital, audio, ventures, touring, and unscripted TV domains are key to this strategic expansion.

๐ŸŒŸ

โ€ฆ Read More
Brand Ambassador 1 mins read

Mercy Miller Joins Sweetkiwi as Brand Ambassador

Sweetkiwi, a leader in healthy desserts, has welcomed basketball prodigy Mercy Miller as its new brand ambassador under a Name, Image, and Likeness (NIL) agreement potentially valued at $1.4 million.

๐Ÿฆ Healthy Desserts and Sports: Sweetkiwi’s collaboration with Mercy Miller underscores its commitment to promoting nutritious lifestyles, particularly among young athletes and sports fans. The alignment of Miller’s athletic discipline and focus on health with Sweetkiwi’s mission makes this a fitting partnership.

๐ŸŒŸ Influencing Youth Sports: Mercy Miller, celebrated for his basketball prowess and influence in youth sports, is an ideal figure to embody Sweetkiwi’s principles. This alliance aims to motivate younger audiences to opt for healthier dessert choices, proving that taste doesn’t have to be sacrificed for health.

Sweetkiwi’s partnership with Mercy Miller represents a significant step in encouraging healthier eating habits among young sports enthusiasts while enjoying the delicious offerings of Sweetkiwi. ๐Ÿ€๐Ÿจ

Read More
Brand Ambassador 1 mins read

Mehidy Hasan Miraz Teams Up with Reebok Cricket

In a significant move for Bangladesh cricket, Mehidy Hasan Miraz has been named the new brand ambassador for Reebok Cricket. This partnership marks a milestone in Mehidy’s career, aligning him with an esteemed international sports brand.

๐Ÿ“ The Signing Ceremony: The official signing took place at the Gulshan Club, a notable event that saw Mehidy Hasan Miraz and Reebok Cricket’s CEO & Director M.H. Khan formalizing the agreement. Also present was Sports Worldโ€™s CEO Farhan Ahmed Khan, alongside other notable guests, making it a memorable occasion.

๐ŸŒ A Global Platform for Mehidy: By joining forces with Reebok Cricket, Mehidy is set to elevate his global presence in the sport. Known for his exceptional skills on the cricket field, this partnership with a renowned brand like Reebok Cricket is a testament to his growing influence in the game.

This collaboration between Mehidy Hasan Miraz and Reebok Cricket, facilitated by Sports World Bangladesh, signifies a significant stride in Mehidy’s cricketing career and showcases the increasing global outreach of Bangladeshi athletes. ๐ŸŒ๐Ÿ†

Read More
Brand Ambassador 2 mins read

Christian McCaffrey Partners with Brookstone: Elevating Lifestyle and Wellness

Brookstone, renowned for its tech-forward home and lifestyle accessories, proudly announces a brand partnership with Christian McCaffrey, the celebrated running back for the San Francisco 49ers. Acclaimed as one of the NFL’s finest, McCaffrey’s accolades include three Pro Bowl and All-Pro selections. His stellar reputation, both on and off the field, makes him the ideal ambassador for Brookstone from Fall 2024 to Fall 2025.

๐Ÿ›๏ธ McCaffrey as the Face of Brookstone: The partnership will showcase McCaffrey in various digital, print, and out-of-home advertising campaigns. Additionally, he will participate in in-person events, further strengthening the connection between the brand and its consumers.

๐Ÿงณ Focus on Travel and Wellness Products: The collaboration will spotlight categories such as luggage, travel accessories, electronics, grooming essentials, massage chairs, and more. Given McCaffrey’s dynamic lifestyle as an NFL athlete, this focus is a natural fit, offering products that not only aid in his athletic recovery but also enrich his everyday life.

๐Ÿ’ฌ McCaffrey’s

โ€ฆ Read More
Brand Ambassador 2 mins read

Keegan Bradley Joins Flag & Anthem as Brand Ambassador for Golf Line

Flag & Anthem, a notable name in lifestyle and performance apparel, has made a significant announcement for their Spring 2024 performance golf campaign. PGA Tour golfer Keegan Bradley, currently ranked 16th in the Official World Golf Rankings, has been welcomed as the brand’s newest ambassador and its first professional golfer.

๐Ÿ‘• Bradley to Sport Flag & Anthem: Starting in 2024, Bradley will be seen wearing Flag & Anthem’s performance golf apparel, including the signature brand logo, during all tour events. This partnership marks a new direction for both Bradley and Flag & Anthem, as they embark on a journey to blend sports performance with style.

๐Ÿ“ข Featured in 2024 Marketing Campaign: Bradley will play a pivotal role in Flag & Anthemโ€™s 2024 marketing efforts. He will be featured in digital and social media content, aligning with the launch of the 2024 PGA Tour season and continuing throughout the year. This inclusion is set to elevate the brand’s visibility and appeal in the golfing community.

๐Ÿค Collaborative Product Development: Beyond

โ€ฆ Read More
Endorsement Deals 2 mins read

BYU Track Star Kenneth Rooks Goes Pro with Nike

Kenneth Rooks, a standout athlete from BYU’s track and field team, is taking a significant leap in his athletic career. Announcing his decision via social media, Rooks revealed that he is leaving his college career behind to turn professional, having signed a deal with global sports giant, Nike.

๐ŸŽ“ A Stellar Collegiate Career: During his time at Brigham Young University, Rooks made a profound impact on the track. He expressed his gratitude for the opportunity to represent BYU as a student-athlete, acknowledging the bittersweet nature of moving on to a professional path.

๐Ÿ† Accomplishments at BYU: Rooks leaves a notable legacy at BYU, having earned First Team All-American honors three times. His record-breaking performances at BYU are impressive: he holds the No. 1 spot in the steeplechase with a time of 8:17.62, is part of the top-ranked distance medley relay team (9:21.18), and ranks 7th in the indoor mile (3:59.65). These achievements underscore his exceptional talent and dedication to the sport.

๐Ÿ‘Ÿ Signing with Nike: Rooks’ decision to sign with Nike is a significant milestone in his career. Nike, renowned for its support and sponsorship

โ€ฆ Read More
Brand Ambassador 2 mins read

Hrithik Roshan Becomes Brand Ambassador for RuPay Prime Volleyball League

The RuPay Prime Volleyball League, powered by A23, is gearing up for its third season with a major boost in star power. Bollywood superstar Hrithik Roshan has been announced as the brand ambassador for the upcoming season, infusing the sport with the glamour and appeal of Hindi cinema.

๐ŸŽฌ Hrithik Roshan: A Perfect Fit for Volleyball: Known for his impressive fitness regime and as a multi-award-winning actor, Hrithik Roshan’s passion for sports makes him an ideal figure to represent the Volleyball League. An avid sports enthusiast, Roshan’s affinity for the dynamic and physical nature of volleyball aligns seamlessly with his persona.

๐Ÿ—จ๏ธ Roshan’s Enthusiasm for Volleyball: Hrithik Roshan has expressed his excitement about the partnership, seeing it as a natural fit given his interest in sports. He has already started engaging with top volleyball stars, discussing the prospects and excitement surrounding the third season of the RuPay Prime Volleyball League.

๐Ÿ“… Season 3 Kick-off: The third season of the RuPay Prime Volleyball League, powered by A23, is set

โ€ฆ Read More
Brand Ambassador 2 mins read

Luis Figo Joins LeBull as Brand Ambassador

Portuguese online betting platform LeBull has made a significant move by signing former football superstar Luis Figo as its latest brand ambassador. This partnership is set to boost LeBull’s visibility and standing in the competitive sports betting market.

๐Ÿš€ LeBull’s Entry into Portuguese Betting Market: Supported by Digitain, LeBull commenced operations in the Portuguese betting market in 2023, backed by the 27th and 28th licenses from the Gaming Regulation and Inspection Services (SRIJ). The inclusion of Luis Figo is a strategic effort to cement its position in the industry.

๐Ÿ“ฃ Tiago Pereira on Signing Figo: Tiago Pereira, the General Manager of LeBull.pt, expressed his enthusiasm about having Figo, one of Portugal’s football legends, join the team. โ€œWe are very excited to welcome one of the best players ever to play Portuguese football, and it is a great honour to have Luis Figo associated with Lebull.pt,” said Pereira, foreseeing a fruitful collaboration.

๐Ÿ… Figo’s Legendary Football Career: Acclaimed as the world’s best player in 2001,

โ€ฆ Read More