Sports

In a vibrant celebration of athletic excellence, Accelerator Active Energy has launched a nationwide billboard campaign featuring Livvy Dunne, fresh from clinching LSU's first gymnastics National Championship. The campaign, which lights up billboards in Dallas-Fort Worth—where the NCAA gymnastics National Championship was held—along with Kansas City, Louisville, and Minneapolis, underscores Dunne's monumental achievement and her significant impact as a NIL (Name, Image, Likeness) superstar.

🏆 A National Victory Celebrated Widely: The billboards not only celebrate Dunne’s recent victory but also aim to connect fans and consumers with the spirited essence of the win. As a token of celebration, Accelerator is offering a promotional discount, giving $5 off any 12 pack of their Active Energy product with the promo code "LivvyChamp."

📣 Engagement Beyond Traditional Media: The celebration extends to social media,

Maxx Crosby, celebrated edge rusher for the Las Vegas Raiders, has embarked on a new chapter in his career with a multi-year footwear and apparel endorsement deal with Jordan Brand. This partnership positions Crosby alongside the elite athletes associated with one of the most iconic sports brands globally.

👟 Strategic Brand Alignment: According to sports industry insider Nick DePaula, Crosby's deal with Jordan Brand highlights his prominence in the NFL and his appeal as a sports figure with significant influence. Crosby, a three-time Pro Bowler, is recognized not only for his formidable presence on the field but also for his marketable persona off the field.

🏈 Raiders and Jordan Brand: With this deal, Crosby becomes the second NFL player recently to join Jordan Brand, following Los Angeles Rams wide receiver Puka Nacua. This move underscores Jordan Brand's strategy to diversify its portfolio by including top talents from various

Uber India, in collaboration with Dentsu Creative India, has unveiled the #RoutineSeRescue campaign featuring iconic runner and fitness enthusiast, Milind Soman. The campaign promotes Uber Intercity, illustrating how it offers a refreshing escape from the daily grind.

🏃 A Break from the Monotony: In the newly released campaign film, Milind Soman is seen enjoying his passion for running across various landscapes. The narrative cleverly uses his running theme to show how every individual occasionally needs a break from their routine.

🚗 Escape with Ease: Uber Intercity is presented as a solution for those looking to temporarily escape their daily routines. The service allows bookings for round trips to over 2000 destinations, which can be scheduled up to 90 days in advance, catering to both spontaneous and planned getaways.

🗣️ Campaign Insight: Ameya Velankar,

South African rugby legend and World Cup winner, Siya Kolisi, has partnered with lifestyle brand Freedom of Movement (FOM) to launch the FOM x Kolisi AW24 Collection. This collaboration marks a significant venture beyond Kolisi's achievements on the rugby field, blending his personal style with FOM's commitment to social change.

👞 Stylish and Socially Conscious Fashion: The new collection features vellies (traditional South African leather shoes), a classic tee, chinos, and a shearling denim jacket. Each piece reflects a fusion of casual elegance and practicality, aimed at appealing to fashion-forward individuals who are also conscious of the impact of their consumer choices.

🌍 Fashion as a Vehicle for Change: Freedom of Movement has long been recognized for its dedication to high-quality, locally-sourced materials and craftsmanship. The collaboration with Kolisi emphasizes the brand's deeper purpose: to use