Sports

Brand Ambassador 2 mins read

Jalen Brunson Teams Up with Brooks Brothers as Brand Ambassador

Brooks Brothers, the esteemed clothing retailer, has proudly announced New York Knicks point guard Jalen Brunson as its latest brand ambassador. This partnership brings together the world of fashion and basketball, showcasing Brooks Brothers’ timeless style through Brunson’s appearances at select games and events. Notably, Brunson donned a Brooks Brothers 1818 suit at the NBA All-Star Game on February 19, epitomizing the elegant and refined style the brand is celebrated for.

👕 A Legacy of Dressing Legends: Brunson’s alignment with the brand highlights his embodiment of sportsmanship, dedication, and an optimistic spirit that resonates with the Brooks Brothers ethos.

🏆 More Than an Athlete: Beyond his impressive basketball career, including being the first NBA player to achieve a staggering 50 points, five rebounds, five assists, five steals, and five three-pointers in a single game, Brunson is also celebrated for his philanthropic efforts. In 2022, he founded the Second Round Foundation, dedicated to fostering equity for

Read More
Brand Ambassador 2 mins read

TravisMathew Welcomes Austin Reaves to Its Ambassador Team

TravisMathew, the Huntington Beach-based golf apparel retailer, is excited to announce Los Angeles Lakers shooting guard Austin Reaves as its latest brand ambassador. Joining the ranks of elite athletes like Reggie Bush and Jon Rahm, Reaves brings his unique blend of sportsmanship and style to the TravisMathew family.

🏌️‍♂️ A Perfect Match: Known for his impressive trick shots on the golf course, which he frequently shares with his nearly 50,000 followers on his @Hillbillybogey social media account, Reaves embodies the fusion of athleticism and casual sophistication that TravisMathew represents. His addition to the team highlights the brand’s commitment to embracing personalities that resonate with both the sport and lifestyle aspects of golf.

📈 Expanding Horizons: With almost 50 retail locations, TravisMathew is not only solidifying its presence in the men’s golf apparel market but also venturing into new territories with its rapidly expanding women’s collections. The brand is currently in discussions with athletic

Read More
Campaigns 2 mins read

Philips Launches #BarberKeBaraber Campaign with Virat Kohli for At-Home Grooming Excellence

Philips India is setting a new standard in male grooming with its innovative #BarberKeBaraber campaign, designed to enable men to achieve barber-quality grooming results at home. Cricket icon Virat Kohli, serving as the brand ambassador for Philips grooming, is at the forefront of this campaign, demonstrating the prowess of the Philips All-in-One Trimmer equipped with Twin Trim blades.

🎥 A Glimpse into Professional Grooming with Kohli: The campaign film showcases Kohli not just as a sports sensation but as a style icon, emphasizing the Philips All-in-One Trimmer as an indispensable grooming ally. Kohli’s involvement brings a touch of his signature style to the campaign, highlighting the trimmer’s capability to deliver a sleek, even trim effortlessly.

💡 Empowering Men with Innovation: Deepali Agarwal, the business head of Personal Health at Philips Indian Subcontinent, shared the vision behind the campaign, emphasizing Philips’ commitment to innovation and creating enriching consumer experiences. The #BarberKeBaraber initiative aims

Read More
Campaigns 2 mins read

Alex Bregman and Marucci Sports Launch Night Shift Glove Giveaway

Houston Astros’ third baseman Alex Bregman has teamed up with Marucci Sports to bring baseball enthusiasts the exclusive Night Shift glove giveaway. This exciting collaboration was unveiled in a recent social media reel by the two-time All-Star, showcasing the first-ever Night Shift glove, a product inspired by MLB’s Space City uniforms.

🎁 A Dream Come True for Baseball Fans: Bregman’s announcement detailed a simple yet thrilling opportunity for his followers to win the inaugural Night Shift glove. Participants are encouraged to engage with the post by commenting, tagging five friends, and following both Marucci and Alex Bregman on social media. This initiative not only brings fans closer to their baseball idol but also offers them a chance to own a piece of sports excellence.

💡 The Night Shift Glove: Crafted with the modern player in mind, the Night Shift glove is priced at $399.99 and boasts an array of premium features. Made from Japanese-tanned USA kip leather, it offers an exceptional structure while remaining lightweight,

Read More
New Signings 1 mins read

Derek Barnett Joins Forces with 1 Of 1 Agency

In an exciting development for his professional career, Derek Barnett has officially signed with 1 Of 1 Agency, marking a significant partnership in the sports world. As a valued addition to the 1 OF 1 Family, Barnett is poised for new opportunities and achievements with the support of his new representation.

🤝 A New Chapter Begins: This collaboration signifies a fresh start for Barnett, offering him a robust support system and strategic guidance tailored to his unique talents and aspirations. 1of1agency is known for their personalized approach to managing their athletes’ careers, making them a perfect fit for Barnett as he looks to enhance his presence and impact in the sports industry.

As Derek Barnett steps into this new partnership with 1 Of 1 Agency, anticipation builds for what the future holds. With a team dedicated to elevating his career to its fullest potential, Barnett is set to make waves and continue his journey as a standout athlete. 🎉🏈

Read More
Campaigns 2 mins read

Kevin Durant & Jayson Tatum Illuminate Foot Locker’s New ‘Heartbeat’ Ad

In an electrifying collaboration, Foot Locker, Nike, and Jordan Brand have unveiled their latest advertising marvel during NBA All-Star Weekend. The commercial, part of the ongoing “The Clinic” series, features a cinematic journey titled ‘Heartbeat.’ This new ad spotlights the indomitable spirit of Phoenix Suns forward Kevin Durant and Boston Celtics forward Jayson Tatum, set against the backdrop of Foot Locker’s iconic “Stripers.”

🎥 A Symphony of Passion and Precision: ‘Heartbeat’ captures the essence of an athlete’s relentless pursuit of excellence, with each scene choreographed to the rhythm of a pulsating heart. The ad accelerates with intensity, symbolizing the athletes’ dedication to their craft, and crescendos in a celebration of Foot Locker’s enduring ethos, “The Heart of Sneakers.”

🔊 Inspirational Narration Meets Athletic Brilliance: A Foot Locker Striper’s voiceover weaves through the

Read More
Campaigns 2 mins read

Lay’s Celebrates Soccer with David Beckham and Thierry Henry in ‘No Lay’s, No Game’ Campaign

Lay’s, renowned globally as the leading chip brand and the official snack partner of the UEFA Champions League (UCL), is bringing back the much-anticipated “No Lay’s, No Game 2024” campaign. This innovative initiative aims to enhance the football viewing experience for fans by ensuring they are game day ready with a bag of Lay’s at their side. The campaign features a series of exciting activities, including a captivating “Chip Cam” stunt with soccer legends David Beckham and Thierry Henry, alongside a unique digital adventure through the Lay’s Detector, designed to spread joy among football enthusiasts worldwide.

🎉 A Surprise at Every Turn: The “No Lay’s, No Game” campaign is set to surprise 75,000 fans with unexpected rewards, creating memorable moments during the tournament. Imagine the thrill of engaging in a game day tradition, only to be surprised by iconic figures like Beckham and Henry, or discovering an immersive digital experience that

Read More
New Signings 1 mins read

JJ McCarthy Elevates His Game with WME Sports Signing

JJ McCarthy, an emerging star in the sports world, has taken a significant leap forward in his career by signing with WME Sports. This strategic partnership places McCarthy among the ranks of elite athletes represented by one of the industry’s top agencies, marking a pivotal moment in his professional journey.

📈 A New Era of Opportunities: Aligning with WME Sports opens a realm of unparalleled possibilities for McCarthy. Known for its comprehensive support and vast network, WME Sports is set to play a crucial role in propelling McCarthy’s career to new heights, offering guidance, endorsements, and broader exposure in the competitive sports landscape.

McCarthy’s signing with WME Sports is not just a testament to his burgeoning talent but also a statement of his readiness to ascend to the forefront of his field. With the backing of WME Sports’ expertise and resources, McCarthy is poised to transition from a promising athlete to a prominent figure in sports.

Read More
New Signings 2 mins read

CAA Base Welcomes Polish Midfielder Jakub Moder to Its Roster

CAA Base, a leading sports management firm, has officially announced its newest signing, Polish international midfielder Jakub Moder. This partnership marks an exciting chapter for both Moder and the agency, as they embark on a journey to further the talented player’s career in professional football.

🔵 A Rising Star in the Premier League: Since joining Brighton & Hove Albion in 2020, Moder has made significant strides, notably making his mark in the Premier League during the 2021/22 season. His development and contributions on the field have not gone unnoticed, showcasing his skills and determination to succeed at the highest level of English football.

🚑 A Comeback Story: After facing a challenging period sidelined with a lengthy injury, Jakub has made a commendable return to action, displaying resilience and dedication to his sport. This comeback not only speaks volumes about his character but also his unwavering commitment to his team and personal growth as an athlete.

CAA Base expresses its enthusiasm for this new collaboration, highlighting the potential for Moder’s career to reach new heights under their guidance. As Jakub Moder joins the

Read More
New Signings 2 mins read

PGA Tour Rookie Nick Dunlap Partners with GSE Worldwide for Representation

Nick Dunlap, the groundbreaking amateur golfer who etched his name in history by winning a PGA Tour event last month—the first amateur to achieve such a feat in over three decades—has now taken a significant step in his burgeoning professional career by signing with GSE Worldwide for representation.

📈 Strategic Brand Partnerships on the Horizon: Under the management of Kevin Canning at GSE Worldwide, Dunlap is set to embark on a carefully curated professional journey. Canning, who also manages notable PGA Tour players like Grayson Murray and Stephan Jaeger, as well as LIV player Jason Kokrak, emphasized the importance of being selective with brand partnerships for Dunlap. This approach aims to minimize schedule conflicts and off-course obligations, allowing Dunlap to smoothly transition into his new professional life on the golf circuit.

🏌️‍♂️ A Promising Start with High-Profile NIL Deals: During his collegiate golf career at the University of Alabama, Dunlap already demonstrated his marketability and potential, securing NIL (Name, Image, and Likeness) deals with leading sports brands Adidas and TaylorMade. His preference for TaylorMade equipment, particularly

Read More
New Signings 2 mins read

Tracy McGrady Joins WME Sports: NBA Hall of Famer Embarks on a New Chapter

Tracy McGrady, an iconic figure in basketball and an inductee into the NBA Hall of Fame, has signed with WME Sports, marking a significant transition in his post-playing career. This partnership with one of the leading sports agencies in the world signifies McGrady’s ongoing influence in the realm of sports and beyond.

🏀 A Storied NBA Career: Tracy McGrady, affectionately known as T-Mac, has left an indelible mark on the NBA. Known for his exceptional scoring ability, versatility, and athleticism, McGrady’s illustrious career includes multiple All-Star appearances and scoring titles, cementing his status as one of the game’s greats.

🌐 WME Sports: Expanding Horizons: With WME Sports, McGrady is positioned to explore new opportunities in various areas, including broadcasting, endorsements, speaking engagements, and philanthropy. WME Sports’ extensive network and resources in the global sports industry will play a vital role in amplifying McGrady’s presence and impact.

🎤 From the Court to the Commentary Box: Since retiring from professional basketball,

Read More
Brand Ambassador 2 mins read

Louis Vuitton Welcomes Victor Wembanyama as Newest Brand Ambassador

Louis Vuitton is expanding its influential reach into the sports world by introducing Victor Wembanyama, the San Antonio Spurs rookie, as its latest brand ambassador. This move signifies the luxury brand’s continued commitment to blending the worlds of fashion and sports.

🌐 A Partnership of Excellence: Wembanyama expressed his excitement about joining forces with Louis Vuitton. He described the partnership as ideal, highlighting the brand’s embodiment of French excellence and expertise as key factors that attracted him. Wembanyama wants a partnership that holds significant meaning and aligns with his values of excellence and dedication.

🇫🇷 A Perfect Match: Louis Vuitton’s decision to bring Wembanyama on board is rooted in a mutual pursuit of excellence and craftsmanship. The brand’s official statement drew parallels between the young athlete’s trailblazing journey and the legendary path of Louis Vuitton himself. Both figures are celebrated for setting new standards in their respective fields and for their

Read More
Brand Ambassador 2 mins read

Beef Joins American Golf as Brand Ambassador, Tees Up Exciting Ventures!

American Golf proudly welcomes professional golfer and fan favorite Andrew ‘Beef’ Johnston to its roster as the newest brand ambassador, reinforcing its commitment to being the go-to destination for golfers’ equipment needs.

🏌️‍♂️ Exclusive Opportunity: To kick off the collaboration, American Golf offers golf enthusiasts a chance to play a round with Beef by booking a free custom fitting session at their local American Golf store from March to May. This unique opportunity adds a thrilling dimension to the brand’s engagement with its community.

🤝 Collaborative Activities: Throughout 2024, Beef will engage with the American Golf community, sharing valuable tips to enhance their golfing skills. The brand will also sponsor the clothing of the Cobra Puma player, featuring American Golf’s logo during DP World Tour tournaments in 2024.

🎉 Beef Stock Festival: In July, American Golf takes center stage as the headline sponsor for ‘Beef Stock,’ transforming Beef’s

Read More
Brand Ambassador 2 mins read

Olivia Dunne Becomes Nautica’s Newest Brand Ambassador

Nautica, the renowned global lifestyle brand, has made a splash in the world of sports and fashion by announcing All-American gymnast Olivia “Livvy” Dunne as its latest brand ambassador. Dunne, celebrated for her impressive achievements in gymnastics, is set to front Nautica’s spring campaign for women’s sportswear, symbolizing a perfect blend of athleticism and style.

🏆 A Gymnastics Prodigy: Olivia Dunne’s gymnastics career is marked by notable milestones. In 2014, she etched her name in the history books as the youngest athlete in the U.S. to qualify as a Junior International Elite, showcasing her talent and dedication from a young age. Her journey as a gymnast has been characterized by remarkable skill and perseverance.

🎓 Balancing Academics and Athletics: A senior at Louisiana State University, Dunne’s role as a student-athlete adds another layer to her inspiring story. Her ability to balance rigorous academic commitments with her gymnastics career makes her a role model for young athletes and students alike.

🌊

Read More
Brand Ambassador 1 mins read

Naseem Shah: Bowling Over Tech Enthusiasts as the Face of TECNO SPARK 20 Series!

TECNO, the leading smartphone brand in Pakistan, proudly unveils Pakistani cricketer Naseem Shah as the brand ambassador for the SPARK 20 series. This strategic collaboration aligns seamlessly with TECNO’s mantra, ‘Stop at Nothing,’ underscoring the brand’s dedication to delivering innovative products and excellence in the tech arena.

🤝 Perfect Match: Naseem Shah’s selection as the ambassador for the SPARK 20 series is rooted in his dynamic style, youthful energy, unwavering work ethic, consistent professional progress, resilience in the face of challenges, and a positive outlook on life.

🚀 Redefining the Experience: Naseem Shah, with his charisma and resonance among the masses, is set to play a pivotal role in amplifying TECNO’s presence in the smartphone market. As the face of the SPARK 20 series, his influence will be harnessed to connect with the right audience, making a lasting impact in the ever-evolving world of mobile technology.

In this exciting partnership, TECNO and Naseem Shah unite to not only enhance the SPARK 20 series but also to inspire consumers to push boundaries and embrace innovation with unwavering quality.

Read More
Brand Ambassador 2 mins read

Kyle Larson Revs Up with Logan Paul’s Prime Drink Brand

Kyle Larson, the high-profile NASCAR driver, kicks off the racing season with a significant boost, having inked an endorsement deal with Prime Hydration, the beverage brand co-founded by internet personalities Logan Paul and KSI. This partnership marks a major milestone in Larson’s career, aligning him with a rapidly growing brand in the sports hydration space.

🚗 Adding Fuel to the Sponsorship Tank: Larson, known for his skill on the racetrack, has been steadily enhancing his portfolio with new sponsors, complementing his existing HendrickCar.com deal. The collaboration with Prime Hydration is a testament to his rising status in the world of motorsports and his appeal to a broader audience.

🥤 Prime Hydration: A Refreshing Partnership: Prime Hydration, established by Logan Paul and KSI, has made waves in the competitive sports drink market. The brand is renowned for its focus on hydration and energy, making it a fitting choice for an elite athlete like Larson. The endorsement deal aligns Larson with a brand that resonates with sports

Read More
Brand Ambassador 2 mins read

Giannis Antetokounmpo Joins STARRY®’s Star-Studded Lineup

STARRY, the official soft drink of the NBA, WNBA, and NBA G League in North America, has made an exhilarating addition to its roster by signing Giannis Antetokounmpo, the Milwaukee Bucks’ superstar and two-time NBA MVP. This collaboration brings together one of basketball’s most dynamic athletes with a brand known for its vibrant and energetic marketing campaigns.

🏆 A Champion’s Endorsement: Giannis Antetokounmpo, renowned for his athletic prowess and charismatic personality, joins STARRY alongside other prominent names in basketball. His impressive accolades, including being an 8-time NBA All-Star and NBA Finals MVP, add considerable star power to the STARRY lineup, which already boasts talents like A’ja Wilson, Jamal Murray, Zion Williamson, Jaren Jackson Jr., and Myles Turner.

🌟 “It’s Time To See Other Sodas” Campaign: Antetokounmpo is set to be a key player in STARRY’s latest campaign, “It’s Time To See Other Sodas.” This innovative campaign, which began with a bang at

Read More
Sports 1 mins read

Tiger Woods Embarks on New Venture with TaylorMade

Golf icon Tiger Woods has officially teamed up with TaylorMade, launching a new apparel and footwear brand named Sun Day Red, marking a significant shift following his departure from Nike.

🌟 Introducing Sun Day Red: The newly unveiled brand, set to debut online in May, represents a pivotal moment in Woods’ career. “Life changes and this is an important transition. I wanted to have a brand that I was proud of going forward,” Tiger expressed about his venture.

👕 A Tribute to Tradition: Sun Day Red is a nod to Woods’ tradition of wearing red on Sundays, symbolizing his competitive spirit and dedication. The brand’s tiger logo commemorates the 15 major championships adorning Woods’ illustrious career.

📢 Official Announcement: The partnership between Woods and TaylorMade was revealed during a press event in Pacific Palisades, California, on the eve of the PGA Tour’s Genesis Invitational, hosted by Woods himself.

As Tiger Woods and TaylorMade join forces to create Sun Day

Read More
Campaigns 2 mins read

Frank’s RedHot & Jason Kelce Spice Up Super Bowl LVIII

For Super Bowl LVIII, Frank’s RedHot is teaming up with NFL’s celebrated center, Jason Kelce, to prove that their iconic sauce truly complements everything. This exciting collaboration will see Kelce experimenting with Frank’s RedHot on a wide array of Super Bowl ad snacks – from cookies to soft drinks, showcasing the sauce’s versatile appeal.

🍪 A Flavorful Challenge: Kelce’s challenge will not only highlight the universal appeal of Frank’s RedHot but also encourage fans to get creative with their Super Bowl snacks. It’s a playful invitation to explore new taste combinations and add a kick of heat to the game day favorites.

📸 Join the Heat Wave: Frank’s RedHot is inviting fans across the country to participate in a fun sweepstakes. By sharing photos on Instagram of their unique Frank’s RedHot food combinations with the tags @FranksRedHot and #FranksSweepstakes, or by submitting their favorite “Frank’s It” recipes on the contest website, fans get a chance to win big.

💰 Win

Read More
New Signings 2 mins read

Range Sports Breaks into Women’s Basketball with Stellar WNBA Signings

Range Sports is making significant strides into women’s basketball by welcoming WNBA luminaries Isabelle “Izzy” Harrison, Dearica Hamby, and rising star Elizabeth “Liz” Kitley to its roster. This move underscores the evolving landscape of opportunities for female athletes in the sports industry.

🌈 A Trio of Talent: The trio’s addition marks Range Sports’ foray into representing top-tier talent in women’s basketball. Izzy Harrison, known for her power forward plays with the Chicago Sky, Dearica Hamby, a forward for the Los Angeles Sparks, and Liz Kitley, a promising 2024 WNBA draftee, are set to elevate the agency’s presence in the WNBA.

🏆 Izzy Harrison’s Journey: Harrison’s basketball journey, from the University of Tennessee to the WNBA, reflects her resilience and skill on the court. Drafted 12th overall by the Phoenix Mercury in 2015, Harrison has played for several teams, most recently joining the Chicago Sky as a free agent for

Read More