Sports

Brand Ambassador 2 mins read

NASCAR Legend Bobby Labonte Rejoins Joe Gibbs Racing as Brand Ambassador

In a thrilling turn of events, NASCAR Hall of Famer, Bobby Labonte, is set to make a grand return to Joe Gibbs Racing (JGR) after a hiatus of 19 years, not as a driver but in the esteemed role of a brand ambassador. This homecoming is celebrated not just by Labonte but by the entire NASCAR community, marking a momentous reunion between the renowned driver and the team with which he achieved significant milestones, including his legendary championship win.

🚗 A Legacy Rekindled: Labonte’s racing career with JGR is storied, highlighted by his driving of the iconic #18 Pontiac, through which he clinched 21 wins and left an indelible mark on the tracks. His tenure at JGR is remembered for unforgettable victories such as the 1995 Coca-Cola 600, the Brickyard 400, and the Southern 500 during his championship year in 2000. His final victory with the team at the 2003 Ford 400 at Homestead-Miami Speedway remains etched in the memories of NASCAR fans.

📢 A New Chapter Begins: Announced during a recent episode of NASCAR Race Hub on FS1, Labonte’s new role signifies a full-circle moment, reuniting him with

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Brand Ambassador 2 mins read

Saucony Welcomes Vanessa Fraser to Its Elite Roster

Saucony, the renowned global performance running lifestyle brand, proudly announces the signing of Vanessa Fraser, a distinguished pro runner with an impressive track record. Fraser, a seven-time All-American hailing from Stanford University, boasts personal bests that mark her as a formidable competitor on both national and global stages. With remarkable achievements in the 3,000m indoors, 5,000m indoors, 10,000m, and half marathon, Fraser’s addition to Saucony underscores the brand’s dedication to supporting the aspirations and successes of women in running.

🌟 A Dual Force in Running and Finance: Based in San Francisco and training with the elite Team Boss in Boulder, Colorado, Fraser not only shines on the track but also excels in the demanding field of private equity financing. Her dual commitment to athletics and her career exemplifies the balance of discipline, resilience, and adaptability that Saucony champions in its athletes.

🔥 Elevating Women’s Participation in Running: Ted FitzPatrick, Saucony’s vice president of product and sports marketing, commends Fraser for her embodiment of the transformational power of running. Her journey and

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Campaigns 2 mins read

SHEIN Empowers Women with Sanya Richards-Ross Collaboration for Women’s History Month

SHEIN, the global powerhouse in online retail, proudly introduces an inspiring collaboration with Sanya Richards-Ross, an Olympic gold medalist whose legacy transcends the track. In a vibrant celebration of International Women’s Day and Women’s History Month, SHEIN taps into the spirit of empowerment, resilience, and family with the exclusive SHEIN x Sanya Richards-Ross collection. This partnership also features the integral contributions of Sanya’s mother, Sharon, and sister Shari, infusing the collection with the strength and unity of female bonds.

👟💖 A Champion’s Touch on Fashion: The SHEIN x Sanya Richards-Ross collection is a testament to the power of women supporting women, offering an exquisite range of 30 pieces. From elegant dresses and vivid tops to essential accessories, each item is carefully curated to inspire confidence and style in every woman. With prices ranging from $3.99 to $36.09, this collection makes empowerment accessible to all.

💪 Empowerment Runs in the Family: Sanya Richards-Ross, alongside

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Brand Ambassador 2 mins read

Antoine Dupont: The New Face of Louis Vuitton

In a thrilling fusion of high fashion and athleticism, Louis Vuitton proudly welcomes Antoine Dupont, the esteemed captain of the French national rugby team, as its newest ambassador. This partnership is part of the broader “premium partnership” between parent company LVMH and the eagerly anticipated Olympic and Paralympic Games set to dazzle Paris this summer. Dupont’s inclusion marks a significant moment in Louis Vuitton’s expanding collaboration with world-class athletes and sporting entities.

🏆 A Synergy of Sports and Style: With the recent entrée of Pharrell Williams as the creative director for men’s wear and the announcement of the LVMH-Olympics collaboration, Louis Vuitton has been at the forefront of blending the dynamic worlds of fashion and sports. Dupont’s appointment follows the recent addition of Victor Wembanyama, the French NBA sensation, highlighting the brand’s commitment to incorporating athletic excellence within its legacy of luxury.

🤺🏊 A Growing Roster of Athletic Elegance:

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Brand Ambassador 2 mins read

Taylor Fritz Serves Style as BOSS’s New Global Ambassador

BOSS takes a powerful swing into the sports arena by welcoming American tennis sensation, Taylor Fritz, as its new Global Brand Ambassador. This partnership sees Fritz, a figure synonymous with youthful dynamism and exceptional talent on the tennis courts, donning BOSS for an array of occasions. From the intense action of matches to the spotlight of official events and the allure of the red carpet, Fritz is set to embody the BOSS ethos, showcasing the seamless blend of high-performance sportswear and sophisticated style.

👔 Ace of Aesthetics and Performance: As Fritz gears up for the excitement at Indian Wells, his home tournament, he’ll sport the latest from BOSS, merging sleek design with the functionality needed for top-tier athletic performance. His enthusiasm for the collaboration echoes the shared values of excellence and self-determination, underscoring the natural synergy between his approach to tennis and life and the brand’s commitment to empowering individuals to ‘be their own BOSS.’

🇺🇸 Charting New Heights in Tennis and

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Brand Ambassador 2 mins read

Michael van Gerwen Strikes Bullseye as Kempinski Hotels’ Illustrious Brand Ambassador

In a grand gesture of sportsmanship and luxury, Kempinski Hotels beams with pride as it welcomes Michael van Gerwen, the darts virtuoso and triple World Champion, into its distinguished circle of brand ambassadors. The announcement was made with much fanfare at the historic Hotel Adlon Kempinski Berlin, symbolizing a union of timeless elegance and sporting excellence. Van Gerwen, a prodigy who darted into prominence as a teenager, has not only elevated the game with his remarkable achievements but also captivated millions with the spirit of darts as a sport beloved by all.

🚀 A Journey of Precision and Grace: Van Gerwen, a figure synonymous with precision and resilience, embarked on his darts odyssey at the youthful age of 13, quickly ascending to international fame with his World Masters victory at 17. The darting arena has witnessed an exponential rise in popularity, paralleled by Van Gerwen’s meteoric rise, culminating in an annual spectacle that draws millions to the edge of their seats.

🏆 Dominance in the Darting World: ‘Mighty Mike’ has redefined the PDC circuit with his dominance, amassing an impressive 47 major titles, including three World Championships.

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Investments 2 mins read

Serena Ventures Champions Creator Economy with €1.4M Investment in KLIQ

In an exhilarating move for the creator economy, Serena Ventures, spearheaded by tennis legend Serena Williams, has taken the lead in a €1.4 million pre-seed funding round for KLIQ, an innovative startup designed to empower creators to launch their own ventures effortlessly. Originating from London and formerly known as Remote Coach, KLIQ unveiled its unique no-code app development platform in 2022, targeting creators eager to share exclusive content or initiate educational courses.

🚀🧠 Expansion and Innovation Ahead: This substantial financial boost is set to propel KLIQ into its next phase of growth, focusing on team expansion and product refinement, especially in AI development. The platform’s pioneering AI Business Assistant is designed to offer creators valuable insights into audience analytics and business management, enhancing their ventures post-launch.

🎾🌐 A Visionary Investment: Serena Williams’ venture fund is no stranger to backing groundbreaking projects, and its investment in KLIQ underscores a commitment to revolutionize the way creators are viewed as pivotal to the future landscape

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Brand Ambassador 2 mins read

Caitlin Clark Teams Up with Gainbridge as a Trailblazing Brand Ambassador

In a dynamic new partnership, Iowa women’s basketball sensation Caitlin Clark is joining forces with Gainbridge, a leading Group 1001 company, as a brand ambassador. Fresh off surpassing “Pistol” Pete Maravich as the top scorer in NCAA basketball history, Clark’s move to Gainbridge aligns her with sports legends like Billie Jean King and Annika Sörenstam, highlighting her commitment to empowering women through financial solutions like ParityFlex™ and other innovative products offered by Gainbridge.

🚀 A League of Extraordinary Women: Clark’s illustrious basketball career and her role as a champion for women’s equality and financial independence place her among a prestigious roster of athletes advocating for Gainbridge’s mission. The ParityFlex™, a groundbreaking multi-year guaranteed annuity (MYGA) designed with women in mind, symbolizes a significant step forward in ensuring financial security and autonomy for women of all ages.

🌟 Beyond the Court: Alongside her remarkable achievements in basketball,

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New Signings 2 mins read

Tony Gonzalez Tackles New Frontiers with UTA Signing

Pro Football Hall of Famer and burgeoning entertainment talent, Tony Gonzalez, has officially joined forces with UTA, signaling a bold expansion of his already illustrious career into the realms of acting and media. Known as one of the NFL’s all-time greatest tight ends, Gonzalez’s transition from the gridiron to the screen has been met with anticipation and acclaim. With SMAC Entertainment and Jill Fritzo PR continuing their representation, Gonzalez is set for a new chapter of achievements.

📚 A Legacy of Excellence: Gonzalez’s legendary 17-season NFL career, mainly with the Kansas City Chiefs and the Atlanta Falcons, set records that still stand today, including touchdowns and yards by a tight end, as well as consecutive starts and Pro Bowl appearances. Transitioning to broadcasting, he became a respected analyst for CBS’s NFL programming and now co-hosts “Thursday Night Football” for Amazon Prime Video, showcasing his insightful understanding of the game.

🎥 Diving into Acting: Expanding his horizon, Gonzalez has ventured into acting, with notable appearances in films like

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Brand Ambassador 2 mins read

ALIGNE Kicks Off with Lioness Lucy Bronze as Stellar Brand Ambassador for SS24

British fashion trailblazer ALIGNE has scored a goal in the style arena by announcing football sensation Lucy Bronze as its inaugural brand ambassador and the dazzling face of its Spring/Summer 2024 collection. Bronze, a key player in the Lionesses’ triumphant Euro 2022 campaign and a star at the prestigious Liga F club Barcelona, embodies the brand’s ethos of empowerment, excellence, and ethical fashion.

🎉 A Match Made in Fashion Heaven: Led by the visionary Ginny Seymour, ALIGNE’s female-driven team is setting the stage for a revolution in responsible fashion that marries luxury with accessibility. The collaboration with Bronze, ahead of International Women’s Day, symbolizes a groundbreaking moment for ALIGNE, celebrating the synergy between high fashion and the world of women’s sports.

🏆 Championing Female Excellence On and Off the Field: Bronze, acclaimed as one of the globe’s premier female footballers, brings her trailblazing spirit and style to ALIGNE’s SS24 campaign. “Lucy was the natural choice

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Brand Ambassador 2 mins read

Mary Fowler: From Matildas Glory to L’Oreal Paris Elegance

Matildas’ prodigy Mary Fowler steps into a dazzling new arena, not with a soccer ball, but as the radiant new face of L’Oreal Paris. At the youthful age of 21, Fowler is making waves beyond the pitch, unveiling her ambassadorship with L’Oreal through a collection of glamorous social media snaps. These images don’t just highlight her athletic grace; they underscore her dedication to advocating for women’s empowerment, resonating with L’Oreal’s legendary slogan, ‘I’m Worth It’.

🌟 Athlete Meets Fashion Maven: Transitioning effortlessly from the soccer field to the fashion spotlight, Fowler captivates in her debut with L’Oreal Paris. Instagram comes alive with her striking poses in daring ensembles, including a bold leather bra and an elegant cropped jumper, each echoing the empowering message of ‘I’m Worth It’. This collaboration catapults Fowler into a new realm of influence, blending athleticism with the beauty and fashion world’s glitz, championing the harmony of strength, talent, and aesthetic allure.

📣 Championing Empowerment:

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Endorsement Deals 2 mins read

Katie Ledecky Dives into Partnership with Athleta for Empowering Women

In a groundbreaking move on the inaugural day of Women’s History Month, Athleta proudly unveils a monumental five-year collaboration with Katie Ledecky, the globally acclaimed champion swimmer. Ledecky, heralded as the most decorated female swimmer, joins forces with Athleta as the latest luminary in the Power of She Collective, a distinguished assembly of top-tier athletes dedicated to Athleta’s mission of empowering women and girls to foster confidence, resilience, and wellness through physical activity.

🎖️ A Union of Champions: Ledecky, with an unparalleled legacy of 21 World Championships and 10 Olympic medals, brings her extraordinary prowess to Athleta’s Power of She Collective. Celebrating female athletes’ unique and collective strengths, Ledecky’s partnership with Athleta is rooted in shared values of empowerment and holistic support. “I’ve long admired Athleta for its genuine support of female athletes,” Ledecky shared, expressing her enthusiasm for joining a brand that mirrors her personal and professional ethos.

👭

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Brand Ambassador 2 mins read

Robert Marawa Teams Up with Showmax for Premier League Action

Showmax elevates its game for Premier League enthusiasts with the dynamic signing of sports broadcasting legend Robert Marawa as its newest brand ambassador. Recognized for his penetrating insights and charismatic delivery in the world of football, Marawa is a household name among Premier League aficionados in South Africa, making waves through his popular show, Marawa Sports Worldwide, across radio and digital platforms.

🌍 A Perfect Match: Showmax’s decision to bring Marawa on board reflects a strategic move to deepen connections with Premier League fans across Africa. “Robert’s unparalleled understanding of football and his ability to bring an African narrative to the Premier League is unmatched. He’s the ideal figure to introduce our Showmax Premier League mobile subscription’s simplicity and affordability to fans continent-wide,” enthuses Marc Jury, Showmax’s CEO.

🤝 An Unbeatable Partnership: With Marawa’s influence and Showmax’s innovative Premier League offering, this collaboration is set to score big with fans. The timing couldn’t be better, aligning with the anticipation of the Manchester Derby, a highlight

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Campaigns 1 mins read

Erling Haaland Scores Sweet Success with New Ice Cream Brand Launch

Erling Haaland, the striking sensation from Manchester City, has ventured into the sweet world of desserts with the launch of his very own ice cream and popsicle brand in Norway. Making its debut on February 19, the “Haaland” ice cream brand is set to tantalize taste buds and bring a refreshing twist to the market.

📺 A Cool Campaign: Accompanying the launch, Haaland stars in a commercial that showcases the unique flavors and fun spirit of his ice cream brand. This move not only highlights Haaland’s prowess on the football field but also his entrepreneurial spirit off the pitch.

With this delicious foray into the world of frozen treats, Erling Haaland is set to conquer the ice cream aisles with the same fervor he brings to the football field, proving that his talents know no bounds.

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Campaigns 2 mins read

Gatorade Dives into Hydration Market with New Gatorade Water Launch

Gatorade is making waves in the hydration market with the introduction of Gatorade Water, a new product line that combines the trusted name of Gatorade with the wellness benefits of alkaline and electrolytes for enhanced rehydration. This strategic expansion aims to cement Gatorade’s leadership in the sports drink category while tapping into the growing trend of hydration as a key component of wellness.

🏃‍♂️🎶 A Campaign Celebrating Movement: The launch campaign is a vibrant celebration of active lifestyles, featuring a broad spectrum of athletes and artists, including renowned dancers and choreographers like Les Twins, Witney Carson, and Aliya Janell. The campaign’s digital-first approach brings to life the essence of water through the dynamic fluidity and movement of dance, with captivating visuals that highlight the artistry of Les Twins’ hip-hop isolations, Carson’s graceful traverses, and Janell’s vigorous

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Brand Ambassador 2 mins read

Neeraj Chopra: The New Face of BPCL’s Premium Petrol ‘Speed’

Bharat Petroleum Corporation Limited (BPCL) proudly announces Olympic and World Javelin Champion Neeraj Chopra as the brand ambassador for their high-performance petrol, ‘Speed’. Chopra’s unparalleled achievements and inspirational journey in athletics resonate deeply with the core values of ‘Speed’, symbolizing victory, performance, and excellence.

🔥 A Perfect Synergy: Chopra’s status as a global sports icon and his remarkable feats make him an ideal representation for ‘Speed’. His dedication and success story mirror the brand’s commitment to delivering peak performance and staying ahead in the race, every single time.

🛣️ Elevating Driving Experience: ‘Speed’ is distinguished by its advanced friction modifier technology, designed to ensure smoother drives, superior mileage, and optimal engine performance. BPCL’s Chairman & Managing Director, Krishnakumar, highlighted the alignment of ‘Speed’s attributes with Chopra’s embodiment of performance, efficiency, and consistency, reflecting the ambition and spirit of the

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Brand Ambassador 2 mins read

Kai Sotto Joins Forces with 1xBet as Brand Ambassador Across Asia

1xBet, a leading name in the global betting sphere, is excited to welcome basketball prodigy Kai Sotto as its brand ambassador in Asia. This collaboration marks a significant milestone, with the Filipino sensation set to elevate the 1xBet brand in his homeland, alongside other key Asian markets such as Japan, China, Indonesia, and Thailand. This partnership aims to boost 1xBet’s visibility in the region while empowering Kai Sotto to foster basketball’s growth in Asia and inspire countless youths to pursue their sporting ambitions.

🌟 Rising Star with a Legacy: Born in Las Pinas, Philippines, to Ervin Sotto, a professional basketball player, Kai Zaccari Perlado Sotto was destined for greatness on the court. Starting basketball at the tender age of 4, Sotto quickly surpassed the 2-meter mark by age 14, growing into one of the world’s tallest professional basketball players at 2 meters and 21 cm. With a playing style reminiscent of his idols – Tim Duncan, June Mar Fajardo, and Kristaps Porzingis – Kai has become a dominant force as a center.

🏆 A Stellar Journey: Sotto’s basketball

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Campaigns 2 mins read

Converse’s ‘We Create Next’ Campaign Features Alexis Sablone, Tyler The Creator, and Zion Effs

Converse has unveiled its latest brand campaign, ‘We Create Next’, as part of the company’s ongoing mission to support and inspire the upcoming generation of skateboarders. This initiative reinforces Converse’s commitment to the skate community, a culture it has been a part of since the sport’s inception nearly 75 years ago.

🔥 Historical Connections & Future Ambitions: The bond between Converse and skateboarding is deep-rooted, characterized by a mutual ethos of daring and innovation that drives the ‘We Create Next’ campaign. It’s this spirit of pushing boundaries and challenging the status quo that lies at the heart of the initiative.

🛹 Talent Showcase: Highlighting the diversity and vibrancy of the skateboarding world, the campaign features a blend of personalities, including young skateboarding prodigy Zion Effs, the legendary Alexis Sablone, and creative force Tyler, The Creator. This collective effort aims to bridge Converse’s

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Basketball 2 mins read

Aaliyah Edwards Breaks New Ground with Adidas Canada Partnership

In a groundbreaking development for collegiate sports, Adidas Canada has proudly announced its partnership with Aaliyah Edwards, a senior at the University of Connecticut. This historic collaboration marks Edwards as the first Canadian student athlete to sign a Name, Image, and Likeness (NIL) agreement with Adidas, paving the way for future generations and highlighting the importance of equity and inclusion within the sports industry.

🌟 Trailblazer On and Off the Court: Edwards’ journey from a promising talent to a key player for the UConn Huskies women’s basketball team and a 2023 Big East Most Improved Player is nothing short of inspirational. Her participation in the Tokyo 2020 Olympics and her relentless pursuit of excellence have culminated in this significant moment, where her achievements are recognized not just nationally but on a global stage. As an ambassador for Adidas Canada’s basketball division, Edwards embodies the spirit of perseverance and the pursuit of equality, inspiring young athletes everywhere.

🌈 A Shared Vision for the Future: Adidas commitment to supporting athletes transcends

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Campaigns 2 mins read

Adidas Confirms Long-Term Partnership with Lamine Yamal

Adidas is thrilled to welcome Lamine Yamal into its illustrious family, marking the beginning of a long-term partnership. As of today, Yamal will be donning the X Crazyfast boots, a choice that complements his dynamic and explosive style of play on the wing perfectly.

🌟 A Dream Realized: Lamine Yamal expressed his enthusiasm about joining adidas, a brand he has admired since childhood, especially idolizing football legend Leo Messi, a long-time adidas icon. “I am proud to join adidas as they have always been the brand of the best,” said Yamal. He is looking forward to a promising future filled with achievements alongside adidas.

🏠 Roots and Pride: Hailing from Rocafonda, merely 40 minutes away from his club’s training ground, Yamal takes pride in his origins and the community that shaped his football journey. The partnership announcement film, shared on adidasFootball channels, celebrates Yamal’s journey from the streets of Rocafonda to the football field, paying homage to his connection with the area code 304, a significant part of his identity.

This partnership between adidas and

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