Sports

Basketball 2 mins read

SKIMS Launches First WNBA Campaign Featuring Candace Parker and Rising Stars

SKIMS, the innovative brand founded by Kim Kardashian and the official underwear sponsor of the WNBA, has unveiled its first campaign featuring top players from the league. This groundbreaking initiative, set to kick off ahead of the WNBA's next season, highlights some of the league's most celebrated athletes.

🏀 Star-Studded Lineup: Leading the campaign is Candace Parker, widely regarded as one of the greatest WNBA players of all time. Parker is joined by Cameron Brink, the impressive second-overall draft pick, Dijonai Carrington, guard for the Connecticut Sun, and All-Stars Kelsey Plum and Skylar Diggins-Smith. This ensemble of talent not only brings star power to the campaign but

… Read More
Basketball 2 mins read

Sabrina Ionescu Joins Tissot as First WNBA International Brand Ambassador

Tissot, the renowned Swiss watchmaker, is delighted to announce the signing of Sabrina Ionescu, guard for the New York Liberty and a standout figure in women's basketball, as its first WNBA athlete to serve as an International Brand Ambassador. This partnership marks a significant milestone in Tissot's engagement with basketball and highlights Ionescu's growing influence both on and off the court.

🏀 A Trailblazer on the Court: Sabrina Ionescu has rapidly become synonymous with excellence in women's basketball, known for her incredible skill and leadership. Her role as Tissot’s ambassador not only underscores her achievements as an athlete but also aligns with Tissot’s long-standing commitment to precision and excellence in sports timing.

🌍 Community Impact and Philanthropy: Beyond her basketball prowess, Ionescu is deeply committed to community service and empowerment through her SI20

… Read More
Endorsement Deals 2 mins read

Angel Reese Is Launching A Shoe Line with Reebok

Angel Reese, the rising WNBA star for the Chicago Sky and a standout athlete from LSU, is making waves in the sportswear industry by launching her own signature shoe line with Reebok. This significant move not only highlights her burgeoning influence in the world of basketball but also marks her as a trailblazer in the arena of athletic endorsements.

👟 A Strategic Partnership: Choosing Reebok over other giants like Nike, Reese made a conscious decision based on the unique opportunity to stand out as the first female basketball player to be prominently featured by the brand. Her choice was influenced by the absence of a female basketball player as the face of Reebok, a gap she aims to fill, bringing fresh energy and visibility to women in basketball.

🤝 Relationship with Shaq and Creative Freedom: Reese's decision was also heavily influenced by her personal connection with basketball legend Shaquille O’Neal, who has had a long-standing

… Read More
Campaigns 2 mins read

WNBA Star Angel Reese Becomes the Face of Good American’s Denim Campaign for Tall Women

Angel Reese, the standout rookie drafted by the Chicago Sky in the first round of the 2024 WNBA Draft, has been announced as the new face of Good American’s denim line, specifically designed for tall women. This campaign represents a significant milestone for Reese, aligning her with a brand co-founded by Khloé Kardashian, known for its commitment to body positivity and inclusivity.

👖 A Perfect Fit: Good American, a brand that prides itself on catering to a diverse range of body types, has found a great match in Angel Reese. At 6'3", Reese embodies the brand's mission to provide stylish and comfortable denim for tall women who often face challenges finding jeans that fit well. Her role in this campaign will likely resonate with many women, promoting a message of confidence and self-acceptance.

🏀 Rising Sports Icon and Fashion Influencer: Since joining the WNBA, Angel Reese has quickly become a prominent figure both on and

… Read More
Brand Ambassador 2 mins read

A’ja Wilson Strikes Multi-Year Endorsement Deal with Gatorade

A’ja Wilson, the standout star of the Las Vegas Aces and two-time WNBA MVP, has secured a significant endorsement deal, signing a multi-year contract with Gatorade. This partnership adds a prestigious layer to Wilson's already impressive portfolio and underscores her status as one of the top athletes in women's basketball.

🏀 Joining Elite Company: With this deal, Wilson joins a select group of women’s basketball luminaries who have represented Gatorade. This group includes Caitlin Clark, who secured her deal while playing at the University of Iowa, and Paige Bueckers, the celebrated guard from the University of Connecticut. Wilson's addition to this roster not only celebrates her achievements on the court but also her potential to inspire and lead in the sports industry.

📈 Expanding Influence and Recognition: Gatorade's choice to partner with Wilson highlights her influence both as an athlete and as a role model. Her dynamic

… Read More
Brand Ambassador 2 mins read

Ksubi Launches Eyewear Line with Patty Mills as Campaign Frontman

Ksubi, the renowned Australian streetwear brand, is making a striking entrance into the eyewear market with the release of its new sunglasses collection this Thursday. To celebrate this significant expansion, Ksubi has partnered with NBA star Patty Mills, who not only fronts the campaign but has also collaborated on the design of one of the styles.

🕶️ A Fresh Vision in Eyewear: The new collection features four distinct sunglasses styles, each embodying Ksubi's signature aesthetic that blends contemporary fashion with a bold streetwear edge. The collaboration with Patty Mills brings an additional layer of authenticity and flair, particularly with the style he helped co-create, ensuring that the offerings are not only fashionable but also personally inspired.

🏀 Patty Mills: More Than an Athlete: Known for his dynamic presence both on and off the basketball court, Patty Mills' collaboration with Ksubi extends his influence into the

… Read More
Campaigns 2 mins read

Naomi Osaka Teams Up with Angel Reese and Sha’Carri Richardson for New Beats by Dre Campaign

Naomi Osaka, alongside basketball sensation Angel Reese and track and field star Sha'Carri Richardson, has been unveiled as the face of the latest Beats by Dre ad campaign for the newly released Solo 4 headphones and wireless earbuds. This powerful trio of athletes brings a dynamic blend of talent and style to the forefront of the brand's new launch.

🎧 A Star-Studded Campaign: Naomi Osaka, who has been a sponsored athlete by Beats since 2020, joins forces with Reese and Richardson in a campaign that celebrates excellence and empowerment in sports. Released over the weekend, the campaign features striking visuals and showcases the athletes in scenarios inspired by their respective sports.

🏀 Dynamic Imagery and Style: In one of the most captivating images, Osaka is seen literally serving

… Read More
Basketball 2 mins read

Taurean Prince Becomes Investor in Shoe Brand Crossover Culture

Taurean Prince is making a significant move off the court as he invests in the emerging shoe brand, Crossover Culture. In a bold step that diverges from traditional athlete endorsements, Prince will not only serve as the brand ambassador but will also take on a substantial role in the design and creative processes of the company's shoe products.

👟 A New Kind of Partnership: At 30, Prince is embracing a unique opportunity with Crossover Culture by becoming the brand’s first NBA investor. This collaboration goes beyond typical endorsement deals, as it allows him to engage directly with the brand’s creative and marketing strategies. This expanded role offers Prince a chance to influence the design and business direction of the products, setting a new precedent for athlete involvement in the sportswear industry.

📈 Charting a New Path: Unlike his peers who may be aligned with larger sportswear giants like Nike and Adidas,

… Read More
Brand Ambassador 1 mins read

Rudy Gobert Teams Up with LEEF Brands for Wellness Advocacy

LEEF Brands, a top-tier vertical cannabis operator, proudly announces its new partnership with NBA All-Star Rudy Gobert of the Minnesota Timberwolves. This collaboration introduces Gobert as a principal brand ambassador for LEEF’s diverse range of wellness products, including LEEF Brands, LEEF Organics, and Paleo Paw.

🌿 Promoting Wellness Through Partnership: Gobert will leverage his extensive reach and influence to promote LEEF’s products through social media and various other platforms, underscoring the company's commitment to enhancing wellness.

🤝 Supporting Youth and Community: Additionally, this partnership will significantly benefit Rudy's Kids Foundation, a charity founded by Gobert focused on enriching the lives of youth. An annual campaign co-coordinated between LEEF and Rudy’s Kids Foundation will donate half of its profits to support vital children's charities, enhancing their impact on education, recreation,

… Read More
Investments 2 mins read

Travis Kelce and Patrick Mahomes Launch Culinary Venture with 1587 Prime Steakhouse

Kansas City Chiefs stars Travis Kelce and Patrick Mahomes are making a play off the field with their latest business venture, the launch of 1587 Prime Steakhouse in Missouri. This new restaurant venture represents a significant expansion of their business interests, with an investment of £23.9 million aimed at capturing the culinary hearts of Kansas City and beyond.

🍴 A Touchdown in the Culinary World: The steakhouse, named 1587 Prime as a homage to their jersey numbers (15 for Mahomes and 87 for Kelce), is managed by the renowned hospitality group Noble 33. This group is known for its portfolio of high-end restaurants in major cities like Las Vegas, Los Angeles, Miami, London, and New York City, ensuring that 1587 Prime is in experienced hands.

💼 Business Beyond Football: With an initial investment of £1 million, Kelce and Mahomes

… Read More