Sports

Endorsement Deals 2 mins read

Vincenzo Nibali Joins Forces with Q36.5 and Haute Route for Epic Cycling Journey

Get ready for a cycling adventure like never before as Italian cycling apparel brand Q36.5 teams up with Haute Route for an exhilarating ride in the 2024 multi-day cycling series. Leading the charge is none other than the legendary three-time Grand Tour winner, Vincenzo Nibali.

🇮🇹 Italian Excellence: Vincenzo Nibali, known for his unparalleled cycling prowess and remarkable victories, will be at the forefront of this exciting partnership, riding the final stage of the Haute Route Pyrenees this summer in style.

👕 Premium Performance Gear: Q36.5, renowned for its cutting-edge cycling apparel, will outfit all participants of the 2024 Haute Route events with its signature Gregarius Pro Jersey. Designed with precision to maintain cyclists’ core temperature at 36.5ºC, this aerodynamic jersey promises optimal performance during high-intensity rides.

🔍 Innovative Design: Stay tuned for the unveiling of the new race kit 2024 design in April, featuring Q36.5’s state-of-the-art materials sourced within

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Endorsement Deals 2 mins read

Jalen Milroe Teams Up with Six Star Pro Nutrition for Off-Season Fuel

Amidst the challenges of the off-season, college football star quarterback Jalen Milroe has found a new ally in his journey to greatness: Six Star Pro Nutrition®.

🌟 Motivation Unleashed: With recent changes and challenges in his football journey, including coaching transitions, Jalen Milroe is more motivated than ever to silence doubters and make a statement in the upcoming 2024 season.

🚀 Powered by Six Star Pro Nutrition®: Milroe’s off-season training, Spring Camp preparations, summer workouts, and quest for conference championships and playoff success will be fueled by Six Star Pro Nutrition®. Known for their range of performance energy protein powders, pre-workouts, and top-selling creatine, Six Star® is a trusted partner in optimizing athletic performance.

💥 Exclusive NIL Partnership: Through an exclusive Name, Image, and Likeness (NIL) agreement, Jalen Milroe is now linked with Six Star Pro Nutrition®, leveraging his influence to drive interest and consumer engagement towards

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Brand Ambassador 2 mins read

Livvy Dunne and Collegiate Athletes Join Vuori as NIL Ambassadors

California-based brand Vuori continues its commitment to supporting young athletes by adding Livvy Dunne and a roster of other collegiate athletes as NIL (Name, Image, Likeness) ambassadors. This expansion of Vuori’s ambassador program highlights the brand’s dedication to empowering ambitious athletes and fostering an authentic community.

🌟 Empowering Athletes: Karen Riley-Grant, Vuori’s Chief Marketing Officer, emphasizes the brand’s belief in supporting young, ambitious athletes and helping them achieve their goals. The partnership with Livvy Dunne, which started in 2021, serves as a testament to Vuori’s commitment to nurturing talent and telling athletes’ unique stories.

🤸‍♀️ Evolution of Partnerships: Vuori’s collaboration with Livvy Dunne showcases how the brand has evolved its partnership to authentically represent her journey as a college gymnast and influencer. The addition of other NIL athletes further strengthens Vuori’s connection with a diverse range of athletes and their communities.

🚀 Growing Community: In 2023, Vuori

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Brand Ambassador 2 mins read

Pat Cummins Brings His Signature Poise to Carrera as the Brand’s New Ambassador

In sports, there are individuals who transcend their sport, embodying excellence and a unique style that sets them apart. Pat Cummins is one such figure, daring to be different and pushing the boundaries of what’s possible. Carrera, known for its innovative eyewear designs and commitment to excellence, finds a perfect match in Cummins as they both strive to be at the pinnacle of their respective industries.

🌍 A Historic Comeback: Amidst Australia’s remarkable comeback in the 2023 ODI World Cup, Pat Cummins emerged not just as a cricketing hero but also as a symbol of resilience and leadership. Cummins, Australia’s captain, led the team to a historic nine consecutive victories, including a memorable upset win over host nation India. His remarkable performance on the field immortalized him as one of cricket’s greatest captains, showcasing his skill with both the ball and bat.

🌟 Beyond Sports Excellence: Cummins’ star continues to rise, not just for his on-field achievements but also for his embodiment of determination,

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Brand Ambassador 2 mins read

Eveready Industries India Ropes in Neeraj Chopra as New Brand Ambassador: Powering Excellence and Innovation

Eveready Industries India (EIIL), a leading battery brand, has announced its exciting collaboration with Neeraj Chopra, the reigning Olympic gold medalist and World No. 1 in men’s javelin, as its new brand ambassador. This partnership underscores Eveready’s commitment to excellence and innovation, marked by the launch of the new Ultima Alkaline battery series.

🔋 Ultima Alkaline Series: The Ultima Alkaline battery series represents a significant leap in technology, offering 400% more power for longer running toys and gadgets. Eveready’s focus on delivering long-lasting value-for-money solutions for high-drain devices aligns perfectly with the needs of modern-day India.

🏅 Chopra’s Inspiration: Neeraj Chopra’s remarkable journey to success has inspired millions worldwide, embodying values of performance, power, endurance, and reliability. His partnership with Ultima reflects a shared commitment to setting new benchmarks for excellence in the industry.

💪 Seamless Alignment: Neeraj Chopra emerges as the perfect fit for Eveready, with his

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New Signings 2 mins read

SMAC Entertainment Signs NFL Wide Receiver DK Metcalf For Management: Expanding Brand Presence Beyond the Field

SMAC Entertainment, the renowned management and production company co-founded by Constance Schwartz-Morini and Michael Strahan, has welcomed star NFL wide receiver DK Metcalf to its roster, signaling a strategic move towards expanding his brand presence beyond the football field.

🤝 Collaboration Goals: SMAC will collaborate with Metcalf to identify new business ventures that align with his brand image, including opportunities in entertainment production, future endorsements, licensing, and partnerships. The firm’s dedicated team, led by Jose Diaz, Derek Sanderson, and Georgie Moskowitz, will spearhead these efforts to maximize Metcalf’s potential in diverse sectors.

🏆 NFL Career Highlights: Metcalf, a second-round pick in the 2019 NFL Draft after an impressive collegiate career at the University of Mississippi, has made significant strides since joining the Seattle Seahawks. His NFL debut in 2019 marked the beginning of a stellar career, breaking franchise records and setting NFL records for receiving yards by a rookie in both regular-season and playoff games.

🎬 Entering New

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Campaigns 1 mins read

Bukayo Saka Launches His Own Brand of Nando’s Hot Sauce: ‘Peri-Peri Saka’ Adds Spice to Nando’s Menu

Arsenal’s rising star Bukayo Saka is not just delivering goals on the pitch; he’s spicing things up off the field too. The England international, enjoying a stellar season with 16 goals in 37 appearances for Mikel Arteta’s squad, has teamed up with popular chicken restaurant Nando’s to introduce his own line of hot sauce titled ‘Peri-Peri Saka.’

🌟 A Flavorful Collaboration: The new condiment, available at Nando’s branches across the UK and Ireland starting Tuesday, combines Saka’s love for BBQ and tomato flavors with Nando’s signature Peri-Peri sauce, creating a tantalizing blend that promises to add an extra kick to customers’ meals.

🔥 Spicing Up the Menu: Saka’s passion for spice is well-known, with former Arsenal teammate Pierre-Emerick Aubameyang affectionately calling him ‘Little Chili,’ a nickname that reflects Saka’s fiery style both on and off the pitch.

The collaboration between Bukayo Saka and Nando’s not only celebrates his love

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Campaigns 2 mins read

SKIMS Unveils Men’s All-Star Campaign for March Madness

SKIMS, the fashion brand founded by Kim Kardashian, has launched an exciting men’s All-Star campaign just in time for March Madness. The campaign features six college basketball players who are poised to make a splash during the NCAA basketball tournament this month, showcasing SKIMS’ performance-ready Terry collection.

📅 March Madness Extravaganza: With the NCAA tournament capturing the attention of millions of basketball fans, SKIMS’ All-Star campaign adds a fashionable twist to the excitement. The campaign stars Caleb Love (Arizona), Donovan Clingan (UConn), Hunter Dickinson (Kansas), Jared McCain (Duke), Robert Dillingham (Kentucky), and Paxson Wojcik (UNC), highlighting their style on and off the court.

💪 Performance and Style: The All-Star campaign focuses on SKIMS’ solutions-oriented approach to fashion, particularly with its Terry collection designed

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Endorsement Deals 2 mins read

Pepperstone Teams Up with Tennis Icon John McEnroe in Exciting New Partnership

Pepperstone, a renowned FX and CFD broker, has hit a grand slam by partnering with tennis legend John McEnroe, further cementing its ties to the world of professional tennis. The American star, famed for his dominance on the court and vibrant personality, steps into the role of Global Tennis Ambassador, joining forces with Australian tennis sensation Alex de Minaur, who is also endorsed by Pepperstone.

🤝 A Perfect Match: McEnroe expressed his enthusiasm for the collaboration, highlighting Pepperstone’s dedication to tennis and shared passion for the sport’s future. His comment underscores the mutual respect and alignment between his legacy and the broker’s brand values.

🌍 Supporting Tennis Globally: This partnership is more than just a branding exercise; it represents Pepperstone’s ongoing investment in tennis, demonstrated by its Platinum Partnership with the Association of Tennis Professionals (ATP) and its association with the Pepperstone ATP Rankings. McEnroe’s involvement is expected to enhance this commitment, bringing his expertise and charisma to Pepperstone’s global

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Campaigns 2 mins read

Mia Mastrov Energizes NIL Portfolio with Accelerator Active Energy Deal

Mia Mastrov, the University of California basketball guard with a substantial social media following, has expanded her Name, Image, and Likeness (NIL) repertoire by partnering with Accelerator Active Energy. This collaboration places her alongside notable figures like Travis Kelce, Livvy Dunne, Deestroying, and Tunde Oyeneyin, enhancing her visibility and influence in the sports and wellness sectors.

📈 Social Media Sensation to Brand Ambassador: Mastrov, celebrated for her prowess on the basketball court, also commands an impressive digital presence, with over a million followers on TikTok and Instagram. Her new venture with Accelerator Active Energy underscores her appeal as a prominent figure in women’s basketball and a sought-after influencer in the NIL space.

🥤 A Perfect Match: In her Instagram announcement, Mastrov expressed genuine enthusiasm for the brand, naming Accelerator as her preferred energy drink and highlighting her excitement to join the brand’s family. This authentic endorsement reflects her personal

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Campaigns 2 mins read

Jordan Chiles Unveils Gymnastic Collection with GK Elite, Celebrating Friendship with Simone Biles

Jordan Chiles, in the glow of her cherished camaraderie with Simone Biles, has stepped into the spotlight with her new gymnastics collection, crafted in partnership with GK Elite. Known for its four-decade legacy in gymnastics apparel, GK Elite has become synonymous with excellence in the sport, often in collaboration with gymnastics icon Simone Biles, whom Chiles considers a pivotal influence and a sisterly figure in her life.

🌟 A Colorful Collaboration: On Instagram, where Chiles boasts nearly half a million followers, she unveiled the “Jordan Chiles Unstoppable Glow Tank Leotard,” a piece radiating with rainbow colors that symbolize vitality and passion. This leotard, along with others like the “Jordan Chiles Let It Go Tank Leotard” and “The Jordan Chiles Just Believe Tank Leotard,” are integral to the “Season to Shine” collection by GK Elite, reflecting Jordan’s dynamic spirit and her journey in gymnastics.

💖 Bond Beyond the Beam: The friendship between Chiles and Biles is not just a tale of sporting

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Endorsement Deals 2 mins read

Curry Brand and MiLaysia Fulwiley Secure Groundbreaking NIL Deal with Under Armour

Under Armour has made headlines with its announcement of a multi-year Name, Image, and Likeness (NIL) partnership between the University of South Carolina Gamecocks guard Curry Brand and MiLaysia Fulwiley. This landmark deal marks Fulwiley as the first NCAA student-athlete to align with Curry Brand at an Under Armour-affiliated institution.

👟 On-Court Excellence: Fulwiley is set to sport Curry Brand footwear, bringing a touch of the brand’s innovative design and performance to her games at the University of South Carolina. This collaboration not only enhances her athletic gear but also signifies a strong partnership on the basketball court, embodying the brand’s dedication to excellence and innovation in sports.

🌍 Expanding Horizons Off-Court: Beyond the game, Fulwiley will serve as a brand ambassador, further extending Curry Brand’s influence and mission to inspire positive change in both collegiate and women’s basketball. Her involvement will amplify the brand’s efforts to empower and uplift the community, reflecting a shared commitment to making a significant impact in the sports world

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Endorsement Deals 2 mins read

Basketball Phenom Mikey Williams on the Brink of PUMA Endorsement Deal

Mikey Williams, a top-tier prospect in the 2023 class, is reportedly nearing a significant shoe endorsement deal with PUMA, as per insights from Shams Charania of The Athletic. This move is poised to mark a monumental step in the young athlete’s career, aligning him with a brand known for its dynamic presence in the basketball arena.

👟 A Strategic Partnership: Williams, having previously signed with Excel Sports Management, stands at the forefront of leveraging name, image, and likeness (NIL) opportunities, being the pioneering high school athlete to ink a deal with a sports agency. This potential collaboration with PUMA is anticipated to be a lucrative addition to his growing portfolio of endorsements, projecting to amass millions in NIL earnings.

🏆 Joining Basketball’s Elite: At 17, Williams not only brings exceptional talent to the court but also a significant social media influence, with over 3.2 million followers on Instagram. His engagement with PUMA would see him join the ranks of basketball stars like Kyle Kuzma, LaMelo

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Campaigns 2 mins read

Blue Star’s Summer Campaign Sizzles with Virat Kohli and ‘Heatman’ Adventures

FCB India has rolled out an engaging summer campaign for Blue Star, featuring cricket superstar Virat Kohli, to highlight the brand’s superior cooling solutions. The campaign introduces quirky characters, ‘Heat Man’ and ‘Heat Woman,’ who humorously attempt to disrupt the cool environment maintained by Blue Star’s air conditioners at Virat’s residence.

🎥 A Trilogy of Cool Commercials: The campaign unfolds through three films, each with a unique narrative that emphasizes the prowess of Blue Star’s ACs in combating intense heat. ‘Summer Vacation’ sees the heat duo seeking refuge at Virat’s house, only to find his Blue Star AC keeping the place comfortably cool. ‘Dance’ features multiple ‘Heat Men’ and ‘Heat Women’ in a playful showdown with Virat, showcasing the AC’s ability to handle the heat. In ‘Bhayankar Garmi,’ ‘Heat Man’ brings extreme heat to Virat’s home, which is effortlessly countered by the Heavy Duty AC from Blue Star.

📈

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Brand Ambassador 2 mins read

UBON Strikes a Chord with Cricketer Dhruv Jurel as New Brand Ambassador

UBON, a prominent player in the Indian audio market, known for its vibrant and energetic appeal, has announced the young cricket sensation, Dhruv Jurel, as its brand ambassador. This collaboration highlights UBON’s commitment to excellence, innovation, and its connection with the youth, music enthusiasts, and sports lovers.

🌟 A Rising Star in Cricket: Dhruv Jurel, celebrated for his prowess as a wicket-keeper Test batter, has been turning heads with his impressive performances, particularly in the recent Test series against England. As a vital member of the Rajasthan Royals team, his association with UBON aligns seamlessly with the brand’s sponsorship of the team for the upcoming IPL 2024 season, showcasing a deep-rooted synergy between the worlds of sports and audio excellence.

🗣️ A Partnership of Passion and Youth: Lalit Arora, Co-Founder of UBON, expressed enthusiasm about the partnership. Arora’s remarks underscore Jurel’s influence on young fans and his embodiment of UBON’s mantra, “BORN TO BE FREE,” reflecting the brand’s ethos of freedom and self-expression through music and sports.

🔥 An Exciting

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Brand Ambassador 2 mins read

Yuzuru Hanyu Glides from Ice to Elegance as Gucci’s New Brand Ambassador

Yuzuru Hanyu, the illustrious figure skater from Japan, has gracefully transitioned into the fashion realm, becoming the new brand ambassador for the iconic luxury brand, Gucci. Known for his extraordinary achievements on the ice, Hanyu now embarks on a journey that aligns his artistic sensibility with the sophisticated world of high fashion.

👔 A Seamless Fit into Fashion: Hanyu’s association with Gucci is not a sudden leap but a natural progression of his longstanding relationship with the brand and the world of fashion. His inclusion in the opening exhibition of the Gucci Ginza Gallery in 2023, where his fashion portraiture captivated attendees, underscored his influence and appeal beyond the skating arena. His flair for fashion was also evident in the elaborate and elegant costumes he donned during his figure skating competitions, each telling a story of artistry and precision.

💬 Embracing a New Role: Expressing his excitement about the collaboration, Hanyu remarked, “I am truly delighted to become part of the Gucci community, which nurtures bonds with creators around the world beyond the realm of fashion.”

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Brand Ambassador 2 mins read

David Beckham and Stella Artois: A Match Aimed at ‘Ambitious’ Growth

Stella Artois is elevating its game in the competitive beer market by bringing soccer icon David Beckham into the fold as its brand ambassador. This strategic move is part of the beer giant’s ambitious global growth strategy, which is set to kick off with a yearlong campaign starring Beckham. As the face of this new initiative, Beckham will introduce the brand’s compelling new slogan, “Worth More,” a message that signifies the brand’s evolution and commitment to excellence.

🏅 A New Chapter in Stella’s Story: This collaboration marks a significant pivot from Stella Artois’s long-standing “Reassuringly Expensive” campaign. The previous tagline played on the lager’s premium pricing as a badge of its unmatched quality and distinctive taste in the international beer segment. While this approach successfully positioned Stella Artois as a leader in the premium beer market, the new “Worth More” campaign aims to broaden the brand’s appeal. It seeks to highlight the intrinsic qualities that make Stella Artois a choice

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Brand Ambassador 2 mins read

Amrutanjan Electro+ Powers Up with Ruturaj Gaikwad

In a dynamic new partnership, Amrutanjan Healthcare, renowned for its commitment to health and wellness, proudly announces the energetic Ruturaj Gaikwad, the star Indian cricketer, as the brand ambassador for Electro+. This collaboration is set to highlight the essential role of Electro+ in fighting dehydration and fatigue, crucial for maintaining peak performance in sports and daily activities.

📺 A Multilingual Campaign for Maximum Reach: The launch of Electro+’s latest commercial, featuring the vigorous Gaikwad, is a sight to behold. Crafted to resonate with fitness enthusiasts and athletes alike, this advertisement will air in a multitude of languages including Hindi, Marathi, Assamese, Bengali, Kannada, and Tamil, ensuring its powerful message spreads across the diverse landscape of India.

🥤 Innovation at Its Core: With the introduction of a low sugar variant of Electro+, Amrutanjan showcases its unwavering dedication to catering to the health-conscious consumer. S Sambhu Prasad, the visionary behind Amrutanjan Healthcare, and Mani Bhagavatheeswaran, the Chief Marketing Officer, express their excitement about this venture. They emphasize the alignment of Gaikwad’s

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Brand Ambassador 2 mins read

Harmanpreet Kaur Joins Woloo to Champion Women’s Hygiene

On the auspicious occasion of International Women’s Day, Woloo, an innovative loo discovery tech-enabled platform, proudly announces its partnership with Harmanpreet Kaur, the esteemed captain of the Indian Women’s Cricket Team and the Mumbai Indian IPL team, as its brand ambassador. This collaboration is set to tackle the pressing challenge of washroom hygiene for women across India, a concern that significantly affects women’s health and dignity.

🚺 A Mission for Hygiene and Dignity: With Harmanpreet Kaur’s indomitable spirit and leadership on and off the cricket field, this partnership aims to shed light on the critical issue of inadequate access to clean and hygienic washrooms for women. This alliance seeks to elevate hygiene standards and safeguard the dignity of women nationwide, promoting a healthier and more dignified lifestyle for all.

💡 Driving Change Together: This collaboration between Woloo and Harmanpreet Kaur is poised to make significant strides in advocating for improved washroom facilities for women. By spotlighting the hurdles women face in accessing hygienic washrooms

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Brand Ambassador 2 mins read

Shakib Al Hasan Partners with Tylox as Brand Ambassador

In a significant development within the homecare industry, celebrated cricketer and globally recognized all-rounder, Shakib Al Hasan, has officially been announced as the brand ambassador for the American homecare brand, ‘Tylox.’ The partnership was formalized through a signing ceremony at a prestigious five-star hotel, underscoring the mutual commitment to excellence shared by both Shakib and Tylox.

🤝 A Fusion of Excellence and Innovation: This collaboration brings together Shakib Al Hasan’s unparalleled reputation on the cricket field and Tylox’s dedication to providing top-notch homecare solutions. The partnership is poised to leverage Shakib’s massive influence and popularity to promote Tylox’s innovative products, aiming to improve daily living standards for consumers.

🗣️ Shared Visions and Aspirations: During the ceremony, Remark-Herlan Director and renowned Actor Shakib Khan conveyed his excitement about this collaboration, highlighting the synergy between the cricketer’s dynamic presence and Tylox’s brand ethos. Shakib Al Hasan, in his address, lauded Tylox for its commitment to research and innovation, expressing

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