Sports

Brand Ambassador 2 mins read

Jude Bellingham Named New Ambassador for Kim Kardashian’s SKIMS

Jude Bellingham, the rising soccer star managed by his own company, Bello and Bello, has been announced as the latest ambassador for SKIMS, the innovative solutionwear brand founded by Kim Kardashian. This collaboration marks a significant alignment between one of the most exciting talents in sports and a leading brand in fashion and lifestyle.

👕 Expanding SKIMS’ Athletic Partnerships: Bellingham's partnership with SKIMS highlights the brand's ongoing strategy to diversify its ambassador portfolio, which includes a mix of celebrities and athletes like Ice Spice, PinkPantheress, Brittany Mahomes, Caleb Love,

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Basketball 2 mins read

Kelsey Plum Partners with Zip Co. as First Brand Ambassador

Kelsey Plum, the WNBA superstar and two-time champion with the Las Vegas Aces, who is repped by WME, has been announced as the first brand ambassador for Zip Co., a leading Buy Now, Pay Later (BNPL) company. This partnership highlights the convergence of sports and financial services, with Plum set to promote Zip Co.'s flexible and transparent payment solutions.

🏀 Expanding Influence in Financial Services: As Zip Co.'s inaugural brand ambassador, Kelsey Plum will leverage her platform and public persona to introduce the company's services to a broader audience. Zip Co. aims to tap into Plum's influence to reach sports fans and consumers who value financial flexibility and innovation.

🌟 A Year of Dynamic Endorsements: Plum has had a busy year with endorsements, partnering with major brands across different industries, including Target,

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Brand Ambassador 2 mins read

Sha’Carri Richardson Named Olay’s Newest Brand Ambassador

Sha'Carri Richardson, heralded as the fastest woman in the world and represented by HSInternational Sports Management, has been announced as the new brand ambassador for Olay. This partnership comes as Richardson continues to gain momentum on her journey to the 2024 Paris Olympics.

🏃‍♀️ World-Class Athletic Achievement: Known for her record-breaking speed, having run the 100-meter dash in an astonishing 10.65 seconds, Richardson's dynamic presence and performance make her an ideal face for Olay's campaigns focused on strength, resilience, and beauty.

🌐 A Year of Major Endorsements: Sha'Carri has been on an endorsement spree, aligning with major brands across various sectors. This year alone, Booking Agent Info has tracked that she has secured deals with Nike x Jacquemus,

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Business Ventures 2 mins read

Lionel Messi Launches Hydration Drink Brand Más+

Lionel Messi, the world-renowned footballer, has ventured into the beverage industry with the launch of his new non-alcoholic “hydration drink” brand, Más+. This move adds to Messi's expanding portfolio of business ventures and partnerships.

🥤 Introducing Más+: Más+ Next Generation Beverage Co., initiated by Messi, represents his latest foray into health and wellness products, focusing on hydration and performance. The brand's launch is in collaboration with Mark Anthony Brands, known for their success with White Claw, signaling a promising start for Más+.

🏢 Business Ventures and Partnerships: Beyond the playing field, Messi has demonstrated a keen interest in diverse business opportunities. His ventures include Messi's Playtime Sports Investment Firm, Messi10

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New Signings 2 mins read

David Portnoy Signs with United Talent Agency (UTA) for Representation

David Portnoy, the influential founder of Barstool Sports, has taken a significant step in his career by signing with United Talent Agency (UTA) for representation. Known for his bold entrepreneurial spirit and impactful media presence, Portnoy's partnership with UTA is poised to broaden his professional horizons beyond the realm of sports media.

📈 Expanding Influence: Portnoy’s dynamic personality and knack for engaging content have made him a key figure in modern media. His collaboration with UTA is expected to leverage his unique brand of leadership and charisma, exploring new opportunities in entertainment, digital media, and public speaking.

🙌 Philanthropic Efforts: Recently, Portnoy has been recognized not just for his media prowess but also for his commendable philanthropic activities. He donated $277,000 to the LifeLine Animal Project and raised an impressive $1.5 million for the family of a fallen NYPD officer,

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Investments 2 mins read

Charles Leclerc Invests in Chrono24

Charles Leclerc, the renowned Formula 1 driver and ambassador for Richard Mille, has made a strategic investment in Chrono24, a leading online platform for luxury watches. This move aligns with his interests in high-end timepieces and complements his role with Richard Mille, underscoring his growing involvement in the luxury watch market.

⌚ Deepening Ties in the Watch Industry: Leclerc’s investment in Chrono24 is a natural extension of his passion for luxury watches, evidenced by his ongoing ambassadorship with Richard Mille. By investing in Chrono24, he not only solidifies his status within the watch community but also diversifies his investment portfolio in a field he is genuinely passionate about.

🌐 Joining Forces with Prominent Investors: Leclerc

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Brand Ambassador 2 mins read

Cameron Brink Teams Up with Mattress Firm as Brand Ambassador

Cameron Brink, the standout basketball star represented by CAA, has partnered with Mattress Firm as their latest brand ambassador. This collaboration is part of Mattress Firm's "Team Sleep Well" initiative, which emphasizes the importance of good sleep for overall wellness.

🛏️ Promoting Healthy Sleep: As a new ambassador for Mattress Firm, Cameron Brink will play a crucial role in promoting the brand's mission to enhance sleep health across America. Her involvement is aimed at encouraging athletes and the broader public to recognize the significant impact of sleep on performance and quality of life.

🏃‍♂️ Joining Forces with Kenny Bednarek: Alongside Brink, professional runner Kenny Bednarek has also joined Team Sleep Well. Together, their endorsements will

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Brand Ambassador 2 mins read

Manny Pacquiao Becomes Brand Ambassador for Hanuman Beverages

Manny Pacquiao, the legendary boxer and global sports icon, has been announced as the new brand ambassador for Hanuman Beverages, a leading Cambodian beverage company. Known for his extensive endorsement portfolio, Pacquiao's latest partnership underscores his continued influence in the beverage industry.

🥤 Expanding Beverage Endorsements: Pacquiao’s association with Hanuman Beverages adds to his previous endorsements in the beverage sector, including Vita Water and alcoholic beverages from San Miguel Brewery and Hennessy. This new role with Hanuman Beverages allows him to tap into new markets, particularly in Southeast Asia, where his popularity remains high.

🌏 Strengthening Market Presence in Asia: By partnering with Manny Pacquiao,

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Brand Ambassador 2 mins read

David Beckham Partners with Bowers & Wilkins as Brand Ambassador

David Beckham, the renowned global sports icon and entrepreneur, has become the new face of Bowers & Wilkins, the esteemed British audio brand. This "long-term partnership" will launch with a major campaign focused on Bowers & Wilkins' high-end noise-cancelling wireless headphones, the Px8.

🎧 Launching the Px8 Campaign: Beckham's collaboration with Bowers & Wilkins begins with the promotion of the Px8 headphones, a premium product that combines state-of-the-art noise-cancelling technology with superior sound quality. Beckham's widespread appeal and refined image align perfectly with the brand's reputation for luxury and innovation in audio technology.

📈 A Busy Month of Endorsements: Beckham's partnership with Bowers & Wilkins adds to a busy month of endorsements, including recent deals with AliExpress, Ninja

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MMA 2 mins read

UFC Fighter Colby Covington Becomes Brand Ambassador for HotelPlanner

HotelPlanner, a leading hotel booking engine, has announced UFC fighter Colby Covington as its new brand ambassador. Known for his formidable presence in the UFC and his significant following on social media, Covington brings his competitive edge and high-profile persona to HotelPlanner’s marketing initiatives.

🏨 Strategic Brand Alignment: Covington’s role as brand ambassador is set to leverage his robust following and strong personal brand to increase visibility and user engagement for HotelPlanner. With over a million followers on Instagram, his influence is expected to attract a broader audience to HotelPlanner’s services, emphasizing the platform's ease of use and reliability.

🥊 Previous Endorsements and Representation: Covington has previously endorsed brands like Bang Energy and Happy Dad,

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