Sports

Campaigns 2 mins read

Amaze Launches ‘Hamesha #ReadyToPerform’ Campaign with Virat Kohli

Amaze, a leading energy solutions brand in India, has unveiled its inspiring new brand campaign titled ‘Hamesha #ReadyToPerform’ in Lucknow, featuring none other than cricket superstar Virat Kohli. This campaign marks a significant step in Amaze’s commitment to providing reliable energy solutions and encouraging individuals to be prepared to achieve their goals.

🔋 Reliable Energy Solutions: Amaze’s dedication to delivering dependable energy solutions is at the core of the ‘Hamesha #ReadyToPerform’ campaign. By showcasing the reliability and efficiency of Amaze’s inverter batteries, the campaign aims to empower consumers to pursue their aspirations with confidence, knowing they have a trusted energy partner by their side.

🏏 Virat Kohli’s Dedication: The campaign’s thematic and product film featuring Virat Kohli emphasizes the theme of readiness and peak performance. Kohli’s relentless commitment to improving his performance daily mirrors Amaze’s ethos of innovation and

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Brand Ambassador 2 mins read

Asian Paints Unveils Virat Kohli as Brand Ambassador for Neo Bharat Latex Paint

Asian Paints, a pioneering name in the paint and décor industry, has revealed cricketing legend Virat Kohli as the face of its highly anticipated new launch – Neo Bharat Latex Paint.

🖌️ Revolutionary Paint: Neo Bharat Latex Paint represents a groundbreaking leap in the paint category. Equipped with cutting-edge polymer technology, this paint promises a superior finish, enhanced coverage, and superior washability. It embodies the spirit of progress and innovation, echoing the aspirations of millions of Indians striving for a better life.

🌈 Colours of Progress: With the tagline “Colours of Progress,” Neo Bharat Latex Paint celebrates the relentless pursuit of excellence and improvement. Asian Paints aims to democratize the paint industry further by offering high-quality solutions accessible to all, thereby transforming homes and spaces across the country.

🏏 Virat Kohli – The Perfect Choice: In selecting Virat Kohli as the brand ambassador, Asian Paints has chosen a symbol of

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Beauty 2 mins read

Serena Williams Makes Beauty Debut with Wyn Beauty

Exciting news from the world of beauty as tennis icon Serena Williams steps into the makeup game with the launch of her brand Wyn Beauty (pronounced “win”). The 42-year-old champion brings her passion for excellence and active lifestyles to the forefront with a curated collection of 10 makeup essentials designed to meet the needs of modern beauty enthusiasts.

🌟 Active Lifestyle Focus: Williams’ Wyn Beauty collection is a reflection of her own experiences and the demands of active lifestyles. The lineup includes essentials like waterproof liquid eyeliner, pencil eyeliner, brow pencil, tubing mascara, lip oil, two lipsticks, a multitasking lip and cheek tint, matte concealer, and a hero product: tinted sunscreen. These products are formulated to withstand the rigors of daily life while enhancing natural beauty.

💄 Versatile Makeup Range: The Wyn Beauty lineup offers a versatile range of products suitable for various makeup looks, from natural and effortless to bold and glamorous. Whether you’re on the court or at a

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Brand Ambassador 2 mins read

Gareth Bale Joins SBOTOP as Brand Ambassador

Exciting news in the sports and betting world as former Wales international and Premier League star Gareth Bale becomes the latest addition to SBOTOP‘s prestigious roster of brand ambassadors. The renowned international betting operator, owned by Isle of Man-based enterprise Celton Manx Ltd, has strategically chosen Bale to enhance engagement with its existing customer base and expand its reach to new audiences.

🏆 Premier League Pedigree: Gareth Bale’s illustrious career in the Premier League, notably with Tottenham Hotspur and Real Madrid, brings a wealth of experience and excitement to SBOTOP’s ambassador lineup. His achievements on the pitch and global fan following make him an ideal choice to represent the brand.

🔥 Engaging Audiences: SBOTOP aims to leverage Bale’s popularity and influence to create engaging campaigns that resonate with sports enthusiasts and betting aficionados alike. The partnership signifies SBOTOP’s commitment to providing a dynamic and immersive betting experience to its customers.

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Brand Ambassador 2 mins read

Skechers Welcomes Baseball Legend Albert Pujols as New Brand Ambassador

Skechers continues to expand its roster of athletic superstars with the addition of former Cardinals and Angels star Albert Pujols as its latest brand ambassador. Affectionately known as “La Máquina” (The Machine) and a two-time world champion, Pujols will take center stage in Spanish-language campaigns highlighting Skechers’ innovative Hands-Free Slip-in shoes.

👟 Revolutionary Design: Skechers’ Hands-Free Slip-in shoes are at the forefront of footwear technology, offering convenience and style without compromising on comfort. Albert Pujols’ partnership with Skechers underscores the brand’s commitment to delivering cutting-edge solutions to athletes and enthusiasts alike.

🔥 Global Ambassadors: Pujols joins a prestigious lineup of global ambassadors representing Skechers across various industries. From music icon Snoop Dogg to lifestyle legend Martha Stewart and stage and screen star Ashley Park, Skechers’ diverse team embodies excellence, creativity, and passion.

🏆 Hall

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Campaigns 2 mins read

RECOVER 180 Teams Up with PGA Tour Pro Wyndham Clark for Masters Tournament

RECOVER 180™, the cutting-edge organic sports drink crafted by renowned beverage entrepreneur Lance Collins, is thrilled to announce its partnership with PGA Tour pro Wyndham Clark, just in time for the prestigious Masters Tournament. As a pinnacle event in the golfing world, the Masters Tournament symbolizes excellence, precision, and peak performance—values shared by both RECOVER 180 and Wyndham Clark as they strive for greatness in their respective arenas.

RECOVER 180 is dedicated to empowering individuals to maximize their performance and recovery. With a meticulously crafted blend of electrolytes, vitamins, and minerals, RECOVER 180 provides a revitalizing solution to replenish the body and fuel success. The collaboration between RECOVER 180 and Wyndham Clark signifies a significant milestone for both entities. Leveraging its innovative hydration and replenishment formula, RECOVER 180 has become the preferred choice for elite athletes and wellness enthusiasts seeking optimal performance and recovery support. Similarly, Wyndham Clark has demonstrated unwavering commitment to excellence on the golf course, showcasing exceptional skill, dedication, and

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Investments 2 mins read

Waterdrop Secures Investment from Global Tennis Stars

waterdrop®, the innovative European hydration brand, has achieved a significant milestone with the successful closure of an investment round that includes six world-renowned tennis stars as investors. Among these notable athletes are top-ranked players Taylor Fritz, Elina Svitolina, Sebastian Korda, Andrey Rublev, Hubert Hurkacz, and Cameron Norrie. Their partnership with waterdrop® not only solidifies their status as brand ambassadors but also underscores their commitment to revolutionizing hydration.

🌟 Celebrated Athlete-Investors: The addition of Fritz, Svitolina, Korda, Rublev, Hurkacz, and Norrie to waterdrop’s roster of investors marks a pivotal moment

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Campaigns 2 mins read

Austin Reaves Unveils New ’17 Rings’ Sneaker Collab with Kicks Crew

As the Los Angeles Lakers gear up for a historic playoff run, Austin Reaves is set to drop his latest signature sneaker collaboration with Kicks Crew, titled ’17 Rings’, celebrating the Lakers’ storied legacy in the NBA.

👟 Signature Rigorer AR1: Following the success of his previous releases, including the sold-out ‘Valentine’s Day’ edition, Reaves continues to make waves with his signature Rigorer AR1 line. The ’17 Rings’ edition pays homage to the Lakers’ unparalleled success in basketball history.

🌟 Limited Edition Design: The ’17 Rings’ sneaker features a Lakers-inspired colorway, blending the iconic yellow and purple hues on a sleek white base. Kicks Crew’s branding is prominently displayed, emphasizing the exclusive partnership for this unique sneaker design.

🏆 Celebrating Lakers Greatness: Every detail of the sneaker reflects the Lakers’ championship legacy. The inside tongue showcases all 17 NBA titles won by the franchise,

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Brand Ambassador 1 mins read

Cleartrip Scores Big with MS Dhoni as Brand Ambassador

The Indian online travel giant, Cleartrip, has pulled off a game-changing move by enlisting the legendary Mahendra Singh Dhoni, former captain of the Indian cricket team, as its newest brand ambassador.

🌍 A Global Travel Icon: Cleartrip’s strategic partnership with Dhoni, known for his exceptional cricketing career and widespread popularity, signals a bold step towards enhancing the brand’s global visibility and appeal.

💼 Charting a New Course: With Cleartrip CEO Ayyappan Rajagopal’s recent teaser campaign generating buzz about a new brand ambassador, the official announcement of Dhoni’s association has sparked excitement and anticipation among fans and industry observers alike.

🚀 Elevating Brand Visibility: Rajagopal’s vision for Cleartrip’s growth trajectory aligns perfectly with Dhoni’s unparalleled influence and credibility, promising to amplify brand recognition and engagement in a competitive market landscape.

🔍 A Winning Partnership:

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Endorsement Deals 2 mins read

Howzat Unveils The Grand Winnings Playground and ‘Howzat Pe Dekha Hai’ Campaigns with Irfan Pathan

India’s leading multi-gaming app, Howzat, has kicked off its highly anticipated T20 campaign, The Grand Winnings Playground, in conjunction with the captivating digital campaign ‘Howzat Pe Dekha Hai’, featuring the app’s brand ambassador Irfan Pathan. Tailored specifically for the Indian T20 league season, this expansive initiative offers fantasy cricket enthusiasts daily chances to win cars and cash prizes of up to ₹1 crore every match hour. The digital campaign shines a spotlight on real Howzat winners, reinforcing the platform’s motto ‘Sabse Zyada Winners’ and showcasing its dedication to providing the most rewarding gaming experience.

🎯 Thrilling Rewards: As part of The Grand Winnings Playground, players can look forward to unparalleled rewards, including the opportunity to win brand-new cars like Ramprakash from Rajasthan, who recently clinched a car in a thrilling Howzat contest during the Lucknow vs. Chennai match.

🚀 Revolutionizing Fantasy Gaming: The Grand Winnings Playground promises

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Endorsement Deals 2 mins read

Jordan Brand Welcomes Elly De La Cruz to the Family

As Major League Baseball gears up for another thrilling season, Jordan Brand has made a major splash by announcing a new endorsement deal with rising star Elly De La Cruz of the Cincinnati Reds.

🌟 Exciting Partnership: The exciting news was unveiled on Jordan Brand’s Instagram, showcasing De La Cruz as the newest addition to the esteemed Jordan Family. This endorsement deal marks a significant milestone in De La Cruz’s career, aligning him with one of the most iconic sports brands in the world.

🔴 Reds’ Dynamo: Known for his electrifying performances on the field, De La Cruz brings a dynamic blend of speed, power, and defensive prowess to the diamond. Despite some late-season struggles in 2023, his impressive stats speak volumes about his potential and impact on the game.

💪 Key Player: With 35 stolen bases in just 98 games, De La Cruz has established himself as a force to be reckoned with in the MLB. His abilities both at the plate and in the field make him a key cornerstone for the Reds as they strive for success in the upcoming season.

🔥 Building

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Brand Ambassador 1 mins read

Coach Welcomes Jayson Tatum as Ambassador for Spring 2024 Collection

Coach, the iconic luxury brand, is proud to announce American basketball star Jayson Tatum as its newest ambassador. The launch of the campaign today features the Spring 2024 collection, showcasing exquisite watches and sunwear that embody Coach’s Courage to Be Real mission.

🌸 Springtime Style: The collaboration with Jayson Tatum is rooted in Coach’s dedication to inspiring self-expression and confidence. The Spring 2024 collection reflects the essence of Expressive Luxury, encouraging individuals to embrace their authentic selves with style and courage.

🌟 Championing Ambition: Jayson Tatum’s remarkable journey in the sports industry, coupled with his philanthropic endeavors through The Jayson Tatum Foundation, embodies the spirit of optimism and resilience that Coach celebrates. As a multi-time All-NBA First Team selection, Tatum’s ambition and determination resonate with Coach’s commitment to empowering individuals to reach their full potential.

🔥 A Full Circle Moment: Tatum

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Campaigns 2 mins read

Kane Footwear and Brianna Cope Unveil the Kane x Brianna Cope Revive: A Tribute to the Ocean

Exciting news in the world of active recovery footwear as Kane Footwear proudly announces its partnership with professional surfer Brianna Cope and the launch of the Kane x Brianna Cope Revive. This new shoe not only represents Brianna’s love for the ocean but also pays homage to her roots on the beautiful island of Kauai.

🌺 Inspired by Nature: Brianna Cope, a Kane Athlete, shares her deep connection to the ocean and her island home through the Kane x Brianna Cope Revive. The shoe’s off-white upper symbolizes the sandy beaches of Kauai, while the blue marble swirled sole represents the majestic ocean waves that Brianna has been surfing since her youth.

🏝️ A Sanctuary and Safe Place: Growing up on Kauai, Brianna found solace and joy in the ocean, making it her sanctuary and safe place. Despite facing challenges, including being born with a birth defect, Brianna’s love for surfing and the ocean remained unwavering, shaping her identity as a pro surfer and a resilient individual.

🌟 Empowering

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Campaigns 2 mins read

PrizePicks Teams Up with ‘Suga’ Sean O’Malley in Game-Changing Partnership

PrizePicks, the premier daily fantasy sports platform in North America, has unveiled an exciting multi-year partnership with Bantamweight Champion ‘Suga’ Sean O’Malley, elevating the fan experience to new heights. This collaboration brings together the dynamic world of MMA with the thrill of fantasy sports, promising a fusion of entertainment and engagement like never before.

👊 A Champion’s Alliance: Sean O’Malley, renowned for his electrifying performances and unmatched talent in mixed martial arts, joins forces with PrizePicks as a brand ambassador, amplifying the platform’s reach and impact among sports enthusiasts worldwide.

🔥 Innovative Campaigns: The partnership kicked off with the ‘Less Talk, More Action, More Suga’ campaign, featuring a ‘Pink Out’ takeover of PrizePicks’ Discord channel, exclusive Pink Suga Sean emojis, free entry giveaways, and a risk-free Protected Play during O’Malley’s recent championship match. These initiatives garnered

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Campaigns 2 mins read

Muscle Milk Unveils “Strength for Life” Campaign with Star-Studded Athlete Roster

This spring, Muscle Milk is unleashing its power with a dynamic marketing campaign, an impressive lineup of athletes, and the launch of Muscle Milk Plant Protein shakes, signaling a new era of strength and resilience.

🌿 Introducing Muscle Milk Plant Protein: As part of the campaign, Muscle Milk introduces its latest innovation: Plant Protein shakes. Made with premium plant-based ingredients, these shakes are designed to fuel your body with the strength and vitality needed for life’s challenges, both big and small.

🌟 A Star-Studded Roster: Joining forces with Muscle Milk are MLB star Julio Rodríguez, 7x WNBA All-Star Candace Parker, and global soccer sensation Christian Pulisic. Together, they embody the essence of strength and inspire individuals to push boundaries, whether on the field, at the gym, or in everyday life.

💪 Strength Beyond

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New Signings 2 mins read

Louis Rees-Zammit Joins Roc Nation Sports for NFL Pursuit

Louis Rees-Zammit, the talented rugby star, has made a groundbreaking move by signing with Roc Nation Sports, founded by American rapper Jay-Z. This strategic partnership signals Rees-Zammit’s bold ambition to secure a contract in the National Football League (NFL) and take his athletic career to new heights.

🌟 Limitless Potential: Rees-Zammit, at the age of 23, has already made waves in the rugby world. With Roc Nation Sports backing him, he has been assured that ‘the sky is the limit’ as he embarks on this transformative journey into American football.

🏈 Transition to the NFL: In a surprising turn of events, Rees-Zammit announced his departure from rugby earlier this year to pursue opportunities in the USA. Leaving behind his contract with Gallagher Premiership side Gloucester, he seized a spot on the NFL International Player Pathway (IPP). This intensive 10-week program equips players with the essential skills needed to thrive in the NFL, and Rees-Zammit has caught the attention of scouts with his impressive abilities.

💪 Pursuing Excellence: Known

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Campaigns 1 mins read

Trio of Top Athletes Joins California Prunes Campaign

The California Prune Board (CPB) has teamed up with a trio of elite Italian athletes for an exciting EU and UK-wide social media campaign showcasing the nutritional benefits of prunes.

🏆 Meet the Athletes:

Simona Quadarella: World champion swimmer, boasting two gold medals from the recent World Aquatics Championships. Elena Bertocchi: European diving champion, known for her exceptional skills in the diving arena. Simone Giannelli: Talented volleyball player, recognized for his prowess on the volleyball court.

🌿 Promoting Fitness and Nutrition: As these athletes gear up for a busy year of international competitions, they are collaborating with California Prunes to highlight the role of prunes in their daily fitness routines. The six-month marketing campaign focuses on showcasing the versatility and benefits of California Prunes as an essential part of their preparational nutrition for training and competitions.

Stay tuned as Simona Quadarella, Elena Bertocchi,

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Campaigns 2 mins read

Clutch Teams Up With NBA Star Kelly Olynyk in Innovative Car Campaign

Clutch, Canada’s premier online used car retailer, is revolutionizing car advertising with a groundbreaking campaign featuring NBA star Kelly Olynyk from the Toronto Raptors. Known for its commitment to customer convenience and safety, Clutch has partnered with Mint to launch the ‘That’s Clutch’ campaign, marking its debut in NBA marketing partnerships.

🌟 Leaders in Innovation: Clutch has rapidly become one of Canada’s fastest-growing companies, earning recognition on The Globe & Mail’s list of Top Growing companies for three consecutive years. The brand’s success is rooted in its focus on providing consumers with a hassle-free car-buying experience, eliminating the need for stressful haggling and potentially risky interactions with strangers from the internet.

🏀 NBA Collaboration: The collaboration with Kelly Olynyk and the NBA underscores Clutch’s commitment to brand marketing as a key driver of long-term growth. By teaming up with a renowned NBA athlete, Clutch aims to highlight its brand distinctions

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Campaigns 2 mins read

Dickies Teams Up With Guy Mariano for Skateboarding Collection

Dickies, the iconic workwear brand with deep roots in skateboarding culture, is launching an exciting collaboration with legendary skater Guy Mariano. This collection pays homage to California skateboarding in the ’90s and brings together durability, style, and functionality for skaters and streetwear enthusiasts alike.

🌟 Skateboarding Heritage: Dickies has long been a go-to brand for skateboarders seeking tough and resilient apparel, making it a natural fit for this collaboration. Guy Mariano, known for his groundbreaking contributions to skateboarding, brings his unique style and experience to the partnership.

🌴 California Vibes: The Dickies x Guy Mariano collection captures the essence of California skateboarding with a range of standout pieces. Highlights include Guy Mariano’s signature jorts, athletic mesh shorts for ultimate mobility, a classic striped polo for a touch of retro flair, and a 3/4 zip anorak for versatile layering.

🛹 Functional Details: Each item in the collection is designed with skaters in mind, featuring practical details like embroidery, branded pull

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Campaigns 2 mins read

Upakarma Ayurveda’s Revolutionary Campaign with The Great Khali

Upakarma Ayurveda, a renowned name synonymous with purity and effectiveness in Ayurvedic products, proudly unveils its groundbreaking advertising campaign featuring the legendary Indian icon, The Great Khali. This campaign, centered around its flagship product, Pure Shilajit Resin, is a bold step towards forging stronger connections with Indian audiences while addressing the threat posed by Deep Fake technology and promoting authenticity in the wellness industry.

🌟 Innovative Partnership: The collaboration between Upakarma Ayurveda and The Great Khali marks a significant milestone in the brand’s journey. By joining forces with such an iconic figure, Upakarma Ayurveda reinforces its commitment to innovation, quality, and genuine wellness solutions.

🛡️ Combatting Counterfeits: The campaign sheds light on the menace of counterfeit products and emphasizes the importance of authenticity in Ayurvedic health and wellness. Through engaging storytelling and a powerful message, Upakarma Ayurveda aims to educate and empower

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