Sports

Vinicius Jr., the dynamic Brazilian footballer, has been announced as the latest global brand ambassador for Dirt Is Good, the leading laundry brand known internationally under names such as Persil, OMO, Breeze, Skip, and Surf Excel. This partnership adds to his growing portfolio of high-profile endorsements and solidifies his status as a sought-after figure in sports marketing.

⚽ Expanding Brand Partnership: As part of the Dirt Is Good campaign, Vini Jr joins forces with Bukayo Saka of Arsenal FC and England, enhancing the brand's connection with young, energetic sports enthusiasts who resonate with the brand's message of embracing life's adventures without worrying about stains. Dirt Is Good promotes the idea that getting dirty is a part of active and healthy development, a message that aligns well with the active lifestyles of both athletes.

🌍 Global Influence

Athleta has teamed up with gymnastics superstar Simone Biles for a compelling new ad campaign as the world gears up for the Paris Olympics. This campaign showcases Biles training in an empty gym, emphasizing her dedication and the awe-inspiring complexity of her routines, underscored by the musical refrain “just because she can”—a powerful reference to her well-known answer to why she attempts such challenging maneuvers.

🤸‍♀️ Highlighting Olympic Readiness: The ad aims to capture the essence of Biles' unparalleled skill and the intense preparation that goes

Shawn Johnson East, the celebrated American gymnast and multifaceted public figure, has been named the new brand ambassador for Barilla. Represented by Gersh Agency, Johnson East's new role aligns with her commitment to promoting healthy lifestyles and balanced nutrition.

🍝 Joining a Prestigious Lineup: As the face of Barilla Protein+ Pasta, Shawn Johnson East joins an impressive roster of athletes who have endorsed Barilla, including tennis sensation Coco Gauff and Olympic skier Mikaela Shiffrin. Together, they highlight the brand's focus on supporting active and health-conscious lifestyles.

🏅 A Versatile Career: Shawn Johnson East has not only left her mark in the world of gymnastics but has also

CM Punk, the renowned professional wrestler and mixed martial artist, has officially signed with Paradigm for representation, marking a new chapter in his illustrious career. This move follows his previous representation by Matthew Olson, Harry Fotopoulos, and David Koonin at CAA.

🤼 Legendary Wrestling Career: CM Punk is celebrated for his significant impact in the wrestling world, particularly during his tenure with WWE from 2005 to 2014, where he captured multiple championships, including the WWE Championship and the World Heavyweight Championship. His dynamic presence and mastery of the sport have made him a fan favorite.

👊 Ventures Beyond WWE: After his