Sports

Campaigns 2 mins read

Boost Mobile and Coach Prime Unite for an Exclusive Partnership

In an electrifying collaboration, Boost Mobile joins forces with the legendary Pro Football Hall of Famer and esteemed coach, Deion “Coach Prime” Sanders. This dynamic partnership, fueled by a shared passion for innovation, excellence, and community impact, heralds a new era of empowerment and inspiration for fans and customers alike.

🌟 A Limited-Edition Marvel: The centerpiece of this groundbreaking collaboration is the exclusive motorola razr Coach Prime edition, a sleek and stylish foldable smartphone adorned in a captivating gold and black finish. Featuring Coach Prime’s iconic mantra “You Gotta Believe” and his personal signature, this device is more than just a phone—it’s a symbol of motivation and determination.

🏆 Embodying Excellence: Coach Prime’s unparalleled legacy as a Pro Football Hall of Famer and his current role as the head coach of the University of Colorado Buffaloes epitomize a relentless pursuit of excellence. His influence extends beyond the football field, resonating

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New Signings 2 mins read

Jordan Montgomery Makes a Game-Changing Move, Signs With Wasserman

In a bold and strategic career move, pitcher Jordan Montgomery has parted ways with Scott Boras and has inked a deal with Wasserman’s dynamic duo Joel Wolfe and Nick Chanock. The announcement, confirmed by sources to ESPN on Thursday, marks a significant shift for the talented athlete as he navigates his baseball journey.

⚾ From Diamondbacks Debut to Agent Switch: Jordan Montgomery recently made headlines with his signing by the Arizona Diamondbacks in late March, stepping into a new chapter in his baseball career. Amidst a challenging free-agent market, Montgomery’s move to the Diamondbacks signaled a fresh start and renewed opportunities on the field.

🤝 Strategic Partnership with Wasserman: With Wasserman’s Joel Wolfe and Nick Chanock now representing him, Montgomery is poised to leverage their expertise and strategic insights to maximize his potential and elevate his career trajectory. The Wasserman agency boasts a track record of success in guiding athletes to achieve their goals and secure lucrative deals.

💼 The Boras Era Ends: Montgomery’s

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Brand Ambassador 2 mins read

Merab ‘The Machine’ Dvalishvili Takes Flight as Aviator’s Newest Brand Ambassador

Spribe, the powerhouse behind the world’s leading crash game, is thrilled to welcome Merab ‘The Machine’ Dvalishvili as the newest brand ambassador for Aviator. With over twelve million monthly players, Aviator continues to soar in popularity, and Dvalishvili’s appointment adds an exciting dimension to the game’s dynamic presence.

🌍 Global MMA Sensation: Hailing from Tbilisi, Georgia, Merab ‘The Machine’ Dvalishvili has captured the hearts of fans worldwide as a top contender in the UFC bantamweight division. Known for his relentless fighting style and tenacity, Dvalishvili embodies the spirit of Aviator—a game that thrives on excitement and high-stakes action.

👊 From Tbilisi to the Octagon: Dvalishvili’s journey to becoming a professional MMA fighter took him from his hometown to the United States, where he trained under the tutelage of renowned coaches Roy Longo and Matt Serra. His dedication and skill have propelled him to the top ranks of the UFC, earning him a massive following and respect in the fighting community.

🔥 Elevating the Aviator Experience: As Aviator’s brand ambassador, Dvalishvili’s

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Campaigns 2 mins read

RECOVER 180 Partners with NBA Star Austin Reaves

Exciting news from the sports world as RECOVER 180™ proudly announces its partnership with Los Angeles Lakers shooting guard and rising NBA star, Austin Reaves. This collaboration marks a significant step forward for both brands, aiming to elevate athletic performance and recovery to new heights.

🌟 Elite Collaboration: The partnership between RECOVER 180™ and Austin Reaves, known for his dynamic play and strong presence on the court, brings together two forces dedicated to excellence in sports performance. RECOVER 180’s commitment to providing athletes with premium hydration and recovery solutions aligns perfectly with Reaves’ pursuit of peak physical condition.

🏀 Performance Enhancement: RECOVER 180™, renowned for its all-organic sports drink formula, offers a scientifically proven blend of electrolytes, vitamins, and antioxidants essential for replenishing nutrients and supporting rapid recovery. By working closely with Reaves, RECOVER 180™ aims to enhance his physical well-being and optimize his performance

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Campaigns 2 mins read

John Cena and Hefty: A Winning Team in the New Ultra Strong Campaign

Joining forces for the eighth consecutive year, professional wrestler and Hollywood star John Cena is back as the face of Hefty® in the brand’s latest Ultra Strong™ trash bag campaign, launching with a bang today. Crafted by the creative minds at DDB Chicago, this multimedia extravaganza puts Cena’s charm and humor front and center while showcasing the unparalleled strength and durability of Hefty® Ultra Strong™ trash bags.

🦝 The Ultimate Trash Rivalry Unfolds: In the campaign’s flagship spot titled “The Face Off,” Cena finds himself in a hilarious battle of wills against a mischievous raccoon, embodying the everyday challenges consumers face when dealing with stubborn trash situations. With Cena’s encouragement and a touch of comedic flair, our hero triumphs over the persistent raccoon, proving the unbeatable strength of Hefty® bags.

🌐 An Integrated Advertising Spectacle: The campaign unfolds across multiple platforms throughout the year, ensuring maximum impact and engagement with audiences worldwide.

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Sports 2 mins read

Justin Gaethje Joins Forces with PrizePicks in Dynamic Partnership

PrizePicks, North America’s premier daily fantasy sports operator, has proudly announced the exclusive signing of MMA powerhouse Justin Gaethje as its newest brand ambassador. The collaboration promises to bring a thrilling fusion of interactive experiences to PrizePicks players and MMA aficionados, amplifying the excitement surrounding Gaethje’s upcoming lightweight bout in Las Vegas and throughout the entire fighting season.

🥊 A Dynamic Partnership Unveiled: With MMA rapidly gaining traction among PrizePicks members, Gaethje’s involvement is poised to enhance engagement and captivate audiences with innovative experiences tailored to MMA fans’ preferences.

🏆 Elevating Fan Engagement: Gaethje’s magnetic personality and unrivaled talent make him an ideal addition to the PrizePicks family, offering fans an immersive and interactive platform to engage with their favorite sport and athlete. By integrating PrizePicks into Gaethje’s popular YouTube content and leveraging his extensive social media following, the

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New Signings 2 mins read

Damian Priest Joins Forces with Paradigm for Multi-Faceted Representation

Fresh off his triumphant victory at WrestleMania 40, WWE sensation Damian Priest has embarked on a new chapter by signing with Paradigm for comprehensive representation across various domains, marking a strategic move to expand his brand and ventures. As reported exclusively by Variety, this pivotal partnership with Paradigm signifies a strategic alignment to propel Priest’s career to greater heights and explore diverse opportunities.

🥇 Champion’s Journey: Damian Priest, originally known as Luis Berrios (Martinez), soared to new heights at WrestleMania 40, clinching the WWE World Heavyweight Championship in a spectacular showdown. His remarkable victory and dynamic presence in the ring have solidified his status as a rising star in the wrestling universe, garnering widespread acclaim from fans and industry peers alike.

🚀 Diversifying Horizons: With Paradigm on board, Damian Priest is set to expand his horizons beyond the squared circle, delving into realms such as books, acting, marketing, unscripted projects, and more. This strategic partnership aims to leverage his charisma, talent, and unique

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New Signings 2 mins read

Blake Griffin Joins WME for Theatrical Representation

NBA superstar Blake Griffin has entered into an exciting partnership with WME, marking a significant step in his career trajectory. Known for his prowess on the basketball court as a six-time NBA All-Star, Griffin’s collaboration with WME opens up new avenues in the world of theatrical representation.

🌟 Athletic Achievements: Blake Griffin’s illustrious career in the NBA spans several teams, including notable stints with the Los Angeles Clippers, Detroit Pistons, Brooklyn Nets, and Boston Celtics. His on-court talent, highlighted by his six NBA All-Star appearances, has cemented his status as one of basketball’s premier athletes.

🎭 Venturing into Entertainment: Beyond his basketball achievements, Griffin has ventured into the entertainment realm with notable guest appearances in comedy shows such as “Kidding” on Showtime, as well as appearances on Comedy Central’s “Broad City” and “Roast Battle.” His charismatic presence and comedic timing have endeared him to audiences beyond the basketball court.

🎙️ Podcast Endeavors: Griffin’s

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Campaigns 2 mins read

Mitch Marner Teams Up with Skip to Sweeten Snack Time with Exclusive Candy Boxes

Calling all Ontarians and candy enthusiasts, get ready to indulge in a delicious dose of nostalgia with Mitch Marner and Skip! Today marks the launch of a mouthwatering collaboration between the hockey superstar Mitch Marner and Skip, Canada’s beloved homegrown delivery network. Available across the Greater Toronto Area (GTA), Skip customers can now treat themselves to a curated selection of Mitch’s cherished childhood snacks, all handpicked by the hockey prodigy himself. Say hello to ‘Mitch’s Mix’ candy box, a delightful assortment of candy, chocolates, and snacks that promises to ignite joy and sweet memories.

🌟 Exclusive Partnership: Mitch Marner’s partnership with Skip brings forth an exclusive ‘Mitch’s Mix’ candy box, a treasure trove of 16 of his all-time favourite childhood confections. Created in collaboration with Candy Funhouse, North America’s largest online candy retailer and a company associated with Giannis Antetokounmpo, these candy boxes are a must-have for candy lovers and fans of the hockey sensation.

🍭 Delightful Assortment:

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Endorsement Deals 2 mins read

Rafael Nadal Joins Forces with Playtomic as Shareholder

Spanish tennis legend Rafael Nadal has teamed up with Playtomic, a leading brand in racket sports, as a strategic shareholder. The announcement, made recently, underscores Nadal’s commitment to promoting accessibility and community engagement in padel and tennis.

🤝 Investment Partnership: Rafael Nadal’s investment in Playtomic marks a significant milestone for the brand. As a shareholder, Nadal brings not only his expertise in the world of tennis but also his passion for fostering inclusivity and making sports accessible to all.

🎾 Community-Centric Approach: Nadal’s partnership with Playtomic is rooted in a shared vision of creating a vibrant and inclusive sports community. Playtomic’s innovative platform enables players of all skill levels and backgrounds to connect, book courts, and engage in racket sports activities seamlessly.

🗣️ Nadal’s Enthusiasm: In his statement, Rafael Nadal expressed his excitement about the partnership, highlighting Playtomic’s ability to

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Endorsement Deals 2 mins read

LE SSERAFIM Scores Big in NBA Collaboration

LE SSERAFIM, the renowned South Korean pop group, has teamed up with the National Basketball Association (NBA) for an exciting new collaboration. This multi-year partnership positions LE SSERAFIM as the headline act in the NBA’s celebrity and influencer program across Asia.

🌟 Friends of the NBA: As part of the “Friends of the NBA” alliance, LE SSERAFIM will take center stage at NBA games and events, adding star power to promotional activities for the Association. Fans can expect to see the group participating in exclusive content, showcasing their love for basketball and music, which will be shared on NBA and LE SSERAFIM’s social media platforms.

🎶 Harmony of Sports and Music: The collaboration between LE SSERAFIM and the NBA blends the excitement of sports with the energy of pop music. The group’s vibrant presence adds a new dimension to the NBA’s outreach in Asia, engaging fans across borders with their infectious enthusiasm.

📸 Exclusive Sneak Peek: The first glimpse of this

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Brand Ambassador 2 mins read

GetSetGo Unveils Brand Refresh with Rugby Legend Rob Kearney as Ambassador

GetSetGo, the esteemed car insurance brand by MCL Insurance Services (Ireland) Ltd based in Swords, has embarked on an exciting journey of brand refreshment, accompanied by the addition of renowned rugby legend Rob Kearney as their new ambassador. This strategic move not only marks a revitalization of the brand’s identity but also signifies a powerful partnership aimed at enhancing customer experience and engagement.

🔄 Revamped Brand Identity: The brand refresh brings a wave of innovation and modernity to GetSetGo, showcasing a rejuvenated website and refreshed social assets. This evolution reflects the brand’s commitment to staying ahead in the dynamic insurance landscape and catering to the evolving needs of its policyholders.

🌟 Rewards and Credit: What sets GetSetGo apart is its revolutionary approach to car insurance, being Ireland’s first and only insurance company to offer rewards and earn credit to policyholders. This innovative feature transforms the insurance experience, offering tangible benefits and incentives for responsible driving and customer loyalty.

📱 Convenience at Your Fingertips: With GetSetGo available exclusively

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Brand Ambassador 2 mins read

Brock Purdy Teams Up with Pioneer Seed as Brand Ambassador

Iowa alum and rising star Brock Purdy is capturing hearts both on and off the field, and his latest partnership with Pioneer Seed has fans buzzing with excitement. Known for his exceptional talent and humble demeanor, Purdy has become a beloved figure among football enthusiasts, making him an ideal choice for regional brand endorsements.

🌟 From Field to Fame: Purdy’s standout performance on the gridiron has not only elevated his status as a football star but also attracted attention from brands seeking to align with his image of humility and grace. Pioneer Seed, a leading corn seed company, recognized Purdy’s potential and recently announced him as their brand ambassador.

🌾 Growing Success Together: In a promotional video shared on Instagram, Purdy expressed his enthusiasm about the partnership, highlighting the mutual benefits of their collaboration. As a satisfied customer, Purdy shared his experience using Pioneer Corn seeds on his in-laws’ farm, showcasing the impressive harvest yields and emphasizing the quality

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Soccer 2 mins read

Virgil van Dijk Teams Up with Expedia to Explore Liverpool

Liverpool Football Club’s captain, Virgil van Dijk, has joined forces with Expedia as a travel ambassador, showcasing the vibrant city of Liverpool through a curated guide of the top ten things to do. The collaboration aims to inspire travelers to discover the hidden gems and unique experiences that Liverpool has to offer.

🔍 Exploring Liverpool: Van Dijk, renowned for his prowess on the football field, is equally passionate about exploring new destinations. In his role with Expedia, he highlights the diverse attractions and cultural richness of Liverpool, inviting visitors to delve into its history, art, and culinary delights.

🌆 Curated Travel Guide: The curated guide crafted by Van Dijk in partnership with Expedia presents a personalized perspective on Liverpool’s must-visit spots, from iconic landmarks to lesser-known treasures. The guide reflects his love for adventure and his desire to share memorable travel experiences with others.

🗣️ A Message of Wanderlust: Sharing his excitement

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Brand Ambassador 2 mins read

Aaron Judge Joins Prime Energy Drink as Brand Ambassador

The New York Yankees’ powerhouse outfielder Aaron Judge is stepping up to the plate in a whole new way, announcing his partnership with Prime, a premier energy drink brand co-founded by YouTube sensations Logan Paul and KSI. Judge, known for his explosive performances on the baseball diamond, now adds a dynamic energy to Prime’s roster of brand ambassadors, joining NFL star Patrick Mahomes of the Kansas City Chiefs as one of the brand’s key figures.

🔥 Domination On and Off the Field: Aaron Judge’s collaboration with Prime highlights his continued dominance, not just in baseball but also in the realm of endorsements and brand partnerships. As a key player for the New York Yankees, Judge brings his winning spirit and high-energy presence to Prime’s lineup.

🥤 Energizing Partnership: Prime’s announcement, unveiled via X, featured Judge alongside the brand’s founders, Logan Paul and KSI, all sporting the iconic Yankees pinstripes. This partnership signifies Prime’s commitment to teaming up with top-tier athletes who embody excellence, determination,

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Campaigns 2 mins read

LeBron James’ The Shop Unveils Men’s Grooming Line at Walmart

Get ready to elevate your grooming game with the latest offering from The Shop, the brainchild of NBA icon LeBron James and business partner Maverick Carter. The Shop has partnered with Walmart to introduce a comprehensive men’s grooming line, encompassing skin, hair, and beard care products that promise to redefine your grooming routine.

🚀 Digital Campaign Launch: To mark this exciting launch, The Shop has rolled out a dynamic digital campaign titled “Be The Face.” Featuring LeBron James, Maverick Carter, and co-creator Paul Rivera, this campaign captures the essence of confident grooming and invites men everywhere to embrace their best selves.

🌿 Vegan and Cruelty-Free: The new grooming line from The Shop is not just about style; it’s about values too. All seven products in the lineup are vegan and cruelty-free, reflecting The Shop’s commitment to sustainability and ethical practices.

💰 Accessible Luxury: One of the standout features of The Shop’s grooming line is its accessibility.

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Campaigns 2 mins read

Kinara Capital Launches Empowering Ad Campaign ‘Aapka Business Chale NonStop with Kinara’ featuring Ravindra Jadeja

Kinara Capital, a leading fintech platform driving extensive financial inclusion for MSMEs, has unveiled its latest advertising and brand campaign titled ‘Aapka Business Chale NonStop with Kinara,’ featuring Indian cricketing all-rounder Ravindra Jadeja as a superhero.

🌟 Superhero for MSMEs: The campaign taps into the universal appeal of superheroes as problem solvers, showcasing Jadeja as a real-life hero addressing the challenges faced by India’s small business owners. These challenges include the need for property collateral, lengthy loan processing times, and gender bias in accessing business loans.

💪 Overcoming Obstacles with Kinara: Each ad in the campaign spotlights a critical obstacle encountered by MSME entrepreneurs in obtaining business loans. With a touch of superhero flair, Jadeja uses Kinara Capital’s solutions as his superpowers to overcome these obstacles, symbolized by the Kinara brand mark, and ultimately saving the day for the business owners.

🌱 Empowering Growth:

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Campaigns 2 mins read

Cortnee Vine Joins Forces with Aussie Luggage Brand Strand

Cortnee Vine, the dynamic winger for Sydney FC and a key player in the Australian women’s national soccer team, the Matildas, has stepped into a significant new role. She’s now proudly serving as an ambassador for the esteemed Aussie luggage brand, Strand. This collaboration sees Vine contributing her star power to Strand’s latest campaign, “By Her Side.”

👜 Empowering Women’s Stories: The “By Her Side” campaign is a celebration of remarkable women and their achievements. Cortnee Vine joins forces with four other boundary-breaking ambassadors: Nadine Bush, an age-positive ambassador and model; Emma Kate Boyd, a model and young arts ambassador; Sam Harris, a First Nations model and spokesperson; and Helena Vestergaard, a model and entrepreneur. Together, they embody the essence of empowerment and resilience.

🌟 Honoring Motherhood: Strand’s “By Her Side” campaign is especially meaningful as it coincides with Mother’s Day celebrations. The campaign shines a spotlight on the diverse stories of Strand’s muses, mentors, and mothers, celebrating their strength, wisdom, and contributions to society.

🌺

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New Signings 2 mins read

Meleek Thomas Joins Roc Nation Sports

Exciting news in the world of basketball as Pittsburgh’s own Meleek Thomas, a standout player for Lincoln Park’s renowned basketball team, has signed with Roc Nation Sports. The nationally-ranked five-star prospect has been making waves in the Steel City and is now poised for an even bigger stage with this new partnership.

🌟 Rising Star: Meleek Thomas has been a consistent presence among the top prospects, earning a coveted five-star rating across multiple recruiting sites. His exceptional skills on the court have not gone unnoticed, with recent accolades including a No. 7 overall ranking in the class of 2025 by On3 Sports.

🏆 Champion Mentality: Thomas’s dedication and talent were instrumental in securing back-to-back WPIAL and state titles for Lincoln Park, showcasing his ability to perform at the highest level and lead his team to victory alongside fellow standout Brandin Cummings, who is committed to Pitt.

🎤 Roc Nation Partnership: Joining forces with Roc Nation Sports, founded by music icon Jay-Z, signifies a significant milestone in Thomas’s basketball career. The management company’s track record of nurturing

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New Signings 2 mins read

Reggie Bush Signs With Paradigm

In an exciting move across multiple entertainment domains, Reggie Bush has officially joined forces with Paradigm Talent Agency. The agreement encompasses all aspects of Bush’s career, including acting, scripted and unscripted projects, broadcasting, podcasting, and brand partnerships. Additionally, he will be represented by Paradigm Media Entertainment’s Napoli Management Group, enhancing his reach and opportunities in the industry.

🏈 NFL Superstar Turned Media Maven: Reggie Bush, known for his illustrious 11-season career in the NFL and his Super Bowl win with the New Orleans Saints in 2010, has transitioned seamlessly into the media landscape. He brings a wealth of experience and expertise to his new endeavors, having previously served as an NFL analyst for Fox Sports and ESPN, contributing insightful commentary to daily shows and game analysis.

🎬 Venturing Into Production: Alongside his dynamic on-screen presence, Bush is launching his production company, R+L Production, with his wife, Lilit Avagyan. This strategic move underscores his commitment to storytelling and content creation, further

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