Sports

Endorsement Deals 2 mins read

Lil Wayne and LeBron James Team Up for Beats Campaign

https://www.youtube.com/watch?v=av_09gwCyWY&

In a captivating new campaign for Beats, music and sports collide with Lil Wayne and LeBron James showcasing the brand's latest offerings. The advertisement creatively plays on the humorous frustration of Lil Wayne as his hit song "A Milli" becomes the soundtrack of a lively party hosted by LeBron and his wife, Savannah.

🌟 Creative Collaboration: The scene sets a light-hearted tone where Lil Wayne grows increasingly exasperated

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Racing 2 mins read

Charles Leclerc’s New Endorsement Deal with Bang & Olufsen

Formula 1 sensation Charles Leclerc has been appointed the new brand ambassador for Bang & Olufsen, the renowned Danish luxury audio brand. Represented by WME, Leclerc is set to bring his dynamic influence and substantial social media reach to this new partnership.

🏎️ Proven Track Record and Media Influence: As a leading figure in Formula 1 racing with Scuderia Ferrari, Charles Leclerc not only demonstrates exceptional skill on the tracks but also commands a significant presence off the track. He boasts over 16 million followers on Instagram, engaging a robust 10% of them with his content, which highlights his popularity and influence.

📈 Strategic Brand Alignment: Leclerc’s role with Bang & Olufsen will involve promoting their high-end audio products, a fitting association given his personal brand's alignment with performance and luxury. His involvement is expected to enhance Bang & Olufsen's visibility and appeal, especially among younger, tech-savvy consumers who admire

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Data Insights 2 mins read

The Agencies Behind BET Awards Nominees

The BET Awards, a celebration of talent in music, film, sports, and entertainment, are taking place this Sunday in Los Angeles, California. We used Booking Agent Info to research the agencies behind this years line-up.

WME represents 22% of the nominees, including stars from sports, music, and film/TV such as Anthony Edwards, Denzel Washington, Summer Walker, Gunna, and Nicki Minaj.CAA follows with 18%, representing talents like Tems, Doja Cat, Beyoncé (both Doja and Beyoncé are nominated for Best Female R&B/Pop Artist), Jalen Brunson, and Damson Idris.United Talent Agency (UTA) reps 10% of the nominees, featuring artists like Cardi B, Burna Boy, Lil Wayne, (Burna Boy and Lil Wayne are both nominated for Best Male Hip-Hop Artist), and film/TV stars Anthony Mackie and Issa Rae.Wasserman also represents 10%, with nominees such as Kendrick Lamar, Drake, and Future (all three are nominated for Best Male Hip-Hop Artist).Independent Artist Group represents 3% of the nominees, including 2 Chainz and Bino Rideaux .Cara Louis Group

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Sports 2 mins read

Coco Gauff’s New Endorsement Deal with NAKED Juice

Coco Gauff, the dynamic professional tennis player, has embarked on a refreshing new role as the brand ambassador and "Chief Smoothie Officer" for NAKED Juice. This partnership leverages Gauff's influential presence on social media to promote NAKED Juice's commitment to healthy, real fruit juice smoothies.

🎾 Rising Tennis Star and Social Media Influence: Represented by TEAM8, Coco Gauff has made significant waves not just on the tennis courts but also across social media platforms. With over 1.7 million followers on Instagram and more than 600k followers on TikTok, her engaging content boasts high engagement rates, making her an ideal spokesperson for dynamic consumer brands like NAKED Juice.

🍹 Role as Chief Smoothie Officer: In her unique role as Chief Smoothie Officer, Gauff will collaborate with NAKED Juice to co-create new smoothie flavors, bringing her personal touch and health-conscious perspective to the brand’s product line. This initiative is designed to connect with health-focused

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Sports 2 mins read

Simone Biles Named New Brand Ambassador for K18 Hair Care

Simone Biles, the celebrated gymnast and seven-time Olympic medalist, who is repped by Octagon, has been announced as the new brand ambassador for K18, a Unilever-owned hair care brand. This two-year ambassadorship starts with a powerful campaign that emphasizes the importance of inner strength, a quality that Biles exemplifies both in and out of the gymnastic arena.

🏅 A Legacy of Strength and Resilience: Known for her groundbreaking athletic achievements and her advocacy for mental health and athlete's rights, Simone Biles continues to inspire millions worldwide. Her partnership with K18 is not just about promoting hair care products; it's about aligning with a brand that shares her values of resilience and empowerment.

💇‍♀️ Favorite Products: In her role as ambassador, Biles will spotlight K18’s Leave-in Molecular Repair Mask and the complementary oil from the same line—products she personally favors for their innovative biotech-powered formulas that repair and strengthen hair

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Endorsement Deals 2 mins read

Ryan Garcia Joins Safety Shot as Brand Ambassador

Ryan Garcia, the electrifying professional boxer known for his prowess in the ring and massive social media following, has joined forces with Safety Shot as their new brand ambassador. Garcia, who is represented by WME, is set to use his extensive influence to boost the brand’s visibility and engagement.

🥊 Ryan Garcia's Social Media Impact: As a standout figure in boxing and a social media sensation, Ryan brings a dynamic presence to Safety Shot’s promotional efforts. With over 12 million followers on Instagram, nearly 8 million on TikTok, and over 1 million on Twitter, his impressive engagement rates make him an ideal partner for the brand.

📈 Previous Brand Partnerships: Garcia’s endorsement portfolio includes collaborations with prominent brands such as YoungLA, Gymshark, and 1800 Tequila. His track record of successful partnerships highlights his effectiveness as a brand ambassador and his ability to connect with a wide audience.

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Influencers 2 mins read

Allison Kuch and Isaac Rochell Join UTA for Multi-Faceted Ventures

TikTok star Allison Kuch and her husband, NFL player Isaac Rochell, have ventured into a new realm of opportunities by signing with UTA (United Talent Agency) in all areas. This strategic move aims to leverage their substantial social media influence into various ventures, including podcasts, unscripted TV, and other business projects.

👥 The Power Couple's Social Media Influence: Kuch and Rochell bring to UTA a significant social media presence, which the agency plans to use for expanding their foothold in the content and entertainment business. Their collaboration with UTA reflects the growing trend of digital influencers branching out into diverse media and business landscapes.

🎥 Allison Kuch's TikTok Fame: Kuch has amassed around 3 million followers on her lifestyle-oriented TikTok account. She often shares insights into her life as an NFL wife, offering glimpses from the sidelines and her personal life. Her content resonates with a broad audience, capturing the essence of her daily experiences

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Brand Ambassador 2 mins read

Eliud Kipchoge Named Brand Ambassador for Shokz Headphones

Eliud Kipchoge, the world-renowned marathon runner, has joined forces with Shokz Headphones as their new brand ambassador. Represented by Global Sports Communication, Kipchoge is set to elevate the brand's visibility and appeal through his unparalleled status in the athletics world.

🏃‍♂️ Shokz Headphones Partnership: Shokz, known for their innovative bone conduction technology that allows athletes to listen to music while remaining aware of their surroundings, aligns perfectly with Kipchoge's dedication to excellence in training and performance. His role will involve endorsing the brand's latest products, emphasizing their utility in enhancing athletic training and performance.

🌍 Joining Elite Endorsers: Kipchoge is in good company, joining other prominent figures such as Eilish McColgan and Sebastian Pannek who have also endorsed Shokz. This group of elite athletes enhances the brand's credibility and highlights its commitment to supporting sports professionals with cutting-edge

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Sports 2 mins read

Tom Brady Partners with Gopuff to Promote TB12 Health Products

Tom Brady, the NFL Hall of Fame inductee and renowned quarterback, has expanded his partnership with Gopuff, the delivery service, by not only investing in the company but also curating a new health and wellness category featuring his TB12 health products.

🏈 Deepening Involvement with Gopuff: Already an investor, Tom Brady is now taking a more hands-on role with Gopuff. He will be involved in content creation, product development, and spearheading initiatives that align with his interests in health and wellness. This collaboration emphasizes Brady's commitment to promoting healthier lifestyles and making wellness products more accessible to the public.

🌱 Curating Health and Wellness: Brady's involvement includes curating a "Brady Bag" collection and a health and wellness category on Gopuff. These collections are themed around specific events and are designed to promote a balanced, healthy lifestyle, reflective of Brady's TB12 philosophy which focuses on holistic health and sustainable peak

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Endorsement Deals 2 mins read

NBA Champion Jrue Holiday Announced as New Brand Ambassador for Zenni Optical

Zenni Optical, a leader in online eyewear retail and the Official Eyewear Partner of the Boston Celtics, is thrilled to welcome Jrue Holiday, the celebrated guard for the Boston Celtics, as its latest brand ambassador. This partnership enhances Zenni Optical's connection with sports fans and broadens its appeal through the association with one of basketball's most respected figures.

🏀 Jrue Holiday's Stellar Career: Jrue Holiday is not only a 2x NBA champion and 2x All-Star but also an Olympian, bringing a high level of athleticism and recognition to the Zenni brand. His remarkable skills on the court and his professional demeanor off it make him an ideal representative for any brand, especially one looking to strengthen its ties with the sports community.

👓 Strategic Partnership: Aligning with Jrue Holiday supports Zenni Optical's strategy to integrate its products with lifestyle and performance. As the Official Eyewear Partner of the Boston Celtics, Zenni aims to showcase the durability,

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