Sprite is breathing new life into its legendary “Obey Your Thirst” campaign, this time featuring modern sports icons Anthony Edwards and Sha’Carri Richardson. Originally launched in 1994, the campaign is famous for its bold emphasis on authenticity and empowering consumers…
Read MoreWonderful Pistachios has unveiled its latest campaign, “And you, how do you crack?” featuring three distinguished French athletes. This innovative initiative aims to encourage French consumers to integrate healthy eating habits, particularly pistachios, into their fitness routines. Prominent figures such…
Read MoreInnovative Eyewear, Inc., a trailblazer in the development of smart eyewear technology, is thrilled to announce the signing of UK football legend and media personality Micah Richards as its official brand ambassador. The company, known for integrating cutting-edge technology with…
Read MoreSvish, a dynamic D2C brand specializing in men’s grooming and hygiene, is excited to announce its collaboration with Indian cricket star Shikhar Dhawan. Not only has Dhawan invested in the brand, but he will also serve as its brand ambassador,…
Read MoreKevin Paredes, the 2023 Young Player of the Year for the US Men’s National Team (USMNT), has officially signed with Jay-Z’s Roc Nation sports agency. The announcement, which came via a social media post from the agency, positions Paredes alongside…
Read MoreAs the NBA playoffs approach, RECOVER 180™, the innovative organic hydration sports drink from beverage mogul Lance Collins, is excited to announce its new partnership with Philadelphia 76ers’ star shooter, Buddy Hield. This collaboration highlights the growing popularity of RECOVER…
Read MoreUnilever has enlisted Olympic champion Usain Bolt to lead its multi-million pound marketing campaign for the launch of the new Persil Wonder Wash product. Bolt, renowned for his unprecedented speed on the track, perfectly embodies the campaign’s theme, ‘fast just…
Read MoreChampion® Athleticwear, a stalwart in authentic athletic apparel since 1919, is thrilled to announce its partnership with Louisiana State University (LSU) gymnast Haleigh Bryant. As an official sportswear partner and brand ambassador, Bryant brings her impressive credentials as a 22-time…
Read MoreMahendra Singh Dhoni, celebrated former captain of the Indian cricket team, has taken a significant step into the electric vehicle (EV) sector by investing in Pune-based startup EMotorad. This strategic partnership not only involves Dhoni acquiring an equity ownership stake…
Read MoreLAY’S®, the beloved global potato chip brand, has teamed up with soccer legend Lionel Messi to launch an exciting new campaign that redefines the traditional soccer rally cry. As the soccer season heats up, fans are invited to join Messi…
Read MoreMetalsmart, Inc., an innovative platform dedicated to transforming the retail precious metals industry, proudly announces a strategic partnership with UFC legend and actor Randy Couture. As the new Brand Ambassador for Metalsmart, Couture brings his formidable reputation for fairness, transparency,…
Read MoreIga Swiatek, the renowned Polish tennis star, has been announced as the newest ambassador for the prestigious beauty brand Lancôme. This significant appointment makes her the first Polish ambassador and the first athlete to join the ranks of Lancôme’s illustrious…
Read MoreColombian superstar Karol G has announced a dynamic collaboration with Spotify and FC Barcelona to design a limited-edition shirt that encapsulates the essence of her music and the spirit of one of the world’s most beloved football clubs. The partnership…
Read MoreIn a groundbreaking move, Coty has named Jared McCain, standout Duke University basketball player and soon-to-be NBA draft entrant, as the new face of Sally Hansen, a leading drugstore nail care brand. This partnership not only highlights McCain’s unique fashion…
Read MoreExciting news from the mountain lifestyle scene as Stio, the Wyoming-based outdoor brand, welcomes Trevor Kennison, a pioneering professional sit skier, as their newest brand ambassador. Kennison’s remarkable journey from adversity to triumph has captivated audiences worldwide, making him a…
Read MoreExciting news from the world of football and Bollywood as Kartik Aaryan, the dynamic young star of Indian cinema, takes on the role of ambassador for the prestigious ‘Bundesliga Dream India’ initiative.
?? Spreading Football Fever: Kartik Aaryan, known for…
Read MoreIndian cricket stalwart Shikhar Dhawan has stepped into a new role as the brand ambassador for CREX, a leading cricket analysis platform. Known for his aggressive batting style and leadership prowess, Dhawan is set to headline CREX’s upcoming campaign titled…
Read MoreSkechers, the renowned footwear brand, has scored big by signing cricket sensation Ishan Kishan as its brand ambassador for Skechers India. This exciting partnership extends to Ishan featuring in marketing campaigns championing Skechers’ Performance and Lifestyle footwear collections.
? A…
Read MorePUMA, the iconic sports brand, has welcomed renowned fitness icon Milind Soman as its newest Running Ambassador, marking a significant milestone in his illustrious career and a groundbreaking partnership with a performance wear giant.
? A Fitness Revolution: Milind Soman,…
Read MoreThe world of football and innovation collide as goalkeeping legend Manuel Neuer becomes the face of Hisense’s UEFA EURO 2024 ‘BEYOND GLORY’ campaign, marking a thrilling collaboration between sports excellence and cutting-edge technology.
? A Champion’s Legacy: Manuel Neuer, renowned…
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