Sports

Brand Ambassador 2 mins read

Metalsmart Joins Forces with UFC Legend Randy Couture to Champion Fair Gold Prices

Metalsmart, Inc., an innovative platform dedicated to transforming the retail precious metals industry, proudly announces a strategic partnership with UFC legend and actor Randy Couture. As the new Brand Ambassador for Metalsmart, Couture brings his formidable reputation for fairness, transparency, and dedication to the fight for fair gold prices.

🏆 A Champion’s Touch: Known for his legendary status in the Ultimate Fighting Championship (UFC) where he is a six-time champion and a UFC Hall of Famer, Couture exemplifies the core values that Metalsmart aims to promote in the precious metals market. His extensive career in mixed martial arts mirrors the tenacity and integrity that Metalsmart seeks to embody.

🎥 From the Octagon to Acting: Beyond the fighting arena, Randy Couture has also made a mark in the entertainment industry, notably appearing in “The Expendables” franchise. His diverse background and popularity extend the reach of Metalsmart’s mission to a broader audience, leveraging his fame to spotlight the importance

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Brand Ambassador 2 mins read

Iga Swiatek Joins Lancôme as Brand Ambassador

Iga Swiatek, the renowned Polish tennis star, has been announced as the newest ambassador for the prestigious beauty brand Lancôme. This significant appointment makes her the first Polish ambassador and the first athlete to join the ranks of Lancôme’s illustrious list of representatives, which includes figures like Virginie Efira, Zendaya, and Emma Chamberlain.

🏆 Breaking New Ground: Swiatek’s role as a Lancôme ambassador marks a groundbreaking moment, not only for her personal career but also for the representation of athletes in the beauty industry. Her achievement highlights the expanding influence of sports personalities beyond their traditional realms, showcasing their versatility and wide appeal.

💬 A New Chapter Begins: Expressing her excitement about this new role, Swiatek shared, “I just became the first Polish ambassador of Lancôme and the first athlete among its brand ambassadors. This is huge for me and I’m looking forward to this journey.” Her enthusiasm underscores the significance

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Campaigns 2 mins read

Karol G Partners with Spotify and FC Barcelona for Exclusive Shirt Design

Colombian superstar Karol G has announced a dynamic collaboration with Spotify and FC Barcelona to design a limited-edition shirt that encapsulates the essence of her music and the spirit of one of the world’s most beloved football clubs. The partnership features a unique shirt design adorned with Karol G’s signature inside a heart, symbolizing the empowerment themes prevalent in her “Bichota” style.

🎶 A Symbol of Strength and Resilience: The heart design chosen by Karol G for the FC Barcelona shirt represents a pivotal moment in her career where she embraced her strength, resilience, and the support from her fans. This emblem, now featured on the FC Barcelona shirt, signifies a powerful message of empowerment and unity.

⚽ A Fusion of Music and Sports: This collaboration is a testament to the universal appeal of both Karol G’s music and FC Barcelona’s legacy. By integrating her signature style with the iconic football club, this partnership

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Brand Ambassador 2 mins read

Jared McCain Teams Up with Sally Hansen as Brand Ambassador

In a groundbreaking move, Coty has named Jared McCain, standout Duke University basketball player and soon-to-be NBA draft entrant, as the new face of Sally Hansen, a leading drugstore nail care brand. This partnership not only highlights McCain’s unique fashion sense, particularly his penchant for painted nails, but also sets a bold precedent in the beauty and sports industries.

🏆 Champion on the Court and in Style: Known for his impressive athletic prowess and distinctive style, McCain has garnered attention both on and off the basketball court. His choice to sport painted nails has sparked conversations about gender norms in sports and fashion, resonating with many of his over two million TikTok followers. Through his platform, he advocates for personal authenticity and self-expression.

📣 Facing Adversity with Grace: Despite encountering criticism and negative feedback on social media, McCain remains committed to his style and the message it conveys about individuality. His partnership with Sally Hansen serves as a powerful

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Brand Ambassador 2 mins read

Trevor Kennison Joins Stio as Brand Ambassador

Exciting news from the mountain lifestyle scene as Stio, the Wyoming-based outdoor brand, welcomes Trevor Kennison, a pioneering professional sit skier, as their newest brand ambassador. Kennison’s remarkable journey from adversity to triumph has captivated audiences worldwide, making him a perfect fit for Stio’s ethos of adventure, resilience, and embracing the mountain life.

🌟 Trailblazing Spirit: Kennison’s story is one of courage and determination. Despite being paralyzed from a snowboarding accident, he fearlessly took on challenges like dropping into Jackson Hole’s Corbet’s Couloir, a feat that earned him widespread recognition and respect in the skiing community. His trailblazing spirit embodies the core values of Stio, inspiring others to push boundaries and pursue their passions without limitations.

🎿 Adaptive Sports Pioneer: Kennison’s achievements go beyond individual feats; he has been a pioneer in adaptive sports, breaking barriers and showcasing the immense possibilities within the sit skiing

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Brand Ambassador 2 mins read

Kartik Aaryan Joins ‘Bundesliga Dream India’ as Ambassador!

Exciting news from the world of football and Bollywood as Kartik Aaryan, the dynamic young star of Indian cinema, takes on the role of ambassador for the prestigious ‘Bundesliga Dream India’ initiative.

🇮🇳 Spreading Football Fever: Kartik Aaryan, known for his charm and versatility on screen, is set to ignite football passion across India as he joins hands with the ‘Bundesliga Dream India’ initiative. His involvement includes attending national tryouts and leveraging his massive social media presence, with over 44 million followers, to promote the initiative.

🎬 From Screen to Stadium: While Kartik has dazzled audiences in critically acclaimed films, his love for football is no secret. Recently, he experienced the electrifying atmosphere of the Bundesliga firsthand during the Klassiker match between FC Bayern Munich and Borussia Dortmund (BVB) in Munich, hosted by Sony Pictures Networks India.

⚡ Gen-Z Superstar: As a gen-z superstar, Kartik Aaryan’s collaboration with the DFL Deutsche Fußball Liga underscores the growing synergy

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Brand Ambassador 2 mins read

Shikhar Dhawan Partners with CREX as Brand Ambassador!

Indian cricket stalwart Shikhar Dhawan has stepped into a new role as the brand ambassador for CREX, a leading cricket analysis platform. Known for his aggressive batting style and leadership prowess, Dhawan is set to headline CREX’s upcoming campaign titled “Cricket ka Gabbar.”

🌟 A Perfect Match: Dhawan, affectionately known as “Gabbar” for his fearless approach on the pitch, perfectly embodies CREX’s commitment to providing comprehensive cricket analysis and insights. The synergy between Dhawan’s on-field dominance and CREX’s innovative platform promises an exciting collaboration.

📊 Unrivaled Cricket Insights: CREX, established in 2017, has swiftly become a go-to destination for live ball-by-ball stats, expert commentary, rankings, and cricket news across major matches. Their mission to enhance cricket performance, business strategies, and the sport’s overall economy aligns seamlessly with Dhawan’s vision for excellence.

🏆 Leadership and Performance: As the captain of Punjab Kings (PBKS) in the IPL,

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Brand Ambassador 2 mins read

Ishan Kishan Joins Skechers as Brand Ambassador!

Skechers, the renowned footwear brand, has scored big by signing cricket sensation Ishan Kishan as its brand ambassador for Skechers India. This exciting partnership extends to Ishan featuring in marketing campaigns championing Skechers’ Performance and Lifestyle footwear collections.

🌟 A Winning Partnership: Ishan Kishan expressed his excitement about joining the Skechers family, emphasizing the crucial role footwear plays in an athlete’s comfort and performance on the field. With Skechers, Ishan has found a brand that perfectly meets his needs, aligning with his commitment to excellence in every game.

👟 Footwear Fit for Champions: Skechers’ commitment to creating world-class athletic footwear resonates with Ishan Kishan’s pursuit of excellence. His association with Skechers reflects a shared passion for delivering top-notch performance and comfort to athletes and enthusiasts alike.

🏆 Elite Company: Ishan Kishan joins an esteemed roster of athletes representing Skechers’

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Brand Ambassador 2 mins read

Milind Soman Joins PUMA as Running Ambassador!

PUMA, the iconic sports brand, has welcomed renowned fitness icon Milind Soman as its newest Running Ambassador, marking a significant milestone in his illustrious career and a groundbreaking partnership with a performance wear giant.

🌟 A Fitness Revolution: Milind Soman, known for his dedication to fitness and advocacy of safe running practices, brings a wealth of experience to his role as PUMA’s Running Ambassador. His journey, starting at the age of 38, has inspired countless individuals to embrace running as a holistic fitness activity.

🏃‍♂️ Embracing Performance: As part of his collaboration with PUMA, Milind will showcase the brand’s NITRO range of lightweight shoes, renowned for their unmatched cushioning, speed, traction, and stability. Whether running barefoot or in shoes, Milind emphasizes the importance of comfort and performance in every stride.

👟 Favorite Pick: Deviate NITRO 2: Among the impressive NITRO range, Milind’s top choice is the Deviate NITRO 2, distinguished by

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Campaigns 2 mins read

Manuel Neuer Joins Hisense UEFA EURO 2024 ‘BEYOND GLORY’ Campaign!

The world of football and innovation collide as goalkeeping legend Manuel Neuer becomes the face of Hisense’s UEFA EURO 2024 ‘BEYOND GLORY’ campaign, marking a thrilling collaboration between sports excellence and cutting-edge technology.

🏆 A Champion’s Legacy: Manuel Neuer, renowned for his remarkable achievements including a FIFA World Cup victory and multiple Bundesliga titles with FC Bayern Munich, epitomizes excellence on the football pitch. His partnership with Hisense underscores a shared commitment to pushing boundaries and achieving greatness.

🚀 Unveiling ‘BEYOND GLORY’: Hisense’s ‘BEYOND GLORY’ UEFA EURO 2024 campaign is a celebration of relentless determination and unparalleled quality. It mirrors the spirit of professional footballers vying for EURO honors, showcasing their unwavering pursuit of glory.

🌟 Embodying Reliability: Just as Manuel Neuer stands as the epitome of reliability in goalkeeping, Hisense represents the dependable force behind the scenes, consistently delivering cutting-edge technology

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Brand Ambassador 2 mins read

Mike Maignan Joins Adidas as Official Brand Ambassador!

Exciting news in the world of sports fashion as German sportswear giant Adidas welcomes French football star Mike Maignan into its illustrious roster of brand ambassadors. The announcement, made through a captivating Instagram post featuring Maignan, has already ignited a buzz among fans eagerly anticipating his collaboration with the iconic brand.

🔥 Fashionably Edgy: In the announcement post, Mike Maignan showcased his edgy fashion sense, sporting loose-fitted attire that perfectly complements Adidas’ signature style. The French goalkeeper exuded confidence in a high-neck black jacket paired with track pants, accentuated by the classic Adidas Samba and a dangling Predator football cleat, adding a touch of flair to his ensemble.

📸 Punk-Inspired Chic: Another snapshot from the campaign unveiled Mike’s punk fashion preferences, showcasing his versatility and fashion-forward approach. Clad in a black oversized shirt with distinctive front pockets, layered over a matching top, Maignan effortlessly blended style and comfort. His

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Sports 2 mins read

Charles Leclerc Enters the Sweet Arena with the Launch of Lec Ice Cream Brand!

Formula 1 sensation Charles Leclerc has set his sights on a new venture beyond the racetrack with the unveiling of his very own ice cream brand, aptly named Lec. The Ferrari driver, known for his speed on the circuit, is now bringing his passion for delightful treats to ice cream aficionados worldwide.

🍦 Irresistible Indulgence: Lec ice cream promises a guilt-free indulgence, with each tub carefully crafted to contain less than 400 calories. Leclerc’s dedication to maintaining a balance between taste and health shines through in every scoop of this delectable frozen delight.

🚀 Beyond the Track: While Leclerc continues to dazzle fans on the Formula 1 circuit with his exceptional driving skills, his foray into the world of ice cream signifies a desire to explore new horizons and connect with people through the universal joy of savoring delicious desserts.

🍧 Delicious Flavors Await: From classic favorites to innovative creations, Lec ice cream offers a tantalizing array of flavors to suit every palate.

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Campaigns 2 mins read

Zhou Guanyu, lululemon Brand Ambassador, Shines in Home Debut Special Exhibition!

Zhou Guanyu, China’s trailblazing F1 driver and ambassador for lululemon, dazzled fans at the Jing’an Kerry Center store in Shanghai with a special exhibition ahead of the highly anticipated F1 Chinese Grand Prix returning to the city next weekend. The event celebrated Zhou’s journey from his captivating home debut in 2004 to his ambitious visions for the next 20 years.

🚗 A Journey Begins: Zhou Guanyu reminisced about his early encounters with the F1 Chinese Grand Prix, recalling how the electrifying races ignited his passion for motorsport. His journey from a 5-year-old fan in the stands to a celebrated F1 driver mirrors a story of determination and dedication.

🌟 Gratitude and Inspiration: At the heart of the event was Zhou’s gratitude towards his parents for nurturing his love for racing. He fondly remembered the seat where his dreams took flight, emphasizing the pivotal role of family support in his remarkable journey.

🎨 Creative Vision: Beyond the racetrack, Zhou Guanyu’s artistic

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Campaigns 2 mins read

Puma Unleashes ‘FOREVER FASTER’ Campaign with Neymar, LaMelo Ball, and More Stars!

Puma, the iconic sports brand, is setting the pace with its latest ‘Forever Faster’ campaign, featuring an elite lineup of sports superstars including Neymar, Jack Grealish, Mondo Duplantis, Karsten Warholm, and Breanna Stewart. This 90-second adrenaline rush showcases Puma’s commitment to being the “fastest sports brand in the world,” capturing the essence of speed, agility, and relentless determination.

🔥 Speed Meets Style: The ‘Forever Faster’ campaign is a celebration of athleticism and style, merging high-performance gear with the sleek aesthetics that Puma is renowned for. From the football pitch to the basketball court and the track, Puma’s gear empowers athletes to push boundaries and shatter records.

🌍 Global Impact: Timed perfectly with major sporting events like Euro 2024, Paris 2024 Olympics, and Copa

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Brand Ambassador 2 mins read

MS Dhoni Partners with Explosive Whey: A Game-Changer in Sports Nutrition

Explosive Whey, a new player in the fitness and nutrition realm, is set to redefine sports nutrition with its top-tier products. Backed and endorsed by none other than the legendary Mahendra Singh Dhoni, the brand aims to cater to the evolving needs of fitness enthusiasts, athletes, and health-conscious individuals alike. Founded by Indian Cricketer Kedar Jadhav (founder), Mandar Bhandari (founder and CEO), and Rishikesh Hande (founder), Explosive Whey is poised to make a significant impact in the industry.

🚀 Fuel Your Performance: The brand’s name, “Explosive,” encapsulates the essence of speed and strength, reflecting its commitment to empowering individuals to reach their peak performance levels. The lion featured in the logo symbolizes strength and leadership, aligning perfectly with the brand’s mantra, “Rule with Strength.”

🔬 Certified Excellence: Explosive Whey boasts the prestigious certification of Informed Sports, a trusted badge among professional athletes and the World Anti-Doping

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Campaigns 2 mins read

Cred’s Creative Collab: Rajamouli and David Warner Steal the Show

In a delightful twist of creativity, Cred‘s latest ad campaign brings together two unexpected stars: renowned film director SS Rajamouli and cricket sensation David Warner. This unlikely duo proves to be a winning combination, showcasing the unique benefits of using Cred UPI in a humorous and engaging manner.

📽️ A Director-Cricketer Duo: When Oscar-winning director SS Rajamouli and star cricketer David Warner team up, you know something extraordinary is in store. The ad campaign unfolds with Rajamouli seeking a discount from Warner for cricket match tickets, leading to a witty exchange about the perks of using Cred UPI.

💸 The Cred Advantage: Warner highlights the automatic discounts available with Cred UPI, contrasting it with the absence of such benefits with regular UPI. This playful banter sets the stage for Rajamouli’s imagination to run wild, envisioning Warner’s comical antics if he were to disrupt his next blockbuster film.

🎬

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Brand Ambassador 2 mins read

Justin Rose Teams Up with Mustard Golf as Brand Ambassador

Mustard, the premier AI-powered coaching platform renowned in baseball and football, announces its foray into golf with none other than Justin Rose as its inaugural brand ambassador in the sport. This strategic partnership marks a significant milestone for Mustard, tapping into Rose’s expertise and influence to drive innovation and excellence in golf coaching.

🥇 Champion Collaboration: Justin Rose’s stellar career includes remarkable achievements such as winning the Ryder Cup, clinching the U.S. Open title, claiming an Olympic gold medal, and attaining the prestigious No. 1 ranking in the world. His impressive track record and dedication to excellence make him the ideal ambassador for Mustard Golf.

🚀 AI-Powered Revolution: Mustard Golf’s cutting-edge AI technology revolutionizes coaching by providing personalized insights and data-driven analysis to enhance players’ performance. With Rose’s endorsement and involvement, Mustard aims to elevate the golf coaching experience to new heights, empowering players

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Brand Ambassador 2 mins read

Springbok Star Eben Etzebeth and Actress Anlia Etzebeth Named Hollywoodbets Ambassadors

In a thrilling announcement, beloved Springbok rugby icon Eben Etzebeth and his equally talented wife, actress and fashionista Anlia Etzebeth, have been unveiled as the dynamic new Brand Ambassadors for Hollywoodbets. This exciting partnership brings together the world of sports and entertainment, showcasing the couple’s exceptional talents and magnetic personalities.

🌟 Dynamic Duo: Known affectionately as ‘Elizabedi’ by rugby enthusiasts nationwide, Eben Etzebeth has carved a legendary path in the world of rugby, capturing hearts with his formidable skills and infectious smile. His wife, Anlia Etzebeth, shines as an accomplished actress with international credits and a burgeoning music career under the moniker Anlia Star.

🎬 From Rugby Fields to Hollywood: Anlia’s roles in acclaimed productions, including her portrayal of Sasha Richter in the beloved SA TV series Getroud Met Rugby, have earned her widespread admiration. Together, the Etzebeths embody a blend of athleticism and sophistication,

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Sports 3 mins read

New Balance Scores Big with Jordyn Huitema Partnership

New Balance proudly announces its partnership with Jordyn Huitema, one of the most influential female football athletes on the global stage. At just 22 years old, Huitema brings a wealth of talent and passion to the brand, marking a significant addition to New Balance’s roster of exceptional athletes who are redefining the boundaries of sport and culture.

⚽ A Rising Star: Jordyn Huitema’s meteoric rise in the world of professional soccer is nothing short of remarkable. With her exceptional skills and unwavering determination, Huitema has carved out a name for herself as a formidable force on the field, captivating fans with her dynamic play and undeniable talent. Having signed her first professional deal with PSG in 2019 at the tender age of 18, Huitema’s journey serves as a testament to her dedication and passion for the game.

👟 Inspiring the Next Generation: New Balance’s partnership with Huitema underscores the brand’s commitment to empowering the next generation of female athletes and celebrating their achievements both on and off the field. By joining forces with trailblazers

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Endorsement Deals 2 mins read

Texas QB Quinn Ewers Soars with Nicholas Air in Landmark NIL Deal

Texas Longhorns quarterback Quinn Ewers has reached new heights in the world of college sports endorsements, signing a groundbreaking NIL (Name, Image, Likeness) deal with premier private jet company Nicholas Air. This historic partnership marks a significant milestone for Ewers, making him only the second NCAA player to secure an endorsement deal with a private jet company.

🌟 Elevating the Game: With this landmark agreement, Ewers joins the esteemed Nicholas Air family alongside Ole Miss quarterback Jaxson Dart, solidifying his status as a rising star both on and off the field. The deal underscores Ewers’ growing influence and marketability in the realm of college athletics.

✈️ Exclusive Access: As part of the partnership, Ewers will collaborate with Nicholas Air on a range of marketing initiatives, promotional campaigns, and community engagements. Additionally, he will have exclusive access to Nicholas Air’s fleet of private jets, providing unparalleled convenience and luxury for his travel needs.

💰 Financial

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