Sports

Brand Ambassador 2 mins read

Rashid Khan Joins Afghan Wireless Communication Company as Brand Ambassador

Afghanistan’s cricket icon, Rashid Khan, has been announced as the new brand ambassador for Afghan Wireless Communication Company (AWCC), the leading telecom services provider in Afghanistan. This partnership marks a significant collaboration, leveraging Khan’s widespread popularity and respected status both on and off the cricket field.

🌐 A Perfect Match: AWCC praised Rashid Khan for his exceptional contributions to cricket and his positive influence in social circles within Afghanistan. As a prominent young figure in the country, Khan’s alignment with AWCC symbolizes a forward-looking vision for connectivity and digital advancement in the region.

🗣️ Rashid’s Enthusiasm for the Role: Expressing his excitement about this new role, Rashid Khan emphasized his long-standing belief in AWCC’s brand and its role as a pioneer in the digital transformation of Afghanistan. He shared his hopes for the partnership, focusing on helping more people connect, encouraging educational pursuits, and enabling Afghans to utilize their talents and share their experiences on a broader

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Brand Ambassador 2 mins read

Cathay Announces Siobhan Haughey as New Brand Ambassador

Cathay, the premium travel lifestyle brand, has proudly announced Hong Kong Olympic swimmer Siobhan Haughey as its new brand ambassador. This partnership is a strategic alignment with the brand’s ethos “Every Move Counts,” emphasizing its dedication to providing exceptional service and creating memorable journeys for all its customers.

🌍 Beyond Just Travel: Embracing its brand concept “Move Beyond,” Cathay aspires to offer more than just transportation; it seeks to enrich the travel experience by emotionally engaging customers. The brand is committed to helping travelers advance in life by connecting them with meaningful places, people, and experiences, thereby enhancing the overall travel experience.

🏅 Olympic Excellence Meets Premium Travel: As an Olympic medalist with significant achievements on the global stage, Siobhan Haughey embodies the spirit of excellence and determination that Cathay wishes to reflect. Her role as brand ambassador will involve starring in a new series of advertisements for Cathay, showcasing journeys that resonate with their shared belief that “Every Move Counts.”

📹 A Vision Shared:

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Endorsement Deals 2 mins read

Lars Nootbaar Signs Dream Endorsement Deal with Adidas

Lars Nootbaar, a professional baseball player who grew up in El Segundo, California, has signed a lucrative endorsement deal with Adidas, fulfilling a long-held dream. Reflecting on his childhood, Nootbaar shared a touching memory of how, growing up, he and his brother Nigel were allowed only one pair of sneakers per school year—a rule set by their parents.

👟 A Nostalgic Look Back: The memory of making a single pair of sneakers last all year now brings a smile to Nootbaar’s face as he looks back from the perspective of his new partnership with Adidas. This endorsement not only marks a significant achievement in his career but also a poetic resolution to his childhood footwear limitations.

🎁 Sharing the Joy: With his new endorsement deal, Nootbaar is excited about the perks that come along with it, especially the opportunity to provide his family with footwear. Humorously, Nootbaar assures that he won’t be imposing the same one-shoe rule on his family, a nod to the struggles they faced together when he was younger.

This

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Brand Ambassador 2 mins read

Mike Tyson Champions Blockchain Initiative for Boxing as New Brand Ambassador

Boxing legend Mike Tyson has embraced a new role as the brand ambassador for the blockchain initiative Ready To Fight (RTF). This announcement comes at a pivotal moment as RTF prepares to launch its RTF token on four major cryptocurrency exchanges, marking a significant advancement in its mission to revolutionize the boxing industry.

🌍 A Digital Arena for Boxing: RTF, spearheaded by heavyweight champion Oleksandr Usyk alongside a team of seasoned advisors and ambassadors, is designed as a blockchain-based social network. This platform is dedicated to connecting boxers at all levels with key figures in the sport, thereby shaping the future of boxing by leveraging modern technology.

👊 Tyson’s Growing Blockchain Portfolio: Tyson’s partnership with RTF is a continuation of his involvement in the blockchain space. His previous ventures include launching a series of NFTs with digital artist Corey Van Lew and a Mystery Box NFT collection on Binance’s NFT marketplace. These initiatives have allowed him to connect with fans in innovative ways and explore new digital frontiers.

📈

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Brand Ambassador 2 mins read

Tangerine Welcomes Olympian Mollie O’Callaghan as Brand Ambassador

Tangerine, a leading Australian telecommunications company, proudly announced the signing of Olympian swimmer Mollie O’Callaghan OAM as its new brand ambassador on 22nd April 2024. This partnership aligns with Tangerine’s commitment to excellence and speed, mirroring the attributes that O’Callaghan exemplifies through her inspirational career and achievements in swimming.

🌐 A Symbol of Excellence and Youthful Energy: At just 20 years old, Mollie O’Callaghan has become a symbol of exceptional talent and determination in the world of competitive swimming. Her youthful vigor and groundbreaking performances bring a dynamic energy to Tangerine’s ambassadorship, highlighting the company’s forward-thinking and innovative approach to telecommunications.

🏅 Historic Achievements in Swimming: O’Callaghan’s record-setting pace in the pool includes making history at the World Championships by being the first woman to win both the 100m and 200m freestyle in the same tournament and breaking the longest-standing women’s World Record in the 200m Freestyle. Her accomplishments extend to the 2020 Tokyo Olympics, where she secured two gold and one

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New Signings 2 mins read

Top Basketball Recruit Cooper Flagg Signs with CAA for NIL Representation

Cooper Flagg, widely regarded as the number one prospect in the 2024 basketball recruiting class, has officially signed with Creative Artists Agency (CAA) for Name, Image, and Likeness (NIL) representation. This strategic move comes as Flagg prepares to start his collegiate career at Duke University, bringing with him an impressive array of accolades from his high school years.

🏆 A Season of Accolades: During the 2023-2024 season, Flagg achieved nearly every possible honor in high school basketball. His outstanding performances earned him the titles of Naismith High School Player of the Year and Gatorade National Player of the Year. Additionally, Flagg was a standout at the McDonald’s All-America Game and played a pivotal role in leading his team at Montverde Academy to victory at the Chipotle Nationals, showcasing his skills with a stat line of 16 points, eight rebounds, six blocks, and two assists in his final high school game.

📈 Building a Brand: With NBA scouts already noting his potential, Flagg’s decision to partner with CAA is a calculated step towards maximizing his opportunities for NIL deals. CAA’s extensive experience and network in sports representation

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Endorsement Deals 2 mins read

Shohei Ohtani Joins Forces with Rapsodo as Brand Ambassador

In a groundbreaking move that further blurs the lines between technology and sports, Rapsodo, a pioneer in affordable sports technology, announced Major League Baseball’s Shohei Ohtani, as their new brand ambassador.

🚀 Enhancing Performance with Precision Technology: Ohtani has been utilizing Rapsodo’s innovative PRO 3.0 system, a state-of-the-art tool that provides detailed metrics for both pitching and hitting. This technology, equipped with three cameras and two radars, captures advanced performance data, which is then analyzed via the Rapsodo Diamond App. This app allows players and coaches to access real-time metrics during training sessions, offering immediate feedback that can dramatically enhance performance.

💬 Ohtani’s Passion for Advancement: Reflecting on his experience, Ohtani shared his appreciation for the significant impact Rapsodo has had on his training regimen. “I had been using Rapsodo for a few seasons and thought it was such a great tool; I only wished I had started using it earlier,” Ohtani

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Campaigns 2 mins read

Tyreek Hill Joins Forces with PRIME Hydration as Newest Sponsored Athlete

PRIME Hydration, co-founded by YouTuber KSI and YouTuber-turned-WWE-Superstar Logan Paul, has proudly announced Miami Dolphins wide receiver Tyreek Hill as their newest sponsored athlete. This partnership marks a significant milestone as Hill, known for his dynamic play and explosive speed, joins a growing list of elite athletes representing the hydration brand.

🏃‍♂️ Aligning Excellence with Hydration: The collaboration between PRIME and Hill reflects a shared commitment to excellence and peak performance. Hill’s endorsement of PRIME underscores the brand’s mission to provide athletes with top-tier hydration options that support their rigorous training and competitive needs.

📈 Expanding Roster of Elite Athletes: PRIME continues to enhance its visibility and influence in the sports world by partnering with high-caliber athletes who exemplify dedication

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Campaigns 2 mins read

Tom Daley and Max Whitlock Showcase Team GB Kit in New Adidas Campaign

Adidas, as the official sportswear provider for Team GB and ParalympicsGB, has launched an inspiring new campaign featuring prominent athletes Tom Daley and Max Whitlock. This campaign introduces the team kit for the highly anticipated Paris 2024 Olympic and Paralympic Games.

🌟 A Proud Moment for Athletes: The campaign focuses on the excitement and pride that comes with representing one’s country at such a prestigious event. The newly unveiled kit is designed to embody the spirit and dedication of the athletes, providing them with not only high-performance attire but also a symbol of national pride as they compete on the world stage.

👟 Adidas at the Forefront of Sports Innovation: With this partnership, Adidas continues to establish itself as a leader in sports innovation, delivering cutting-edge sportswear that meets the specific needs of elite athletes. The design of the Team GB kit for Paris 2024 reflects the brand’s commitment to quality and performance,

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Endorsement Deals 2 mins read

Lowe’s Partners with Lionel Messi for Exclusive Loyalty Promotion

Lowe’s, the home improvement giant, has announced an exciting partnership with soccer legend Lionel Messi, leveraging his star power to enhance its loyalty program offerings. This collaboration involves a multi-year agreement with Messi, widely regarded as one of the best soccer players globally, his Major League Soccer team Inter Miami CF, and the upcoming CONMEBOL Copa América 2024 USA tournament.

🏆 A Strategic Alliance: This partnership marks a significant move for Lowe’s, aligning with a high-profile athlete to attract and engage consumers. Messi’s involvement is expected to raise the profile of Lowe’s loyalty program, offering unique perks and experiences that resonate with sports fans and customers alike.

🏢 Loyalty Rewards and Soccer Excitement: The collaboration is designed to provide Lowe’s loyalty members with exclusive benefits that could include special promotions, meet-and-greet events with Messi, discounted merchandise, and unique opportunities related to Inter Miami CF and Copa

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Campaigns 2 mins read

Sprite Revitalizes ‘Obey Your Thirst’ Campaign with Anthony Edwards and Sha’Carri Richardson

Sprite is breathing new life into its legendary “Obey Your Thirst” campaign, this time featuring modern sports icons Anthony Edwards and Sha’Carri Richardson. Originally launched in 1994, the campaign is famous for its bold emphasis on authenticity and empowering consumers to stand out from the crowd. Today, Sprite is reimagining this message for a new generation, infusing the campaign with fresh energy and relevance.

📺 A Modern Twist on a Classic: The revamped campaign includes new TV spots that showcase Edwards and Richardson, highlighting their dynamic personalities and exceptional talents. These spots aim to connect with viewers by celebrating individuality and passion, traits that both athletes exemplify.

🎉 Engaging Activations: Alongside the TV spots, Sprite is rolling out a series of engaging activations to further amplify the campaign. This includes limited-time packaging that features the athletes, immersive digital experiences

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Campaigns 2 mins read

Wonderful Pistachios Launches New Campaign with French Athletes

Wonderful Pistachios has unveiled its latest campaign, “And you, how do you crack?” featuring three distinguished French athletes. This innovative initiative aims to encourage French consumers to integrate healthy eating habits, particularly pistachios, into their fitness routines. Prominent figures such as fencer Sara Balzer, basketball player Evan Fournier, and boxing champion Estelle Mossely are leading the campaign, each embodying the fusion of athleticism and wellness.

🤺 Sara Balzer: An accomplished fencer and silver medalist at the 2020 Tokyo Olympics, Balzer is currently ranked world No. 1 in women’s sabre. Her participation in the campaign draws on her reputation for excellence and determination, inspiring fans and consumers to embrace a healthier lifestyle.

🏀 Evan Fournier: Known for his significant contributions to French basketball and his NBA career, Fournier’s Olympic and European championship successes highlight his dedication and skill. His involvement in the campaign connects with

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Brand Ambassador 2 mins read

Micah Richards Teams Up with Innovative Eyewear as Brand Ambassador

Innovative Eyewear, Inc., a trailblazer in the development of smart eyewear technology, is thrilled to announce the signing of UK football legend and media personality Micah Richards as its official brand ambassador. The company, known for integrating cutting-edge technology with popular eyewear brands such as Lucyd®, Nautica®, Eddie Bauer®, and Reebok®, aims to expand its visibility and consumer engagement with Richards’ involvement.

🏅 A Storied Career: Micah Richards is celebrated not only for his impressive football career, where he made significant impacts at Manchester City and on the international stage with England and Great Britain, but also for his successful transition into broadcasting. Currently, he is a familiar face on Sky Sports, CBS Sports, and BBC Sport, and co-hosts “The Rest is Football,” a top ten UK podcast.

🌐 Enhancing Brand Presence: Richards’ dynamic presence in the sports and media industry makes him an ideal ambassador for Innovative Eyewear’s smart products. His expertise

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Investments 2 mins read

Shikhar Dhawan Joins Forces with Svish as Investor and Brand Ambassador

Svish, a dynamic D2C brand specializing in men’s grooming and hygiene, is excited to announce its collaboration with Indian cricket star Shikhar Dhawan. Not only has Dhawan invested in the brand, but he will also serve as its brand ambassador, bringing his charisma and influence to elevate Svish’s presence in the market.

🌐 A Strategic Partnership: Dhawan’s association with Svish is a significant endorsement for the brand, which prides itself on innovation and quality. His involvement is expected to enhance the brand’s visibility and appeal, particularly among sports fans and those who value fitness and personal care.

🛍️ Innovative Product Line: Since its inception in 2020 by founders Ishan Grover and Jaideep Mahajan, Svish has quickly made a name for itself with groundbreaking products like the world’s first Made-Safe Certified Hair Removal Spray for Men and an Anti-Chafing Roll-On. These products not only stand out for their unique attributes and certifications but also for their commitment to safety

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New Signings 2 mins read

Kevin Paredes Joins Roc Nation, Set for Big Moves On and Off the Field

Kevin Paredes, the 2023 Young Player of the Year for the US Men’s National Team (USMNT), has officially signed with Jay-Z’s Roc Nation sports agency. The announcement, which came via a social media post from the agency, positions Paredes alongside notable athletes like Manchester City’s Kevin De Bruyne and Brazilian young star Endrick, as part of Roc Nation’s impressive roster.

📈 A Season of Growth: Paredes, currently with Wolfsburg, has experienced a turning point in his career during the 2023/24 season. Despite a challenging start with limited playing time, the talented midfielder made significant strides by breaking into the senior team as the year progressed. He has started nine of the last ten matches for Wolfsburg in all competitions, showcasing his growing impact on the field.

⚽ International Duties and Olympic Aspirations: On the international stage, Paredes has been active with the U23 USMNT Olympic squad, participating in friendlies against teams like France and Guinea. His performance has set him up as a strong contender for the U.S. team at the 2024 Olympic Games in Paris. With

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Campaigns 2 mins read

Buddy Hield Teams Up with RECOVER 180 for NBA Playoffs Preparation

As the NBA playoffs approach, RECOVER 180™, the innovative organic hydration sports drink from beverage mogul Lance Collins, is excited to announce its new partnership with Philadelphia 76ers’ star shooter, Buddy Hield. This collaboration highlights the growing popularity of RECOVER 180 as a top choice for athletes seeking enhanced performance and recovery.

🍃 Organic Hydration on the Court: RECOVER 180 is setting new standards in the sports drink market with its USDA Organic certification and its formula for balanced hydration. This makes it not just a tool for recovery, but a pioneer in offering health-conscious athletes a beverage that aligns with a wholesome lifestyle.

🏀 Endurance and Recovery: Buddy Hield, known for his sharpshooting abilities, has recently achieved the remarkable milestone of playing in 84 NBA regular season games. His high level of activity makes him an ideal ambassador for RECOVER 180, embodying the brand’s dedication to peak performance and rigorous recovery.

🚀 Fueling Playoff

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Campaigns 2 mins read

Usain Bolt Sprints into Unilever’s ‘Dirt Is Good’ Campaign for Persil Wonder Wash

Unilever has enlisted Olympic champion Usain Bolt to lead its multi-million pound marketing campaign for the launch of the new Persil Wonder Wash product. Bolt, renowned for his unprecedented speed on the track, perfectly embodies the campaign’s theme, ‘fast just got better,’ emphasizing the detergent’s innovative 15-minute wash cycle.

📺 A Multi-Platform Campaign: Usain Bolt will be the face of a comprehensive campaign that spans TV, social media, digital platforms, outdoor (OOH), and point-of-sale advertising. This wide-reaching approach ensures that the message of efficiency and effectiveness reaches a broad audience.

🎬 Hero Film Featuring Bolt: The centerpiece of the campaign is a hero film showcasing Bolt navigating his fast-paced daily life, paralleling the quick and efficient qualities of Persil Wonder Wash. Set to run across TV and online platforms, the film highlights how the product can keep pace with the busiest of lifestyles, providing a perfect solution for those who need quick results without compromising on

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Brand Ambassador 2 mins read

Champion Athleticwear Welcomes LSU Gymnast Haleigh Bryant as Brand Ambassador

Champion® Athleticwear, a stalwart in authentic athletic apparel since 1919, is thrilled to announce its partnership with Louisiana State University (LSU) gymnast Haleigh Bryant. As an official sportswear partner and brand ambassador, Bryant brings her impressive credentials as a 22-time All-American and four-time member of the All-SEC team to the Champion family.

🏆 A Collaboration of Champions: As a Champion ambassador, Bryant will play a crucial role in promoting Champion Teamwear’s growing line of gymnastics apparel, including practice and competition leotards, travel wear, and accessories. This partnership highlights Bryant’s influence in the gymnastics community and her commitment to excellence in her sport.

🛍️ Launching a Co-Branded Storefront: Bryant’s collaboration with Champion goes beyond endorsement; she will also launch a co-branded online storefront. This platform will feature her personal branding and new logo, debuting on various Champion products. Among these will be an exclusive, limited-edition practice leotard equipped with Champion’s innovative Fresh and Dry technology. This

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Investments 2 mins read

Mahendra Singh Dhoni Joins Forces with EMotorad to Accelerate EV Adoption

Mahendra Singh Dhoni, celebrated former captain of the Indian cricket team, has taken a significant step into the electric vehicle (EV) sector by investing in Pune-based startup EMotorad. This strategic partnership not only involves Dhoni acquiring an equity ownership stake but also positions him as a brand endorser, leveraging his immense popularity to promote EMotorad’s vision.

🚲 Expanding into the EV Landscape: EMotorad, established in 2020 by Rajib Gangopadhyay, Kunal Gupta, Aditya Oza, and Sumedh Battewar, aims to revolutionize the e-cycle market by offering models designed for adventure seekers, daily commuters, and casual riders. Dhoni’s investment reflects his commitment to supporting innovative solutions that address modern transportation needs and environmental concerns.

💸 A Diverse Portfolio of Investments: Over the years, Dhoni has shown a keen interest in diversifying his investment portfolio, which includes ventures in fitness, aerospace, automotive retail, food and beverage, and digital financial

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Campaigns 2 mins read

LAY’S and Lionel Messi Kick Off New Soccer Rally Cry with “Oh-Lay’s” Campaign

LAY’S®, the beloved global potato chip brand, has teamed up with soccer legend Lionel Messi to launch an exciting new campaign that redefines the traditional soccer rally cry. As the soccer season heats up, fans are invited to join Messi in embracing a playful twist on the classic “Olé” chant, transforming it into “Oh-Lay’s” to celebrate every goal with even more enthusiasm.

🎉 A Flavorful Celebration: In the spirit of soccer and snacking, LAY’S® introduces “Oh-Lay’s,” a catchy new chant inspired by the synergy between Messi’s dynamic play and the irresistible taste of LAY’S® chips. The campaign features a vibrant commercial where Messi himself leads the chant, showcasing his love for both the game and LAY’S®.

📺 Watch and Cheer: The new commercial, which fans can watch now, features Messi putting a flavorful spin on the well-known “Olé, Olé, Olé, Olé” chant. Through this creative collaboration, LAY’S® aims to demonstrate how deeply

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