Sports

Sports 1 mins read

Drew Gross Joins WME, Bringing Clients With Him

Drew Gross, formerly of Roc Nation Sports, has made a significant career move by joining the basketball division at WME. At WME, Gross is set to bring along a notable list of clients, including NBA players Ron Harper Jr. of the Boston Celtics and Isaiah Stewart of the Detroit Pistons.

This strategic addition strengthens WME Sports' position in the basketball representation field. The agency had a standout performance in the 2024 NBA draft, leading all agencies with five lottery picks. This marks the third consecutive year that WME has topped the draft in terms of overall client representation, underscoring its dominance and expertise in nurturing and managing top basketball talent.

Drew Gross's move is expected to further bolster WME Sports' capabilities in delivering exceptional management and strategic career advancements for its

Read More
Sports 2 mins read

Nelly Korda and Ludvig Aberg Sign New Endorsement Deal with Tumi

Tumi has announced golf stars Nelly Korda and Ludvig Aberg as its first golf ambassadors. This move is part of Tumi's strategic expansion into the sports world, leveraging the prominence of these top-ranked athletes to elevate its brand.

Nelly Korda: Ranked No. 1 in the World, Nelly Korda is a celebrated figure in women's golf, having won multiple championships, including a major at the Women’s PGA Championship. Her dynamic style and competitive spirit make her a perfect match for Tumi’s innovative and high-performance image.

Ludvig Aberg: Holding the No. 5 spot, Ludvig Aberg is quickly rising in the ranks of professional golf. His remarkable achievements in amateur golf and his transition into the professional circuit have caught the attention of fans and sponsors alike.

Tumi's Sports Ambassadors:

Read More
Film/TV 1 mins read

Zendaya and Roger Federer Collaborate On A New Campaign for Swiss brand On.

https://www.youtube.com/watch?v=C36-bDnDDqg

Zendaya and Roger Federer, two icons in their respective fields, have teamed up for a new campaign for the Swiss athletic brand On. This collaboration features a playful tennis match between the two, showcased in a cinematic advertisement set in an On store.

Roger Federer and On: Roger Federer isn't just a brand ambassador; he's also an investor in On. His involvement goes beyond typical endorsement deals, as he actively participates in product development and marketing strategies. Federer’s investment in On aligns

Read More
Sports 1 mins read

Santi Aldama Signs With CAA

Santi Aldama of the Memphis Grizzlies has signed with CAA for representation. The young forward from Las Palmas, Spain, has been making strides in the NBA since being drafted by the Grizzlies in the first round of the 2021 NBA Draft.

Career Beginnings and College: Before joining the NBA, Aldama showcased his skills at Loyola University Maryland, where he was a standout player. During his time in college, he averaged 21.2 points and 10.1 rebounds per game in his sophomore year, earning him a reputation as a versatile and skilled big man.

NBA Performance: Since joining the Memphis Grizzlies, Aldama has been part of a young and dynamic team, contributing significantly off the bench. His ability to stretch the floor with his shooting and provide solid rebounding has been crucial for the Grizzlies' rotation.

International Play: Aldama has also represented Spain

Read More
Endorsement Deals 2 mins read

Kevin Durant Signs New Endorsement Deal With Prime Hydration

NBA superstar Kevin Durant has inked a new endorsement deal with Prime Hydration, joining an impressive roster of athletes including Patrick Mahomes, Aaron Judge, Tyreek Hill, and Israel Adesanya who have partnered with the brand.

About Prime Hydration: Prime Hydration was co-founded by internet celebrities KSI and Logan Paul. The brand launched with the aim of shaking up the sports hydration market by offering a product that combines essential electrolytes with appealing

Read More
New Signings 1 mins read

Oscar Tshiebwe Signs with Octagon

Oscar Tshiebwe, the standout college basketball star who now plays for the Indiana Pacers, has signed with Octagon for his professional representation, transitioning from his previous agent, Nate Conley at Court XIV. By aligning himself with Octagon, Tshiebwe joins a prestigious roster of basketball talents including Dennis Smith Jr., Luol Deng, Justin Holiday, and NBA MVP Giannis Antetokounmpo.

Career Highlights: Oscar Tshiebwe made significant waves during his college basketball career at West Virginia before transferring to Kentucky. At Kentucky, he quickly established himself as a dominant force on the court. Tshiebwe's

Read More
Sports 2 mins read

Charles Leclerc Signs New Endorsement Deal with Peroni Nastro Azzurro

Charles Leclerc, renowned Formula 1 driver and lifestyle icon, has signed a multi-year partnership with Peroni Nastro Azzurro 0.0%, marking his first venture as a global brand ambassador for the super-premium Italian beer brand, part of Asahi Europe & International.

🍻 Premier Partnership: This collaboration introduces Leclerc as the face of Peroni Nastro Azzurro 0.0%, highlighting the brand's commitment to promoting a sophisticated, alcohol-free beer option. Leclerc's global appeal and charismatic presence are set to elevate the brand's profile on the international stage.

📈 Endorsement Spree: This deal with Peroni is the latest in a series of endorsements and business ventures for Leclerc, who signed with WME in December. Earlier this year, he launched his own

Read More
Endorsement Deals 2 mins read

Cavinder Twins Sign New Endorsement Deal With Under Armour

Haley and Hanna Cavinder, stars of the University of Miami women's basketball team, have inked a significant three-year endorsement deal with Under Armour, marking a major milestone in their burgeoning sports careers.

🏀 Strategic Partnership: This partnership is a strategic move by Under Armour to leverage the Cavinder twins' substantial influence and popularity in the realm of college basketball and beyond. Represented by Everett Sports Marketing, Haley and Hanna are poised to bring their dynamic presence and athletic prowess to the Under Armour brand.

📲 Social Media Impact: The Cavinder twins are not only known for their skills on the basketball court but also for their strong social media presence. Haley boasts over 800,000 followers on Instagram with an impressive

Read More
New Signings 2 mins read

Derrick Jones Jr. Signs with Klutch Sports Group

NBA high-flyer Derrick Jones Jr. has made a significant change in his representation, signing with Klutch Sports Group, he was previously with Aaron Turner at Verus Management Team. This move aligns him with one of the most influential agencies in sports.

🏀 New Representation: Joining Klutch Sports Group places Jones Jr. among elite company, including NBA superstar LeBron James, WNBA star A'ja Wilson, and NFL standout Jalen Hurts. Klutch is known for its aggressive representation and securing lucrative deals for its clients, positioning Jones Jr. for new opportunities in his career.

🏆 Athletic

Read More
Endorsement Deals 2 mins read

Bobby Witt Jr. Signs New Endorsement Deal with Whataburger

Rising baseball star Bobby Witt Jr., represented by Octagon, has inked a new endorsement deal to become the brand ambassador for Whataburger, aligning with one of the most iconic fast-food chains in the U.S.

🍔 New Partnership Highlights: As the new face of Whataburger, Witt Jr. will utilize his growing social media presence to promote the brand. With over 160,000 followers on Instagram, he has the platform to effectively engage with fans and consumers, introducing them to Whataburger’s offerings and promotions.

🏅 Endorsement Portfolio: Bobby Witt Jr.'s endorsement deal with Whataburger adds to a growing list of partnerships, including collaborations with major brands such as Under Armour, Wilson, and Homewood

Read More