Sports

Sports 2 mins read

Saquon Barkley Is Now Powered by C4—and by Pure Football Mythology

In a move that feels less like a brand endorsement and more like a Greek god shaking hands with a pre-workout tub, C4 Sport has tapped Saquon Barkley as its newest face. If you’ve ever watched Barkley hurdle a linebacker in slow motion and thought, “This man might actually be forged from creatine and lightning bolts,” well, now there’s a brand alignment to match.

The C4-Saquon partnership, announced by Nutrabolt, is all about “explosive energy, endurance, and focus.” Which is convenient, because that’s also how most defensive backs describe the three seconds between the snap and Barkley disappearing over the horizon.

Barkley, who has over 3.5 million followers on Instagram, is already promoting the deal with his usual mix of power-lifter glam and locker-room realness. And this isn’t just a photo-op in a yellow hoodie. Expect behind-the-scenes footage of workouts that start at 5am, lifts that snap steel, and reps so clean they’d make your Apple Watch nervous. C4 is

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Campaigns 2 mins read

Paige Bueckers Just Made Radiant Lilac Feel Like a Championship Ring.

In its quest to reclaim the misunderstood corners of the paint wheel, Sherwin-Williams has crowned Radiant Lilac SW 0074 as the Loneliest Color of 2025. Which is poetic branding for “no one’s buying this.” But instead of slapping it on an accent wall and hoping for the best, the company leaned all the way in — painting a broader message about visibility, marginalization, and of course, women’s basketball.

Enter Paige Bueckers, the No. 1 pick in this year’s WNBA Draft, rising star

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Endorsement Deals 3 mins read

Curry, Hart, and A’ja Wilson Chase the Cashback Crown

In Chase’s latest ad campaign, “Cashback Like a Pro,” we get the kind of brand exercise that feels less like a commercial and more like an All-Star Weekend scrimmage that somehow broke into a fintech conference. Stephen Curry and Kevin Hart are chirping back and forth about cashback rewards like it’s a Game 7 — until A’ja

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Basketball 2 mins read

Li Yueru Has Signed With First Pick Management

Li Yueru has signed with First Pick Management, because even when you’re 6’7″ and dropping 20/20 stat lines on international hardwood, you still need someone to negotiate the fine print.

The Chinese basketball star—known for redefining what it means to be “dominant in the paint” with the subtlety of a freight train—joins an agency that reps Kaela Davis, Erica Wheeler, and Ajsa Sivka. But this isn’t just a client pickup. This is a declaration that First Pick knows where the future of global basketball is headed: tall, tactical, and from Changzhi.

If you’re wondering whether Li’s career reads more like a spreadsheet than a highlight reel, think again. She’s been anchoring Team China with Olympic poise and FIBA fury, casually racking up 22-point, 23-rebound games like she’s organizing pantry shelves. Her Tokyo Olympics run? Nearly 15 points and 8 boards per game. Her domestic dominance with the Guangdong

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Sports 2 mins read

Jimmie Johnson Has Signed With WME

Jimmie Johnson has signed with WME, because when you’ve tied Richard Petty and Dale Earnhardt for the most Cup titles in NASCAR history, there’s not much left to do but build an empire around the legend.

Seven-time champion. Two-time Daytona 500 winner. Eighty-three career checkered flags. Jimmie Johnson is what happens when longevity meets peak performance and never lets up. He didn’t just win—he engineered one of the most dominant eras motorsport has ever seen, including an absurd five straight Cup Series titles between 2006 and 2010. And now, in his post-full-time-racing era, he’s shifting lanes—from “GOAT” to “mogul.”

WME will represent Johnson in all areas, which is less about finding him work and more about building scaffolding for what’s already in motion. There’s Legacy Motor Club, the Cup Series team he co-owns and occasionally drives for. There’s the SiriusXM podcast, “Never Settle,” which he co-hosts with ESPN’s Marty Smith, a southern-fried deep-dive into sports, stories, and human drive. There are brand partnerships, media ventures, ownership

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Endorsement Deals 2 mins read

Tetairoa McMillan Has Signed Endorsement Deal With Jordan Brand

Tetairoa McMillan has signed with Jordan Brand, because if you’re going to be the most stylish wide receiver to come out of the 2025 draft, you might as well make it official with the Jumpman logo stitched to your every route.

The Carolina Panthers rookie is the only NFL rookie to sign with Brand Jordan this year, which makes the deal less of a sponsorship and more of a coronation. It was brokered by Klutch Sports Group’s Joe D’Amelio and Zeke Sandhu, which also means it was less of a negotiation and more of a chess move. Klutch doesn’t just sign deals—they curate narratives. And this one’s got layers.

McMillan dropped hints before the ink dried, showing up to the NFL Draft in the Travis Scott x Air Jordan 1 Low “Black Phantom”, because when you’re about to go Top 10, it helps to dress like you already know something the rest of the league doesn’t. He went No.

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Sports 1 mins read

Karl-Anthony Towns Has Signed An Endorsement Deal with Hola Prime

Karl-Anthony Towns has signed on as the first-ever sports ambassador for Hola Prime, a fintech platform that’s apparently decided the best way to explain trading to the masses is through a 7-foot All-Star center with a three-point shot and a knack for brand synergy.

The campaign—titled “#SpeedIsSuccess”—leans into the idea that trading is like basketball: fast-paced, strategic, and best executed by someone who’s already made $70 million in career earnings. Towns, who joined the New York Knicks in late 2024, is now applying his on-court agility to financial markets, or at least to the marketing of them.

This isn’t Towns’ first foray into endorsements. His portfolio includes partnerships with Beats by Dre, Dove Men+Care, Fast Twitch Energy Drink, Nike, Gatorade,

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Endorsement Deals 2 mins read

Shedeur Sanders Has Signed an Endorsement Deal with Delta Airlines

Shedeur Sanders has signed an endorsement deal with Delta Airlines, because in 2025, even your boarding pass needs a storyline.

A day after being drafted 144th overall by the Cleveland Browns—several rounds later than most projections, media takes, and probably his own expectations—Sanders quietly launched his next brand move. A TikTok clip dropped showing him boarding a Delta flight, wearing a Delta sweatshirt, and delivering the tagline: “It’s time to keep climbing.” Subtle? No. Effective? Absolutely. It’s self-mythologizing with gate assignments.

This is not a post-draft recovery deal. It’s a flex. Delta’s not betting on the No. 144 pick. They’re betting on the Shedeur Sanders brand—built not just on his QB stats, but on a perfectly curated blend of swagger, polish, and algorithm-friendly appeal. He’s already inked deals with

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Endorsement Deals 2 mins read

Jalen Williams Signs Endorsement Deal With Ecko

Jalen Williams, the Oklahoma City Thunder’s breakout star and newly minted 2025 NBA All-Star, has teamed up with Ecko Unltd. as a brand ambassador and capsule collaborator. The partnership marks a smart evolution for Ecko—reviving its streetwear DNA with the help of a player who’s quietly become one of the most stylish, positionless forces in the league.

Williams—“J-Dub” if you’re paying attention—has helped lead OKC to the #1 seed in the Western Conference this season, averaging over 21 points per game and playing with the kind of length, vision, and versatility that makes coaches drool and stylists take notes. At just 23, he’s not only locked in on the court, he’s also building out a brand persona that feels custom-tailored for Gen Z fans: calm, cool, ultra-efficient.

Ecko Unltd., meanwhile, is in legacy-revival mode. Now celebrating its 30th anniversary, the brand is leaning back into its ‘90s and early-2000s skate-hip-hop ethos, with limited-edition pieces and nostalgia-fueled designs that feel surprisingly current in an era of throwback obsession.

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Endorsement Deals 2 mins read

Canelo Alvarez Signs Endorsement Deal With Amiri

Canelo Álvarez, the undisputed super middleweight champion and global boxing icon, has been announced as the latest brand ambassador for luxury fashion house Amiri. This collaboration marks a significant move for both parties: Amiri expands its influence into the Latin American market, while Álvarez continues to diversify his brand beyond the boxing world.​

Mike Amiri, founder and creative director of the brand, emphasized the shared values between the athlete and the fashion house: “We share a philosophy of excellence and a dedication to inspiring others.” This partnership aligns Álvarez with other Amiri ambassadors, including South Korean rapper Sunwoon, highlighting the brand’s commitment to cultural diversity and global reach.​

For Álvarez, this is not his first foray into the fashion industry. He has previously collaborated with luxury brands such as Dolce & Gabbana and Louis Vuitton, and his association with Amiri further cements his status as a style icon. Beyond fashion, Álvarez has a diverse portfolio of endorsements, including partnerships

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