Hip-Hop

Hip-Hop 1 mins read

Vince Staples Signs With Wasserman

Vince Staples has signed with Wasserman Music for exclusive worldwide touring representation. The agency will oversee his live performances as he continues to be a fixture in the festival and touring circuit.

Recent Projects and Career Highlights: In May 2024, Staples released his sixth studio album, Dark Times, marking his final project with Def Jam Recordings. The album featured tracks like “Shame on the Devil” and “Black&Blue,” continuing his signature blend of introspective storytelling and sharp social commentary. The project followed a string of critically acclaimed releases, including Ramona Park Broke My Heart and FM!

Beyond music, Staples debuted his scripted comedy series, The Vince Staples Show, on Netflix in 2024. He has also appeared in HBO’s Insecure and starred in the remake of White Men Can’t Jump. Additionally, he was featured in an October 2024 Jordan sneaker campaign alongside NBA star Jayson Tatum, channeling the iconic style of Michael Jordan and Spike Lee’s classic commercials.

A Festival Mainstay: Staples has performed at major festivals including Coachella, Rolling Loud,

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New Signings 2 mins read

Potter Payper Signs with Wasserman for Worldwide Representation

British rapper and songwriter Potter Payper has signed with Wasserman for worldwide representation, excluding North America. He continues to be managed in-house by his label, 36 The Label, with public relations handled by Wired PR.

Background and Career Highlights: Born Jamel Bousbaa in Barking, London, Potter Payper built his reputation through his vivid storytelling and raw lyricism. He gained early attention with his BlackBox freestyles and underground mixtapes, quickly establishing himself as a force in UK rap. His 2013 debut mixtape Training Day laid the foundation for his rise, showcasing his signature gritty realism.

Following that success, he released Training Day 2 in 2016 and Training Day 3 in 2020, the latter arriving shortly after his release from prison. Training Day 3 debuted at No. 3 on the UK Albums Chart, marking a major breakthrough in his career. His single “Gangsteritus” featuring Tiggs Da Author became a defining moment, gaining widespread recognition

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Hip-Hop 2 mins read

LiAngelo Ball (GELO) has signed with CAA

Professional basketball player and emerging rapper LiAngelo Ball, also known by his stage names G3 and GELO, has signed with Creative Artists Agency (CAA) for representation. This strategic move aims to advance his burgeoning career in both sports and music.

Basketball Career: Born on November 24, 1998, in Anaheim, California, LiAngelo Ball gained early recognition playing alongside his brothers, Lonzo and LaMelo, at Chino Hills High School, where they secured a state championship. He briefly attended UCLA but withdrew following a suspension in 2017. Pursuing professional opportunities, Ball played internationally with Prienai in Lithuania and later joined the Los Angeles Ballers in the Junior Basketball Association (JBA). He had stints with the Greensboro Swarm in the NBA G League and the Astros de Jalisco in Mexico.

Transition to Music: In January 2025, Ball released his debut single, “Tweaker,” which quickly gained viral attention. The track’s success led to a remix featuring

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Alcohol 2 mins read

Megan Thee Stallion Launches Premium Tequila Brand, Chicas Divertidas

Grammy-winning artist Megan Thee Stallion has unveiled her new premium tequila brand, Chicas Divertidas, introducing two initial expressions: Blanco and Reposado. Crafted at the historic Casa Centinela distillery in Jalisco, Mexico—one of the oldest tequila producers in the region—Chicas Divertidas is positioned as a high-quality, bold addition to the tequila market, reflecting Megan’s vibrant personality and entrepreneurial spirit.

The brand’s messaging highlights a smooth, flavorful, and unapologetically unique experience, aligning with Megan’s larger-than-life persona and her ability to turn everything she touches into a cultural moment. This latest business move adds to an already impressive year for Megan, following the release of two albums, hosting the MTV Video Music Awards, and premiering her documentary, Megan Thee Stallion: In Her Words, which delves into her career and personal journey.

Joining the Wave of Musicians in the

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Music 2 mins read

Murda Beatz Signs with 33 and West for Worldwide Representation (Excluding North America)

Renowned Canadian record producer Murda Beatz has signed with 33 and West for representation in all territories outside of North America. He continues to be represented by Cara Lewis Group in North AMerica, managed by Range Media, and has public relations handled by Biz3.

Background and Career Highlights: Born Shane Lee Lindstrom, Murda Beatz started producing music as a teenager in Fort Erie, Ontario, teaching himself how to make beats using FL Studio. His early work caught the attention of Chief Keef and Lil Durk, leading to a breakout partnership with Migos, where he played a key role in shaping their signature sound.

Murda Beatz has produced some of the biggest hits in hip-hop, including “Butterfly Effect” by Travis Scott, “Nice for What” by Drake, “Fefe” by 6ix9ine featuring Nicki Minaj, and “MotorSport” by Migos, Nicki Minaj, and Cardi

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Music 2 mins read

Coi Leray Signs with Range Media for Management

Rising hip-hop artist Coi Leray has entered into a management agreement with Range Media, where she will be managed by Cory Litwin. She continues to be represented by FYI Brand Group for public relations in the U.S. and by Always Protected Publicity in the U.K.

Recent Releases: Today, Leray released the five-song EP “What Happened to Forever” via Epic Records, marking her first project under the label since signing with them. This follows her 2023 full-length album “Coi,” which was released through Republic Records.

Background and Career Highlights: Born on May 11, 1997, in Boston, Massachusetts, Coi Leray Collins is the daughter of rapper and media executive Benzino. She began her musical journey in 2018 with the release of her debut single “G.A.N.”, followed by her first mixtape “Everythingcoz.” Her breakthrough came in 2021 with the single “No More Parties,” which was remixed featuring Lil

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Campaigns 2 mins read

Lil Wayne Partners with Cetaphil for ‘We’re All a Lil Sensitive’ Campaign

Grammy-winning rapper Lil Wayne has teamed up with Cetaphil for a new campaign titled “We’re All a Lil Sensitive.” The advertisement plays on Wayne’s feelings about this year’s Super Bowl, using the tagline and weaving the date “6-6-25” throughout the visuals, appearing on football jerseys and a basketball scoreboard. The ad then shifts to Wayne’s studio, where a sign on the door reads “Do Not Disturb ‘Til 06-06-25” and “Carter

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Film/TV 2 mins read

Common Signs with CAA and Anonymous Content

Renowned artist Common has recently signed with Creative Artists Agency (CAA) for representation and Anonymous Content for management for Film/TV. He continues to be represented by The Lede Company for PR, and managed by SMAC Entertainment.

Accolades and Achievements: Throughout his illustrious career, Common has garnered numerous prestigious awards, including three Grammy Awards, an Academy Award, a Golden Globe Award, a Primetime Emmy Award, and a NAACP Image Award. His Oscar win was for Best Original Song with “Glory,” co-written for the film Selma, in which he also portrayed civil rights leader James Bevel. Additionally, he received an Academy Award nomination alongside Diane Warren for “Stand Up for Something,” crafted for the film Marshall.

Recent Career Highlights: In 2024, Common collaborated with legendary producer Pete Rock to release the album The Auditorium Vol. 1. This

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Endorsement Deals 2 mins read

GloRilla Becomes First-Ever Brand Ambassador for All Fenty Divisions

GloRilla has achieved a significant milestone by becoming the inaugural brand ambassador for all four of Rihanna’s Fenty brands: Savage X Fenty, Fenty Beauty, Fenty Skin, and the upcoming Fenty Hair. This comprehensive partnership is showcased in the “Glo Up Close” campaign, marking her debut in this multifaceted role.

GloRilla’s Meteoric Rise in Hip-Hop

Born Gloria Hallelujah Woods on July 28, 1999, in Memphis, Tennessee, GloRilla began her musical journey in 2019 with the release of her mixtape “Most Likely Up Next,” followed by her EP “P Status” in 2020. Her breakthrough came in 2022 with the viral hit “F.N.F. (Let’s Go)” in collaboration with Hitkidd, which peaked within the top 50 of the Billboard Hot 100 and earned her a Grammy nomination for Best Rap Performance. This success led to her signing with

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New Signings 1 mins read

Giggs Signs with CAA for Worldwide Representation (Excluding North America)

British rap icon Giggs has signed with Creative Artists Agency (CAA) for worldwide representation, excluding North America. The influential London artist will continue to be managed by Olympus Projects as he expands his global reach.

Giggs Continues to Shape UK Rap: Since breaking out in the mid-2000s, Giggs has cemented himself as one of the most respected and influential figures in UK hip-hop. Over the years, he has worked with major artists such as Drake, Ed Sheeran, Pop Smoke, Meek Mill, and Jadakiss, bridging the UK and U.S. rap scenes. His 2016 album Landlord was a commercial success, reaching No. 2 on the UK Albums Chart, while his 2019 project Big Bad… continued to showcase his dominance.

Recent Releases and Career Milestones: Giggs’ latest release, Time, a collaboration with rising artist Strandz, adds to his extensive catalog of hard-hitting anthems. His most recent album, Zero Tolerance, was released in 2023 under his

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Agency Signing 2 mins read

D-Block Europe signs with Wasserman Music

London-based hip-hop collective D-Block Europe has entered into a representation agreement with Wasserman Music, covering all territories worldwide except North America. This strategic partnership aims to bolster the group’s international presence and expand their reach across key global markets. They will continue to be managed by DBE Live.

D-Block Europe, consisting of members Young Adz and Dirtbike LB, has rapidly ascended in the UK music scene with their distinctive blend of melodic rap and candid lyricism. Their discography includes multiple chart-topping projects, such as the mixtapes “Home Alone” and “PTSD,” both of which secured top 10 positions on the UK Albums Chart. Their debut studio album, “The Blue Print – Us vs. Them,” released in 2020, further solidified their status by reaching number two on the charts.

D-Block Europe’s latest single, “Won’t Ever Know” featuring

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New Signings 2 mins read

Tee Grizzley signs with IAG

Detroit rapper Tee Grizzley has signed with Independent Artist Group (IAG). He continues to be managed by Markeisha Darden.

Tee Grizzley, born Terry Sanchez Wallace Jr., emerged as a prominent figure in the Detroit hip-hop scene with his debut single, “First Day Out,” in 2016. The track’s raw narrative and authentic portrayal of his life experiences garnered significant attention, propelling him into the national spotlight.

Career Highlights: Following the success of “First Day Out,” Tee Grizzley released his debut mixtape, My Moment, in 2017, which earned him two BET Hip Hop Award nominations for Best New Hip-Hop Artist and Best Mixtape.

In 2018, he delivered his debut studio album, Activated, which showcased his lyrical prowess and storytelling abilities. Continuing his momentum, Tee Grizzley released Still My Moment in 2018 and The Smartest in 2020, further solidifying his place in the hip-hop community.

His

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Agency Signing 2 mins read

Ludacris signs with UTA

Renowned rapper and actor Chris “Ludacris” Bridges has recently signed with United Talent Agency (UTA) for representation. He continues to be managed by Ebony Son Entertainment and his publicity is handled by Rogers & Cowan/PMK.

Career Highlights: Ludacris first rose to fame in the early 2000s with hits like What’s Your Fantasy and Southern Hospitality, becoming a dominant force in Southern hip-hop. His 2001 album, Word of Mouf, was a commercial success, featuring chart-topping singles such as Area Codes (featuring Nate Dogg) and Rollout (My Business). Over the years, he has collaborated with top artists like Missy Elliott, Usher, and Pharrell Williams.

Beyond music, Ludacris has built a thriving acting career, best known for

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New Signings 2 mins read

Justus Bennetts Signs with Pinnacle Entertainment

Rising star Justus Bennetts has signed with Pinnacle Entertainment, marking a significant new chapter in his career. He continues to be managed by Raw Material.

Career Highlights: Justus Bennetts began his musical journey in Seattle, later relocating to North Carolina, where he honed his craft. At 14, he started rapping and recording music, sharing his work on platforms like SoundCloud. His breakout single, “Cool Kids,” gained significant traction on TikTok, propelling him into the spotlight. 

In 2022, Bennetts released “Don’t Trip,” collaborating with artist GAYLE. The track showcased his versatility and garnered widespread attention. Justus Bennetts has delivered several notable live performances that have contributed to his rising prominence in the music scene. In 2023, he performed at venues such as The Fillmore Detroit in Detroit, Michigan, and the Egyptian Room at Old National Centre in Indianapolis,

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Endorsement Deals 2 mins read

Lay Bankz Signs A new Endorsement Deal With Under Armour

Under Armour continues its cultural expansion by partnering with rising hip-hop star Lay Bankz. The 20-year-old Philadelphia native, known for her electrifying performances, bold fashion, and genre-defying sound, becomes the first female music artist to collaborate with the iconic brand. Lay joins an elite lineup of collaborators, including NFL flag football ambassador Diana Flores and international rugby star Siviwe Soyizwapi.

Career Highlights: Lay began writing raps at age 10 and released her first song, Passion, at 15. Lay gained recognition for viral TikTok hits like Left Cheek (Doo Doo Blick) and Na Na Na, which propelled her debut EP, Now You See Me, in August 2023. Collaborations with notable artists, including Ciara on the “dance mix” of Da Girls and NLE

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Music 2 mins read

Trippie Redd Signs with WME for Representation

Rapper and songwriter Trippie Redd has signed with WME for representation, marking another significant step in his career. He continues to be managed by Grade A Productions, with PR handled by Rodeo & Madison Agency. Known for his genre-blending sound and emotive lyricism, Trippie remains a force in the music industry, consistently pushing creative boundaries.

Career Highlights: Born Michael Lamar White IV in Canton, Ohio, Trippie Redd first rose to prominence with the release of his mixtape A Love Letter to You in 2017. The project’s breakout single, Love Scars, established him as a leading voice in the emo rap movement, combining heartfelt melodies with hard-hitting beats. Since then, he has released several successful projects, including chart-topping albums like Life’s a Trip (2018), !(2019), and Pegasus (2020).

Trippie’s ability to seamlessly

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Music 2 mins read

Mach-Hommy Signs with Ground Control Touring for Representation

Critically acclaimed rapper and producer Mach-Hommy has signed with Ground Control Touring for representation, further solidifying his presence in the hip-hop world. Known for his enigmatic persona and deeply introspective music, Mach-Hommy has earned a reputation as one of hip-hop’s most intriguing and innovative artists.

Career Highlights: Mach-Hommy first gained widespread attention with his 2016 album H.B.O. (Haitian Body Odor), which he released independently in a limited run, selling physical copies for $300 each. The unconventional approach not only highlighted his commitment to artistic independence but also established him as a cult favorite within the underground hip-hop scene. His work frequently blends English and Haitian Kreyòl, reflecting his Haitian heritage and exploring themes of cultural identity, social justice, and personal struggle.

In 2021, Mach-Hommy released Pray for Haiti, an album executive-produced by Westside Gunn. The project was met with critical acclaim for its lyrical depth and intricate production, and

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Campaigns 2 mins read

Big Sean Collaborates with Chips Ahoy! on Exclusive ComplexCon Campaign

GRAMMY-nominated hip-hop star Big Sean has partnered with Chips Ahoy! for a unique campaign celebrating the launch of the brand’s latest product, the Big Chewy Cookie. The campaign, which kicks off at ComplexCon in Las Vegas on November 16, features an exclusive, co-designed capsule collection inspired by Big Sean’s distinctive style and Don Life mantra. The collection includes standout pieces like a “Don Life” T-shirt, showing the Big Chewy Cookie towering over the Earth, and a premium heavyweight sweatshirt in chocolate brown, featuring a large cookie graphic that echoes Chips Ahoy!’s iconic chocolatey taste.

This collaboration follows Big Sean’s recent album, Better Me Than You, which debuted in August. Known for his blend of introspective lyrics and high-energy beats, Sean has continued to shape the hip-hop landscape with this latest project. His work spans multiple platinum-certified albums, including Finally Famous (2011), Hall of Fame (2013), and Dark Sky Paradise (2015), cementing his reputation as one of hip-hop’s most versatile

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Music 2 mins read

Hit-Boy Partners with D’USSÉ for an Immersive Holiday Campaign

Grammy-winning producer and rapper Hit-Boy has teamed up with D’USSÉ to bring music and cocktail enthusiasts an unforgettable holiday experience. Through a QR code included inside every D’USSÉ VSOP Holiday Gift Box, Hit-Boy takes on the role of “personal holiday DJ.” With a quick scan, users can unlock a curated setlist and custom animations based on their chosen cocktail, from a D’USSÉspresso Martini to other festive drinks. The digital experience features a lively animated avatar of Hit-Boy, creating a club-like ambiance right at home for those holiday gatherings.

The campaign culminates with a major event at Miami Art Basel, where cultural tastemakers across music, art, and style will celebrate the collaboration. Hit-Boy joins a prestigious list of artists who have partnered with D’USSÉ, including Megan Thee Stallion, Offset, and Wizkid.

Career

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Music 2 mins read

Quavo Signs with United Talent Agency (UTA) for Representation

Rapper and cultural icon Quavo has signed with United Talent Agency (UTA) for representation, joining an elite roster at one of the industry’s top agencies. The Atlanta-based artist continues to be managed by Scooter Braun Projects. His latest album, Rocket Power, dropped in 2023, marking an emotional and personal project for the artist. This year, Quavo has collaborated on several notable tracks, including “Fly” with Lenny Kravitz, “If I Fall” with Ty Dolla $ign and We Are Dreaming, and “5Brazy” with Yeat.

Career Highlights: Quavo, born Quavious Keyate Marshall, first gained fame as a founding member of the groundbreaking hip-hop trio Migos, alongside his nephew Takeoff and cousin Offset. Migos changed the rap landscape with their distinctive flow and hit singles like “Versace,” “Bad and Boujee,” and “T-Shirt.” The group’s signature “triplet” flow and chart-topping albums, including Culture and Culture II, propelled them to global fame,

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