Product Collaborations

R&B 2 mins read

SZA Collaborates with True Food Kitchen to Launch the SZA CZA Salad

Grammy Award-winning artist SZA has partnered with True Food Kitchen to introduce the SZA CZA Salad, a bold remix of the restaurant's popular Kale Caesar Salad. This seed oil-free dish is now available at all 46 True Food Kitchen locations nationwide.

The collaboration began when SZA, a longtime fan of the original salad, reached out to the restaurant, urging them to bring it back while also using its return to create a greater purpose. The partnership will support SÜPRMARKT, a Los Angeles-based nonprofit dedicated to providing affordable organic groceries to underserved communities, with proceeds from the SZA CZA Salad going toward the organization.

The campaign will roll out across Instagram, YouTube, TikTok, and Pinterest, with additional placements on Paramount+, BET, MTV, and Samba TV. Audio marketing will scale through SoundCloud, SiriusXM, Pandora, and podcasts, and a Live Nation collaboration

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Campaigns 2 mins read

Puma x A$AP Rocky: A Fusion of Fashion and Motorsports

Puma and A$AP Rocky have unveiled a groundbreaking campaign that seamlessly merges streetwear with the high-octane world of motorsports. Co-directed by Rocky and Dreambear’s Shapxo, the ad brings the rapper’s signature fashion-forward aesthetic to adrenaline-fueled sports like motocross and racing.

The campaign's production was a week-long endeavor featuring indoor bike stunts, intricate visual effects, and an original music composition, underscoring Rocky's creative versatility and dedication to innovation.

Career Highlights: A$AP Rocky, a Harlem native, rose to prominence with his critically acclaimed 2011 mixtape Live. Love. A$AP, featuring hits like Peso and Purple Swag. His debut studio album, Long. Live. A$AP (2013), debuted at number one on the Billboard 200 and included chart-topping singles such as F**kin’ Problems, which featured Drake,

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Endorsement Deals 2 mins read

Lay Bankz Signs A new Endorsement Deal With Under Armour

Under Armour continues its cultural expansion by partnering with rising hip-hop star Lay Bankz. The 20-year-old Philadelphia native, known for her electrifying performances, bold fashion, and genre-defying sound, becomes the first female music artist to collaborate with the iconic brand. Lay joins an elite lineup of collaborators, including NFL flag football ambassador Diana Flores and international rugby star Siviwe Soyizwapi.

Career Highlights: Lay began writing raps at age 10 and released her first song, Passion, at 15. Lay gained recognition for viral TikTok hits like Left Cheek (Doo Doo Blick) and Na Na Na, which propelled her debut EP, Now You See Me, in August 2023. Collaborations with notable artists, including Ciara on the

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Endorsement Deals 2 mins read

Westside Gunn Collaborates with Purple Brand for Custom GXFR Jacket

Rapper and fashion innovator Westside Gunn has teamed up with Purple Brand to release an exclusive custom jacket, the GXFR x Purple Brand piece, in celebration of his highly anticipated HEELS HAVE EYES 3 event. Known for his bold style and unique collaborations, Gunn models the one-of-a-kind jacket in Purple Brand’s latest campaign. This collaboration follows previous projects between Gunn and the brand, including custom-designed jeans that garnered attention within the fashion and hip-hop communities. Gunn joins other notable figures who have represented Purple Brand, such as boxer Caleb Plant and model CHXRRY.

Career Highlights: Westside Gunn, a prominent figure in hip-hop, is best known as a founding member of Griselda Records, a label he started alongside his brother Conway the Machine and cousin Benny the Butcher. Known for his

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Sports 2 mins read

Devin Booker Teams Up with Nike for “Nightmare Before Christmas” Book 1 Release

In an exciting collaboration, NBA star Devin Booker and Nike are adding a festive twist to Booker’s Book 1 sneaker series with a new “Nightmare Before Christmas” colorway. Set for release on December 19, 2024, this holiday-themed edition brings a fresh look to the lineup with a white version inspired by Tim Burton’s iconic 1993 film. Following the Halloween-themed black Book 1 release, this all-white colorway combines sportswear with gothic-inspired elements that capture the movie’s eerie aesthetic.

Sneaker Design Highlights: The Book 1 “Nightmare Before Christmas” sneaker features a cracked white leather upper that reflects the haunting atmosphere of the film, specifically inspired by Jack Skellington, the skeletal protagonist. The shoe’s textured leather finish adds depth and durability, while its contrasting dark accents on the tongue branding and insoles subtly echo Burton’s signature gothic style. These details bring a balance to the all-white shoe, enhancing its visual appeal and creating

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Endorsement Deals 1 mins read

Wilson Basketball Launches Two New Caitlin Clark-Inspired Basketballs

Wilson Basketball has unveiled two new Caitlin Clark-inspired basketballs as part of its “Journey Series” collection, celebrating the standout athlete’s impact on the sport. Following the successful sell-out of the first Clark-inspired basketballs, Wilson’s new releases – a black “Every Point” ball and a white “Make Your Mark” ball – are set to captivate fans once again, as Clark continues to be one of the most marketable figures in sports.

The Journey Series: The black “Every Point” basketball represents Clark’s legacy with every shot she takes. Adorned with speckled dots symbolizing Clark’s shooting chart from her high school, college, and professional teams, each colorway reflects a phase in her career, from high school through to her pro aspirations.

The white “Make Your Mark” basketball celebrates Clark’s rapid ascent in the basketball world. Featuring the block text “CAITLIN CLARK” in team colors from every

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Alcohol 2 mins read

Francia Raisa Collaborates with Tequila Cazadores on New Limited-Edition Collection

Actress Francia Raisa has partnered with Tequila Cazadores to launch The Cocina Collection, an exclusive home entertaining line featuring handcrafted pieces by Mexican artisans. Distributed via Guelaguetza Designs, this collaboration aligns with Raisa's dedication to celebrating her Latinx heritage. Known for her vibrant acting career, Raisa has also collaborated with brands like La Victoria.

Career Highlights: Raisa’s breakthrough role came in The Secret Life of the American Teenager (2008-2013), where she played Adrian Lee, earning her a Teen Choice Award nomination. Her success continued with roles in popular series like Dear White People and Black-ish, and she currently stars as Ana Torres in Freeform’s Grown-ish. In 2022, she expanded her comedic range as Valentina in How I Met Your Father, Hulu’s reboot of the beloved sitcom.

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Music 2 mins read

Westside Gunn Collaborates with Saucony on New Sneaker Line

Westside Gunn, the Buffalo-born rapper and mastermind behind Griselda Records, has revealed an exciting new collaboration with Saucony. Taking to Instagram, Gunn shared behind-the-scenes glimpses of the development process for his upcoming sneaker designs with the brand. Two standout models, the ProGrid Omni 9 and ProGrid Triumph 4, are currently in production, with Gunn bringing his bold and colorful vision to the footwear. The ProGrid Omni 9 features a striking orange and red color scheme, while the ProGrid Triumph 4 boasts a vibrant blue and yellow palette.

Westside Gunn’s Influence and Vision: Known for his artistic flair and keen sense of style, Westside Gunn’s partnership with Saucony is a natural extension of his influence in both music and fashion. As the visionary behind Griselda Records, Gunn has not only brought raw, gritty East Coast rap back to the forefront of hip-hop, but he’s also expanded his reach into streetwear with his Flygod fashion line. His ability to blend high

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Music 2 mins read

Olivia Rodrigo Collaborates with Sony to Launch New LinkBuds Colorway

https://www.youtube.com/watch?v=3uWjeU8iN8s

Global pop star Olivia Rodrigo has teamed up with tech giant Sony to launch a new colorway for their latest LinkBuds collection. As part of the collaboration, the two new models, LinkBuds Fit and LinkBuds Open, are released in Rodrigo’s signature violet colorway. These new earbuds feature light Air Fitting Supporters, ensuring all-day comfort, no matter the wearer’s lifestyle.

Custom Design and Features: Rodrigo, alongside her producer Dan Nigro, played an active role in designing the earbuds, offering custom EQ settings and a special EQ user interface tailored

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Music 2 mins read

Omar Apollo Collaborates with Taco Bell to Launch Disha Hot Sauce

https://www.youtube.com/watch?v=eccVwsfZfdE

Omar Apollo, managed by Open Door Management, has teamed up with Taco Bell to create Disha Hot, a hot sauce inspired by his family's secret recipe. This first-of-its-kind sauce packet partnership features savory, smoky flavors perfected by Omar’s mother in her original recipe, bringing a personal and authentic touch to the collaboration. Fans can enjoy the sauce via a Disha Hot Discovery Box that includes Taco Bell menu favorites along with three packets of the sauce. The sauce is also available for individual purchase, with each packet containing unique

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