Endorsement Deals

Endorsement Deals 2 mins read

Westside Gunn Collaborates with Purple Brand for Custom GXFR Jacket

Rapper and fashion innovator Westside Gunn has teamed up with Purple Brand to release an exclusive custom jacket, the GXFR x Purple Brand piece, in celebration of his highly anticipated HEELS HAVE EYES 3 event. Known for his bold style and unique collaborations, Gunn models the one-of-a-kind jacket in Purple Brand’s latest campaign. This collaboration follows previous projects between Gunn and the brand, including custom-designed jeans that garnered attention within the fashion and hip-hop communities. Gunn joins other notable figures who have represented Purple Brand, such as boxer Caleb Plant and model CHXRRY.

Career Highlights: Westside Gunn, a prominent figure in hip-hop, is best known as a founding member of Griselda Records, a label he started alongside his brother Conway the Machine and cousin Benny the Butcher. Known for his

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Music 2 mins read

Sexyy Red Does Brand Deal with Bay Smokes

Rising hip-hop sensation Sexyy Red has done paid brand endorsement for Bay Smokes, a marijuana brand known for its premium cannabis products. Promoting the brand to her 4.7 million Instagram followers, where she boasts a remarkable 10.5% engagement rate, Sexyy Red brings her unique style and personality to Bay Smokes’ latest campaign.

Career Highlights: Sexyy Red, whose popularity has skyrocketed in recent years, is celebrated for her bold, unapologetic style and catchy tracks that have quickly gained her a devoted fan base. Hailing from St. Louis, Missouri, she first caught the industry’s attention with her viral single “Pound Town,” a song that became a sensation on social media and showcased her distinct, energetic approach to hip-hop. Following this success, she continued to make waves with tracks like “SkeeYee” and “Looking For the Hoes.”

As her career progressed, Sexyy Red became a prominent figure in the rap scene, recognized for

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Endorsement Deals 2 mins read

C.P. Company x adidas Originals Unveil Collaborative Campaign Featuring British Icons

In celebration of the SPZL line's tenth anniversary, C.P. Company and adidas Originals have launched a highly anticipated collaborative apparel and footwear collection. The campaign, titled Party of Dreams, showcases a lineup of prominent British talent, including actor Ashley Walters, acclaimed actor Stephen Graham, legendary musician Goldie, model Robert Brooks, and model Toby Mclellan, bringing together a dynamic mix of style and cultural influence.

Talent Highlights:

Ashley Walters: Known for his powerful portrayal of Dushane in the acclaimed British crime drama Top Boy, Walters has also stepped behind the camera as a director. His recent directorial projects include the much-anticipated series A Thousand Blows, further establishing his presence in the entertainment industry.

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Basketball 2 mins read

Malik Monk Collaborates with Pizza Guys on New Campaign

Sacramento Kings guard Malik Monk has teamed up with Pizza Guys, a Sacramento-based pizza franchise known for its fresh, high-quality offerings, to launch the "Malik Monk Special" in celebration of the basketball season. This collaboration, part of Monk's brand ambassador role announced earlier this year, features a pizza topped with four premium meats—pepperoni, cup and crisp pepperoni, bacon, and sausage—paired with a side of Cheezee Pepperoni Rolls.

In a unique addition, Pizza Guys has introduced a limited-edition box that transforms into a basketball hoop, allowing fans to shoot hoops at home while watching Monk on the court. Additionally, fans can pick up a Pizza Guys x Malik Monk mini basketball for $4 at participating locations, further enhancing the experience for basketball and pizza lovers alike.

Career Highlights: Malik Monk, born on February 4, 1998, in Jonesboro, Arkansas, has made a name for himself as an electrifying shooting guard

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Boxing 2 mins read

Mike Tyson Named Brand Ambassador for NAGA

https://www.youtube.com/watch?v=S7aFx3PzDZ4

Boxing legend Mike Tyson has joined NAGA, a social trading-focused online broker, as their newest brand ambassador. In the "Party of Dreams" campaign video, Tyson humorously navigates the convenience of using NAGA’s all-in-one app, contrasting it with the hassle of juggling multiple financial apps. The platform allows users to manage trading, copy trading, investing, cryptocurrency, and payments all within a single app, aligning with NAGA’s commitment to simplifying the financial experience.

Upcoming Fight: Tyson is set to return to the ring for an anticipated match against YouTuber-turned-boxer

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Music 2 mins read

Ariana Grande Stars in Swarovski’s ‘Party of Dreams’ Holiday 2024 Campaign

Swarovski has launched its Holiday 2024 campaign, Party of Dreams, featuring global brand ambassador Ariana Grande. This luxurious campaign, directed by Swarovski’s Creative Director Giovanna Engelbert and shot by renowned photographers Mert and Marcus, takes place in an opulent, Swarovski-themed nightclub setting. Grande appears in a series of stunning shots and videos wearing jewelry from Swarovski's Millenia and Matrix Crash collections, styled in an outfit specially designed by Engelbert.

About the Partnership: Ariana Grande, who was announced as Swarovski’s global brand ambassador in July 2024, has brought her signature elegance to the Party of Dreams campaign, embodying the brand's celebration of glamour and modern luxury. The campaign video features Grande alongside other guests, creating a festive scene that showcases Swarovski's bold and intricate designs.

Career

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Investments 2 mins read

Khaotic Joins SneakyLinks as Investor and Brand Ambassador

Love & Hip Hop star and rapper Khaotic has joined SneakyLinks, a new social media app, as an investor and brand ambassador. SneakyLinks, co-founded by investor Daniel Gamble and rap legend Jim Jones, launched at Invest Fest '24, drawing attention for its innovative, privacy-focused platform. With Khaotic’s involvement, SneakyLinks aims to expand its appeal among younger audiences seeking an alternative to mainstream social media, offering a more community-oriented, authentic space.

Career Highlights: Known for his energetic style and candid personality, Khaotic—born Rubin Carlton McFadden—has gained popularity in the music industry with tracks like "Action," "Keep it Real," and "Can't Win for Losing." His breakout single, "These Hoes For Everybody," released in 2015, attracted wide attention and solidified his reputation in the rap scene.

In addition to his

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Film/TV 2 mins read

Harry Collett Collaborates with Calvin Klein on New Campaign

House of the Dragon star Harry Collett has partnered with Calvin Klein for the brand’s latest campaign, posing in Calvin Klein underwear and joining an elite lineup of celebrities who have famously represented the iconic brand, including Mark Wahlberg, Justin Bieber, Michael B. Jordan, and Jacob Elordi. Collett’s collaboration brings his rising star power into the fashion world.

Career Highlights: Harry Collett first emerged on the acting scene through notable roles in London’s West End productions, including Billy Elliot: The Musical and Matilda The Musical, which set the foundation for his acting career. He transitioned into television, gaining recognition for his portrayal of Oliver Hide in the BBC drama Casualty, a role he held from 2016 to 2022, showcasing his range as a young actor.

In 2020, Collett starred alongside Robert Downey Jr. as Tommy Stubbins in the family adventure film Dolittle,

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Campaigns 2 mins read

Adjoa Andoh Collaborates with Boots on Christmas 2024 Campaign

Bridgerton actress Adjoa Andoh stars in Boots’ 2024 Christmas campaign, taking on the role of Mrs. Claus in a festive, minute-long ad that premiered on November 6. In the campaign, Andoh’s Mrs. Claus runs her “Werkshop,” prepping holiday beauty gifts for Santa Claus to deliver. The ad showcases popular brands like Bubble, e.l.f., Sol de Janeiro, and Laneige, and features beauty influencers Soph and William Grande testing the products in the workshop. Set to Eve’s Who’s That Girl, the ad captures the excitement of the season with a playful, modern twist.

Directed by Dave Meyers and produced by Radical, the campaign debuted on Boots’ social media channels and will also air on ITV1 during primetime. Boots’ holiday marketing this year emphasizes men as a key audience, with targeted ads across podcasts, social media, and YouTube. Boots is even extending its reach into gaming, with themed content integrations in popular mobile games like Candy Crush, Bubble Witch Saga, and Farm

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Sports 2 mins read

Devin Booker Teams Up with Nike for “Nightmare Before Christmas” Book 1 Release

In an exciting collaboration, NBA star Devin Booker and Nike are adding a festive twist to Booker’s Book 1 sneaker series with a new “Nightmare Before Christmas” colorway. Set for release on December 19, 2024, this holiday-themed edition brings a fresh look to the lineup with a white version inspired by Tim Burton’s iconic 1993 film. Following the Halloween-themed black Book 1 release, this all-white colorway combines sportswear with gothic-inspired elements that capture the movie’s eerie aesthetic.

Sneaker Design Highlights: The Book 1 “Nightmare Before Christmas” sneaker features a cracked white leather upper that reflects the haunting atmosphere of the film, specifically inspired by Jack Skellington, the skeletal protagonist. The shoe’s textured leather finish adds depth and durability, while its contrasting dark accents on the tongue branding and insoles subtly echo Burton’s signature gothic style. These details bring a balance to the all-white shoe, enhancing its visual appeal and creating

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