Endorsement Deals

Boxing 2 mins read

Mike Tyson Named Brand Ambassador for NAGA

Boxing legend Mike Tyson has joined NAGA, a social trading-focused online broker, as their newest brand ambassador. In the “Party of Dreams” campaign video, Tyson humorously navigates the convenience of using NAGA’s all-in-one app, contrasting it with the hassle of juggling multiple financial apps. The platform allows users to manage trading, copy trading, investing, cryptocurrency, and payments all within a single app, aligning with NAGA’s commitment to simplifying the financial experience.

Upcoming Fight:

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Music 2 mins read

Ariana Grande Stars in Swarovski’s ‘Party of Dreams’ Holiday 2024 Campaign

Swarovski has launched its Holiday 2024 campaign, Party of Dreams, featuring global brand ambassador Ariana Grande. This luxurious campaign, directed by Swarovski’s Creative Director Giovanna Engelbert and shot by renowned photographers Mert and Marcus, takes place in an opulent, Swarovski-themed nightclub setting. Grande appears in a series of stunning shots and videos wearing jewelry from Swarovski’s Millenia and Matrix Crash collections, styled in an outfit specially designed by Engelbert.

About the Partnership: Ariana Grande, who was announced as Swarovski’s global brand ambassador in July 2024, has brought her signature elegance to the Party of Dreams campaign, embodying the brand’s celebration of glamour and modern luxury. The campaign video features Grande alongside other guests, creating a festive scene that showcases Swarovski’s bold and intricate designs.

Career Highlights: Ariana Grande began her career in entertainment with

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Investments 2 mins read

Khaotic Joins SneakyLinks as Investor and Brand Ambassador

Love & Hip Hop star and rapper Khaotic has joined SneakyLinks, a new social media app, as an investor and brand ambassador. SneakyLinks, co-founded by investor Daniel Gamble and rap legend Jim Jones, launched at Invest Fest ’24, drawing attention for its innovative, privacy-focused platform. With Khaotic’s involvement, SneakyLinks aims to expand its appeal among younger audiences seeking an alternative to mainstream social media, offering a more community-oriented, authentic space.

Career Highlights: Known for his energetic style and candid personality, Khaotic—born Rubin Carlton McFadden—has gained popularity in the music industry with tracks like “Action,” “Keep it Real,” and “Can’t Win for Losing.” His breakout single, “These Hoes For Everybody,” released in 2015, attracted wide attention and solidified his reputation in the rap scene.

In addition to his music, Khaotic became a prominent face on Love

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Film/TV 2 mins read

Harry Collett Collaborates with Calvin Klein on New Campaign

House of the Dragon star Harry Collett has partnered with Calvin Klein for the brand’s latest campaign, posing in Calvin Klein underwear and joining an elite lineup of celebrities who have famously represented the iconic brand, including Mark Wahlberg, Justin Bieber, Michael B. Jordan, and Jacob Elordi. Collett’s collaboration brings his rising star power into the fashion world.

Career Highlights: Harry Collett first emerged on the acting scene through notable roles in London’s West End productions, including Billy Elliot: The Musical and Matilda The Musical, which set the foundation for his acting career. He transitioned into television, gaining recognition for his portrayal of Oliver Hide in the BBC drama Casualty, a role he held from 2016 to 2022, showcasing his range as a young actor.

In 2020, Collett starred alongside Robert Downey Jr. as Tommy Stubbins in the family adventure film Dolittle, solidifying his place in film. Most recently, he captivated audiences as Jacaerys Velaryon in HBO’s House

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Campaigns 2 mins read

Adjoa Andoh Collaborates with Boots on Christmas 2024 Campaign

Bridgerton actress Adjoa Andoh stars in Boots’ 2024 Christmas campaign, taking on the role of Mrs. Claus in a festive, minute-long ad that premiered on November 6. In the campaign, Andoh’s Mrs. Claus runs her “Werkshop,” prepping holiday beauty gifts for Santa Claus to deliver. The ad showcases popular brands like Bubble, e.l.f., Sol de Janeiro, and Laneige, and features beauty influencers Soph and William Grande testing the products in the workshop. Set to Eve’s Who’s That Girl, the ad captures the excitement of the season with a playful, modern twist.

Directed by Dave Meyers and produced by Radical, the campaign debuted on Boots’ social media channels and will also air on ITV1 during primetime. Boots’ holiday marketing this year emphasizes men as a key audience, with targeted ads across podcasts, social media, and YouTube. Boots is even extending its reach into gaming, with themed content integrations in popular mobile games like Candy Crush, Bubble Witch Saga, and Farm Hero Saga.

Andoh, well-known for her role as

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Sports 2 mins read

Devin Booker Teams Up with Nike for “Nightmare Before Christmas” Book 1 Release

In an exciting collaboration, NBA star Devin Booker and Nike are adding a festive twist to Booker’s Book 1 sneaker series with a new “Nightmare Before Christmas” colorway. Set for release on December 19, 2024, this holiday-themed edition brings a fresh look to the lineup with a white version inspired by Tim Burton’s iconic 1993 film. Following the Halloween-themed black Book 1 release, this all-white colorway combines sportswear with gothic-inspired elements that capture the movie’s eerie aesthetic.

Sneaker Design Highlights: The Book 1 “Nightmare Before Christmas” sneaker features a cracked white leather upper that reflects the haunting atmosphere of the film, specifically inspired by Jack Skellington, the skeletal protagonist. The shoe’s textured leather finish adds depth and durability, while its contrasting dark accents on the tongue branding and insoles subtly echo Burton’s signature gothic style. These details bring a balance to the all-white shoe, enhancing its visual appeal and creating a unique holiday look.

This latest drop follows

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Endorsement Deals 1 mins read

Wilson Basketball Launches Two New Caitlin Clark-Inspired Basketballs

Wilson Basketball has unveiled two new Caitlin Clark-inspired basketballs as part of its “Journey Series” collection, celebrating the standout athlete’s impact on the sport. Following the successful sell-out of the first Clark-inspired basketballs, Wilson’s new releases – a black “Every Point” ball and a white “Make Your Mark” ball – are set to captivate fans once again, as Clark continues to be one of the most marketable figures in sports.

The Journey Series: The black “Every Point” basketball represents Clark’s legacy with every shot she takes. Adorned with speckled dots symbolizing Clark’s shooting chart from her high school, college, and professional teams, each colorway reflects a phase in her career, from high school through to her pro aspirations.

The white “Make Your Mark” basketball celebrates Clark’s rapid ascent in the basketball world. Featuring the block text “CAITLIN CLARK” in team colors from every stage of her career, the design serves as an inspiration to young athletes, reminding them to leave their

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Basketball 2 mins read

Rob Dillingham Signs Endorsement Deal with Nike

Minnesota Timberwolves rookie Rob Dillingham has inked an endorsement deal with Nike, joining a growing roster of NBA talent backed by the sportswear giant. Selected eighth overall by the San Antonio Spurs in the 2024 NBA Draft and subsequently traded to the Timberwolves, the 19-year-old point guard has quickly made a name for himself with his scoring ability and court vision.

Career Highlights: Dillingham’s journey to the NBA included notable stops at Ye’s Donda Academy and Overtime Elite, where he honed his skills and developed a reputation as a high-potential player. He spent one season with the University of Kentucky, averaging an impressive 15.2 points per game off the bench and shooting 47.5% from the field, earning him the SEC Sixth Man of the Year award. His dynamic style and scoring instincts caught the eye of NBA scouts, leading to his top-ten draft selection.

Nike Partnership: Nike’s signing of Dillingham places him among other rising NBA stars recently signed by the brand, such as Victor Wembanyama and Brandon Miller.

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Campaigns 2 mins read

New York Knicks’ Josh Hart, Jalen Brunson, and Mikal Bridges Collaborate with Nike for Wu-Tang Clan Dunk Campaign

New York Knicks teammates Josh Hart, Jalen Brunson, and Mikal Bridges have joined forces with Nike to celebrate the re-release of the iconic Wu-Tang Clan Dunk High sneakers. The campaign features a skit where the trio enjoys ice cream from a van, adding a playful touch to the nostalgic return of the sneakers, which first debuted in 1999 with the memorable “Killa Beez” black and yellow color scheme.

Sneaker

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Endorsement Deals 1 mins read

Alexandre Sarr Signs New Deal With Versace

Nineteen-year-old French basketball standout Alexandre Sarr has been announced as Versace’s newest Global Brand Ambassador. Known for his impressive athleticism and emerging talent, Sarr celebrated his selection as the #2 overall pick in the 2024 NBA Draft by the Washington Wizards wearing a custom Atelier Versace suit, showcasing the synergy between his style and the brand’s aesthetic.

Career Highlights: Sarr began his journey in basketball at just 14, training with various professional teams across Europe, Australia, and the United States. Most recently, he played for the Perth Wildcats in Australia’s NBL, where his performances caught the attention of NBA scouts. Known for his 7’1” frame, Sarr brings defensive strength and versatility to the court, drawing comparisons to NBA’s elite defenders for his shot-blocking and rim protection abilities.

Internationally, Sarr has represented France in global competitions, winning a bronze medal at the FIBA U17 World Cup in 2022 and a silver at the U19 World Cup in 2023. His potential as a defensive anchor

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Music 2 mins read

Stormzy Signs New Endorsement Deal With Dyson To Promote Their OnTrac Headphones

London-born grime star Stormzy has signed on as the global ambassador for Dyson, representing the brand’s new OnTrac headphones. Known for his dedication to excellence in his music, Stormzy’s partnership with Dyson aligns well with the brand’s focus on engineering precision and cutting-edge technology. The OnTrac headphones offer 40mm speaker drivers and advanced audio signal processing, allowing Stormzy to experience a full frequency range (6Hz to 21kHz) and capture every nuance of his music.

Campaign and Product Highlights:

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Endorsement Deals 2 mins read

Cameron Brink Signs New Endorsement Deal with Urban Decay

Cameron Brink, represented by CAA, has been announced as the latest brand ambassador for Urban Decay. As the #2 overall pick in the 2024 WNBA Draft and a rising star for the Los Angeles Sparks, Brink embodies Urban Decay’s values of creativity, self-expression, and empowerment. This collaboration not only introduces Brink as the face of Urban Decay’s latest collection, featuring products like the 24/7 Glide-On Eye Pencil and All Nighter Setting Spray, but also reflects Urban Decay’s ongoing sponsorship of the Sparks for two consecutive seasons.

Career Highlights: Brink made waves at Stanford University, where she helped the team win the NCAA Championship in 2021 and set records as Stanford’s all-time leader in blocks. She became known for her defensive prowess, winning the Naismith Defensive Player of the Year award in 2024 and being named the Pac-12 Defensive Player of the Year in both her sophomore and junior years. Her impact was immediate in her rookie WNBA

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Sports 2 mins read

JuJu Watkins Signs New Endorsement Deal with NYX Professional Makeup

USC Women’s Basketball star JuJu Watkins has become the first female college basketball player to land an endorsement deal with NYX Professional Makeup, marking a milestone in college athletics and the beauty industry. Known for her authentic presence both on and off the court, Watkins embodies NYX’s values of inclusivity, diversity, and self-expression, making her an ideal ambassador for the brand. The partnership will see Watkins featured across NYX’s digital and social platforms, which collectively reach over 30 million followers, as she encourages female athletes to embrace their personal style with the tagline “Make Them Look.”

Career and Influence: Watkins, a First-Team All-American and standout player for USC, has made waves as one of college basketball’s most promising young talents. Named to Sports Illustrated’s “Most Influential Athlete” list, she was awarded “Best Breakthrough Athlete” at the ESPYs earlier this year. Additionally, Watkins is known for her commitment to community development; she is launching

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Endorsement Deals 1 mins read

Cooper Flagg Signs Historic Endorsement Deal with Gatorade

Duke University’s freshman basketball sensation Cooper Flagg, represented by Creative Artists Agency (CAA), has signed a groundbreaking NIL endorsement deal with Gatorade, becoming the first male college basketball player to partner with the iconic brand. This deal arrives just before his collegiate debut with the Blue Devils on November 4, marking a significant milestone for both Flagg and Gatorade’s student-athlete program.

Career Achievements: Flagg, widely regarded as one of the top NBA prospects, made his mark at Montverde Academy in Florida, where he led his team to an undefeated season and a national championship. Ranked as the top recruit in the 2024 class, he earned accolades like USA Basketball’s Male Athlete of the Year and MVP at the 2022 FIBA U17 Men’s World Cup. Known for his versatile playing style, Flagg dominated high school basketball, averaging 16.5 points, 7.5 rebounds, and 3.8 assists per game in his senior season.

Joining Gatorade’s elite roster

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Film/TV 2 mins read

Brian Cox Collaborates with Uber Eats in New Campaign for Uber One Student Membership

In his latest role, actor Brian Cox stars in Uber Eats’ new ad campaign, promoting the Uber One student membership program. Created by Special U.S., the campaign humorously casts Cox as a freshman “back to school,” but more interested in Uber One’s perks—like free Uber Eats delivery and discounted Uber rides—than in academics or dorm life. This campaign marks Uber One’s debut student membership program, launched in May to offer affordable delivery and transportation options for college students.

The Cox-led campaign is part of a broader Uber strategy

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Alcohol 2 mins read

Francia Raisa Collaborates with Tequila Cazadores on New Limited-Edition Collection

Actress Francia Raisa has partnered with Tequila Cazadores to launch The Cocina Collection, an exclusive home entertaining line featuring handcrafted pieces by Mexican artisans. Distributed via Guelaguetza Designs, this collaboration aligns with Raisa’s dedication to celebrating her Latinx heritage. Known for her vibrant acting career, Raisa has also collaborated with brands like La Victoria.

Career Highlights: Raisa’s breakthrough role came in The Secret Life of the American Teenager (2008-2013), where she played Adrian Lee, earning her a Teen Choice Award nomination. Her success continued with roles in popular series like Dear White People and Black-ish, and she currently stars as Ana Torres in Freeform’s Grown-ish. In 2022, she expanded her comedic range as Valentina in How I Met Your Father, Hulu’s reboot of the beloved sitcom.

Raisa’s commitment to advocacy is equally notable. She has used her platform to push

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Campaigns 2 mins read

Tate McRae Joins SKIMS for Holiday Campaign

Pop sensation and dancer Tate McRae has partnered with SKIMS for its highly anticipated holiday campaign, showcasing the brand’s winter releases in cozy and chic looks. McRae, known for her raw, relatable songwriting and powerful dance performances, is featured in SKIMS’ “sexiest holiday campaign yet,” captured by renowned director Harmony Korine. She appears in a Pointelle Sweater set, Stretch Lace Teddy, and Faux-fur Boots, adding her unique style to SKIMS’ winter-ready collection.

Career Highlights: McRae rose to fame as a young dancer on So You Think You Can Dance before her music career took off with her viral single you broke me first in 2020, which has since amassed billions of streams. Her debut album, I Used to Think I Could Fly (2022), was a commercial success, topping charts globally. This year, she continued her ascent with Think Later, her sophomore album, which debuted in the Billboard Top 10 and includes the hit single greedy, a track that has dominated global and U.S. charts.

In

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Music 2 mins read

Gracie Abrams Becomes New Brand Ambassador for Chanel Coco Crush

Singer-songwriter Gracie Abrams has been announced as the new face of Chanel’s Coco Crush campaign. Known for her deeply personal songwriting and rising influence in pop music, Abrams is also currently on tour as the opening act for Taylor Swift’s The Eras Tour, captivating audiences worldwide with her emotive performances. Her partnership with Chanel adds to her growing presence in the fashion world, joining a roster of luxury brand endorsements, including Pandora and TUMI.

Career Highlights: Abrams, the daughter of filmmaker J.J. Abrams, began her music journey with her debut EP, Minor, in 2020, which included introspective tracks like “Long Sleeves” and “Friend.” She followed up with her EP This Is What It Feels Like in 2021, co-writing with Aaron Dessner from The National, known for his collaborations with Taylor Swift. Her debut album, Good Riddance (2023), garnered critical acclaim and even led to a Grammy nomination for Best New Artist in 2024.

In June 2024, she released her sophomore album, The

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Music 2 mins read

Charli XCX Signs A New Endorsement Deal With Converse

British pop innovator Charli XCX has joined forces with Converse as the newest face of the brand, stepping into the footwear industry with this exciting partnership. Known for her genre-defying pop sound and bold “brat pop” persona, Charli XCX brings her unique style to the brand, joining other artists and athletes who have represented Converse, such as Billie Eilish, Tyler, the Creator, and Shai Gilgeous-Alexander. Recently, Charli XCX has also worked with brands like Laneige, K18, and Valentino Beauty, further extending her influence in fashion and beauty.

Career Highlights: Charli XCX first gained international

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Sports 2 mins read

Simone Biles Collaborates with Barefoot Wine for NFL Campaign

Iconic gymnast Simone Biles has teamed up with Barefoot Wine, America’s most awarded wine brand, for an NFL campaign that offers fans an exclusive chance to watch the Green Bay vs. Chicago rivalry game with her. As Barefoot’s newest ambassador, Biles will host one lucky fan and their friends in the brand’s “BandWAGon Box” suite on November 17, complete with pregame sideline access. This partnership brings together Biles’ renowned fan engagement with Barefoot’s role as the NFL’s official wine sponsor, creating a memorable experience for fans.

Career Achievements: Simone Biles is the most decorated gymnast in history, with 11 Olympic and 30 World Championship medals. Her achievements include a record seven Olympic golds and six all-around world titles, underscoring her unparalleled skill and longevity in the sport. At the 2024 Paris Olympics, she solidified her legacy by winning multiple medals, including her seventh Olympic gold, with standout performances on vault and beam. Biles’ recent accomplishments, including her recognition

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