Endorsement Deals

Ksubi, the renowned Australian streetwear brand, is making a striking entrance into the eyewear market with the release of its new sunglasses collection this Thursday. To celebrate this significant expansion, Ksubi has partnered with NBA star Patty Mills, who not only fronts the campaign but has also collaborated on the design of one of the styles.

🕶️ A Fresh Vision in Eyewear: The new collection features four distinct sunglasses styles, each embodying Ksubi’s signature aesthetic that blends contemporary fashion with a bold streetwear edge. The collaboration with Patty Mills brings an additional layer of authenticity and flair, particularly with the style he helped co-create, ensuring that the offerings are not only fashionable but also personally inspired.

🏀 Patty Mills: More Than an Athlete: Known for his dynamic presence both on and off the basketball court, Patty Mills’ collaboration with Ksubi extends his influence into the world of fashion. The campaign showcases Mills modeling the sunglasses, highlighting their unique

Josh Abbott, lead singer of the Josh Abbott Band and a Texas native, has been named the new brand ambassador for Dairy Queen, celebrating a partnership that taps into deep-seated nostalgia and his Texan roots. This collaboration is highlighted by a special meal deal featuring Abbott’s favorite childhood eats from the iconic fast-food chain.

🍴 A Taste of Texas Tradition: Reflecting on his upbringing in Idalou, just outside of Lubbock, Abbott shares heartfelt memories of visits to Dairy Queen. “Whether I was heading to Dairy Queen after a basketball or football game, or going to Dairy Queen with my Grandpa, I have a lot of great memories with the brand,” Abbott recounted. It’s this personal connection to the brand that makes him the perfect ambassador to resonate with Texan audiences.

🎉 Josh Abbott’s Favorite Meal Deal: Starting April 29 and running through May 26, fans and DQ patrons can indulge in Josh Abbott’s favorite meal, a 4-piece Steak Finger Country Basket, paired with a mini M&M’s Milk Chocolate Blizzard,

Grand Marnier has announced multi-Grammy® award-winning hip-hop artist and entrepreneur 2 Chainz as their latest brand ambassador. This partnership kicks off with the introduction of The Rouge Room, a digital content series that aims to celebrate the power of unexpected collaborations, perfectly timed ahead of Cinco de Mayo.

🎤 Celebrating Grand Encounters: Grand Marnier, known for its unique blend of cognac and orange liqueur, has long celebrated the concept of “Grand Encounters.” The Rouge Room is designed as a visual and thematic space that embodies this idea, providing a platform for showcasing innovative and contemporary collaborations that blend various cultural elements in exciting ways.

🍊 A Fusion of Flavors and Talents: 2 Chainz, renowned not only for his musical prowess but also for his entrepreneurial spirit, is set to bring a fresh and vibrant energy to The Rouge Room. His involvement will include starring in digital episodes that explore the fusion of cultures, flavors, and artistic expressions, resonating

Australian pop sensation Troye Sivan has teamed up with Magnum ice cream as their new Global Ambassador. In this exciting collaboration, Sivan has taken on the creative task of producing new remixes for his popular track ‘Honey,’ bringing a fresh and sweet twist that aligns perfectly with the indulgent essence of the Magnum brand.

🎶 A Musical Blend with a Sweet Twist: The collaboration between Troye Sivan and Magnum is a unique fusion of music and flavor. Sivan’s track ‘Honey’ will receive a new life with remixes that aim to capture the luxurious and indulgent spirit of Magnum’s ice cream. Fans of Sivan and ice cream lovers alike can look forward to a sensory delight that combines catchy beats with the allure of sweet treats.

🌍 Global Influence and Appeal: As a Global Ambassador for Magnum, Troye Sivan will be at the forefront of the brand’s new campaigns, potentially including special events, exclusive content, and innovative marketing strategies that highlight the synergy between his music and Magnum’s products. This

DJ Pauly D, famed for his vibrant persona on the shores of Jersey and his electrifying DJ sets, is diving into the world of skincare as the new brand ambassador for Thayers Natural Remedies. Known primarily for his role on the hit reality TV show and his musical career, Pauly D is now set to bring his iconic style to Thayers, America’s No.1 toner brand, through an engaging digital brand campaign.

🎤 From the Club to Skincare: Fans know Pauly D for his fist-pumping beats and larger-than-life television presence, but he’s also serious about his skincare. In his new role, he will showcase how he uses Thayers’ Blemish Clearing Toner to maintain his famously pristine complexion, ensuring he looks “fresh to death” whether he’s spinning decks at a club or filming for television.

🌿 Spotlight on Blemish Clearing Toner: The campaign will focus on the benefits of Thayers’ Blemish Clearing Toner, a product designed to keep skin clear and refreshed. By aligning with Pauly D, Thayers

In an exciting development for Abu Dhabi’s premier leisure destination, Hollywood superstar Ryan Reynolds has been appointed as the new Chief Island Officer for Yas Island. This partnership is set to catapult the island’s visibility on the global stage, with Reynolds bringing his charismatic and engaging presence to the role.

🎬 Star Power on Display: Known for his versatile acting and sharp wit, Reynolds is perfectly suited to showcase Yas Island’s diverse array of world-class attractions. As Chief Island Officer, he will be instrumental in highlighting everything the island has to offer, from thrilling theme parks and leisure experiences to luxury hospitality and shopping options, all through his unique and entertaining lens.

🌍 Bringing Yas Island to the World: With Reynolds at the helm, Yas Island aims to reach a broader audience, showcasing its family-friendly entertainment and leisure facilities to global travelers. His involvement is expected to bring a fresh, vibrant energy to the promotion of the island,

LEEF Brands, a top-tier vertical cannabis operator, proudly announces its new partnership with NBA All-Star Rudy Gobert of the Minnesota Timberwolves. This collaboration introduces Gobert as a principal brand ambassador for LEEF’s diverse range of wellness products, including LEEF Brands, LEEF Organics, and Paleo Paw.

🌿 Promoting Wellness Through Partnership: Gobert will leverage his extensive reach and influence to promote LEEF’s products through social media and various other platforms, underscoring the company’s commitment to enhancing wellness.

🤝 Supporting Youth and Community: Additionally, this partnership will significantly benefit Rudy’s Kids Foundation, a charity founded by Gobert focused on enriching the lives of youth. An annual campaign co-coordinated between LEEF and Rudy’s Kids Foundation will donate half of its profits to support vital children’s charities, enhancing their impact on education, recreation, community health, and outreach.

This strategic ambassadorship with Rudy Gobert

Caitlin Clark, the fresh No. 1 pick in this month’s WNBA Draft, is about to make history with a groundbreaking $28 million endorsement contract with Nike, which includes plans for her very own signature shoe line. This deal sets a new benchmark as the richest endorsement agreement ever for a female basketball player.

👟 From Collegiate Partnership to Professional Endorsement: Clark’s relationship with Nike began during her stellar NCAA career at Iowa, under a name, image, and likeness agreement that concluded at the end of the 2023-24 season. Transitioning into her professional career, this new deal not only cements her status in the sport but also in the business realm of athletic endorsements.

🚀 A Competitive Edge in Endorsement Talks: The road to this record-breaking deal saw Nike outbidding major rivals. Both Adidas and Under Armour were in the race, having engaged in discussions with Clark as early as February. Puma also showed initial interest but withdrew when the annual bids reached the $3 million mark, underscoring

Rising NFL star Puka Nacua, who made significant waves in his rookie year, has signed a multi-year footwear and apparel deal with Jordan Brand. This partnership marks a significant milestone in Nacua’s rapidly ascending career.

🏈 Impressive Rookie Season: After being drafted in the fifth round by the LA Rams out of BYU, Nacua quickly became a standout player. He shattered rookie records by finishing the season with 105 receptions and 1,486 receiving yards, nearly clinching the Offensive Rookie of the Year award.

👟 Jordan Brand Collaboration: The deal with Jordan Brand, as reported by sports industry insider Nick DePaula, encompasses both footwear and apparel, aligning Nacua with one of the most prestigious athletic brands in the world. This collaboration not only highlights Nacua’s on-field talents but also his marketability off the field.

This strategic alliance is not just a testament to Nacua’s exceptional rookie performance but also to his potential to influence and inspire future generations of athletes.