Endorsement Deals

Ram Trucks, synonymous with durable and robust vehicles, proudly introduces actor Glen Powell as the new face for the launch of their all-new 2025 Ram 1500 RHO. This introduction marks a significant moment in the brand’s ongoing evolution, focusing on offering the most capable and cost-effective lineup of off-road trucks in the market.

🚗 Deep Dive into Dedication: During the launch event, Tim Kuniskis, CEO of the Ram brand at Stellantis, highlighted the shared values between Glen Powell and the Ram brand.

📺 Campaign Insights: Powell lends his voice to “The Calling,” a compelling 30-second advertisement that resonates with individuals driven by their vocations. The campaign effectively aligns Powell’s career journey with the essence of Ram’s commitment.

🌟 A Symbolic Partnership: Powell’s involvement represents more than just an endorsement; it’s a strategic alignment with a persona who embodies the Ram brand’s core traits of perseverance and reliability.

In a unique fusion of flavors, Kendall Jenner and Emma Chamberlain have partnered to launch a limited-edition espresso martini kit. This innovative cocktail kit combines the distinct tastes of 818 Tequila and Chamberlain Coffee to create what they believe to be the ultimate version of the espresso martini.

🍸 Unique Blend: The espresso martini kit, aptly named Emma & Kendall’s Espresso Martini, features a special edition of Chamberlain Coffee’s cold brew singles. These singles are inspired by the nuanced flavors of 818 Tequila Reposado, particularly its candied pecan notes, promising a distinctive taste profile.

🌟 Celebrity Collaboration: Kendall Jenner, the founder of 818 Tequila expressed excitement about partnering with Emma Chamberlain’s brand. She noted that this collaboration has not only been fun but also proved that expresso martinis are at their best

Uber India, in collaboration with Dentsu Creative India, has unveiled the #RoutineSeRescue campaign featuring iconic runner and fitness enthusiast, Milind Soman. The campaign promotes Uber Intercity, illustrating how it offers a refreshing escape from the daily grind.

🏃 A Break from the Monotony: In the newly released campaign film, Milind Soman is seen enjoying his passion for running across various landscapes. The narrative cleverly uses his running theme to show how every individual occasionally needs a break from their routine.

🚗 Escape with Ease: Uber Intercity is presented as a solution for those looking to temporarily escape their daily routines. The service allows bookings for round trips to over 2000 destinations, which can be scheduled up to 90 days in advance, catering to both spontaneous and planned getaways.

🗣️ Campaign Insight: Ameya Velankar, Head of Marketing at Uber India South Asia, explains that the campaign aims to offer a literal and metaphorical escape from the routines that often engulf

Maddie Ziegler, the multi-talented dancer turned actress, is making waves in the fashion world with her latest campaign for Acne Studios. Known for her evolving style and presence in the entertainment industry, Ziegler continues to establish herself as a fashion icon.

👗 Fashion Forward: Acne Studios, the renowned luxury fashion house from Stockholm, has chosen Ziegler to be the face of their “Acne People” series, celebrating influencers who are shaping style trends worldwide. The brand is acclaimed for its innovative approach to men’s and women’s ready-to-wear fashion, accessories, and more.

🌟 Stylish Statements: Ziegler’s campaign for Acne Studios showcases key spring trends, including peek-a-boo skin, which is highlighted throughout the collection. Her bold fashion choices, such as a striking appearance in a silver trench coat sans shirt, coupled with bleached eyebrows, accentuate her fearless approach to fashion.

👀 A Rising Fashion Star: Ziegler’s deepening love

Michelle Keegan, celebrated for her distinctive style and roles in popular TV shows, has unveiled her latest summer collection with online fashion retailer Very. Known for her chic and accessible fashion lines, Keegan’s new launch comes just in time for the warmer months, offering fans a taste of her evolved aesthetic.

🌞 Summer Ready: The highlight of the collection is a stunning crochet summer co-ord set that Michelle recently teased on her Instagram while filming in Australia. This dreamy ensemble captures the essence of summer with its lightweight, breezy design, perfect for sunny days and balmy evenings.

👗 Evolving Style: Celebrating her 40th collection with Very, Michelle reflects on her fashion journey. Initially known for incorporating statement pieces and vibrant colors, her current focus is on creating versatile staples that help build a capsule wardrobe. “My style has evolved so much over the years,” Michelle notes, emphasizing her shift towards timeless, multipurpose pieces.

🛍️ Collection

Lebanese actress and beauty icon Nadine Nassib Njeim has unveiled her highly anticipated debut beauty brand, introducing the inaugural ‘Glow Collection’. Announced on Instagram, this premiere lineup is designed to enhance and illuminate the skin, ensuring a radiant and flawless look.

🌟 Luminous Essentials: The Glow Collection promises to deliver everything needed for a vibrant, full-face glow. Key products include the Glow Satin Illuminator Prep and Prime Face Serum, Allure Velvet Glow Blush, Glow Lighter Liquid Highlighter, Blending Face Brush, and Lip Glow Gloss Hydra Cool Lipgloss. “Each product has been meticulously crafted to cater to the diverse beauty needs of women everywhere,” Nadine shared in her announcement.

💄 Universal Appeal: Emphasizing inclusivity, Nadine explains that the collection’s shades are designed to complement all skin tones. The textures range from silky satin to radiant shine, perfect for achieving a polished look throughout the year.

👗 Elegant Presentation: The collection also boasts elegantly minimalistic packaging, enhancing the luxurious feel of the products. The launch campaign

AbhiBus has unveiled its latest advertising campaign starring Tollywood icons Mahesh Babu and Rajendra Prasad. The campaign, crafted for the festive season, promotes the ease of last-minute bus bookings through humorous narratives.

🚌 Spontaneous Travel Adventures: Directed by Anil Ravipudi, the campaign kicks off with a light-hearted ad where Rajendra Prasad, playing the uncle, is seen encouraging his nephew, portrayed by Mahesh Babu, to take a break from studies for a trip to Tirupati. The ad captures their spontaneous journey, highlighting AbhiBus’s efficient booking process that enables hassle-free travel planning.

🎬 Dynamic Duo on Screen: Chosen for their well-known on-screen chemistry and comedic flair, Mahesh Babu and Rajendra Prasad bring a dynamic and entertaining element to the campaign. Their interactions are filled with witty exchanges and playful banter, embodying the brand’s energetic and vibrant image.

📺 Multi-Platform Engagement: The campaign is set to run across television and online platforms, ensuring wide visibility during various festival periods. By integrating humor and the relatable theme of familial bonds,

South African rugby legend and World Cup winner, Siya Kolisi, has partnered with lifestyle brand Freedom of Movement (FOM) to launch the FOM x Kolisi AW24 Collection. This collaboration marks a significant venture beyond Kolisi’s achievements on the rugby field, blending his personal style with FOM’s commitment to social change.

👞 Stylish and Socially Conscious Fashion: The new collection features vellies (traditional South African leather shoes), a classic tee, chinos, and a shearling denim jacket. Each piece reflects a fusion of casual elegance and practicality, aimed at appealing to fashion-forward individuals who are also conscious of the impact of their consumer choices.

🌍 Fashion as a Vehicle for Change: Freedom of Movement has long been recognized for its dedication to high-quality, locally-sourced materials and craftsmanship. The collaboration with Kolisi emphasizes the brand’s deeper purpose: to use fashion not only as a form of personal expression but as a means to contribute positively

The Moms Co., renowned for its commitment to natural skincare, has launched its latest initiative, #400%Hydration, featuring Bollywood icon and brand ambassador Sonam Kapoor. This campaign introduces the brand’s innovative Natural Hydrating Range, specifically formulated to meet the skincare needs of lactating and breastfeeding mothers.

🌿 Innovative Skincare Technology: The new range boasts an advanced formulation that includes 8 types of hyaluronic acid, ensuring deep skin penetration that hydrates and revitalizes skin up to 400%. This targeted approach helps in maintaining soft, supple, and plump skin, addressing the essential care new mothers deserve.

🎉 Launch Event Insights: The launch was held at the scenic Grappa, Shangri-La Eros in New Delhi, perfectly echoing the campaign’s theme of hydration. Sonam Kapoor, in her dual role as a new mother and brand advocate, shared insights into her personal motherhood experiences and the critical role of effective hydration for mothers.

🍽 Theme-Oriented Hospitality:

Hunkemöller, the renowned Dutch lingerie and swimwear brand, has unveiled its new #OwnYourGlow campaign featuring the luminous Portuguese model and actress Sara Sampaio. Known for her captivating presence and natural affinity for beach settings, Sampaio embodies the essence of the brand’s latest collection.

🌊 Beach-Inspired Aesthetics: Emphasizing the theme of natural beauty and comfort, the campaign captures Sara Sampaio in her element — the beach. Her affinity for the ocean and sandy shores resonates deeply with the brand’s vision of effortless allure and confidence, making her the perfect face for this campaign.

👙 Lingerie and Swimwear Fusion: The #OwnYourGlow campaign highlights key pieces from Hunkemöller’s collection that blend aesthetic appeal with functional elegance, designed to make every woman feel radiant and self-assured.

Sara Sampaio’s involvement in the Hunkemöller campaign not only accentuates her personal connection to beachside environments but also aligns with the brand’s mission to empower

In a strategic move to capture the attention of Gen Z consumers, Priyagold has launched its new ‘Snakk’ campaign, focusing on their latest Snakker biscuits. The campaign cleverly uses the term ‘Snakk’ to resonate with the young audience, positioning Snakker biscuits as the go-to snack for this generation.

🍪 Celebrity Endorsement: Bollywood actress Kiara Advani, known for her significant influence among youngsters and a robust social media following, stars in the campaign. The choice of Advani as the face of ‘Snakk’ leverages her popularity to forge a strong connect with Gen Z, potentially boosting the brand’s appeal and market penetration among younger consumers.

🎥 Interactive Content: The campaign introduces an engaging video posted on Advani’s social media, where she is seen baking a cake using secret ingredients. This setup not only entertains but also engages viewers by inviting them to guess her favorite snack, enhancing interaction and interest in the product.

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In anticipation of the NFL Draft, Michigan quarterback J.J. McCarthy has joined forces with ZenWTR, aligning himself with other NFL celebrities like Travis Kelce of the Kansas City Chiefs and Maxx Crosby of the Las Vegas Raiders. McCarthy, fresh from clinching a National Championship and being a hot topic in NFL mock drafts, is now endorsing the premium vapor distilled alkaline water brand.

🏈 Impressive Collegiate Career: McCarthy’s tenure at Michigan was marked by stellar performances, including throwing for 2,991 yards, 22 touchdowns, and only 4 interceptions this past season. His leadership on the field led the Wolverines to a perfect 15-0 record and secured them the College Football Playoff National Championship. His outstanding achievements earned him accolades such as the Big Ten Quarterback of the Year, Rose Bowl Game Offensive MVP, and Michigan’s Most Valuable Player.

💧 New Endorsement Deal: The partnership announcement was made through a collaborative Instagram post by McCarthy, which featured him training and hydrating